Hawthorne

Hawthorne is an internet-first men's personal care and grooming brand founded in 2016 in New York City (a Techstars alum, later Series B). It sells personalized, long-lasting fragrance and grooming products — cologne, deodorant, body wash, face and hair care — tuned to a customer's body chemistry and lifestyle through an onboarding quiz and a smart-subscription model built around its "Surround Scent" technology. The direct-to-consumer storefront at hawthorne.co runs on Shopify and exposes a modern agent-commerce surface: a published /llms.txt and /agents.md, Shopify Customer Account OpenID Connect discovery, and a live Universal Commerce Protocol (UCP) MCP endpoint so AI shopping agents can search the catalog, build a cart, and complete a buyer-approved checkout.

Hawthorne publishes 1 API on the APIs.io network. Tagged areas include Company, E-Commerce, Retail, Consumer Goods, and Personal Care.

Hawthorne’s developer surface includes authentication and 9 more developer resources.

🌐 Visit website 📡 Source on GitHub

17.4/100 emerging ▬ flat Agent 25/100 agent aware Full breakdown ↓
scored 2026-07-27 · rubric v0.5

AccessSelf serve

1 APIs 1 MCP Servers

CompanyE-CommerceRetailConsumer GoodsPersonal CareGroomingAgentic CommerceShopify

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 17.4/100 · emerging

Contract Quality 0.0 / 25

Developer Ergonomics 3.9 / 20

Commercial Clarity 4.2 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 9.3 / 10

Agent readiness — 25/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 4 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/hawthorne: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Hawthorne UCP Commerce (Shopify)

Agent-facing Universal Commerce Protocol (UCP) shopping surface for the Hawthorne Shopify store — catalog search/lookup, cart, checkout, fulfillment, discount and order capabili...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Scopes 1

OAuth scopes governing access to this provider's APIs.

Hawthorne Scopes

4 scopes · authorizationCode

4 scopes

SCOPES

Resources

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

WellKnown

WellKnown

LLMsTxt

LLMsTxt

MCPServer

MCPServer

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

Conventions

Conventions

Access & Security 3

Authentication, authorization, and security posture

Authentication

Authentication

OAuthScopes

OAuthScopes

DomainSecurity

DomainSecurity

Commercial 2

Pricing, plans, and the legal terms of use

PrivacyPolicy

PrivacyPolicy

TermsOfService

TermsOfService

Company 1

The organization behind the API

Website

Website

Source (apis.yml)

aid: hawthorne
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/hawthorne.png
name: Hawthorne
description: 'Hawthorne is an internet-first men''s personal care and grooming brand founded in 2016 in New York City (a Techstars
  alum, later Series B). It sells personalized, long-lasting fragrance and grooming products — cologne, deodorant, body wash,
  face and hair care — tuned to a customer''s body chemistry and lifestyle through an onboarding quiz and a smart-subscription
  model built around its "Surround Scent" technology. The direct-to-consumer storefront at hawthorne.co runs on Shopify and
  exposes a modern agent-commerce surface: a published /llms.txt and /agents.md, Shopify Customer Account OpenID Connect discovery,
  and a live Universal Commerce Protocol (UCP) MCP endpoint so AI shopping agents can search the catalog, build a cart, and
  complete a buyer-approved checkout.'
url: https://raw.githubusercontent.com/api-evangelist/hawthorne/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- techstars
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- E-Commerce
- Retail
- Consumer Goods
- Personal Care
- Grooming
- Agentic Commerce
- Shopify
apis:
- name: Hawthorne UCP Commerce (Shopify)
  description: Agent-facing Universal Commerce Protocol (UCP) shopping surface for the Hawthorne Shopify store — catalog search/lookup,
    cart, checkout, fulfillment, discount and order capabilities over an MCP endpoint, with buyer-approved payment handlers
    (Shop Pay, Google Pay, card). Authenticated via the Shopify Customer Account API.
  humanURL: https://hawthorne.co/
  baseURL: https://hawthorne-lab.myshopify.com/api/ucp/mcp
  tags:
  - Agentic Commerce
  - MCP
  - UCP
  - E-Commerce
  properties:
  - type: MCPServer
    url: mcp/hawthorne-mcp.yml
  - type: Authentication
    url: authentication/hawthorne-authentication.yml
  - type: OAuthScopes
    url: scopes/hawthorne-scopes.yml
  - type: Conventions
    url: conventions/hawthorne-conventions.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://hawthorne.co/
- type: WellKnown
  url: well-known/hawthorne-well-known.yml
- type: LLMsTxt
  url: llms/hawthorne-llms.txt
- type: MCPServer
  url: mcp/hawthorne-mcp.yml
- type: Authentication
  url: authentication/hawthorne-authentication.yml
- type: OAuthScopes
  url: scopes/hawthorne-scopes.yml
- type: Conventions
  url: conventions/hawthorne-conventions.yml
- type: DomainSecurity
  url: security/hawthorne-domain-security.yml
- type: PrivacyPolicy
  url: https://hawthorne.co/policies/privacy-policy
- type: TermsOfService
  url: https://hawthorne.co/policies/terms-of-service
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence