Innovist

Innovist is an Accel-backed, science-backed direct-to-consumer personal care house based in India, building and operating a portfolio of skincare, haircare and suncare brands including Chemist At Play, Bare Anatomy and Sunscoop. It sells direct to consumers through a Shopify-powered online store at innovist.com, offering free delivery and category-wide discounts across skin, hair and sun care. While Innovist does not publish a traditional developer API program, its storefront natively implements agent-facing commerce surfaces: a customer-account OpenID Connect identity layer, a published llms.txt / agents.md for AI shopping assistants, and a Universal Commerce Protocol (UCP) MCP endpoint that lets approved agents search the catalog, build carts and complete buyer-approved checkouts.

Innovist is profiled on the APIs.io network. Tagged areas include Company, Consumer, Personal Care, Skincare, and Haircare.

Innovist’s developer surface includes engineering blog, support, authentication, and 9 more developer resources.

🌐 Visit website 📡 Source on GitHub

18.8/100 emerging ▬ flat Agent 25/100 agent aware Full breakdown ↓
scored 2026-07-27 · rubric v0.5

AccessSelf serve

0 APIs 1 MCP Servers

CompanyConsumerPersonal CareSkincareHaircareSuncareDirect to ConsumerEcommerceShopifyAgentic Commerce

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 18.8/100 · emerging

Contract Quality 0.0 / 25

Developer Ergonomics 5.2 / 20

Commercial Clarity 6.8 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 25/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 4 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/innovist: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Scopes 1

OAuth scopes governing access to this provider's APIs.

Innovist Scopes

4 scopes · authorizationCode

4 scopes

SCOPES

Resources

Get Started 1

Portal, sign-up, and the first successful call

Login

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

MCPServer

MCPServer

LLMsTxt

LLMsTxt

WellKnown

WellKnown

Access & Security 3

Authentication, authorization, and security posture

Authentication

Authentication

OAuthScopes

OAuthScopes

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: innovist
name: Innovist
description: 'Innovist is an Accel-backed, science-backed direct-to-consumer personal care house based in India, building
  and operating a portfolio of skincare, haircare and suncare brands including Chemist At Play, Bare Anatomy and Sunscoop.
  It sells direct to consumers through a Shopify-powered online store at innovist.com, offering free delivery and category-wide
  discounts across skin, hair and sun care. While Innovist does not publish a traditional developer API program, its storefront
  natively implements agent-facing commerce surfaces: a customer-account OpenID Connect identity layer, a published llms.txt
  / agents.md for AI shopping assistants, and a Universal Commerce Protocol (UCP) MCP endpoint that lets approved agents search
  the catalog, build carts and complete buyer-approved checkouts.'
url: https://raw.githubusercontent.com/api-evangelist/innovist/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- accel
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
image: https://innovist.com/cdn/shop/files/1200_628.png?v=1724222722
tags:
- Company
- Consumer
- Personal Care
- Skincare
- Haircare
- Suncare
- Direct to Consumer
- Ecommerce
- Shopify
- Agentic Commerce
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://innovist.com/
- type: Blog
  url: https://innovist.com/blogs/all
- type: Support
  url: https://innovist.com/pages/contact-us
- type: Login
  url: https://innovist.com/account/login
- type: TermsOfService
  url: https://innovist.com/policies/terms-of-service
- type: PrivacyPolicy
  url: https://innovist.com/policies/privacy-policy
- type: MCPServer
  url: mcp/innovist-mcp.yml
- type: LLMsTxt
  url: llms/innovist-llms.txt
- type: WellKnown
  url: well-known/innovist-well-known.yml
- type: Authentication
  url: authentication/innovist-authentication.yml
- type: OAuthScopes
  url: scopes/innovist-scopes.yml
- type: DomainSecurity
  url: security/innovist-domain-security.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence