Serena & Lily

Serena & Lily is a California home furnishings and lifestyle brand founded in 2003 in Sausalito by textile designer Serena Dugan and entrepreneur Lily Kanter. It sells furniture, custom upholstery, bedding, rugs, lighting, wallpaper, art and home decor direct to consumers through its e-commerce site, a printed catalog, and a network of physical Design Shops, alongside a Designer Circle trade program for interior designers. The storefront runs on a headless, composable commerce stack — Elastic Path for commerce and Amplience for content, served from a Vercel-hosted front end in front of AWS AppSync and Amazon API Gateway — but Serena & Lily publishes no developer program, no public API documentation, and no machine-readable specification of any kind. The GraphQL endpoint backing the storefront answers anonymous requests with introspection disabled, and the api.serenaandlily.com gateway rejects every unauthenticated path.

Serena & Lily is profiled on the APIs.io network. Tagged areas include Company, Retail, E-Commerce, Home Furnishings, and Furniture.

Serena & Lily’s developer surface includes support, signup flow, and 18 more developer resources.

13.1/100 emerging ▬ flat Agent 0/100 human only saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0
0 APIs
CompanyRetailE-CommerceHome FurnishingsFurnitureInterior DesignHome DecorDirect to Consumer

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/serena-lily: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Serena Lily Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

Build 1

SDKs, sample code, and the tooling you integrate with

Access & Security 1

Authentication, authorization, and security posture

Operate 2

Status, limits, changes, and where to get help

Commercial 2

Pricing, plans, and the legal terms of use

Company 8

The organization behind the API

Scroll for all 8

Other 5

Properties that don't map to a standard resource type

Source (apis.yml)

apis.yml Raw ↑
aid: serena-lily
name: Serena & Lily
description: Serena & Lily is a California home furnishings and lifestyle brand founded in 2003 in Sausalito by textile designer
  Serena Dugan and entrepreneur Lily Kanter. It sells furniture, custom upholstery, bedding, rugs, lighting, wallpaper, art
  and home decor direct to consumers through its e-commerce site, a printed catalog, and a network of physical Design Shops,
  alongside a Designer Circle trade program for interior designers. The storefront runs on a headless, composable commerce
  stack — Elastic Path for commerce and Amplience for content, served from a Vercel-hosted front end in front of AWS AppSync
  and Amazon API Gateway — but Serena & Lily publishes no developer program, no public API documentation, and no machine-readable
  specification of any kind. The GraphQL endpoint backing the storefront answers anonymous requests with introspection disabled,
  and the api.serenaandlily.com gateway rejects every unauthenticated path.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - security
  generated: '2026-09-02'
  method: derived
image: https://cdn.media.amplience.net/s/serenaandlily/SVG_Logo_Footer
url: https://raw.githubusercontent.com/api-evangelist/serena-lily/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
x-tier: stub
x-tier-reason: harvest
specificationVersion: '0.23'
created: '2026-08-05'
modified: '2026-08-05'
tags:
- Company
- Retail
- E-Commerce
- Home Furnishings
- Furniture
- Interior Design
- Home Decor
- Direct to Consumer
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.serenaandlily.com/
- type: About
  url: https://www.serenaandlily.com/about-us
- type: HelpCenter
  url: https://www.serenaandlily.com/help-center
- type: Support
  url: https://www.serenaandlily.com/contact-us
- type: SignUp
  url: https://www.serenaandlily.com/createaccount
- type: TermsOfService
  url: https://www.serenaandlily.com/CS-termsconditions
- type: PrivacyPolicy
  url: https://www.serenaandlily.com/privacy-policy
- type: GitHubOrganization
  url: https://github.com/serenaandlily
- type: Careers
  url: https://www.serenaandlily.com/careers
- type: Press
  url: https://www.serenaandlily.com/press
- type: Accessibility
  url: https://www.serenaandlily.com/accessibility
- type: Locations
  url: https://www.serenaandlily.com/stores
- type: Partners
  url: https://www.serenaandlily.com/trade
- type: Twitter
  url: https://twitter.com/serenaandlily
- type: Facebook
  url: https://www.facebook.com/serenaandlily
- type: Instagram
  url: https://www.instagram.com/serenaandlily/
- type: Pinterest
  url: https://www.pinterest.com/serenaandlily/
- type: DomainSecurity
  url: security/serena-lily-domain-security.yml
- type: ContractDiscovery
  url: well-known/serena-lily-contract-discovery.yml
- type: SecondaryMarket
  url: https://forgeglobal.com/serena-lily_stock/
x-coverage:
  state: none
  reason: no-developer-program
  detail: 'Serena & Lily runs real API infrastructure for its own storefront — an AWS AppSync GraphQL endpoint at /graphql
    that answers anonymous queries but has introspection deliberately disabled, and an api.serenaandlily.com API Gateway that
    returns "Missing Authentication Token" on every path — yet it operates no developer program at all: no developer subdomain
    resolves, both agent-card paths return a clean 404, the only public repo in its GitHub org is a fork of an Amplience CMS
    extension, and no OpenAPI, SDL, SDK or llms.txt is published anywhere.'
  evidence:
  - url: https://www.serenaandlily.com/graphql
    status: 200
  - url: https://api.serenaandlily.com/openapi.json
    status: 403
  - url: https://www.serenaandlily.com/openapi.json
    status: 404
  - url: https://www.serenaandlily.com/.well-known/agent-card.json
    status: 404
  - url: https://www.serenaandlily.com/.well-known/agent.json
    status: 404
  - url: https://github.com/serenaandlily
    status: 200
  checked: '2026-08-05'
x-enrichment:
  date: '2026-08-05'
  status: minimal
  artifacts_added: 2
  pass: local-v1

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