Albertsons · Schema

Performance Metric

Performance metrics for an advertising campaign at a given time period.

GroceryRetailRetail MediaAdvertisingCampaignsAnalyticsConsumer GoodsFoodPharmacy

Properties

Name Type Description
date string Date of the metric data point.
campaignId string Campaign identifier associated with these metrics.
impressions integer Number of ad impressions served.
clicks integer Number of ad clicks recorded.
conversions integer Number of conversions attributed to the campaign.
spend number Total ad spend in USD for the period.
roas number Return on ad spend ratio.
clickThroughRate number Click-through rate as a decimal (clicks / impressions).
View JSON Schema on GitHub

JSON Schema

retail-media-api-performance-metric-schema.json Raw ↑
{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "https://raw.githubusercontent.com/api-evangelist/albertsons/refs/heads/main/json-schema/retail-media-api-performance-metric-schema.json",
  "title": "Performance Metric",
  "description": "Performance metrics for an advertising campaign at a given time period.",
  "type": "object",
  "properties": {
    "date": {
      "type": "string",
      "format": "date",
      "description": "Date of the metric data point.",
      "example": "2026-03-15"
    },
    "campaignId": {
      "type": "string",
      "description": "Campaign identifier associated with these metrics.",
      "example": "500123"
    },
    "impressions": {
      "type": "integer",
      "description": "Number of ad impressions served.",
      "example": 45000
    },
    "clicks": {
      "type": "integer",
      "description": "Number of ad clicks recorded.",
      "example": 675
    },
    "conversions": {
      "type": "integer",
      "description": "Number of conversions attributed to the campaign.",
      "example": 34
    },
    "spend": {
      "type": "number",
      "format": "double",
      "description": "Total ad spend in USD for the period.",
      "example": 1250.0
    },
    "roas": {
      "type": "number",
      "format": "double",
      "description": "Return on ad spend ratio.",
      "example": 4.2
    },
    "clickThroughRate": {
      "type": "number",
      "format": "double",
      "description": "Click-through rate as a decimal (clicks / impressions).",
      "example": 0.015
    }
  }
}

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