The Naked Market

The Naked Market is a San Francisco-based consumer packaged goods (CPG) company and brand incubator founded in 2019 by Harrison Fugman, Alex Kost, and Tim Marbach. It uses a "fast fail" end-to-end infrastructure to take a food or beverage product from idea to market in roughly three months, launching and acquiring socially conscious direct-to-consumer brands across snacks, drinks, and better-for-you categories. Its portfolio has included Project Breakfast, Flock crispy chicken chips, Avocrazy avocado puffs, Beach House Bowls, Rob's Backstage Popcorn, and the low-alcohol aperitif brand Haus. The company raised $27.5 million in Series A funding in 2021 and is backed by HV Capital. It operates as a consumer brand holding company and does not publish a traditional developer API program, but its Shopify-hosted storefront exposes an agent-commerce surface: llms.txt agent instructions, a Universal Commerce Protocol (UCP) merchant profile, OpenID Connect discovery, and a live MCP endpoint for catalog search, cart, and buyer-approved checkout.

The Naked Market is profiled on the APIs.io network. Tagged areas include Company, Consumer, Consumer Packaged Goods, Food and Beverage, and Direct to Consumer.

The Naked Market’s developer surface includes support, engineering blog, authentication, and 7 more developer resources.

🌐 Visit website 📡 Source on GitHub
11.7/100 emerging ▬ flat Agent 13/100 agent aware Full breakdown ↓
scored 2026-08-21 · rubric v0.12.0
AccessSelf serve
0 APIs 1 MCP Servers
CompanyConsumerConsumer Packaged GoodsFood and BeverageDirect to ConsumerSnacksBrand IncubatorE-Commerce

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-21 · rubric v0.12.0
Composite quality — 11.7/100 · emerging
Contract Quality 0.0 / 25
Developer Ergonomics 3.8 / 20
Access Clarity 0.0 / 20
Operational Transparency 0.0 / 13
Contract Governance 2.2 / 12
Discoverability 5.7 / 10
Agent readiness — 13/100 · agent aware
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
Documented Reversibility 0 / 6
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/the-naked-market: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

The Naked Market Storefront MCP (Universal Commerce Protocol)

MCP SERVER

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

The Naked Market Authentication

3 schemes

SECURITY

The Naked Market Domain Security

TLSv1.3 · HSTS

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

The Naked Market Scopes

4 scopes

4 scopes

SCOPES

Resources

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

WellKnown
WellKnown
 LLMsTxt
LLMsTxt
 MCPServer
MCPServer

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

Conformance
Conformance

Access & Security 3

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity
 Authentication
Authentication
 OAuthScopes
OAuthScopes

Operate 1

Status, limits, changes, and where to get help

Support
Support

Company 2

The organization behind the API

Website
Website
 Blog
Blog

Source (apis.yml)

apis.yml Raw ↑ 
aid: the-naked-market
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/the-naked-market.png
name: The Naked Market
description: 'The Naked Market is a San Francisco-based consumer packaged goods (CPG) company and brand incubator founded
  in 2019 by Harrison Fugman, Alex Kost, and Tim Marbach. It uses a "fast fail" end-to-end infrastructure to take a food or
  beverage product from idea to market in roughly three months, launching and acquiring socially conscious direct-to-consumer
  brands across snacks, drinks, and better-for-you categories. Its portfolio has included Project Breakfast, Flock crispy
  chicken chips, Avocrazy avocado puffs, Beach House Bowls, Rob''s Backstage Popcorn, and the low-alcohol aperitif brand Haus.
  The company raised $27.5 million in Series A funding in 2021 and is backed by HV Capital. It operates as a consumer brand
  holding company and does not publish a traditional developer API program, but its Shopify-hosted storefront exposes an agent-commerce
  surface: llms.txt agent instructions, a Universal Commerce Protocol (UCP) merchant profile, OpenID Connect discovery, and
  a live MCP endpoint for catalog search, cart, and buyer-approved checkout.'
url: https://raw.githubusercontent.com/api-evangelist/the-naked-market/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- hv-capital
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Consumer
- Consumer Packaged Goods
- Food and Beverage
- Direct to Consumer
- Snacks
- Brand Incubator
- E-Commerce
common:
- type: Website
  url: https://thenakedmarket.com
- type: Support
  url: https://www.thenakedmarket.com/pages/contact
- type: Blog
  url: https://www.thenakedmarket.com/blogs/news
- type: DomainSecurity
  url: security/the-naked-market-domain-security.yml
- type: WellKnown
  url: well-known/the-naked-market-well-known.yml
- type: LLMsTxt
  url: llms/the-naked-market-llms.txt
- type: MCPServer
  url: mcp/the-naked-market-mcp.yml
- type: Authentication
  url: authentication/the-naked-market-authentication.yml
- type: OAuthScopes
  url: scopes/the-naked-market-scopes.yml
- type: Conformance
  url: conformance/the-naked-market-conformance.yml
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-21'
  status: enriched
  artifacts_added: 10
  pass: local-v1

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