Prime Hydration website screenshot

Prime Hydration

Prime Hydration, LLC is an American beverage company founded in 2022 by Logan Paul and Olajide "KSI" Olatunji, manufacturing sports and hydration drinks, zero-sugar hydration, energy drinks, hydration sticks and protein shakes sold direct-to-consumer at drinkprime.com and through retail distribution across North America, Europe, Australia and the Middle East. Prime is not a software company and publishes no developer program, SDK or REST API. Its machine-readable surface is its own storefront: the drinkprime.com store implements the Universal Commerce Protocol (UCP) natively on Shopify, publishing a UCP merchant profile at /.well-known/ucp, an anonymous MCP endpoint at /api/ucp/mcp exposing thirteen catalog, cart, checkout and order tools, an agent-instruction document at /agents.md mirrored to /llms.txt, and Shopify Customer Accounts OAuth 2.0 / OpenID Connect metadata. Agent-driven purchase is explicitly permitted; agent-completed payment without contemporaneous buyer approval is explicitly forbidden.

Prime Hydration is listed with 1 API on the APIs.io network. Tagged areas include Company, Beverages, Consumer Packaged Goods, Food and Beverage, and Retail.

Prime Hydration’s developer surface includes documentation, support, engineering blog, and 9 more developer resources.

24.1/100 emerging ▬ flat Agent 31/100 agent ready Front door AI 1/6 silent saas Full breakdown ↓
scored 2026-10-09 · rubric v0.23.0
1 API 1 MCP Servers
CompanyBeveragesConsumer Packaged GoodsFood and BeverageRetailE-CommerceDirect to ConsumerAgentic CommerceUniversal Commerce ProtocolMCPShopifySports Nutrition

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-10-09 · rubric v0.23.0
Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.
The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/prime-hydration: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

PRIME Storefront Agentic Commerce API (UCP / MCP)

The agent-facing commerce surface of the PRIME online store. Served from drinkprime.com, it implements the Universal Commerce Protocol (UCP) shopping service over MCP transport:...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

PRIME Storefront UCP Shopping MCP Server

Remote MCP server at drinkprime.com; 13 tools listed.

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Rate Limits 1

Documented rate limits and quota policies.

Prime Hydration Rate Limits

0 limits

RATE LIMITS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Prime Hydration Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Prime Hydration Scopes

4 scopes · authorization_code (PKCE S256)

4 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Prime Hydration Agentic Access

13 operations

13 operations · 0 acting

AGENTIC

Resources

Get Started 1

Portal, sign-up, and the first successful call

Documentation 1

Reference material describing how the API behaves

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

Access & Security 1

Authentication, authorization, and security posture

Operate 2

Status, limits, changes, and where to get help

Commercial 3

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: prime-hydration
name: Prime Hydration
description: 'Prime Hydration, LLC is an American beverage company founded in 2022 by Logan Paul and Olajide "KSI" Olatunji,
  manufacturing sports and hydration drinks, zero-sugar hydration, energy drinks, hydration sticks and protein shakes sold
  direct-to-consumer at drinkprime.com and through retail distribution across North America, Europe, Australia and the Middle
  East. Prime is not a software company and publishes no developer program, SDK or REST API. Its machine-readable surface
  is its own storefront: the drinkprime.com store implements the Universal Commerce Protocol (UCP) natively on Shopify, publishing
  a UCP merchant profile at /.well-known/ucp, an anonymous MCP endpoint at /api/ucp/mcp exposing thirteen catalog, cart, checkout
  and order tools, an agent-instruction document at /agents.md mirrored to /llms.txt, and Shopify Customer Accounts OAuth
  2.0 / OpenID Connect metadata. Agent-driven purchase is explicitly permitted; agent-completed payment without contemporaneous
  buyer approval is explicitly forbidden.'
url: https://raw.githubusercontent.com/api-evangelist/prime-hydration/refs/heads/main/apis.yml
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - authentication
  - scopes
  - rate-limits
  - security
  generated: '2026-09-03'
  method: derived
image: https://drinkprime.com/cdn/shop/files/PRIME_Social_Sharing_Image_1200x.png?v=1734715820
x-type: company
x-source: harvest:secondary-market
specificationVersion: '0.20'
created: '2026-08-26'
modified: '2026-08-26'
tags:
- Company
- Beverages
- Consumer Packaged Goods
- Food and Beverage
- Retail
- E-Commerce
- Direct to Consumer
- Agentic Commerce
- Universal Commerce Protocol
- MCP
- Shopify
- Sports Nutrition
tags_raw:
- Company
- Beverages
- Consumer Packaged Goods
- Food and Beverage
- Retail
- E-Commerce
- Direct to Consumer
- Agentic Commerce
- Universal Commerce Protocol
- Model Context Protocol
- Shopify
- Sports Nutrition
apis:
- name: PRIME Storefront Agentic Commerce API (UCP / MCP)
  description: 'The agent-facing commerce surface of the PRIME online store. Served from drinkprime.com, it implements the
    Universal Commerce Protocol (UCP) shopping service over MCP transport: a discovery document at /.well-known/ucp declaring
    supported UCP versions, services, capabilities and payment handlers, and a JSON-RPC MCP endpoint at /api/ucp/mcp that
    answers tools/list anonymously with thirteen tools covering catalog search and lookup, product retrieval, cart create/read/update/cancel,
    and checkout create/read/update/complete/cancel plus order retrieval. complete_checkout requires an idempotency key and
    buyer approval.'
  humanURL: https://drinkprime.com/agents.md
  baseURL: https://drinkprime.com/api/ucp/mcp
  tags:
  - Agentic Commerce
  - MCP
  - Universal Commerce Protocol
  - Catalog
  - Cart
  - Checkout
  - Order
  tags_raw:
  - Agentic Commerce
  - MCP
  - Universal Commerce Protocol
  - Catalog
  - Cart
  - Checkout
  - Orders
  properties:
  - type: MCPServer
    url: mcp/prime-hydration-mcp.yml
  - type: Authentication
    url: authentication/prime-hydration-authentication.yml
  - type: OAuthScopes
    url: scopes/prime-hydration-scopes.yml
  - type: Conventions
    url: conventions/prime-hydration-conventions.yml
  - type: Idempotency
    url: conventions/prime-hydration-conventions.yml
  - type: DataModel
    url: data-model/prime-hydration-data-model.yml
  - type: RateLimits
    url: rate-limits/prime-hydration-rate-limits.yml
  - type: Plans
    url: plans/prime-hydration-plans-pricing.yml
  - type: Lifecycle
    url: lifecycle/prime-hydration-lifecycle.yml
  - type: Conformance
    url: conformance/prime-hydration-conformance.yml
  - type: AgenticAccess
    url: agentic-access/prime-hydration-agentic-access.yml
  - type: AgentSkill
    url: skills/_index.yml
  x-surface: platform-generated
  x-platform: shopify
  x-platform-surface: ucp
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Plans
  url: plans/prime-hydration-plans-pricing.yml
- type: RateLimits
  url: rate-limits/prime-hydration-rate-limits.yml
- type: Website
  url: https://drinkprime.com/
- type: Documentation
  url: https://drinkprime.com/agents.md
- type: LLMsTxt
  url: llms/prime-hydration-llms.txt
- type: WellKnown
  url: well-known/prime-hydration-well-known.yml
- type: DomainSecurity
  url: security/prime-hydration-domain-security.yml
- type: Support
  url: https://drinkprime.com/pages/contact-us
- type: Blog
  url: https://drinkprime.com/blogs/news
- type: Login
  url: https://drinkprime.com/account/login
- type: TermsOfService
  url: https://drinkprime.com/policies/terms-of-service
- type: PrivacyPolicy
  url: https://drinkprime.com/policies/privacy-policy
x-enrichment:
  date: '2026-08-26'
  status: enriched
  artifacts_added: 22
  pass: local-v1

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