Smol

Smol is a UK-based direct-to-consumer home-care brand founded in 2018 by Paula Quazi and Nick Green, delivering concentrated, plant-based, cruelty-free cleaning products — laundry capsules, dishwasher tablets, fabric conditioner, surface sprays and personal-care bars — on a flexible subscription that ships refills through the letterbox. The company positions itself as a sustainability challenger to legacy home-care brands, emphasizing reduced plastic, carbon and chemical load, and became a certified B Corporation in July 2022. Backed by Balderton Capital and GV, Smol operates a consumer e-commerce and subscription business; it publishes no public developer API, SDKs or developer program.

Smol is profiled on the APIs.io network. Tagged areas include Company, Consumer, Home Care, Cleaning Products, and Subscription.

Smol’s developer surface includes support and 4 more developer resources.

🌐 Visit website 📡 Source on GitHub
14.5/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-28 · rubric v0.5
0 APIs
CompanyConsumerHome CareCleaning ProductsSubscriptionE-commerceDirect-to-ConsumerSustainabilityB Corp

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-28 · rubric v0.5
Composite quality — 14.5/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.9 / 20
Commercial Clarity 6.8 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/smol: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Resources

Get Started 1

Portal, sign-up, and the first successful call

Login
Login

Operate 1

Status, limits, changes, and where to get help

Support
Support

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy

Company 1

The organization behind the API

Website
Website

Source (apis.yml)

apis.yml Raw ↑ 
aid: smol
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/smol.png
name: Smol
description: Smol is a UK-based direct-to-consumer home-care brand founded in 2018 by Paula Quazi and Nick Green, delivering
  concentrated, plant-based, cruelty-free cleaning products — laundry capsules, dishwasher tablets, fabric conditioner, surface
  sprays and personal-care bars — on a flexible subscription that ships refills through the letterbox. The company positions
  itself as a sustainability challenger to legacy home-care brands, emphasizing reduced plastic, carbon and chemical load,
  and became a certified B Corporation in July 2022. Backed by Balderton Capital and GV, Smol operates a consumer e-commerce
  and subscription business; it publishes no public developer API, SDKs or developer program.
url: https://raw.githubusercontent.com/api-evangelist/smol/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- gv
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Consumer
- Home Care
- Cleaning Products
- Subscription
- E-commerce
- Direct-to-Consumer
- Sustainability
- B Corp
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://smol.com
- type: Support
  url: https://help.smolproducts.com/hc/en-us
- type: Login
  url: https://myaccount.smol.com/login
- type: TermsOfService
  url: https://smol.com/uk/terms-of-service
- type: PrivacyPolicy
  url: https://smol.com/uk/privacy-policy
x-enrichment:
  date: '2026-07-21'
  status: minimal
  artifacts_added: 0
  pass: local-v1