Smol

Smol is a UK-based direct-to-consumer home-care brand founded in 2018 by Paula Quazi and Nick Green, delivering concentrated, plant-based, cruelty-free cleaning products — laundry capsules, dishwasher tablets, fabric conditioner, surface sprays and personal-care bars — on a flexible subscription that ships refills through the letterbox. The company positions itself as a sustainability challenger to legacy home-care brands, emphasizing reduced plastic, carbon and chemical load, and became a certified B Corporation in July 2022. Backed by Balderton Capital and GV, Smol operates a consumer e-commerce and subscription business; it publishes no public developer API, SDKs or developer program.

Smol is profiled on the APIs.io network. Tagged areas include Company, Consumer, Cleaning Products, Subscription, and E-Commerce.

Smol’s developer surface includes engineering blog, support, and 4 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

10.7/100 minimal ▬ flat Agent 0/100 human only Front door AI 1/6 silent saas Full breakdown ↓
scored 2026-10-17 · rubric v0.24.0

0 APIs

Company Consumer Cleaning Products Subscription E-Commerce Direct to Consumer Sustainability B Corp Household Products

Kin Score

Kin Score How this is scored →
scored 2026-10-17 · rubric v0.24.0

Composite quality — 10.7/100 · minimal

Contract Quality 0.0 / 21

Developer Ergonomics 1.2 / 17

Access Clarity 4.7 / 17

Operational Transparency 0.0 / 11

Contract Governance 0.0 / 10

Discoverability 4.1 / 9

Regulatory Posture 1.2 / 15

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/smol: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Resources

Get Started 1

Portal, sign-up, and the first successful call

Login

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Blog

Blog

Website

Website

Source (apis.yml)

aid: smol
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/smol.png
name: Smol
description: Smol is a UK-based direct-to-consumer home-care brand founded in 2018 by Paula Quazi and Nick Green, delivering
  concentrated, plant-based, cruelty-free cleaning products — laundry capsules, dishwasher tablets, fabric conditioner, surface
  sprays and personal-care bars — on a flexible subscription that ships refills through the letterbox. The company positions
  itself as a sustainability challenger to legacy home-care brands, emphasizing reduced plastic, carbon and chemical load,
  and became a certified B Corporation in July 2022. Backed by Balderton Capital and GV, Smol operates a consumer e-commerce
  and subscription business; it publishes no public developer API, SDKs or developer program.
url: https://raw.githubusercontent.com/api-evangelist/smol/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- gv
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-10-06'
tags:
- Company
- Consumer
- Cleaning Products
- Subscription
- E-Commerce
- Direct to Consumer
- Sustainability
- B Corp
- Household Products
tags_raw:
- Company
- Consumer
- Cleaning Products
- Subscription
- E-commerce
- Direct-to-Consumer
- Sustainability
- B Corp
- Household Products
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- url: https://smol.com/uk/stories
  type: Blog
- type: Website
  url: https://smol.com
- type: Support
  url: https://help.smolproducts.com/hc/en-us
- type: Login
  url: https://myaccount.smol.com/login
- type: TermsOfService
  url: https://smol.com/uk/terms-of-service
- type: PrivacyPolicy
  url: https://smol.com/uk/privacy-policy
x-enrichment:
  date: '2026-07-21'
  status: minimal
  artifacts_added: 0
  pass: local-v1
x-tags-removed:
- Home Care

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