Vuori

Vuori is a California-based performance athletic apparel and activewear brand founded in 2015 in Encinitas, offering men's and women's clothing built for training, running, yoga, and everyday wear. The direct-to-consumer business runs on a Shopify storefront at vuoriclothing.com plus a growing retail footprint, and is a portfolio company of Norwest Venture Partners (and later SoftBank Vision Fund). Vuori publishes no public developer API or developer portal; it exposes a consumer web/mobile storefront, a help center, and a brand blog. This API Evangelist profile captures the company's real public web surface — its security.txt vulnerability-disclosure contact, domain-security posture, and customer-facing pages — rather than a developer program, which does not exist.

Vuori is profiled on the APIs.io network. Tagged areas include Company, Apparel, Activewear, Athletic Clothing, and Retail.

Vuori’s developer surface includes support, engineering blog, signup flow, and 10 more developer resources.

🌐 Visit website 📡 Source on GitHub
16.3/100 emerging ▬ flat Agent 7/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyApparelActivewearAthletic ClothingRetailE-commerceDirect-to-ConsumerShopifyConsumer Brand

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 16.3/100 · emerging
Contract Quality 0.0 / 25
Developer Ergonomics 1.3 / 20
Commercial Clarity 6.8 / 20
Operational Transparency 1.4 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 7/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 4 / 4
Consent & Bot Identity 3 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/vuoriclothing: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Vuoriclothing Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Vuoriclothing Vulnerability Disclosure

security.txt · contact published

SECURITY

Resources

Get Started 2

Portal, sign-up, and the first successful call

Login
Login
 SignUp
SignUp

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

WellKnown
WellKnown

Access & Security 4

Authentication, authorization, and security posture

SecurityTxt
SecurityTxt
 VulnerabilityDisclosure
VulnerabilityDisclosure
 Security
Security
 DomainSecurity
DomainSecurity

Operate 2

Status, limits, changes, and where to get help

Support
Support
 HelpCenter
HelpCenter

Commercial 2

Pricing, plans, and the legal terms of use

PrivacyPolicy
PrivacyPolicy
 TermsOfService
TermsOfService

Company 2

The organization behind the API

Website
Website
 Blog
Blog

Source (apis.yml)

apis.yml Raw ↑ 
aid: vuoriclothing
name: Vuori
description: Vuori is a California-based performance athletic apparel and activewear brand founded in 2015 in Encinitas, offering
  men's and women's clothing built for training, running, yoga, and everyday wear. The direct-to-consumer business runs on
  a Shopify storefront at vuoriclothing.com plus a growing retail footprint, and is a portfolio company of Norwest Venture
  Partners (and later SoftBank Vision Fund). Vuori publishes no public developer API or developer portal; it exposes a consumer
  web/mobile storefront, a help center, and a brand blog. This API Evangelist profile captures the company's real public web
  surface — its security.txt vulnerability-disclosure contact, domain-security posture, and customer-facing pages — rather
  than a developer program, which does not exist.
url: https://raw.githubusercontent.com/api-evangelist/vuoriclothing/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- norwest-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://vuoriclothing.com/cdn/shop/files/vuori-logo.png
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Apparel
- Activewear
- Athletic Clothing
- Retail
- E-commerce
- Direct-to-Consumer
- Shopify
- Consumer Brand
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://vuoriclothing.com
- type: Support
  url: https://help.vuoriclothing.com/
- type: HelpCenter
  url: https://help.vuoriclothing.com/
- type: Blog
  url: https://vuoriclothing.com/blogs/vuori
- type: Login
  url: https://vuoriclothing.com/account/login
- type: SignUp
  url: https://vuoriclothing.com/account/register
- type: PrivacyPolicy
  url: https://vuoriclothing.com/pages/privacy-policy
- type: TermsOfService
  url: https://vuoriclothing.com/pages/terms-of-use
- type: SecurityTxt
  url: well-known/vuoriclothing-security.txt
- type: WellKnown
  url: well-known/vuoriclothing-well-known.yml
- type: VulnerabilityDisclosure
  url: security/vuoriclothing-vulnerability-disclosure.yml
- type: Security
  url: security/vuoriclothing-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/vuoriclothing-domain-security.yml
x-enrichment:
  date: '2026-07-21'
  status: minimal
  artifacts_added: 4
  pass: local-v1