niche · 0.1 market industry

Consumer Goods

Score 17.3 / 100 120 providers 1 APIs Search apis.io →

Providers using this tag (120)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Developing 1 Usable, with meaningful gaps to close
Thin 6 Limited public surface area
Emerging 32 Early or largely undocumented
Advantage SolutionsSalesMarketingMerchandising2 APIs22.0buynomicsCompanyRevenue Growth ManagementPricingPricing Optimization12.7KizikCompanyRetailE-CommerceFootwear2 APIs24.7Honest CompanyCompanyE-CommerceRetail2 APIs24.6Mud\WtrCompanyCommerceE-CommerceRetail4 APIs24.6OuterCompanyRetailE-Commerce1 API24.6AptarGroupPackagingDispensingManufacturingSustainability1 API24.1American Eagle OutfittersRetailE-CommerceFashionApparel1 API23.2The a2 Milk CompanyCompanyDairyFood and BeverageNutrition1 API22.0The Beard ClubCompanyE-CommerceRetailMen's Grooming1 API21.9CRU KafeCompanyCoffeeE-CommerceRetail1 API19.3MORICompanyRetailE-CommerceBaby Products19.3LAKRIDS BY BÜLOWCompanyConsumerFood and Beverage2 APIs18.7Tempur Sealy InternationalBeddingManufacturingE-CommerceRetail2 APIs17.8Bespoke PostCompanyE-CommerceRetailSubscription1 API17.2The Clorox CompanyCleaning ProductsConsumer Packaged GoodsDisinfectants1 API16.6SAIB & Co.CompanyCosmeticsE-Commerce1 API16.3Ten LittleCompanyRetailE-Commerce16.3HawthorneCompanyE-CommerceRetail1 API16.2DuroflexworldCompanyE-CommerceRetailSleep16.0Anheuser-BuschBeveragesManufacturingFood and Beverage14.2Butternut BoxCompanyPet CarePet FoodDirect to Consumer13.9GapFortune 500RetailApparelE-Commerce13.6The Coca-Cola CompanyBeveragesBeverage ManufacturerDistribution2 APIs13.0Josh Wood ColourCompanyRetailE-CommerceHair Colour12.9FIGSCompanyHealthcareApparelMedical12.3Dick's Sporting GoodsRetailSporting GoodsFortune 500E-Commerce12.2MayvennCompanyBeautyHair CareE-Commerce11.6ValsparPaintCoatingsManufacturing11.4SpartanNashFortune 500GroceryFood DistributionWholesale11.3Hallmark CardsGreeting CardsGiftsRetail11.1WakefitCompanyRetailE-Commerce11.0
Minimal 81 Almost no public developer surface
Razor GroupCompanyE-CommerceMarketplace7.7Crown HoldingsAerosol CansBeverage CansClosures6.9Silgan HoldingsManufacturingMetal ContainersPackaging6.9Tupperware BrandsDirect SalesKitchen ProductsRetail4.2C16 BiosciencesCompanySynthetic BiologyBiotechnologySustainable Ingredients3.5EffaCompanySustainabilityPersonal Care3.4Newell BrandsFortune 5002.9Family Dollar StoresRetailDiscount StoresVariety Stores10.9ChobaniCompanyConsumer Packaged GoodsFood Products10.6Clearwater PaperPaperboardTissuePackagingManufacturing10.6PharmaCannCompanyCannabisRetailAgriculture10.6Big LotsRetailDiscountsE-Commerce10.5EverdropCompanyConsumerE-Commerce10.3MartieCompanyE-CommerceGroceryRetail10.3Central Garden and PetPet ProductsGardenConsumer10.2One FiveCompanySustainable PackagingPackaging TechnologyArtificial Intelligence10.1P&GAPI Marketplace1 API10.1ThrasioCompanyE-CommerceRetail10.0Public GoodsCompanyE-CommerceRetail9.8Tamara MellonCompanyFashionFootwearLuxury9.8BinkCompanySustainableWater Bottles1 API9.7Bloom & WildCompanyE-CommerceRetailFlowers9.7HeinekenBeveragesManufacturingB2B Integration1 API9.3Kimberly-ClarkConsumer ProductsFortune 500Personal Care9.3Kontoor BrandsApparelFashionDenim8.9Burst Oral CareCompanyOral CareHealth8.4In Your ShoeCompanyApparelStreetwearFashion8.4DameproductsCompanySexTechE-Commerce8.3ButterballCompanyFoodRetail7.9Cleancult2SustainabilityCleaningEco-friendlyRefill7.9Una BrandsCompanyE-CommerceHouse of BrandsBrand Aggregator7.6Treasury Wine EstatesCompanyWineBeverages7.4HuckberryCompanyE-CommerceRetailDirect to Consumer7.1Reynolds AmericanTobaccoFortune 500British American Tobacco7.1Thrive MarketCompanyE-CommerceRetailGrocery7.0WhiteWave FoodsFood and BeveragePlant-BasedOrganic6.9AAKCompanyFood and BeverageIngredientsVegetable Oils6.6AsleepCompanySleepE-Commerce6.6Country DelightCompanyGrocery DeliveryDairyMilk6.6MinisoCompanyRetailLifestyle6.6Achats GroupCompanyMedia CommerceE-Commerce6.0AquishairCompanyHair CareE-CommerceUnited Kingdom5.9BrightspecSpectroscopyMolecular AnalysisPharmaceuticalsChemicals1 API5.9Sonoco ProductsPackagingManufacturingIndustrial5.8BioportkoreaCompanyFoodHealthSouth Korea1 API5.6Aires (IRIS Xiamen Science)CompanyContact LensesManufacturingMedical Devices4.7EssityConsumer ProductsHygieneHealth4.6Berlin Brands GroupCompanyE-CommerceBerlin4.4Wolverine World WideApparelE-CommerceFootwear4.4Brown-FormanBeveragesGinRTD4.3BlackshoppingchannelincE-CommerceRetailBlack community1 API4.0Avon ProductsFortune 500BeautyE-CommerceRetail3.9Hormel FoodsBrandsFoodMeat Products3.9Madison-reedCompanyBeautyHair ColorCosmetics3.9General MillsConsumer Packaged GoodsFood ProductsCereal3.8besunyenCompanyHealthWellness3.7Monster BeverageBeveragesEnergy DrinksFortune 5003.6J.M. SmuckerCompanyFood and BeverageFortune 5003.5Big Heart Pet BrandsPet FoodRetailAcquired3.4Diapers.comCompanyE-CommerceRetailBaby Products3.4Goyaz Silver JewelleryCompanyJewelryRetailE-Commerce3.4HanesbrandsApparelRetailFortune 5003.4Keurig Green MountainBeveragesCoffeeHistorical3.4Levi StraussApparelRetailJeansFashion3.4Miracle MilesCompanyConsumerFootwearE-Commerce3.4RothysCompanyFootwearFashionRetail3.4Studio ModernaCompanyRetailE-Commerce3.4SuperValuGroceryRetailWholesaleFood Distribution3.4Wonder BrandsCompanyE-CommerceRetail3.4Bega CheeseCompanyFoodDairy3.1Mead Johnson NutritionInfant FormulaNutritionPediatric3.0MeadWestvacoPackagingManufacturing3.0Cal-Maine FoodsAgricultureFood ProductionEggs2.9Newell RubbermaidHistoricalFortune 5002.9BabycareCompanyConsumerMaternityBaby Products2.6CrocsFootwearApparelRetail2.6LorillardAcquiredHistoricalManufacturing2.6VidaCompanyBeveragesMalaysia2.6CarrinetabCompanySustainabilityReusable Packaging2.2Berry Plastics GroupPackagingPlasticsManufacturingMaterials0.0PeachCompanyRetailE-CommerceApparel0.0

APIs with this tag (1)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Minimal 1 Almost no public developer surface

Score breakdown

Frequency
53.8
log-scaled weighted occurrences
Breadth
1.7
spread across providers
Quality lift
12.4
mean composite of providers using it
Cohesion
6.5
strength of nearest seed neighbor

Where this tag sits

120 providers carry this tag directly, and 310 counting the 1 narrower tag below — 190 more to reach.

Consumer Packaged Goods 202 providers

Related tags

Direct to Consumer 27 co-occurrences Apparel 16 co-occurrences Retail 69 co-occurrences Food and Beverage 20 co-occurrences Universal Commerce Protocol 13 co-occurrences Beverages 9 co-occurrences Footwear 7 co-occurrences Packaging 7 co-occurrences

Where this tag comes from

Provider tag120
Api tag1

Cohort brief

Auto-generated

The 113 providers in the APIs.io catalog tagged Consumer Goods, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
113
of 120 in the catalog
Mean Kin Score
10.5
-12.3 vs catalog 22.8
Mean Agent Readiness
4.8
-8.5 vs catalog 13.3
Spread
0–48
median 8.4 · σ 8.3
How the 113 split by band
Exemplar 0Strong 0Developing 1Thin 6Emerging 31Minimal 75
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Discoverability 52.8 57.9 -5.1 113
Contract Governance 3.6 9.4 -5.8 113
Operational Transparency 2.1 12.4 -10.3 113
Access Clarity 12.6 25 -12.4 113
Developer Ergonomics 7.6 22.1 -14.5 113
Contract Quality 2.6 18.2 -15.6 113

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 14% 16% -2
MCP server (first-party) 5% 14% -9
Agent Skills 0% 0% 0
OAuth scopes 15% 13% +2
Security 99% 98% +1
Arazzo workflows 0% 2% -2
Governance rules 7% 35% -28

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Smarter Sorting 48
  2. 2 Supergoop! 37.5
  3. 3 Rael 28.3
  4. 4 Albertsons 27.5
  5. 5 Procter & Gamble 27.5
  6. 6 Johnnie-O 27.3
  7. 7 True Botanicals 26.9
  8. 8 Kizik 24.7
  9. 9 Honest Company 24.6
  10. 10 Mud\Wtr 24.6
Top by Agent Readiness
  1. 1 Supergoop! 41.2
  2. 2 Johnnie-O 36.7
  3. 3 Rael 36.3
  4. 4 Mud\Wtr 35.3
  5. 5 Smarter Sorting 32.9
  6. 6 Albertsons 32
  7. 7 AptarGroup 25.5
  8. 8 American Eagle Outfitters 23.7
  9. 9 The a2 Milk Company 21.6
  10. 10 Kizik 21
All 120 members of this roster resolve to a provider in the catalog; 113 carry a score (94%). The figures above describe the scored members only.
Coverage caveat. 111 of 113 scored members had under half their catalog-attributable points satisfied at all (catalog_earned / catalog_max < 0.5). They are INCLUDED in the mean above. A large share here means the cohort mean is partly a measurement of how far our enrichment reached, not only of how these providers publish.Generated from the catalog build of 7 November 2026, across 38912 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

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Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
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