Hero Bread

Hero Bread is an American food-technology company that makes low-net-carb, high-fiber, zero-sugar baked goods — sliced breads, tortillas, buns, rolls and bagels — sold direct-to-consumer from hero.co and through grocery and foodservice retail. It is not a developer-tools company and publishes no developer portal, OpenAPI description or API documentation. It does, however, operate a live agent-commerce surface on its own storefront subdomain: shop.hero.co serves an llms.txt and an agents.md, a Universal Commerce Protocol (UCP) merchant profile at /.well-known/ucp, and an unauthenticated MCP endpoint at /api/ucp/mcp exposing thirteen catalog, cart, checkout and order tools — a Shopify platform capability exposed on the merchant's own host against the merchant's own catalog.

Hero Bread publishes 1 API on the APIs.io network. Tagged areas include Company, Food and Beverage, Consumer Packaged Goods, Retail, and E-Commerce.

Hero Bread’s developer surface includes documentation, support, engineering blog, pricing, authentication, and 20 more developer resources.

🌐 Visit website 📡 Source on GitHub

26.2/100 thin ▬ flat Agent 27/100 agent aware Front door AI 1/6 silent saas Full breakdown ↓
scored 2026-10-04 · rubric v0.23.0

AccessSelf serve

1 API 1 MCP Servers

Company Food and Beverage Consumer Packaged Goods Retail E-Commerce Agentic Commerce MCP Universal Commerce Protocol Shopify Direct to Consumer

Kin Score

Kin Score How this is scored →
scored 2026-10-04 · rubric v0.23.0

Composite quality — 26.2/100 · thin

Contract Quality 0.0 / 21

Developer Ergonomics 5.2 / 17

Access Clarity 6.5 / 17

Operational Transparency 0.0 / 11

Contract Governance 1.9 / 10

Discoverability 6.4 / 9

Regulatory Posture 5.1 / 15

Agent readiness — 27/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 9 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 5 / 5

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/hero-bread: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Hero Bread Storefront Agent Commerce (UCP/MCP)

The agent-facing commerce interface for the Hero Bread online store. An MCP server at https://shop.hero.co/api/ucp/mcp implements the Universal Commerce Protocol shopping servic...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Hero Bread MCP Server

Remote MCP server at shop.hero.co; 13 tools listed.

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Hero Bread Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Hero Bread Rate Limits

0 limits

RATE LIMITS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Hero Bread Authentication

none/http/oauth2/openIdConnect · 5 schemes

SECURITY

Hero Bread Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Hero Bread Scopes

4 scopes · authorizationCode

4 scopes

SCOPES

Resources

Get Started 1

Portal, sign-up, and the first successful call

Login

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

MCPServer

LLMsTxt

WellKnown

AgentSkill

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conventions

Idempotency

ErrorCatalog

DataModel

Conformance

Lifecycle

Build 2

SDKs, sample code, and the tooling you integrate with

ToolCrosswalk

ToolCrosswalk

Packages

Packages

Access & Security 3

Authentication, authorization, and security posture

Authentication

Authentication

OAuthScopes

OAuthScopes

DomainSecurity

DomainSecurity

Operate 2

Status, limits, changes, and where to get help

Support

Support

RateLimits

RateLimits

Commercial 4

Pricing, plans, and the legal terms of use

Pricing

TermsOfService

PrivacyPolicy

Plans

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: hero-bread
name: Hero Bread
description: 'Hero Bread is an American food-technology company that makes low-net-carb, high-fiber, zero-sugar baked goods
  — sliced breads, tortillas, buns, rolls and bagels — sold direct-to-consumer from hero.co and through grocery and foodservice
  retail. It is not a developer-tools company and publishes no developer portal, OpenAPI description or API documentation.
  It does, however, operate a live agent-commerce surface on its own storefront subdomain: shop.hero.co serves an llms.txt
  and an agents.md, a Universal Commerce Protocol (UCP) merchant profile at /.well-known/ucp, and an unauthenticated MCP endpoint
  at /api/ucp/mcp exposing thirteen catalog, cart, checkout and order tools — a Shopify platform capability exposed on the
  merchant''s own host against the merchant''s own catalog.'
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  - scopes
  - rate-limits
  - security
  generated: '2026-09-02'
  method: derived
image: https://cdn.sanity.io/images/85daklna/production/028e6f6b81bdfad5074d500c93636f8f18866203-2000x1670.webp
url: https://raw.githubusercontent.com/api-evangelist/hero-bread/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
x-tier: profiled
x-tier-reason: agent-commerce-surface
specificationVersion: '0.20'
created: '2026-08-22'
modified: '2026-08-22'
tags:
- Company
- Food and Beverage
- Consumer Packaged Goods
- Retail
- E-Commerce
- Agentic Commerce
- MCP
- Universal Commerce Protocol
- Shopify
- Direct to Consumer
tags_raw:
- Company
- Food and Beverage
- Consumer Packaged Goods
- Retail
- E-Commerce
- Agent Commerce
- Model Context Protocol
- Universal Commerce Protocol
- Shopify
- Direct to Consumer
apis:
- aid: hero-bread:hero-bread-ucp-mcp
  name: Hero Bread Storefront Agent Commerce (UCP/MCP)
  description: The agent-facing commerce interface for the Hero Bread online store. An MCP server at https://shop.hero.co/api/ucp/mcp
    implements the Universal Commerce Protocol shopping service (dev.ucp.shopping) with thirteen tools spanning catalog search
    and lookup, cart create/read/ update/cancel, checkout create/read/update/complete/cancel, and order read. tools/list answers
    anonymously; tools/call requires a resolvable UCP agent profile and, for transactional tools, a Shopify agent JWT. complete_checkout
    requires an idempotency key and, per the store's own published rules, explicit contemporaneous buyer approval before payment.
  humanURL: https://shop.hero.co/agents.md
  baseURL: https://shop.hero.co/api/ucp/mcp
  tags:
  - Agentic Commerce
  - Catalog
  - Cart
  - Checkout
  - Order
  tags_raw:
  - Agent Commerce
  - Catalog
  - Cart
  - Checkout
  - Orders
  properties:
  - type: Documentation
    url: https://shop.hero.co/agents.md
  - type: MCPServer
    url: mcp/hero-bread-mcp.yml
  - type: LLMsTxt
    url: llms/hero-bread-llms.txt
  - type: Authentication
    url: authentication/hero-bread-authentication.yml
  - type: OAuthScopes
    url: scopes/hero-bread-scopes.yml
  - type: Conventions
    url: conventions/hero-bread-conventions.yml
  - type: Idempotency
    url: conventions/hero-bread-conventions.yml
  - type: ErrorCatalog
    url: errors/hero-bread-problem-types.yml
  - type: DataModel
    url: data-model/hero-bread-data-model.yml
  - type: Conformance
    url: conformance/hero-bread-conformance.yml
  x-surface: platform-generated
  x-platform: shopify
  x-platform-surface: ucp
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.hero.co/
- type: Documentation
  url: https://shop.hero.co/agents.md
- type: Support
  url: https://www.hero.co/contact
- type: Blog
  url: https://www.hero.co/blog
- type: Pricing
  url: https://www.hero.co/products
- type: Login
  url: https://shop.hero.co/account/login
- type: TermsOfService
  url: https://www.hero.co/terms
- type: PrivacyPolicy
  url: https://www.hero.co/privacy
- type: MCPServer
  url: mcp/hero-bread-mcp.yml
- type: ToolCrosswalk
  url: mcp/hero-bread-tool-crosswalk.yml
- type: LLMsTxt
  url: llms/hero-bread-llms.txt
- type: WellKnown
  url: well-known/hero-bread-well-known.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Authentication
  url: authentication/hero-bread-authentication.yml
- type: OAuthScopes
  url: scopes/hero-bread-scopes.yml
- type: Conventions
  url: conventions/hero-bread-conventions.yml
- type: Idempotency
  url: conventions/hero-bread-conventions.yml
- type: ErrorCatalog
  url: errors/hero-bread-problem-types.yml
- type: DataModel
  url: data-model/hero-bread-data-model.yml
- type: Conformance
  url: conformance/hero-bread-conformance.yml
- type: Lifecycle
  url: lifecycle/hero-bread-lifecycle.yml
- type: Plans
  url: plans/hero-bread-plans-pricing.yml
- type: RateLimits
  url: rate-limits/hero-bread-rate-limits.yml
- type: Packages
  url: packages/hero-bread-packages.yml
- type: DomainSecurity
  url: security/hero-bread-domain-security.yml
x-enrichment:
  date: '2026-08-22'
  status: enriched
  artifacts_added: 25
  pass: local-v1
x-coverage:
  state: covered
  reason: agent-commerce-surface-live
  detail: Hero Bread ships no developer program, but its storefront host shop.hero.co serves a live, anonymously-discoverable
    UCP merchant profile and an MCP endpoint whose tools/list returned 13 real tools with JSON Schema input contracts.
  evidence:
  - url: https://shop.hero.co/.well-known/ucp
    status: 200
  - url: https://shop.hero.co/api/ucp/mcp
    status: 200
  - url: https://shop.hero.co/llms.txt
    status: 200
  - url: https://www.hero.co/.well-known/agent-card.json
    status: 404
  checked: '2026-08-22'

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