Propagate

Propagate (Propagate Brands) is an e-commerce accelerator and equity syndication platform founded by JD Jernigan and backed by 500 Global. It partners with early-stage direct-to-consumer brands selling on Shopify and Amazon — typically those under $1M in annual revenue and overlooked by larger aggregators — providing working capital plus growth marketing, branding, data collection, customer service, and supply-chain support to help them scale and reach acquisition-ready exits. It simultaneously lets individual investors take equity stakes in these growing private commerce brands to earn passive income. Propagate operates as a services-and-investment business rather than a software company and publishes no public developer API, SDK, or technical platform surface. As of August 2026 its website is also no longer reachable — propagatebrands.com and its www host resolve to Webflow's shared proxy but abort the TLS handshake, and archived captures show the site returning 403/404 since mid-2024 and a parked lander page by August 2025.

Propagate is profiled on the APIs.io network. Tagged areas include Company, E-Commerce, Direct to Consumer, Shopify, and Accelerator.

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3.4/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

0 APIs

Company E-Commerce Direct to Consumer Shopify Accelerator Investment Growth Marketing

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 3.4/100 · minimal

Contract Quality 0.0 / 21

Developer Ergonomics 0.0 / 17

Access Clarity 0.0 / 17

Operational Transparency 0.0 / 11

Contract Governance 0.0 / 10

Discoverability 4.1 / 9

Regulatory Posture 0.9 / 15

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Machine-Readable Contract +18 pts — api_specs includes an OpenAPI document
MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Machine-Readable Auth +10 pts — a served openid-configuration/oauth-authorization-server carrying `issuer` (served), else the securitySchemes class in the provider OpenAPIs — bound (mutualTLS, DPoP, Signature) > negotiable (oauth2 authorizationCode/clientCredentials, openIdConnect) > bearer (http bearer, apiKey)
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
Stable Error Semantics +8 pts — OpenAPI $refs a shared error schema across 4xx/5xx responses (verified), else common[].type includes ErrorCatalog / ErrorCodes / DeclineCodes

13 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 0.0 — up to +25.0 composite points
Developer Ergonomics scores 0.0 — up to +20.0 composite points
Access Clarity scores 0.0 — up to +20.0 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/propagate/apis.yml: open an issue on github.com/api-evangelist/propagate to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Propagate Domain Security

no transport/DNS hardening detected

SECURITY

Resources

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Company 1

The organization behind the API

Website

Website

Source (apis.yml)

aid: propagate
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  probe_state: none
  source:
  - security
  generated: '2026-11-06'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/propagate.png
name: Propagate
description: Propagate (Propagate Brands) is an e-commerce accelerator and equity syndication platform founded by JD Jernigan
  and backed by 500 Global. It partners with early-stage direct-to-consumer brands selling on Shopify and Amazon — typically
  those under $1M in annual revenue and overlooked by larger aggregators — providing working capital plus growth marketing,
  branding, data collection, customer service, and supply-chain support to help them scale and reach acquisition-ready exits.
  It simultaneously lets individual investors take equity stakes in these growing private commerce brands to earn passive
  income. Propagate operates as a services-and-investment business rather than a software company and publishes no public
  developer API, SDK, or technical platform surface. As of August 2026 its website is also no longer reachable — propagatebrands.com
  and its www host resolve to Webflow's shared proxy but abort the TLS handshake, and archived captures show the site returning
  403/404 since mid-2024 and a parked lander page by August 2025.
url: https://raw.githubusercontent.com/api-evangelist/propagate/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- E-Commerce
- Direct to Consumer
- Shopify
- Accelerator
- Investment
- Growth Marketing
tags_raw:
- Company
- E-Commerce
- Direct-to-Consumer
- Shopify
- Accelerator
- Investment
- Growth Marketing
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/propagate-domain-security.yml
- type: Website
  url: https://propagatebrands.com
x-enrichment:
  date: '2026-08-13'
  status: minimal
  artifacts_added: 2
  pass: local-v1
x-coverage:
  state: none
  reason: defunct
  detail: propagatebrands.com and www.propagatebrands.com still resolve to Webflow's shared proxy but abort every TLS handshake
    with an internal error, so not one HTTP response came back — and the Wayback record shows the site 403/404ing since July
    2024 and serving a 545-byte parked lander by August 2025, with no api/app/docs/developers subdomain, GitHub org, or package-registry
    presence anywhere.
  evidence:
  - url: https://propagatebrands.com/
    status: 0
  - url: https://www.propagatebrands.com/
    status: 0
  - url: http://propagatebrands.com/
    status: 301
  - url: https://propagatebrands.com/openapi.json
    status: 0
  - url: https://propagatebrands.com/.well-known/agent-card.json
    status: 0
  - url: http://web.archive.org/web/20250806030036/http://propagatebrands.com/
    status: 200
  checked: '2026-08-13'

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