The Naked Market

The Naked Market is a San Francisco-based consumer packaged goods (CPG) company and brand incubator founded in 2019 by Harrison Fugman, Alex Kost, and Tim Marbach. It uses a "fast fail" end-to-end infrastructure to take a food or beverage product from idea to market in roughly three months, launching and acquiring socially conscious direct-to-consumer brands across snacks, drinks, and better-for-you categories. Its portfolio has included Project Breakfast, Flock crispy chicken chips, Avocrazy avocado puffs, Beach House Bowls, Rob's Backstage Popcorn, and the low-alcohol aperitif brand Haus. The company raised $27.5 million in Series A funding in 2021 and is backed by HV Capital. It operates as a consumer brand holding company and does not publish a traditional developer API program, but its Shopify-hosted storefront exposes an agent-commerce surface: llms.txt agent instructions, a Universal Commerce Protocol (UCP) merchant profile, OpenID Connect discovery, and a live MCP endpoint for catalog search, cart, and buyer-approved checkout.

The Naked Market is profiled on the APIs.io network. Tagged areas include Company, Consumer, Consumer Packaged Goods, Food and Beverage, and Direct to Consumer.

The Naked Market’s developer surface includes support, engineering blog, authentication, and 7 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

13.2/100 emerging ▬ flat Agent 6/100 agent aware Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

0 APIs 1 MCP Servers

Company Consumer Consumer Packaged Goods Food and Beverage Direct to Consumer SnacksBrand IncubatorE-Commerce

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 13.2/100 · emerging

Contract Quality 0.0 / 21

Developer Ergonomics 3.2 / 17

Access Clarity 0.0 / 17

Operational Transparency 0.0 / 11

Contract Governance 1.9 / 10

Discoverability 4.7 / 9

Regulatory Posture 4.0 / 15

Agent readiness — 6/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 5 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Machine-Readable Contract +18 pts — api_specs includes an OpenAPI document
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
Stable Error Semantics +8 pts — OpenAPI $refs a shared error schema across 4xx/5xx responses (verified), else common[].type includes ErrorCatalog / ErrorCodes / DeclineCodes
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Rate-Limit Signaling +7 pts — OpenAPI responses document X-RateLimit-* / RateLimit headers (verified), else a rate_limits artifact or RateLimits link (documented)

10 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 0.0 — up to +25.0 composite points
Access Clarity scores 0.0 — up to +20.0 composite points
Developer Ergonomics scores 19.0 — up to +16.2 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/the-naked-market/apis.yml: open an issue on github.com/api-evangelist/the-naked-market to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Standards implemented 2

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

Model Context Protocol (MCP)

measured — observed by APIs.io (platform)

Universal Commerce Protocol (UCP)

measured — observed by APIs.io (shopify)

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

The Naked Market Storefront MCP (Universal Commerce Protocol)

Remote MCP server over streamable HTTP; 13 tools listed.

MCP SERVER

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

The Naked Market Authentication

3 schemes

SECURITY

The Naked Market Domain Security

TLSv1.3 · HSTS

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

The Naked Market Scopes

4 scopes

SCOPES

Resources

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

WellKnown

WellKnown

LLMsTxt

LLMsTxt

MCPServer

MCPServer

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

Conformance

Conformance

Access & Security 3

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Authentication

Authentication

OAuthScopes

OAuthScopes

Operate 1

Status, limits, changes, and where to get help

Support

Support

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: the-naked-market
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - authentication
  - scopes
  - security
  generated: '2026-11-06'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/the-naked-market.png
name: The Naked Market
description: 'The Naked Market is a San Francisco-based consumer packaged goods (CPG) company and brand incubator founded
  in 2019 by Harrison Fugman, Alex Kost, and Tim Marbach. It uses a "fast fail" end-to-end infrastructure to take a food or
  beverage product from idea to market in roughly three months, launching and acquiring socially conscious direct-to-consumer
  brands across snacks, drinks, and better-for-you categories. Its portfolio has included Project Breakfast, Flock crispy
  chicken chips, Avocrazy avocado puffs, Beach House Bowls, Rob''s Backstage Popcorn, and the low-alcohol aperitif brand Haus.
  The company raised $27.5 million in Series A funding in 2021 and is backed by HV Capital. It operates as a consumer brand
  holding company and does not publish a traditional developer API program, but its Shopify-hosted storefront exposes an agent-commerce
  surface: llms.txt agent instructions, a Universal Commerce Protocol (UCP) merchant profile, OpenID Connect discovery, and
  a live MCP endpoint for catalog search, cart, and buyer-approved checkout.'
url: https://raw.githubusercontent.com/api-evangelist/the-naked-market/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- hv-capital
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Consumer
- Consumer Packaged Goods
- Food and Beverage
- Direct to Consumer
- Snacks
- Brand Incubator
- E-Commerce
common:
- type: Website
  url: https://thenakedmarket.com
- type: Support
  url: https://www.thenakedmarket.com/pages/contact
- type: Blog
  url: https://www.thenakedmarket.com/blogs/news
- type: DomainSecurity
  url: security/the-naked-market-domain-security.yml
- type: WellKnown
  url: well-known/the-naked-market-well-known.yml
- type: LLMsTxt
  url: llms/the-naked-market-llms.txt
- type: MCPServer
  url: mcp/the-naked-market-mcp.yml
- type: Authentication
  url: authentication/the-naked-market-authentication.yml
- type: OAuthScopes
  url: scopes/the-naked-market-scopes.yml
- type: Conformance
  url: conformance/the-naked-market-conformance.yml
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-21'
  status: enriched
  artifacts_added: 10
  pass: local-v1

The Naked Market API — frequently asked questions

How do I authenticate with the The Naked Market API?

The Naked Market uses bearer-token authentication (3 schemes). The details are profiled on APIs.io as The Naked Market Authentication.

Does The Naked Market have an MCP server?

Yes. APIs.io lists 1 MCP server for The Naked Market: Remote MCP server over streamable HTTP; 13 tools listed.

Is the The Naked Market API ready for AI agents?

The Naked Market has a Kin Score of 13.2 out of 100 (emerging) and an Agent Readiness score of 5.6 (agent-aware), scored by API Evangelist on 2026-11-06.

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