Urban Jungle

Urban Jungle Services Ltd is a London-based direct-to-consumer insurtech, founded in 2016 by Jimmy Williams and Greg Smyth to sell home insurance to "Generation Rent" — renters, sharers and students the traditional UK market underserves. It is an FCA-authorised intermediary (FRN 782061, company number 10414152, England and Wales) and a certified B Corp, selling contents, buildings and contents, students contents, tenants liability, landlord, home emergency and public liability cover through its own digital journey at myurbanjungle.com, and claiming over 100,000 customers. Its API posture is partner-gated and undocumented in public. Urban Jungle announced a partnership programme and quote API in 2018, positioned so lettings agents, PropTech firms, institutional landlords and eCommerce sites can serve Urban Jungle quotes inside their own apps without being directly FCA-regulated themselves, but there is no developer portal, no reference documentation, no machine- readable specification and no self-serve signup. The only route in is a partnerships email address on a marketing page. No ACORD, AL3 or NGDS reference appears anywhere on the company's site or in its front-end bundles.

Urban Jungle is profiled on the APIs.io network. Tagged areas include Insurance, United Kingdom, Insurtech, Property and Casualty, and Home Insurance.

Urban Jungle’s developer surface includes engineering blog, support, legal docs, YouTube channel, and 17 more developer resources.

18.9/100 emerging ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
InsuranceUnited KingdomInsurtechProperty and CasualtyHome InsuranceRenters InsuranceEmbedded InsuranceUnderwritingBrokerDirect to Consumer

Kin Score

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scored 2026-07-27 · rubric v0.5
Composite quality — 18.9/100 · emerging
Contract Quality 0.0 / 25
Developer Ergonomics 1.3 / 20
Commercial Clarity 6.8 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/urban-jungle: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Urban Jungle Domain Security

TLSv1.2 · HSTS · DMARC

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

Access & Security 1

Authentication, authorization, and security posture

Learn 1

Tutorials, courses, talks, and written guidance

Operate 2

Status, limits, changes, and where to get help

Commercial 3

Pricing, plans, and the legal terms of use

Company 9

The organization behind the API

Scroll for all 9

Other 1

Properties that don't map to a standard resource type

Source (apis.yml)

apis.yml Raw ↑
aid: urban-jungle
url: https://raw.githubusercontent.com/api-evangelist/urban-jungle/refs/heads/main/apis.yml
name: Urban Jungle
kind: company
description: Urban Jungle Services Ltd is a London-based direct-to-consumer insurtech, founded in 2016 by Jimmy Williams and
  Greg Smyth to sell home insurance to "Generation Rent" — renters, sharers and students the traditional UK market underserves.
  It is an FCA-authorised intermediary (FRN 782061, company number 10414152, England and Wales) and a certified B Corp, selling
  contents, buildings and contents, students contents, tenants liability, landlord, home emergency and public liability cover
  through its own digital journey at myurbanjungle.com, and claiming over 100,000 customers. Its API posture is partner-gated
  and undocumented in public. Urban Jungle announced a partnership programme and quote API in 2018, positioned so lettings
  agents, PropTech firms, institutional landlords and eCommerce sites can serve Urban Jungle quotes inside their own apps
  without being directly FCA-regulated themselves, but there is no developer portal, no reference documentation, no machine-
  readable specification and no self-serve signup. The only route in is a partnerships email address on a marketing page.
  No ACORD, AL3 or NGDS reference appears anywhere on the company's site or in its front-end bundles.
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
tags:
- Insurance
- United Kingdom
- Insurtech
- Property and Casualty
- Home Insurance
- Renters Insurance
- Embedded Insurance
- Underwriting
- Broker
- Direct to Consumer
created: '2026-07-25'
modified: '2026-07-25'
specificationVersion: '0.19'
apis: []
common:
- type: DomainSecurity
  url: security/urban-jungle-domain-security.yml
- type: Website
  url: https://myurbanjungle.com/
- type: About
  url: https://myurbanjungle.com/about_us
- type: Partners
  url: https://myurbanjungle.com/partners
  name: Urban Jungle Partnership Programme
  description: Marketing page recruiting partners under three integration models — Simple Referral (unique referral link),
    API Integration ("Give customers a personalised quote, on your site or app"), and a full-journey wrap. Access is by emailing
    partnerships@myurbanjungle.com; no reference documentation, keys or specification are published.
- type: Partners
  url: https://hello.myurbanjungle.com/partner-with-us/
  name: Urban Jungle Affiliate Programme
  description: Separate Unbounce-hosted affiliate landing page on hello.myurbanjungle.com, found this round. Application is
    a Google Form; approved affiliates get "a unique affiliate link" and commission. This is the referral tier of the partner
    programme, not an API tier — no keys, endpoints or documentation are published here either.
- type: Blog
  url: https://myurbanjungle.com/explore/blog/
- type: BlogRSS
  url: https://myurbanjungle.com/explore/rss/
- type: Support
  url: https://myurbanjungle.zendesk.com/hc/en-gb
  name: Urban Jungle Help Centre
  description: Zendesk-hosted customer help centre (category "Urban Jungle Help Centre", created 2025-08-15). Customer support
    only — it contains no developer, partner or API content. Browser requests are challenged (HTTP 403), but the public Zendesk
    Help Center API on the same tenant responds anonymously.
- type: Contact
  url: https://myurbanjungle.com/contact_us
- type: Login
  url: https://myurbanjungle.com/account_manager
  name: Account manager
  description: Customer account login. There is no partner or developer login; account creation happens only through the consumer
    quote-and-buy journey.
- type: Careers
  url: https://myurbanjungle.com/explore/careers/
- type: Team
  url: https://myurbanjungle.com/explore/meet-the-team/
- type: Legal
  url: https://myurbanjungle.com/legal
- type: PrivacyPolicy
  url: https://myurbanjungle.com/legal/privacy_policy
- type: TermsOfService
  url: https://myurbanjungle.com/legal/tac
- type: LinkedIn
  url: https://www.linkedin.com/company/urban-jungle-insurance/
- type: YouTube
  url: https://www.youtube.com/@urbanjungle_ins
- type: Instagram
  url: https://www.instagram.com/urbanjungle_ins
- type: Conformance
  url: conformance/urban-jungle-conformance.yml
  name: Standards conformance assertions
  description: Regulatory conformance is real (FCA FRN 782061, UK GDPR privacy policy, B Corp, TLS/HSTS); every technical
    API standard is asserted false against a recorded negative probe rather than an absence of effort.
- type: LLMsTxt
  url: llms/urban-jungle-llms.txt
- type: WellKnownProbe
  url: well-known/urban-jungle-well-known.yml
  name: Well-known probe index
  description: 'Recorded result is NONE. Deliberately not typed WellKnown: Urban Jungle serves no /.well-known/ document on
    any host, and myurbanjungle.com soft-404s (HTTP 200 plus a byte-identical SPA shell for every path, including bogus control
    paths), so its 200s are not documents.'
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com