Razor Group

aid: razor-group
name: Razor Group
description: 'Razor Group (Whele LLC) is a Berlin- and Boston-headquartered consumer goods holding company that acquires,
  consolidates and scales profitable e-commerce brands selling on Amazon FBA, Walmart, Target, Chewy and other online marketplaces.
  Founded in 2020, the company has raised over $1 billion, employs 450+ people across five offices in Europe, North America
  and Asia, and operates more than 40,000 SKUs across brands including GymKeg, POWRX, Tranquil Spa and Porto Vino. In August
  2025 Razor merged with Infinite Commerce to form the largest consolidator in the FBA aggregator space, operating a unified
  internal technology platform for demand forecasting, pricing and advertising. Razor Group is a buyer and operator of physical
  consumer products, not a software vendor: it publishes no public API, SDK, webhook surface or developer portal.'
url: https://raw.githubusercontent.com/api-evangelist/razor-group/refs/heads/main/apis.yml
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  probe_state: none
  source:
  - security
  generated: '2026-11-06'
  method: derived
image: https://cdn.prod.website-files.com/659bd12259ec13f287424e42/659bd12259ec13f28742502c_razor%20logo-blu-01.svg
x-type: company
x-source: harvest:secondary-market
x-tier: profiled
x-tier-reason: enrichment-pass
specificationVersion: '0.23'
created: '2026-08-05'
modified: '2026-08-05'
tags:
- Company
- E-Commerce
- Consumer Goods
- Marketplace
- Retail
- Amazon FBA
- Aggregator
- Brand Acquisition
- Germany
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/razor-group-domain-security.yml
- type: LLMsTxt
  url: llms/razor-group-llms.txt
- type: Website
  url: https://www.razor-group.com/
- type: Blog
  url: https://www.razor-group.com/blog
- type: GitHubOrganization
  url: https://github.com/razor-group
- type: PrivacyPolicy
  url: https://www.razor-group.com/privacy-policy
- type: Imprint
  url: https://www.razor-group.com/imprint
- type: Contact
  url: https://www.razor-group.com/contact-us
- type: About
  url: https://www.razor-group.com/about-us
- type: Careers
  url: https://www.razor-group.com/careers
- type: LinkedIn
  url: https://de.linkedin.com/company/razor-brands
- type: Twitter
  url: https://mobile.twitter.com/razorgroup
- type: SecondaryMarket
  url: https://forgeglobal.com/razor-group_stock/
x-enrichment:
  date: '2026-08-05'
  status: minimal
  artifacts_added: 3
  pass: local-v1
x-coverage:
  state: none
  reason: no-developer-program
  detail: razor-group.com is a Webflow marketing site with no developer section of any kind, and the only two API endpoints
    Razor operates are private — api.razor-group.com resolves in DNS but refuses public TCP connections on 443 and 80, and
    the internal "Ava" operator portal fronts an AWS API Gateway that answers MissingAuthenticationToken to anonymous callers.
  evidence:
  - url: https://www.razor-group.com/openapi.json
    status: 404
  - url: https://www.razor-group.com/.well-known/agent-card.json
    status: 404
  - url: https://www.razor-group.com/llms.txt
    status: 404
  - url: https://portal.razor-group.com/api/health
    status: 403
  - url: https://api.razor-group.com/
    status: 0
  - url: https://api.github.com/orgs/razor-group/repos
    status: 200
  checked: '2026-08-05'