BRND.ME website screenshot

BRND.ME

BRND.ME (legally Mensa Brand Technologies Private Limited) is an India-based house-of-brands company that acquires, builds, and scales digital-first consumer brands across Health, Wellness, Lifestyle, Fashion, Party & Celebration, and Home Decor. Founded by Ananth Narayanan and backed by Accel, the company combines technology, data insight, and centralized operations to grow market-leading D2C brands from India for global customers. Its portfolio includes brands such as Majestic Pure, Botanic Hearth, Dennis Lingo, House of Ishin, and MyFitness. This is a company/provider profile in the API Evangelist network; BRND.ME operates a corporate marketing presence and does not publish a public developer API.

BRND.ME is profiled on the APIs.io network. Tagged areas include Company, Consumer, House of Brands, D2C, and E-Commerce.

BRND.ME’s developer surface includes engineering blog and 8 more developer resources.

4.1/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-08-21 · rubric v0.12.0
0 APIs
CompanyConsumerHouse of BrandsD2CE-CommerceHealthWellnessLifestyleFashionIndia

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-21 · rubric v0.12.0
Composite quality — 4.1/100 · minimal
Contract Quality 0.0 / 21
Developer Ergonomics 0.0 / 17
Access Clarity 0.0 / 17
Operational Transparency 0.0 / 11
Contract Governance 0.0 / 10
Discoverability 4.9 / 9
Regulatory Posture 1.1 / 15
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
Documented Reversibility 0 / 6
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Regulatory Posture applies to this provider. Its tags matched the Health regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.
The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/brndme: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Brndme Domain Security

TLSv1.3 · DMARC

SECURITY

Resources

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

Access & Security 1

Authentication, authorization, and security posture

Commercial 2

Pricing, plans, and the legal terms of use

Company 5

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: brndme
name: BRND.ME
description: BRND.ME (legally Mensa Brand Technologies Private Limited) is an India-based house-of-brands company that acquires,
  builds, and scales digital-first consumer brands across Health, Wellness, Lifestyle, Fashion, Party & Celebration, and Home
  Decor. Founded by Ananth Narayanan and backed by Accel, the company combines technology, data insight, and centralized operations
  to grow market-leading D2C brands from India for global customers. Its portfolio includes brands such as Majestic Pure,
  Botanic Hearth, Dennis Lingo, House of Ishin, and MyFitness. This is a company/provider profile in the API Evangelist network;
  BRND.ME operates a corporate marketing presence and does not publish a public developer API.
url: https://raw.githubusercontent.com/api-evangelist/brndme/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- accel
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Consumer
- House of Brands
- D2C
- E-Commerce
- Health
- Wellness
- Lifestyle
- Fashion
- India
tags_raw:
- Company
- Consumer
- House of Brands
- D2C
- E-commerce
- Health
- Wellness
- Lifestyle
- Fashion
- India
image: https://brndme.in/wp-content/uploads/2025/01/cropped-logo-192x192.png
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://brndme.in/
- type: About
  url: https://brndme.in/about/
- type: Blog
  url: https://brndme.in/blog/
- type: Careers
  url: https://brndme.in/join-us/
- type: Investors
  url: https://brndme.in/our-investors/
- type: PrivacyPolicy
  url: https://brndme.in/privacy-policy/
- type: TermsOfService
  url: https://brndme.in/terms-of-use/
- type: DomainSecurity
  url: security/brndme-domain-security.yml
- type: LLMsTxt
  url: llms/brndme-llms.txt
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence

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