MORI

MORI (Baby Mori) is a UK-based, online-first baby and children's brand founded in 2015 by Akin Onal, known for soft essentials made from a proprietary bamboo and organic cotton fabric blend. Its direct-to-consumer range spans sleepwear, daywear, footwear, blankets and muslins, nursery and home goods, and a Sleep Club subscription, shipping across the UK, US, and Europe. MORI operates as a Shopify-hosted e-commerce business and does not publish a first-party developer API. Its machine-readable surface is provided natively by the Shopify platform: a live Storefront MCP server at /api/mcp (search_catalog, get_cart, update_cart, get_product_details, search_shop_policies_and_faqs), a Universal Commerce Protocol (UCP) merchant profile at /.well-known/ucp, an agent-instructions /llms.txt (mirrored at /agents.md), and the Shopify Customer Account API OIDC/OAuth discovery. This profile was surfaced as a 500 Global portfolio company and enriched by the API Evangelist pipeline.

MORI is profiled on the APIs.io network. Tagged areas include Company, Retail, E-Commerce, Baby Products, and Consumer Goods.

MORI’s developer surface includes engineering blog, support, authentication, and 11 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

19.3/100 emerging ▬ flat Agent 15/100 agent aware Front door AI 1/6 silent Heartbeat 100/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

0 APIs 1 MCP Servers 1 Agent Skills

Company Retail E-Commerce Baby Products Consumer Goods Apparel Direct to Consumer Shopify MCP Agent-Native Universal Commerce Protocol

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 19.3/100 · emerging

Contract Quality 0.0 / 21

Developer Ergonomics 3.5 / 17

Access Clarity 3.6 / 17

Operational Transparency 0.0 / 11

Contract Governance 1.9 / 10

Discoverability 5.0 / 9

Regulatory Posture 5.1 / 15

Agent readiness — 15/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 5 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Machine-Readable Contract +18 pts — api_specs includes an OpenAPI document
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
Stable Error Semantics +8 pts — OpenAPI $refs a shared error schema across 4xx/5xx responses (verified), else common[].type includes ErrorCatalog / ErrorCodes / DeclineCodes
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Rate-Limit Signaling +7 pts — OpenAPI responses document X-RateLimit-* / RateLimit headers (verified), else a rate_limits artifact or RateLimits link (documented)

8 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 0.0 — up to +25.0 composite points
Developer Ergonomics scores 20.8 — up to +15.8 composite points
Access Clarity scores 21.1 — up to +15.8 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/mori/apis.yml: open an issue on github.com/api-evangelist/mori to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Fashion & Apparel (apparel, footwear, textiles)	undeclared	-	-	1

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Standards implemented 2

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

Model Context Protocol (MCP)

measured — observed by APIs.io (platform)

Universal Commerce Protocol (UCP)

measured — observed by APIs.io (shopify)

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

MORI Storefront MCP

Remote MCP server at babymori.com.

MCP SERVER

Agent Skills 1

Packaged agent skills for driving this provider's APIs from an AI assistant.

mori-shop-catalog

AGENT SKILL

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Mori Authentication

2 schemes

SECURITY

Mori Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Mori Scopes

4 scopes

SCOPES

Resources

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

WellKnown

MCPServer

LLMsTxt

AgentSkill

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

Conformance

Conformance

Access & Security 3

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Authentication

Authentication

OAuthScopes

OAuthScopes

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 3

The organization behind the API

BlogRSS

BlogRSS

Website

Website

Blog

Blog

Source (apis.yml)

aid: mori
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - authentication
  - scopes
  - security
  generated: '2026-11-06'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/mori.png
name: MORI
description: 'MORI (Baby Mori) is a UK-based, online-first baby and children''s brand founded in 2015 by Akin Onal, known
  for soft essentials made from a proprietary bamboo and organic cotton fabric blend. Its direct-to-consumer range spans sleepwear,
  daywear, footwear, blankets and muslins, nursery and home goods, and a Sleep Club subscription, shipping across the UK,
  US, and Europe. MORI operates as a Shopify-hosted e-commerce business and does not publish a first-party developer API.
  Its machine-readable surface is provided natively by the Shopify platform: a live Storefront MCP server at /api/mcp (search_catalog,
  get_cart, update_cart, get_product_details, search_shop_policies_and_faqs), a Universal Commerce Protocol (UCP) merchant
  profile at /.well-known/ucp, an agent-instructions /llms.txt (mirrored at /agents.md), and the Shopify Customer Account
  API OIDC/OAuth discovery. This profile was surfaced as a 500 Global portfolio company and enriched by the API Evangelist
  pipeline.'
url: https://raw.githubusercontent.com/api-evangelist/mori/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-10-06'
tags:
- Company
- Retail
- E-Commerce
- Baby Products
- Consumer Goods
- Apparel
- Direct to Consumer
- Shopify
- MCP
- Agent-Native
- Universal Commerce Protocol
tags_raw:
- Company
- Retail
- E-commerce
- Baby Products
- Consumer Goods
- Apparel
- Direct to Consumer
- Shopify
- MCP
- Agent Native
- Universal Commerce Protocol
- agent-native
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- url: https://babymori.com/blogs/journal.atom
  type: BlogRSS
- type: Website
  url: https://babymori.com
- type: Blog
  url: https://babymori.com/blogs/journal
- type: Support
  url: https://babymori.com/pages/contact
- type: TermsOfService
  url: https://babymori.com/pages/terms-conditions
- type: PrivacyPolicy
  url: https://babymori.com/pages/privacy-policy
- type: WellKnown
  url: well-known/mori-well-known.yml
- type: DomainSecurity
  url: security/mori-domain-security.yml
- type: MCPServer
  url: mcp/mori-mcp.yml
- type: LLMsTxt
  url: llms/mori-llms.txt
- type: Authentication
  url: authentication/mori-authentication.yml
- type: OAuthScopes
  url: scopes/mori-scopes.yml
- type: Conformance
  url: conformance/mori-conformance.yml
- type: AgentSkill
  url: skills/_index.yml
x-enrichment:
  date: '2026-07-20'
  status: enriched
  artifacts_added: 8
  pass: local-v1

MORI API — frequently asked questions

How do I authenticate with the MORI API?

MORI documents its authentication (2 schemes). The details are profiled on APIs.io as Mori Authentication.

Does MORI have an MCP server?

Yes. APIs.io lists 1 MCP server for MORI: Remote MCP server at babymori.com.

Is the MORI API ready for AI agents?

MORI has a Kin Score of 19.3 out of 100 (emerging) and an Agent Readiness score of 14.7 (agent-aware), scored by API Evangelist on 2026-11-06.

Work with this as data

Every provider here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for providers

9 MCP tools reach this

find_providersBrowse and filter every provider in the catalog.
get_provider_artifactsEvery artifact this provider publishes, grouped by type.
get_provider_operationsEvery operation across all of their OpenAPIs — one call instead of parsing every spec.
get_provider_toolsEvery MCP tool they ship, with the operation each wraps.
get_provider_evidenceHow each part of their score was established. Free — the basis for a claim should not sit behind it.
get_provider_ratingPRO — composite, band, trend and facet scores.
apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
resolveTurn a domain, URL or GitHub org into the provider it belongs to.
find_cohortsEvery scored population of providers in the catalog.

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