L'Oréal

aid: loreal
name: L'Oréal
description: L'Oréal is the world's largest cosmetics and beauty company, producing skincare, makeup, haircare, and fragrance
  products. The group operates a portfolio of over 35 brands, including Lancôme, Maybelline, Garnier, NYX Professional Makeup,
  Kérastase, La Roche-Posay, and Kiehl's, sold in over 150 countries. L'Oréal's primary developer surface is the ModiFace
  platform (a wholly owned subsidiary), which exposes an AR virtual try-on SDK and API for partner brands and retailers. L'Oréal
  Group itself does not operate a general-purpose corporate developer portal.
kind: company
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
tags:
- Augmented Reality
- Beauty
- Beauty Tech
- Consumer Products
- Cosmetics
- Personal Care
url: https://raw.githubusercontent.com/api-evangelist/loreal/refs/heads/main/apis.yml
created: '2026-05-05'
modified: '2026-05-16'
specificationVersion: '0.19'
apis:
- aid: loreal:modiface-ar-virtual-try-on
  name: ModiFace AR Virtual Try-On SDK and API
  description: ModiFace, a L'Oréal company, provides an augmented reality virtual try-on platform for beauty brands and retailers.
    The platform offers a software development kit (SDK), embeddable miniprogram, and API endpoints for integrating product
    page virtual try-ons, standalone instant looks, and buildable makeup look experiences across web and mobile.
  humanURL: https://modiface.com/
  tags:
  - Augmented Reality
  - Beauty Tech
  - SDK
  - Virtual Try-On
  properties:
  - type: Documentation
    url: https://modiface.com/
  - type: ProductPage
    url: https://modiface.com/
  - type: SDKs
    url: https://modiface.com/
common:
- type: VulnerabilityDisclosure
  url: security/loreal-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/loreal-domain-security.yml
- type: LinkedIn
  url: https://www.linkedin.com/company/loreal
- type: Website
  url: https://www.loreal.com/
- type: AboutUs
  url: https://www.loreal.com/en/group/
- type: Brands
  url: https://www.loreal.com/en/group/brands/
- type: BeautyTech
  url: https://www.loreal.com/en/group/about-loreal/our-transformation/
- type: InvestorRelations
  url: https://www.loreal-finance.com/
- type: News
  url: https://www.loreal.com/en/news/
- type: Sustainability
  url: https://www.loreal.com/en/commitments-and-responsibilities/
- type: Careers
  url: https://careers.loreal.com/
- type: OpenInnovation
  url: https://www.loreal.com/en/articles/science-and-technology/open-innovation/
- type: DeveloperPortal
  url: https://api.loreal.com/
  description: Public developer portal (verified live 2026-05-22)
- url: https://www.loreal.com/en/news/
  type: Blog
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com