Smilobaby

Smilo (Smilobaby) is a direct-to-consumer baby and toddler products brand founded in 2016 and based in Boston, backed by Norwest Venture Partners. Products are developed by doctors, scientists and engineers and sold direct via smilobaby.com, spanning bottle feeding, pacifiers and teethers, pregnancy and nursing, nursery, mealtime and bath. Its hero products are a pediatric-dentist-designed pacifier that supports a baby's developing palate and a patented-nipple bottle with an extra-sensitive vent that simulates breastfeeding. This is a consumer e-commerce retail brand: it publishes no public developer API, developer portal, or OpenAPI, so the enrichment pass records identity and domain-security posture only.

Smilobaby is profiled on the APIs.io network. Tagged areas include Company, Baby Products, Consumer, E-Commerce, and Retail.

Smilobaby’s developer surface includes support and 4 more developer resources.

🌐 Visit website 📡 Source on GitHub

11.8/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyBaby ProductsConsumerE-CommerceRetailParentingDirect-to-Consumer

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 11.8/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.9 / 20

Commercial Clarity 4.2 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/smilobaby: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 2

Pricing, plans, and the legal terms of use

PrivacyPolicy

PrivacyPolicy

TermsOfService

TermsOfService

Company 1

The organization behind the API

Website

Website

Source (apis.yml)

aid: smilobaby
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/smilobaby.png
name: Smilobaby
description: 'Smilo (Smilobaby) is a direct-to-consumer baby and toddler products brand founded in 2016 and based in Boston,
  backed by Norwest Venture Partners. Products are developed by doctors, scientists and engineers and sold direct via smilobaby.com,
  spanning bottle feeding, pacifiers and teethers, pregnancy and nursing, nursery, mealtime and bath. Its hero products are
  a pediatric-dentist-designed pacifier that supports a baby''s developing palate and a patented-nipple bottle with an extra-sensitive
  vent that simulates breastfeeding. This is a consumer e-commerce retail brand: it publishes no public developer API, developer
  portal, or OpenAPI, so the enrichment pass records identity and domain-security posture only.'
url: https://raw.githubusercontent.com/api-evangelist/smilobaby/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- norwest-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Baby Products
- Consumer
- E-Commerce
- Retail
- Parenting
- Direct-to-Consumer
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/smilobaby-domain-security.yml
- type: Website
  url: https://smilobaby.com
- type: Support
  url: https://www.smilobaby.com/contact-us/
- type: PrivacyPolicy
  url: https://www.smilobaby.com/privacy-policy/
- type: TermsOfService
  url: https://www.smilobaby.com/terms-of-use/
x-enrichment:
  date: '2026-07-21'
  status: minimal
  artifacts_added: 1
  pass: local-v1