Big Heart Pet Brands

aid: big-heart-pet-brands
name: Big Heart Pet Brands
description: Big Heart Pet Brands was a producer and marketer of branded pet food and snacks with brands including Meow Mix,
  Milk-Bone, Kibbles 'n Bits, 9Lives, Natural Balance, Pup-Peroni, Gravy Train, Nature's Recipe, Canine Carry Outs, and Milo's
  Kitchen. Big Heart Pet Brands was acquired by The J.M. Smucker Company in 2015 and no longer operates as an independent
  entity. All brands are now managed under J.M. Smucker's Pet Foods division.
type: Index
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/big-heart-pet-brands.png
tags:
- Pet Food
- Consumer Goods
- Retail
- Acquired
- Pet Snacks
- CPG
url: https://raw.githubusercontent.com/api-evangelist/big-heart-pet-brands/refs/heads/main/apis.yml
created: '2025-01-01'
modified: '2026-04-21'
specificationVersion: '0.23'
apis: []
common:
- type: DomainSecurity
  url: security/big-heart-pet-brands-domain-security.yml
- type: LinkedIn
  url: https://www.linkedin.com/company/big-heart-pet-brands
- type: Website
  url: https://www.bigheartpet.com
- type: ParentCompany
  url: https://www.jmsmucker.com
- type: Features
  data:
  - name: Meow Mix
    description: Popular dry and wet cat food brand acquired from Big Heart Pet Brands.
  - name: Milk-Bone
    description: Iconic dog treat and biscuit brand with over 100 years of history.
  - name: Kibbles 'n Bits
    description: Dry dog food brand combining kibble and meaty bits.
  - name: 9Lives
    description: Wet and dry cat food brand featuring Morris the Cat mascot.
  - name: Natural Balance
    description: Premium pet food brand focused on limited-ingredient diets.
  - name: Pup-Peroni
    description: Soft and chewy dog treat brand.
- type: UseCases
  data:
  - name: Pet Retailer Product Catalogs
    description: Retailers sourcing Big Heart brand products through J.M. Smucker distribution.
  - name: Pet Food Market Research
    description: Researching the pet food CPG landscape and brand acquisition history.
  - name: Brand Heritage Documentation
    description: Documenting the history and evolution of major American pet food brands.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com