MORI

MORI (Baby Mori) is a UK-based, online-first baby and children's brand founded in 2015 by Akin Onal, known for soft essentials made from a proprietary bamboo and organic cotton fabric blend. Its direct-to-consumer range spans sleepwear, daywear, footwear, blankets and muslins, nursery and home goods, and a Sleep Club subscription, shipping across the UK, US, and Europe. MORI operates as a Shopify-hosted e-commerce business and does not publish a first-party developer API. Its machine-readable surface is provided natively by the Shopify platform: a live Storefront MCP server at /api/mcp (search_catalog, get_cart, update_cart, get_product_details, search_shop_policies_and_faqs), a Universal Commerce Protocol (UCP) merchant profile at /.well-known/ucp, an agent-instructions /llms.txt (mirrored at /agents.md), and the Shopify Customer Account API OIDC/OAuth discovery. This profile was surfaced as a 500 Global portfolio company and enriched by the API Evangelist pipeline.

MORI is profiled on the APIs.io network. Tagged areas include Company, Retail, E-Commerce, Baby Products, and Consumer Goods.

MORI’s developer surface includes engineering blog, support, authentication, and 10 more developer resources.

🌐 Visit website 📡 Source on GitHub

16.3/100 emerging ▬ flat Agent 21/100 agent aware saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

AccessSelf serve

0 APIs 1 MCP Servers

Company Retail E-Commerce Baby Products Consumer Goods Apparel Direct to Consumer Shopify MCP agent-native Universal Commerce Protocol

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 16.3/100 · emerging

Contract Quality 0.0 / 25

Developer Ergonomics 4.2 / 20

Access Clarity 4.2 / 20

Operational Transparency 0.0 / 13

Contract Governance 2.2 / 12

Discoverability 5.7 / 10

Agent readiness — 21/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 5 / 5

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/mori: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

MORI Storefront MCP

MCP SERVER

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Mori Authentication

2 schemes

SECURITY

Mori Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Mori Scopes

OAuth 2.0 · no documented scopes

0 scopes

SCOPES

Resources

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

WellKnown

MCPServer

LLMsTxt

AgentSkill

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

Conformance

Conformance

Access & Security 3

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Authentication

Authentication

OAuthScopes

OAuthScopes

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: mori
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/mori.png
name: MORI
description: 'MORI (Baby Mori) is a UK-based, online-first baby and children''s brand founded in 2015 by Akin Onal, known
  for soft essentials made from a proprietary bamboo and organic cotton fabric blend. Its direct-to-consumer range spans sleepwear,
  daywear, footwear, blankets and muslins, nursery and home goods, and a Sleep Club subscription, shipping across the UK,
  US, and Europe. MORI operates as a Shopify-hosted e-commerce business and does not publish a first-party developer API.
  Its machine-readable surface is provided natively by the Shopify platform: a live Storefront MCP server at /api/mcp (search_catalog,
  get_cart, update_cart, get_product_details, search_shop_policies_and_faqs), a Universal Commerce Protocol (UCP) merchant
  profile at /.well-known/ucp, an agent-instructions /llms.txt (mirrored at /agents.md), and the Shopify Customer Account
  API OIDC/OAuth discovery. This profile was surfaced as a 500 Global portfolio company and enriched by the API Evangelist
  pipeline.'
url: https://raw.githubusercontent.com/api-evangelist/mori/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Retail
- E-Commerce
- Baby Products
- Consumer Goods
- Apparel
- Direct to Consumer
- Shopify
- MCP
- agent-native
- Universal Commerce Protocol
tags_raw:
- Company
- Retail
- E-commerce
- Baby Products
- Consumer Goods
- Apparel
- Direct to Consumer
- Shopify
- MCP
- Agent Native
- Universal Commerce Protocol
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://babymori.com
- type: Blog
  url: https://babymori.com/blogs/journal
- type: Support
  url: https://babymori.com/pages/contact
- type: TermsOfService
  url: https://babymori.com/pages/terms-conditions
- type: PrivacyPolicy
  url: https://babymori.com/pages/privacy-policy
- type: WellKnown
  url: well-known/mori-well-known.yml
- type: DomainSecurity
  url: security/mori-domain-security.yml
- type: MCPServer
  url: mcp/mori-mcp.yml
- type: LLMsTxt
  url: llms/mori-llms.txt
- type: Authentication
  url: authentication/mori-authentication.yml
- type: OAuthScopes
  url: scopes/mori-scopes.yml
- type: Conformance
  url: conformance/mori-conformance.yml
- type: AgentSkill
  url: skills/_index.yml
x-enrichment:
  date: '2026-07-20'
  status: enriched
  artifacts_added: 8
  pass: local-v1

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