Proudly

Proudly is a direct-to-consumer baby care brand, co-founded by Dwyane Wade and Gabrielle Union, that centers the unique skin and hair needs of Black and Brown babies to make products better for all. Its Shopify-hosted storefront sells skincare (balms, washes, oils), hair care, baby wipes, absorbent diapers, bath and body kits, apparel and gift bundles under a "No Sketchy Stuff" ingredient-transparency commitment. Backed by Initialized Capital (via A-Frame Brands), Atacama Ventures and VMG Partners. Proudly is a consumer commerce company with no public developer API or SDK program; the only machine surface is its Shopify Customer Account OpenID/OAuth well-known configuration.

Proudly is profiled on the APIs.io network. Tagged areas include Company, Consumer, Baby Care, E-Commerce, and Retail.

Proudly’s developer surface includes engineering blog, support, signup flow, and 5 more developer resources.

🌐 Visit website 📡 Source on GitHub

14.9/100 minimal ▬ flat Agent 4/100 human only Full breakdown ↓
scored 2026-07-28 · rubric v0.5

0 APIs

CompanyConsumerBaby CareE-CommerceRetailDirect to ConsumerSkincareShopify

Kin Score

Kin Score How this is scored →
scored 2026-07-28 · rubric v0.5

Composite quality — 14.9/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 1.3 / 20

Commercial Clarity 6.8 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 4/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 4 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/proudly: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Get Started 1

Portal, sign-up, and the first successful call

SignUp

SignUp

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

WellKnown

WellKnown

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: proudly
name: Proudly
description: Proudly is a direct-to-consumer baby care brand, co-founded by Dwyane Wade and Gabrielle Union, that centers
  the unique skin and hair needs of Black and Brown babies to make products better for all. Its Shopify-hosted storefront
  sells skincare (balms, washes, oils), hair care, baby wipes, absorbent diapers, bath and body kits, apparel and gift bundles
  under a "No Sketchy Stuff" ingredient-transparency commitment. Backed by Initialized Capital (via A-Frame Brands), Atacama
  Ventures and VMG Partners. Proudly is a consumer commerce company with no public developer API or SDK program; the only
  machine surface is its Shopify Customer Account OpenID/OAuth well-known configuration.
url: https://raw.githubusercontent.com/api-evangelist/proudly/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- initialized-capital
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://www.proudly.com/cdn/shop/files/proudly-meta.jpg
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Consumer
- Baby Care
- E-Commerce
- Retail
- Direct to Consumer
- Skincare
- Shopify
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/proudly-domain-security.yml
- type: WellKnown
  url: well-known/proudly-well-known.yml
- type: Website
  url: https://proudly.com/
- type: Blog
  url: https://www.proudly.com/blogs/news
- type: Support
  url: https://www.proudly.com/pages/faqs
- type: SignUp
  url: https://www.proudly.com/account/register
- type: TermsOfService
  url: https://www.proudly.com/policies/terms-of-service
- type: PrivacyPolicy
  url: https://www.proudly.com/policies/privacy-policy
x-enrichment:
  date: '2026-07-20'
  status: minimal
  artifacts_added: 2
  pass: local-v1