Innovist

Innovist is an Accel-backed, science-backed direct-to-consumer personal care house based in India, building and operating a portfolio of skincare, haircare and suncare brands including Chemist At Play, Bare Anatomy and Sunscoop. It sells direct to consumers through a Shopify-powered online store at innovist.com, offering free delivery and category-wide discounts across skin, hair and sun care. While Innovist does not publish a traditional developer API program, its storefront natively implements agent-facing commerce surfaces: a customer-account OpenID Connect identity layer, a published llms.txt / agents.md for AI shopping assistants, and a Universal Commerce Protocol (UCP) MCP endpoint that lets approved agents search the catalog, build carts and complete buyer-approved checkouts.

Innovist is profiled on the APIs.io network. Tagged areas include Company, Consumer, Personal Care, Skincare, and Hair Care.

Innovist’s developer surface includes engineering blog, support, authentication, and 10 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

17.3/100 emerging ▬ flat Agent 14/100 agent aware Front door AI 1/6 silent Heartbeat 100/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

0 APIs 1 MCP Servers

Company Consumer Personal Care Skincare Hair CareSuncareDirect to Consumer E-Commerce Shopify Agentic Commerce

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 17.3/100 · emerging

Contract Quality 0.0 / 21

Developer Ergonomics 3.2 / 17

Access Clarity 4.7 / 17

Operational Transparency 0.0 / 11

Contract Governance 0.0 / 10

Discoverability 5.0 / 9

Regulatory Posture 4.4 / 15

Agent readiness — 14/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 5 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Machine-Readable Contract +18 pts — api_specs includes an OpenAPI document
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
Stable Error Semantics +8 pts — OpenAPI $refs a shared error schema across 4xx/5xx responses (verified), else common[].type includes ErrorCatalog / ErrorCodes / DeclineCodes
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Rate-Limit Signaling +7 pts — OpenAPI responses document X-RateLimit-* / RateLimit headers (verified), else a rate_limits artifact or RateLimits link (documented)

9 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 0.0 — up to +25.0 composite points
Developer Ergonomics scores 19.0 — up to +16.2 composite points
Access Clarity scores 27.6 — up to +14.5 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/innovist/apis.yml: open an issue on github.com/api-evangelist/innovist to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Standards implemented 2

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

Model Context Protocol (MCP)

measured — observed by APIs.io (platform)

Universal Commerce Protocol (UCP)

measured — observed by APIs.io (shopify)

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Innovist MCP Server

Remote MCP server at innovist.com over HTTP; 5 tools listed.

MCP SERVER

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Innovist Authentication

oauth2/openIdConnect · 1 scheme

SECURITY

Innovist Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Innovist Scopes

4 scopes · authorizationCode

4 scopes

SCOPES

Resources

Get Started 1

Portal, sign-up, and the first successful call

Login

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

MCPServer

MCPServer

LLMsTxt

LLMsTxt

WellKnown

WellKnown

Access & Security 3

Authentication, authorization, and security posture

Authentication

Authentication

OAuthScopes

OAuthScopes

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 3

The organization behind the API

BlogRSS

BlogRSS

Website

Website

Blog

Blog

Source (apis.yml)

aid: innovist
name: Innovist
description: 'Innovist is an Accel-backed, science-backed direct-to-consumer personal care house based in India, building
  and operating a portfolio of skincare, haircare and suncare brands including Chemist At Play, Bare Anatomy and Sunscoop.
  It sells direct to consumers through a Shopify-powered online store at innovist.com, offering free delivery and category-wide
  discounts across skin, hair and sun care. While Innovist does not publish a traditional developer API program, its storefront
  natively implements agent-facing commerce surfaces: a customer-account OpenID Connect identity layer, a published llms.txt
  / agents.md for AI shopping assistants, and a Universal Commerce Protocol (UCP) MCP endpoint that lets approved agents search
  the catalog, build carts and complete buyer-approved checkouts.'
url: https://raw.githubusercontent.com/api-evangelist/innovist/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- accel
x-tier: stub
x-tier-reason: portfolio-lead
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - authentication
  - scopes
  - security
  generated: '2026-11-06'
  method: derived
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-10-06'
image: https://innovist.com/cdn/shop/files/1200_628.png?v=1724222722
tags:
- Company
- Consumer
- Personal Care
- Skincare
- Hair Care
- Suncare
- Direct to Consumer
- E-Commerce
- Shopify
- Agentic Commerce
tags_raw:
- Company
- Consumer
- Personal Care
- Skincare
- Haircare
- Suncare
- Direct to Consumer
- Ecommerce
- Shopify
- Agentic Commerce
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- url: https://innovist.com/blogs/all.atom
  type: BlogRSS
- type: Website
  url: https://innovist.com/
- type: Blog
  url: https://innovist.com/blogs/all
- type: Support
  url: https://innovist.com/pages/contact-us
- type: Login
  url: https://innovist.com/account/login
- type: TermsOfService
  url: https://innovist.com/policies/terms-of-service
- type: PrivacyPolicy
  url: https://innovist.com/policies/privacy-policy
- type: MCPServer
  url: mcp/innovist-mcp.yml
- type: LLMsTxt
  url: llms/innovist-llms.txt
- type: WellKnown
  url: well-known/innovist-well-known.yml
- type: Authentication
  url: authentication/innovist-authentication.yml
- type: OAuthScopes
  url: scopes/innovist-scopes.yml
- type: DomainSecurity
  url: security/innovist-domain-security.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence

Innovist API — frequently asked questions

How do I authenticate with the Innovist API?

Innovist documents its authentication (oauth2/openIdConnect · 1 scheme). The details are profiled on APIs.io as Innovist Authentication.

Does Innovist have an MCP server?

Yes. APIs.io lists 1 MCP server for Innovist: Remote MCP server at innovist.com over HTTP; 5 tools listed.

Is the Innovist API ready for AI agents?

Innovist has a Kin Score of 17.3 out of 100 (emerging) and an Agent Readiness score of 13.8 (agent-aware), scored by API Evangelist on 2026-11-06.

Work with this as data

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Tools for providers

9 MCP tools reach this

find_providersBrowse and filter every provider in the catalog.
get_provider_artifactsEvery artifact this provider publishes, grouped by type.
get_provider_operationsEvery operation across all of their OpenAPIs — one call instead of parsing every spec.
get_provider_toolsEvery MCP tool they ship, with the operation each wraps.
get_provider_evidenceHow each part of their score was established. Free — the basis for a claim should not sit behind it.
get_provider_ratingPRO — composite, band, trend and facet scores.
apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
resolveTurn a domain, URL or GitHub org into the provider it belongs to.
find_cohortsEvery scored population of providers in the catalog.

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