albertsons
Albertsons Companies is one of the largest food and drug retailers in the United States, operating supermarkets and pharmacies under banners including Albertsons, Safeway, Vons, Jewel-Osco, Acme, Shaw's, Star Market, and others. The company operates the Albertsons Media Collective, a retail media network that provides advertisers API access to near-real-time campaign performance data and audience targeting capabilities based on shopper purchase behavior across its banner network.
APIs
Albertsons Media Collective API
The Albertsons Media Collective API enables advertisers to integrate with Albertsons retail media network for campaign management and performance analytics. The API provides nea...
Capabilities
Albertsons Retail Media Advertising
Unified retail media advertising workflow combining campaign management, audience targeting, performance analytics, and custom reporting for advertisers on the Albertsons Media ...
Run with NaftikoFeatures
Access advertising campaign performance data in near-real-time to bring metrics into custom dashboards and measurement models.
Target campaigns using audience segments derived from Albertsons shopper purchase behavior across grocery and pharmacy banners.
Create, update, and manage advertising campaigns with budget controls, scheduling, and audience targeting configurations.
Generate configurable performance reports with custom dimensions and metrics for export to external analytics tools.
Interactive developer portal built on Microsoft Azure API Management with documentation, code samples, and an API testing console.
Access to shopper audiences across Albertsons, Safeway, Vons, Jewel-Osco, Acme, and other banner networks.
Use Cases
Pull near-real-time campaign metrics into custom brand or agency dashboards for monitoring impressions, clicks, and ROAS.
Integrate campaign performance data into automated bidding and budget allocation systems.
Share campaign performance data with measurement partners like TransUnion for attribution and audience analysis.
Incorporate Albertsons retail media performance data into multi-channel media mix models.
Analyze shopper audience segments to inform product marketing strategy and campaign targeting decisions.
Integrations
Partnership integration for enhanced audience measurement and identity resolution using TransUnion data.
Developer portal and API gateway infrastructure built on Microsoft Azure API Management.
Export campaign data to third-party analytics dashboards and reporting tools via the Performance API.