The Naked Market

The Naked Market is a San Francisco-based consumer packaged goods (CPG) company and brand incubator founded in 2019 by Harrison Fugman, Alex Kost, and Tim Marbach. It uses a "fast fail" end-to-end infrastructure to take a food or beverage product from idea to market in roughly three months, launching and acquiring socially conscious direct-to-consumer brands across snacks, drinks, and better-for-you categories. Its portfolio has included Project Breakfast, Flock crispy chicken chips, Avocrazy avocado puffs, Beach House Bowls, Rob's Backstage Popcorn, and the low-alcohol aperitif brand Haus. The company raised $27.5 million in Series A funding in 2021 and is backed by HV Capital. It operates as a consumer brand holding company and does not publish a traditional developer API program, but its Shopify-hosted storefront exposes an agent-commerce surface: llms.txt agent instructions, a Universal Commerce Protocol (UCP) merchant profile, OpenID Connect discovery, and a live MCP endpoint for catalog search, cart, and buyer-approved checkout.

The Naked Market is profiled on the APIs.io network. Tagged areas include Company, Consumer, Consumer Packaged Goods, Food and Beverage, and Direct to Consumer.

The Naked Market’s developer surface includes support, engineering blog, authentication, and 7 more developer resources.

🌐 Visit website 📡 Source on GitHub

12.0/100 minimal ▬ flat Agent 25/100 agent aware Full breakdown ↓
scored 2026-07-27 · rubric v0.5

AccessSelf serve

0 APIs 1 MCP Servers

CompanyConsumerConsumer Packaged GoodsFood and BeverageDirect to ConsumerSnacksBrand IncubatorE-Commerce

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 12.0/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 5.2 / 20

Commercial Clarity 0.0 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 25/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 4 / 4

Consent & Bot Identity 0 / 3

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MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Scopes 1

OAuth scopes governing access to this provider's APIs.

The Naked Market Scopes

4 scopes

SCOPES

Resources

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

WellKnown

WellKnown

LLMsTxt

LLMsTxt

MCPServer

MCPServer

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

Conformance

Conformance

Access & Security 3

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Authentication

Authentication

OAuthScopes

OAuthScopes

Operate 1

Status, limits, changes, and where to get help

Support

Support

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: the-naked-market
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/the-naked-market.png
name: The Naked Market
description: 'The Naked Market is a San Francisco-based consumer packaged goods (CPG) company and brand incubator founded
  in 2019 by Harrison Fugman, Alex Kost, and Tim Marbach. It uses a "fast fail" end-to-end infrastructure to take a food or
  beverage product from idea to market in roughly three months, launching and acquiring socially conscious direct-to-consumer
  brands across snacks, drinks, and better-for-you categories. Its portfolio has included Project Breakfast, Flock crispy
  chicken chips, Avocrazy avocado puffs, Beach House Bowls, Rob''s Backstage Popcorn, and the low-alcohol aperitif brand Haus.
  The company raised $27.5 million in Series A funding in 2021 and is backed by HV Capital. It operates as a consumer brand
  holding company and does not publish a traditional developer API program, but its Shopify-hosted storefront exposes an agent-commerce
  surface: llms.txt agent instructions, a Universal Commerce Protocol (UCP) merchant profile, OpenID Connect discovery, and
  a live MCP endpoint for catalog search, cart, and buyer-approved checkout.'
url: https://raw.githubusercontent.com/api-evangelist/the-naked-market/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- hv-capital
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Consumer
- Consumer Packaged Goods
- Food and Beverage
- Direct to Consumer
- Snacks
- Brand Incubator
- E-Commerce
common:
- type: Website
  url: https://thenakedmarket.com
- type: Support
  url: https://www.thenakedmarket.com/pages/contact
- type: Blog
  url: https://www.thenakedmarket.com/blogs/news
- type: DomainSecurity
  url: security/the-naked-market-domain-security.yml
- type: WellKnown
  url: well-known/the-naked-market-well-known.yml
- type: LLMsTxt
  url: llms/the-naked-market-llms.txt
- type: MCPServer
  url: mcp/the-naked-market-mcp.yml
- type: Authentication
  url: authentication/the-naked-market-authentication.yml
- type: OAuthScopes
  url: scopes/the-naked-market-scopes.yml
- type: Conformance
  url: conformance/the-naked-market-conformance.yml
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-21'
  status: enriched
  artifacts_added: 10
  pass: local-v1