Razor Group

Razor Group (Whele LLC) is a Berlin- and Boston-headquartered consumer goods holding company that acquires, consolidates and scales profitable e-commerce brands selling on Amazon FBA, Walmart, Target, Chewy and other online marketplaces. Founded in 2020, the company has raised over $1 billion, employs 450+ people across five offices in Europe, North America and Asia, and operates more than 40,000 SKUs across brands including GymKeg, POWRX, Tranquil Spa and Porto Vino. In August 2025 Razor merged with Infinite Commerce to form the largest consolidator in the FBA aggregator space, operating a unified internal technology platform for demand forecasting, pricing and advertising. Razor Group is a buyer and operator of physical consumer products, not a software vendor: it publishes no public API, SDK, webhook surface or developer portal.

Razor Group is profiled on the APIs.io network. Tagged areas include Company, E-Commerce, Consumer Goods, Marketplace, and Retail.

Razor Group’s developer surface includes engineering blog and 12 more developer resources.

🌐 Visit website 📡 Source on GitHub
9.0/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0
0 APIs
CompanyE-CommerceConsumer GoodsMarketplaceRetailAmazon FBAAggregatorBrand AcquisitionGermany

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0
Composite quality — 9.0/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.4 / 20
Commercial Clarity 2.1 / 20
Operational Transparency 0.7 / 13
Governance 0.0 / 12
Discoverability 5.7 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/razor-group: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Razor Group Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt
LLMsTxt

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization
GitHubOrganization

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Contact
Contact

Commercial 1

Pricing, plans, and the legal terms of use

PrivacyPolicy
PrivacyPolicy

Company 6

The organization behind the API

Website
Website
 Blog
Blog
 About
About
 Careers
Careers
 LinkedIn
LinkedIn
 Twitter
Twitter

Other 2

Properties that don't map to a standard resource type

Imprint
Imprint
 SecondaryMarket
SecondaryMarket

Source (apis.yml)

apis.yml Raw ↑ 
aid: razor-group
name: Razor Group
description: 'Razor Group (Whele LLC) is a Berlin- and Boston-headquartered consumer goods holding company that acquires,
  consolidates and scales profitable e-commerce brands selling on Amazon FBA, Walmart, Target, Chewy and other online marketplaces.
  Founded in 2020, the company has raised over $1 billion, employs 450+ people across five offices in Europe, North America
  and Asia, and operates more than 40,000 SKUs across brands including GymKeg, POWRX, Tranquil Spa and Porto Vino. In August
  2025 Razor merged with Infinite Commerce to form the largest consolidator in the FBA aggregator space, operating a unified
  internal technology platform for demand forecasting, pricing and advertising. Razor Group is a buyer and operator of physical
  consumer products, not a software vendor: it publishes no public API, SDK, webhook surface or developer portal.'
url: https://raw.githubusercontent.com/api-evangelist/razor-group/refs/heads/main/apis.yml
image: https://cdn.prod.website-files.com/659bd12259ec13f287424e42/659bd12259ec13f28742502c_razor%20logo-blu-01.svg
x-type: company
x-source: harvest:secondary-market
x-tier: profiled
x-tier-reason: enrichment-pass
specificationVersion: '0.20'
created: '2026-08-05'
modified: '2026-08-05'
tags:
- Company
- E-Commerce
- Consumer Goods
- Marketplace
- Retail
- Amazon FBA
- Aggregator
- Brand Acquisition
- Germany
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/razor-group-domain-security.yml
- type: LLMsTxt
  url: llms/razor-group-llms.txt
- type: Website
  url: https://www.razor-group.com/
- type: Blog
  url: https://www.razor-group.com/blog
- type: GitHubOrganization
  url: https://github.com/razor-group
- type: PrivacyPolicy
  url: https://www.razor-group.com/privacy-policy
- type: Imprint
  url: https://www.razor-group.com/imprint
- type: Contact
  url: https://www.razor-group.com/contact-us
- type: About
  url: https://www.razor-group.com/about-us
- type: Careers
  url: https://www.razor-group.com/careers
- type: LinkedIn
  url: https://de.linkedin.com/company/razor-brands
- type: Twitter
  url: https://mobile.twitter.com/razorgroup
- type: SecondaryMarket
  url: https://forgeglobal.com/razor-group_stock/
x-enrichment:
  date: '2026-08-05'
  status: minimal
  artifacts_added: 3
  pass: local-v1
x-coverage:
  state: none
  reason: no-developer-program
  detail: razor-group.com is a Webflow marketing site with no developer section of any kind, and the only two API endpoints
    Razor operates are private — api.razor-group.com resolves in DNS but refuses public TCP connections on 443 and 80, and
    the internal "Ava" operator portal fronts an AWS API Gateway that answers MissingAuthenticationToken to anonymous callers.
  evidence:
  - url: https://www.razor-group.com/openapi.json
    status: 404
  - url: https://www.razor-group.com/.well-known/agent-card.json
    status: 404
  - url: https://www.razor-group.com/llms.txt
    status: 404
  - url: https://portal.razor-group.com/api/health
    status: 403
  - url: https://api.razor-group.com/
    status: 0
  - url: https://api.github.com/orgs/razor-group/repos
    status: 200
  checked: '2026-08-05'