L'Oréal

L'Oréal is the world's largest cosmetics and beauty company, producing skincare, makeup, haircare, and fragrance products. The group operates a portfolio of over 35 brands, including Lancôme, Maybelline, Garnier, NYX Professional Makeup, Kérastase, La Roche-Posay, and Kiehl's, sold in over 150 countries. L'Oréal's primary developer surface is the ModiFace platform (a wholly owned subsidiary), which exposes an AR virtual try-on SDK and API for partner brands and retailers. L'Oréal Group itself does not operate a general-purpose corporate developer portal.

L’Oréal publishes 1 API on the APIs.io network. Tagged areas include Augmented Reality, Beauty, Beauty Tech, Consumer Products, and Cosmetics.

L’Oréal’s developer surface includes product news, engineering blog, and 12 more developer resources.

🌐 Visit website 📡 Source on GitHub

8.1/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-28 · rubric v0.6

1 APIs

Augmented RealityBeautyBeauty TechConsumer ProductsCosmeticsPersonal Care

Kin Score

Kin Score How this is scored →
scored 2026-07-28 · rubric v0.6

Composite quality — 8.1/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 2.2 / 20

Commercial Clarity 0.0 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 5.9 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/loreal: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Get Started 1

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

Access & Security 2

Authentication, authorization, and security posture

VulnerabilityDisclosure

VulnerabilityDisclosure

DomainSecurity

DomainSecurity

Company 7

The organization behind the API

LinkedIn

Website

Website

AboutUs

AboutUs

InvestorRelations

News

Careers

Blog

Scroll for all 7

Other 4

Properties that don't map to a standard resource type

Brands

BeautyTech

Sustainability

OpenInnovation

Source (apis.yml)

aid: loreal
name: L'Oréal
description: L'Oréal is the world's largest cosmetics and beauty company, producing skincare, makeup, haircare, and fragrance
  products. The group operates a portfolio of over 35 brands, including Lancôme, Maybelline, Garnier, NYX Professional Makeup,
  Kérastase, La Roche-Posay, and Kiehl's, sold in over 150 countries. L'Oréal's primary developer surface is the ModiFace
  platform (a wholly owned subsidiary), which exposes an AR virtual try-on SDK and API for partner brands and retailers. L'Oréal
  Group itself does not operate a general-purpose corporate developer portal.
kind: company
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/loreal.png
tags:
- Augmented Reality
- Beauty
- Beauty Tech
- Consumer Products
- Cosmetics
- Personal Care
url: https://raw.githubusercontent.com/api-evangelist/loreal/refs/heads/main/apis.yml
created: '2026-05-05'
modified: '2026-05-16'
specificationVersion: '0.19'
apis:
- aid: loreal:modiface-ar-virtual-try-on
  name: ModiFace AR Virtual Try-On SDK and API
  description: ModiFace, a L'Oréal company, provides an augmented reality virtual try-on platform for beauty brands and retailers.
    The platform offers a software development kit (SDK), embeddable miniprogram, and API endpoints for integrating product
    page virtual try-ons, standalone instant looks, and buildable makeup look experiences across web and mobile.
  humanURL: https://modiface.com/
  tags:
  - Augmented Reality
  - Beauty Tech
  - SDK
  - Virtual Try-On
  properties:
  - type: Documentation
    url: https://modiface.com/
  - type: ProductPage
    url: https://modiface.com/
  - type: SDKs
    url: https://modiface.com/
common:
- type: VulnerabilityDisclosure
  url: security/loreal-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/loreal-domain-security.yml
- type: LinkedIn
  url: https://www.linkedin.com/company/loreal
- type: Website
  url: https://www.loreal.com/
- type: AboutUs
  url: https://www.loreal.com/en/group/
- type: Brands
  url: https://www.loreal.com/en/group/brands/
- type: BeautyTech
  url: https://www.loreal.com/en/group/about-loreal/our-transformation/
- type: InvestorRelations
  url: https://www.loreal-finance.com/
- type: News
  url: https://www.loreal.com/en/news/
- type: Sustainability
  url: https://www.loreal.com/en/commitments-and-responsibilities/
- type: Careers
  url: https://careers.loreal.com/
- type: OpenInnovation
  url: https://www.loreal.com/en/articles/science-and-technology/open-innovation/
- type: DeveloperPortal
  url: https://api.loreal.com/
  description: Public developer portal (verified live 2026-05-22)
- url: https://www.loreal.com/en/news/
  type: Blog
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com

L'Oréal

Kin Score

APIs 1

ModiFace AR Virtual Try-On SDK and API

Security Posture 2

Loreal Domain Security

Loreal Vulnerability Disclosure

Resources

Get Started 1

Access & Security 2

Company 7

Other 4

Source (apis.yml)