Urban Jungle website screenshot

Urban Jungle

Urban Jungle Services Ltd is a London-based direct-to-consumer insurtech, founded in 2016 by Jimmy Williams and Greg Smyth to sell home insurance to "Generation Rent" — renters, sharers and students the traditional UK market underserves. It is an FCA-authorised intermediary (FRN 782061, company number 10414152, England and Wales) and a certified B Corp, selling contents, buildings and contents, students contents, tenants liability, landlord, home emergency and public liability cover through its own digital journey at myurbanjungle.com, and claiming over 100,000 customers. Its API posture is partner-gated and undocumented in public. Urban Jungle announced a partnership programme and quote API in 2018, positioned so lettings agents, PropTech firms, institutional landlords and eCommerce sites can serve Urban Jungle quotes inside their own apps without being directly FCA-regulated themselves, but there is no developer portal, no reference documentation, no machine- readable specification and no self-serve signup. The only route in is a partnerships email address on a marketing page. No ACORD, AL3 or NGDS reference appears anywhere on the company's site or in its front-end bundles.

Urban Jungle is profiled on the APIs.io network. Tagged areas include Insurance, United Kingdom, Insurtech, Property and Casualty, and Home Insurance.

Urban Jungle’s developer surface includes engineering blog, support, legal docs, YouTube channel, and 17 more developer resources.

9.1/100 minimal ▬ flat Agent 0/100 human only saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0
0 APIs
InsuranceUnited KingdomInsurtechProperty and CasualtyHome InsuranceRenters InsuranceEmbedded InsuranceUnderwritingBrokersDirect to Consumer

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0
Regulatory Posture applies to this provider. Its tags matched the Insurance regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.
The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/urban-jungle: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Urban Jungle Domain Security

TLSv1.2 · HSTS · DMARC

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

Access & Security 1

Authentication, authorization, and security posture

Learn 1

Tutorials, courses, talks, and written guidance

Operate 2

Status, limits, changes, and where to get help

Commercial 3

Pricing, plans, and the legal terms of use

Company 9

The organization behind the API

Scroll for all 9

Other 1

Properties that don't map to a standard resource type

Source (apis.yml)

apis.yml Raw ↑
aid: urban-jungle
url: https://raw.githubusercontent.com/api-evangelist/urban-jungle/refs/heads/main/apis.yml
name: Urban Jungle
kind: company
description: Urban Jungle Services Ltd is a London-based direct-to-consumer insurtech, founded in 2016 by Jimmy Williams and
  Greg Smyth to sell home insurance to "Generation Rent" — renters, sharers and students the traditional UK market underserves.
  It is an FCA-authorised intermediary (FRN 782061, company number 10414152, England and Wales) and a certified B Corp, selling
  contents, buildings and contents, students contents, tenants liability, landlord, home emergency and public liability cover
  through its own digital journey at myurbanjungle.com, and claiming over 100,000 customers. Its API posture is partner-gated
  and undocumented in public. Urban Jungle announced a partnership programme and quote API in 2018, positioned so lettings
  agents, PropTech firms, institutional landlords and eCommerce sites can serve Urban Jungle quotes inside their own apps
  without being directly FCA-regulated themselves, but there is no developer portal, no reference documentation, no machine-
  readable specification and no self-serve signup. The only route in is a partnerships email address on a marketing page.
  No ACORD, AL3 or NGDS reference appears anywhere on the company's site or in its front-end bundles.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - security
  generated: '2026-09-02'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
tags:
- Insurance
- United Kingdom
- Insurtech
- Property and Casualty
- Home Insurance
- Renters Insurance
- Embedded Insurance
- Underwriting
- Brokers
- Direct to Consumer
tags_raw:
- Insurance
- United Kingdom
- Insurtech
- Property and Casualty
- Home Insurance
- Renters Insurance
- Embedded Insurance
- Underwriting
- Broker
- Direct to Consumer
created: '2026-07-25'
modified: '2026-07-25'
specificationVersion: '0.23'
apis: []
common:
- type: DomainSecurity
  url: security/urban-jungle-domain-security.yml
- type: Website
  url: https://myurbanjungle.com/
- type: About
  url: https://myurbanjungle.com/about_us
- type: Partners
  url: https://myurbanjungle.com/partners
  name: Urban Jungle Partnership Programme
  description: Marketing page recruiting partners under three integration models — Simple Referral (unique referral link),
    API Integration ("Give customers a personalised quote, on your site or app"), and a full-journey wrap. Access is by emailing
    partnerships@myurbanjungle.com; no reference documentation, keys or specification are published.
- type: Partners
  url: https://hello.myurbanjungle.com/partner-with-us/
  name: Urban Jungle Affiliate Programme
  description: Separate Unbounce-hosted affiliate landing page on hello.myurbanjungle.com, found this round. Application is
    a Google Form; approved affiliates get "a unique affiliate link" and commission. This is the referral tier of the partner
    programme, not an API tier — no keys, endpoints or documentation are published here either.
- type: Blog
  url: https://myurbanjungle.com/explore/blog/
- type: BlogRSS
  url: https://myurbanjungle.com/explore/rss/
- type: Support
  url: https://myurbanjungle.zendesk.com/hc/en-gb
  name: Urban Jungle Help Centre
  description: Zendesk-hosted customer help centre (category "Urban Jungle Help Centre", created 2025-08-15). Customer support
    only — it contains no developer, partner or API content. Browser requests are challenged (HTTP 403), but the public Zendesk
    Help Center API on the same tenant responds anonymously.
- type: Contact
  url: https://myurbanjungle.com/contact_us
- type: Login
  url: https://myurbanjungle.com/account_manager
  name: Account manager
  description: Customer account login. There is no partner or developer login; account creation happens only through the consumer
    quote-and-buy journey.
- type: Careers
  url: https://myurbanjungle.com/explore/careers/
- type: Team
  url: https://myurbanjungle.com/explore/meet-the-team/
- type: Legal
  url: https://myurbanjungle.com/legal
- type: PrivacyPolicy
  url: https://myurbanjungle.com/legal/privacy_policy
- type: TermsOfService
  url: https://myurbanjungle.com/legal/tac
- type: LinkedIn
  url: https://www.linkedin.com/company/urban-jungle-insurance/
- type: YouTube
  url: https://www.youtube.com/@urbanjungle_ins
- type: Instagram
  url: https://www.instagram.com/urbanjungle_ins
- type: Conformance
  url: conformance/urban-jungle-conformance.yml
  name: Standards conformance assertions
  description: Regulatory conformance is real (FCA FRN 782061, UK GDPR privacy policy, B Corp, TLS/HSTS); every technical
    API standard is asserted false against a recorded negative probe rather than an absence of effort.
- type: LLMsTxt
  url: llms/urban-jungle-llms.txt
- type: WellKnownProbe
  url: well-known/urban-jungle-well-known.yml
  name: Well-known probe index
  description: 'Recorded result is NONE. Deliberately not typed WellKnown: Urban Jungle serves no /.well-known/ document on
    any host, and myurbanjungle.com soft-404s (HTTP 200 plus a byte-identical SPA shell for every path, including bogus control
    paths), so its 200s are not documents.'
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com

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