TRUFF

TRUFF is a Los Angeles-based luxury condiments company founded in 2017 by Nick Ajluni and Nick Guillen, known for its black-truffle-infused hot sauce and a pantry line that has grown to include truffle oil, pasta sauce, aioli, mayonnaise and salt. The brand began as a digitally-native direct-to-consumer business selling through its own storefront at truff.com and has since expanded into a multichannel food business carried in more than 20,000 retail stores including Whole Foods, Kroger, Publix and Target, alongside foodservice collaborations with restaurant chains. SKKY Partners took a significant minority stake in the company in November 2023. TRUFF is a consumer packaged goods manufacturer, not a software vendor: it publishes no developer portal, no OpenAPI, no SDKs and issues no API keys. It does, however, expose a live and completely unauthenticated agent commerce surface at shop.truff.com — a Universal Commerce Protocol (UCP) shopping service reachable over MCP, advertised in the store's own llms.txt and /.well-known/ucp, through which an agent can search the catalog, build a cart and complete a purchase. That surface is Shopify's platform-native UCP implementation running under TRUFF's merchant identity rather than something TRUFF engineered, and it is recorded here with that provenance.

TRUFF publishes 1 API on the APIs.io network. Tagged areas include Company, Consumer Packaged Goods, Food and Beverage, Condiments, and Direct to Consumer.

TRUFF’s developer surface includes engineering blog, support, documentation, authentication, and 17 more developer resources.

🌐 Visit website 📡 Source on GitHub

19.0/100 emerging ▬ flat Agent 21/100 agent aware Full breakdown ↓
scored 2026-09-01 · rubric v0.17.2

1 APIs 1 MCP Servers

Company Consumer Packaged Goods Food and BeverageCondimentsDirect to Consumer Retail E-Commerce Agentic Commerce Universal Commerce Protocol Shopify

Kin Score

Kin Score How this is scored →
scored 2026-09-01 · rubric v0.17.2

Composite quality — 19.0/100 · emerging

Contract Quality 0.0 / 25

Developer Ergonomics 5.7 / 20

Access Clarity 4.2 / 20

Operational Transparency 0.0 / 13

Contract Governance 2.2 / 12

Discoverability 6.9 / 10

Agent readiness — 21/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 9 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Surface 5 / 5

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/truff: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

TRUFF Store UCP Shopping API

The agent-facing commerce surface for TRUFF's online store. A Model Context Protocol endpoint at https://shop.truff.com/api/ucp/mcp implements the Universal Commerce Protocol de...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Rate Limits 1

Documented rate limits and quota policies.

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

MCPServer

MCPServer

LLMsTxt

LLMsTxt

WellKnown

WellKnown

Design & Contract 4

Pagination, idempotency, versioning, errors, and events

Conventions

Idempotency

Conformance

Lifecycle

Build 1

SDKs, sample code, and the tooling you integrate with

ToolCrosswalk

ToolCrosswalk

Access & Security 2

Authentication, authorization, and security posture

Authentication

Authentication

DomainSecurity

DomainSecurity

Operate 3

Status, limits, changes, and where to get help

Support

Support

HelpCenter

HelpCenter

RateLimits

RateLimits

Commercial 3

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Plans

Plans

Company 3

The organization behind the API

Website

Website

About

About

Blog

Blog

Other 1

Properties that don't map to a standard resource type

OpenIDConnect

OpenIDConnect

Source (apis.yml)

aid: truff
name: TRUFF
description: 'TRUFF is a Los Angeles-based luxury condiments company founded in 2017 by Nick Ajluni and Nick Guillen, known
  for its black-truffle-infused hot sauce and a pantry line that has grown to include truffle oil, pasta sauce, aioli, mayonnaise
  and salt. The brand began as a digitally-native direct-to-consumer business selling through its own storefront at truff.com
  and has since expanded into a multichannel food business carried in more than 20,000 retail stores including Whole Foods,
  Kroger, Publix and Target, alongside foodservice collaborations with restaurant chains. SKKY Partners took a significant
  minority stake in the company in November 2023. TRUFF is a consumer packaged goods manufacturer, not a software vendor:
  it publishes no developer portal, no OpenAPI, no SDKs and issues no API keys. It does, however, expose a live and completely
  unauthenticated agent commerce surface at shop.truff.com — a Universal Commerce Protocol (UCP) shopping service reachable
  over MCP, advertised in the store''s own llms.txt and /.well-known/ucp, through which an agent can search the catalog, build
  a cart and complete a purchase. That surface is Shopify''s platform-native UCP implementation running under TRUFF''s merchant
  identity rather than something TRUFF engineered, and it is recorded here with that provenance.'
url: https://raw.githubusercontent.com/api-evangelist/truff/refs/heads/main/apis.yml
image: https://storefront-direct-upload.s3.amazonaws.com/8ee9e03b-afe7-492e-aaba-bee247bf97b3/favicon.png
x-type: company
x-source: harvest:secondary-market
x-tier: profiled
x-tier-reason: enriched
specificationVersion: '0.20'
created: '2026-08-30'
modified: '2026-08-30'
tags:
- Company
- Consumer Packaged Goods
- Food and Beverage
- Condiments
- Direct to Consumer
- Retail
- E-Commerce
- Agentic Commerce
- Universal Commerce Protocol
- Shopify
tags_raw:
- Company
- Consumer Packaged Goods
- Food and Beverage
- Condiments
- Direct to Consumer
- Retail
- Ecommerce
- Agentic Commerce
- Universal Commerce Protocol
- Shopify
apis:
- aid: truff-ucp-shopping-mcp
  name: TRUFF Store UCP Shopping API
  description: The agent-facing commerce surface for TRUFF's online store. A Model Context Protocol endpoint at https://shop.truff.com/api/ucp/mcp
    implements the Universal Commerce Protocol dev.ucp.shopping service (version 2026-08-25, with 2026-04-08 and 2026-01-23
    still supported) and answers unauthenticated with 13 tools covering catalog search and lookup, product detail, cart create
    / read / update / cancel, checkout create / read / update / complete / cancel, and order lookup. complete_checkout requires
    an idempotency key and, per the store's published agent instructions, contemporaneous buyer approval before payment. The
    implementation is emitted by the Shopify platform for every store on it; the endpoint, the merchant identity and the data
    are TRUFF's.
  humanURL: https://shop.truff.com/llms.txt
  baseURL: https://shop.truff.com/api/ucp/mcp
  tags:
  - MCP
  - Universal Commerce Protocol
  - Agentic Commerce
  - Catalog
  - Cart
  - Checkout
  - Order
  tags_raw:
  - MCP
  - Universal Commerce Protocol
  - Agentic Commerce
  - Catalog
  - Cart
  - Checkout
  - Orders
  properties:
  - type: MCPServer
    url: mcp/truff-mcp.yml
  - type: ToolCrosswalk
    url: mcp/truff-tool-crosswalk.yml
  - type: Documentation
    url: https://shop.truff.com/agents.md
  - type: LLMsTxt
    url: llms/truff-llms.txt
  - type: WellKnown
    url: well-known/truff-well-known.yml
  - type: Authentication
    url: authentication/truff-authentication.yml
  - type: Conventions
    url: conventions/truff-conventions.yml
  - type: Idempotency
    url: conventions/truff-conventions.yml
  - type: Conformance
    url: conformance/truff-conformance.yml
  - type: RateLimits
    url: rate-limits/truff-rate-limits.yml
  - type: Lifecycle
    url: lifecycle/truff-lifecycle.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.truff.com/
- type: About
  url: https://www.truff.com/pages/about-us
- type: Blog
  url: https://www.truff.com/blogs/the-sauce
- type: Support
  url: https://www.truff.com/pages/contact-us
- type: HelpCenter
  url: https://www.truff.com/pages/faqs
- type: TermsOfService
  url: https://www.truff.com/pages/terms-of-service
- type: PrivacyPolicy
  url: https://www.truff.com/pages/privacy-policy
- type: Documentation
  url: https://shop.truff.com/agents.md
- type: MCPServer
  url: mcp/truff-mcp.yml
- type: ToolCrosswalk
  url: mcp/truff-tool-crosswalk.yml
- type: LLMsTxt
  url: llms/truff-llms.txt
- type: WellKnown
  url: well-known/truff-well-known.yml
- type: OpenIDConnect
  url: well-known/truff-openid-configuration.json
- type: Authentication
  url: authentication/truff-authentication.yml
- type: Conventions
  url: conventions/truff-conventions.yml
- type: Idempotency
  url: conventions/truff-conventions.yml
- type: Conformance
  url: conformance/truff-conformance.yml
- type: RateLimits
  url: rate-limits/truff-rate-limits.yml
- type: Plans
  url: plans/truff-plans-pricing.yml
- type: Lifecycle
  url: lifecycle/truff-lifecycle.yml
- type: DomainSecurity
  url: security/truff-domain-security.yml
x-enrichment:
  date: '2026-08-30'
  status: enriched
  artifacts_added: 15
  pass: local-v1

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