Adore Me

aid: adore-me
name: Adore Me
description: 'Adore Me is a New York City based direct-to-consumer intimate apparel brand founded in 2011 by Morgan Hermand-Waiche,
  selling bras, panties, lingerie sets, sleepwear, swimwear, activewear and loungewear across an inclusive size range (bands
  30-46, cups A-I, apparel XS-4X) through adoreme.com, native iOS and Android apps, and a small physical retail footprint.
  The company built a proprietary e-commerce and merchandising platform rather than buying a hosted storefront, and is known
  for the Elite Box home try-on program, an annual Premier membership, and published environmental, social and governance
  impact reporting. Victoria''s Secret & Co. acquired Adore Me for $400 million in cash, signing on 1 November 2022 and closing
  on 3 January 2023; Adore Me continues to operate as its own brand and its technology is being used to modernize the VS&Co
  digital platform. Adore Me operates no public developer program: it publishes no developer portal, no API reference, and
  no machine-readable API contract of any kind. Its storefront JSON backend under /api/ is an undocumented internal surface
  that rejects every unauthenticated request with a validation error. The public technical surface enrichment could verify
  is a well-formed provider-authored llms.txt covering the whole catalog, mobile app-association documents at /.well-known/,
  an Atlassian Statuspage, and a Bugcrowd vulnerability disclosure program.'
image: https://www.adoreme.com/assets/favicon/apple-touch-icon.png
url: https://raw.githubusercontent.com/api-evangelist/adore-me/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
x-tier: profiled
x-tier-reason: enrichment-pass
specificationVersion: '0.20'
created: '2026-09-07'
modified: '2026-09-07'
tags:
- Company
- E-Commerce
- Retail
- Apparel
- Intimate Apparel
- Direct to Consumer
- Fashion
- Consumer
- Subscription Commerce
- Mobile
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/adore-me-domain-security.yml
- type: Website
  url: https://www.adoreme.com/
- type: Blog
  url: https://www.adoreme.com/blog
- type: Support
  url: https://help.adoreme.com/
- type: TermsOfService
  url: https://www.adoreme.com/terms-conditions
- type: PrivacyPolicy
  url: https://www.adoreme.com/privacy-policy
- type: GitHubOrganization
  url: https://github.com/adore-me
- type: StatusPage
  url: https://status.adoreme.com/
- type: Security
  url: https://bugcrowd.com/adoreme-vdp
- type: Press
  url: https://www.adoreme.com/press
- type: About
  url: https://www.adoreme.com/our-story
- type: iOSApp
  url: https://apps.apple.com/us/app/adore-me-lingerie-womenswear/id661053119
- type: AndroidApp
  url: https://play.google.com/store/apps/details?id=com.adoreme.android
- type: SecondaryMarket
  url: https://forgeglobal.com/adore-me_stock/
- type: LLMsTxt
  url: llms/adore-me-llms.txt
- type: Lifecycle
  url: lifecycle/adore-me-lifecycle.yml
- type: Packages
  url: packages/adore-me-packages.yml
- type: Plans
  url: plans/adore-me-plans-pricing.yml
- type: RateLimits
  url: rate-limits/adore-me-rate-limits.yml
- type: VulnerabilityDisclosure
  url: security/adore-me-vulnerability-disclosure.yml
x-enrichment:
  date: '2026-09-07'
  status: minimal
  artifacts_added: 9
  pass: local-v3
x-coverage:
  state: none
  reason: no-developer-program
  detail: Adore Me is a direct-to-consumer lingerie retailer with no developer program at all — no api./developer./docs. host
    resolves, the sitemap lists 67 pages that are entirely consumer retail content, and the storefront's own /api/v1 backend
    answers every unauthenticated request with the same 400 validation_error envelope while publishing no contract that describes
    it.
  evidence:
  - url: https://www.adoreme.com/api/v1
    status: 400
  - url: https://www.adoreme.com/.well-known/api-catalog
    status: 404
  - url: https://www.adoreme.com/v7/sitemap/pages.xml
    status: 200
  - url: https://developer.adoreme.com/
    status: 0
  checked: '2026-09-07'