Notti

Notti (Notti Pet Food) is a Malaysian pet-nutrition startup selling premium slow-baked kibble, treats, and supplements for dogs (Wou Wou) and cats (Mau Mau) direct-to-consumer through a Shopify storefront. Formulations emphasise ">=80% fresh meat", low-temperature slow-baking to preserve nutrients, no meat meal or by-products, and AAFCO-compliant nutrition with no chemical preservatives. The company is seed-funded, has been covered by Malaysian business press (The Edge, The Star, Business Today, Free Malaysia Today), and is tracked here as a 500 Global portfolio company. Notti operates as a consumer e-commerce and retail brand and publishes no developer API, documentation, or technical integration surface.

Notti is profiled on the APIs.io network. Tagged areas include Company, Pet Food, Pet Nutrition, Consumer Packaged Goods, and Direct-to-Consumer.

Notti’s developer surface includes engineering blog, support, and 4 more developer resources.

12.3/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyPet FoodPet NutritionConsumer Packaged GoodsDirect-to-ConsumerE-CommercePetsMalaysia

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 12.3/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 1.3 / 20
Commercial Clarity 4.2 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/notti: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Notti Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Access & Security 1

Authentication, authorization, and security posture

Operate 1

Status, limits, changes, and where to get help

Commercial 2

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: notti
name: Notti
description: Notti (Notti Pet Food) is a Malaysian pet-nutrition startup selling premium slow-baked kibble, treats, and supplements
  for dogs (Wou Wou) and cats (Mau Mau) direct-to-consumer through a Shopify storefront. Formulations emphasise ">=80% fresh
  meat", low-temperature slow-baking to preserve nutrients, no meat meal or by-products, and AAFCO-compliant nutrition with
  no chemical preservatives. The company is seed-funded, has been covered by Malaysian business press (The Edge, The Star,
  Business Today, Free Malaysia Today), and is tracked here as a 500 Global portfolio company. Notti operates as a consumer
  e-commerce and retail brand and publishes no developer API, documentation, or technical integration surface.
url: https://raw.githubusercontent.com/api-evangelist/notti/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://nottipetfood.com/cdn/shop/files/Asset_1_2x_53387d4e-a003-4f23-a48b-d82939325abe.png
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Pet Food
- Pet Nutrition
- Consumer Packaged Goods
- Direct-to-Consumer
- E-Commerce
- Pets
- Malaysia
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/notti-domain-security.yml
- type: Website
  url: https://nottipetfood.com
- type: Blog
  url: https://nottipetfood.com/blogs/news
- type: Support
  url: https://nottipetfood.com/pages/contact
- type: TermsOfService
  url: https://nottipetfood.com/policies/terms-of-service
- type: PrivacyPolicy
  url: https://nottipetfood.com/policies/privacy-policy
x-enrichment:
  date: '2026-07-20'
  status: minimal
  artifacts_added: 1
  pass: local-v1