Beautylish

Beautylish is a San Francisco based online beauty retailer and community, founded in 2010 by Nils Johnson, Vu Nguyen and Sameer Iyengar. It began as a community where beauty enthusiasts shared tutorials, reviews and product knowledge, and launched its own e-commerce storefront in 2012. Beautylish curates makeup, skincare, hair, fragrance, nails, bath and body, wellness and tool brands from around the world, pairs them with editorial content and makeup-artist guidance, and operates its own fulfillment, rewards (Beautylish Rewards), flexible payments and Zero Day Delivery programs. The company runs a first-party storefront rather than a developer platform: as of this profile it publishes no developer portal, no public API reference, no OpenAPI or other machine-readable contract, and no SDKs. Its public partner surface is a ShareASale/Awin affiliate program rather than an API.

Beautylish is profiled on the APIs.io network. Tagged areas include Company, E-Commerce, Retail, Beauty, and Cosmetics.

Beautylish’s developer surface includes support, engineering blog, signup flow, and 14 more developer resources.

🌐 Visit website 📡 Source on GitHub
9.8/100 minimal ▬ flat Agent 0/100 human only saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0
0 APIs
CompanyE-CommerceRetailBeautyCosmeticsConsumerMarketplaceDirect to Consumer

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0
Composite quality — 9.8/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.7 / 20
Access Clarity 3.4 / 20
Operational Transparency 0.3 / 13
Contract Governance 0.0 / 12
Discoverability 5.4 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
Documented Reversibility 0 / 6
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Delegated User Identity 0 / 6
Protected Resource Metadata 0 / 5
Registration Without a Human 0 / 6
Agentic Commerce Well-Known Document 0 / 5
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/beautylish: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Beautylish Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 2

Portal, sign-up, and the first successful call

SignUp
SignUp
 Login
Login

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt
LLMsTxt

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization
GitHubOrganization

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Operate 3

Status, limits, changes, and where to get help

HelpCenter
HelpCenter
 Support
Support
 Community
Community

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy

Company 4

The organization behind the API

Website
Website
 About
About
 Blog
Blog
 Careers
Careers

Other 3

Properties that don't map to a standard resource type

CookiePolicy
CookiePolicy
 Accessibility
Accessibility
 SecondaryMarket
SecondaryMarket

Source (apis.yml)

apis.yml Raw ↑ 
aid: beautylish
name: Beautylish
description: 'Beautylish is a San Francisco based online beauty retailer and community, founded in 2010 by Nils Johnson, Vu
  Nguyen and Sameer Iyengar. It began as a community where beauty enthusiasts shared tutorials, reviews and product knowledge,
  and launched its own e-commerce storefront in 2012. Beautylish curates makeup, skincare, hair, fragrance, nails, bath and
  body, wellness and tool brands from around the world, pairs them with editorial content and makeup-artist guidance, and
  operates its own fulfillment, rewards (Beautylish Rewards), flexible payments and Zero Day Delivery programs. The company
  runs a first-party storefront rather than a developer platform: as of this profile it publishes no developer portal, no
  public API reference, no OpenAPI or other machine-readable contract, and no SDKs. Its public partner surface is a ShareASale/Awin
  affiliate program rather than an API.'
url: https://raw.githubusercontent.com/api-evangelist/beautylish/refs/heads/main/apis.yml
x-api-posture: no-product-api
x-api-posture-basis: observed
x-api-posture-note: 'The company runs a first-party storefront rather than a developer platform: as of this profile it publishes
  no developer portal, no public API reference, no OpenAPI or other machine-readable contract,'
x-type: company
x-source: harvest:secondary-market
x-tier: stub
x-tier-reason: harvest
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - security
  generated: '2026-09-02'
  method: derived
specificationVersion: '0.23'
created: '2026-08-06'
modified: '2026-08-06'
tags:
- Company
- E-Commerce
- Retail
- Beauty
- Cosmetics
- Consumer
- Marketplace
- Direct to Consumer
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/beautylish-domain-security.yml
- type: LLMsTxt
  url: llms/beautylish-llms.txt
- type: Website
  url: https://www.beautylish.com/
- type: About
  url: https://www.beautylish.com/about
- type: HelpCenter
  url: https://www.beautylish.com/help
- type: Support
  url: https://www.beautylish.com/contact-us
- type: Blog
  url: https://www.beautylish.com/articles
- type: Community
  url: https://www.beautylish.com/community
- type: SignUp
  url: https://www.beautylish.com/join
- type: Login
  url: https://www.beautylish.com/login
- type: TermsOfService
  url: https://www.beautylish.com/tos
- type: PrivacyPolicy
  url: https://www.beautylish.com/privacy
- type: CookiePolicy
  url: https://www.beautylish.com/cookie-policy
- type: Accessibility
  url: https://www.beautylish.com/accessibility
- type: Careers
  url: https://www.beautylish.com/careers
- type: GitHubOrganization
  url: https://github.com/beautylish
- type: SecondaryMarket
  url: https://forgeglobal.com/beautylish_stock/
x-enrichment:
  date: '2026-08-06'
  status: minimal
  artifacts_added: 3
  pass: local-v1
x-coverage:
  state: none
  reason: no-developer-program
  detail: 'Beautylish runs a first-party beauty storefront with no developer surface at all: developer.beautylish.com and
    developers.beautylish.com do not resolve, every /.well-known/ path and /llms.txt on www.beautylish.com return 404, and
    the only public JSON on the domain is /rest/interview-product/list, a static fixture of fake "Acme/Hooli" products served
    for their software-engineering hiring exercise rather than a product API.'
  evidence:
  - url: https://www.beautylish.com/llms.txt
    status: 404
  - url: https://www.beautylish.com/.well-known/agent-card.json
    status: 404
  - url: https://www.beautylish.com/.well-known/security.txt
    status: 404
  - url: https://www.beautylish.com/rest/interview-product/list
    status: 200
  - url: https://www.beautylish.com/help
    status: 200
  checked: '2026-08-06'

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