Bloom & Wild

aid: bloom--wild
name: Bloom & Wild
description: 'Bloom & Wild is a British direct-to-consumer online florist and gifting brand founded in 2013 by Aron Gelbard
  and Ben Stanway, best known for pioneering letterbox flowers — bouquets packed flat so they fit through a UK letterbox —
  alongside hand-tied bouquets, plants, gift sets, gift cards and recurring flower subscriptions. Bloom & Wild Group trades
  as Bloom & Wild in the United Kingdom, Ireland, Germany and Austria, and operates the sister brands bloomon (Netherlands,
  Belgium, Denmark) and Bergamotte (France) on separate storefronts. The group is a certified B Corp and runs its own commerce
  platform — a Ruby on Rails backend fronted by Kong, an Angular multi-brand web app and native iOS and Android clients, on
  AWS and GCP. Bloom & Wild publishes NO public developer portal, no API documentation, no OpenAPI or other machine-readable
  API description, and no partner or corporate-gifting API: business and bulk gifting is transacted through a contact form,
  an account manager and invoicing, not through a programmatic surface. The application backends at api.bloomandwild.com and
  capi.bloomandwild.com are live but private to the brand''s own clients and undocumented. What the group does publish for
  machines is narrow but real: an llms.txt on the UK and German storefronts that routes assistants to the correct market by
  delivery destination and even ships an optional agent widget specification, and an RFC 9116 security.txt served across every
  group storefront.'
image: https://www.bloomandwild.com/assets/branded-icons/favicons/favicon-192x192.png
url: https://raw.githubusercontent.com/api-evangelist/bloom--wild/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
specificationVersion: '0.20'
created: '2026-08-07'
modified: '2026-08-07'
tags:
- Company
- E-commerce
- Retail
- Flowers
- Gifting
- Direct to Consumer
- Subscriptions
- Consumer Goods
- Logistics
- United Kingdom
- B Corp
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: VulnerabilityDisclosure
  url: security/bloom--wild-vulnerability-disclosure.yml
- type: Security
  url: security/bloom--wild-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/bloom--wild-domain-security.yml
- type: Website
  url: https://www.bloomandwild.com/
- type: SecondaryMarket
  url: https://www.hiive.com/securities/bloom--wild-stock
- type: Support
  url: https://www.bloomandwild.com/help
- type: Blog
  url: https://www.bloomandwild.com/the-blog
- type: GitHubOrganization
  url: https://github.com/BloomAndWild
- type: TermsOfService
  url: https://www.bloomandwild.com/terms-and-privacy
- type: PrivacyPolicy
  url: https://www.bloomandwild.com/privacy-statement
- type: LLMsTxt
  url: llms/bloom--wild-llms.txt
- type: SecurityTxt
  url: well-known/bloom--wild-security.txt
- type: WellKnown
  url: well-known/bloom--wild-well-known.yml
- type: Conformance
  url: conformance/bloom--wild-conformance.yml
x-enrichment:
  date: '2026-08-07'
  status: minimal
  artifacts_added: 6
  pass: local-v1
x-coverage:
  state: none
  reason: no-developer-program
  detail: Bloom & Wild runs its own commerce platform but ships no developer product at all — no portal, no docs, no spec,
    and corporate/bulk gifting is quoted through a contact form and an account manager rather than an API; the live application
    backend at api.bloomandwild.com answers a JSON error envelope on every discovery path, including /openapi.json.
  evidence:
  - url: https://api.bloomandwild.com/openapi.json
    status: 404
  - url: https://api.bloomandwild.com/graphql
    status: 404
  - url: https://www.bloomandwild.com/.well-known/agent-card.json
    status: 404
  - url: https://www.bloomandwild.com/.well-known/api-catalog
    status: 404
  - url: https://www.bloomandwild.com/llms.txt
    status: 200
  - url: https://www.bloomandwild.com/.well-known/security.txt
    status: 200
  checked: '2026-08-07'