Amazon Pinpoint

Amazon Pinpoint is a flexible and scalable outbound and inbound marketing communications service that enables you to engage with customers across multiple messaging channels including email, SMS, push notifications, and voice messages. Note - AWS will end support for Amazon Pinpoint on October 30, 2026. SMS, voice, mobile push, OTP, and phone number validation APIs will continue through AWS End User Messaging.

1 APIs 8 Features

CampaignsCommunicationsEmailMarketingMessagingPush NotificationsSMSVoiceCustomer EngagementSegmentationJourneysAnalytics

APIs

Amazon Pinpoint API

The Amazon Pinpoint API enables you to create and manage marketing campaigns, send transactional messages, define audience segments, manage message templates, configure messagin...

Collections

Amazon Pinpoint

POSTMAN

Amazon Pinpoint API

POSTMAN

Amazon Pinpoint API

OPEN

Arazzo Workflows

Amazon Pinpoint Batch Update Endpoints and Send

Upsert a batch of endpoints then send a direct message to the project.

ARAZZO

Amazon Pinpoint Build Segment and Campaign

Create a project, define an audience segment, then launch a campaign targeting it.

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Amazon Pinpoint Configure Event Stream

Attach a Kinesis event stream to a project then read it back to confirm.

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Amazon Pinpoint Launch Campaign and Await Status

Create a campaign then poll its status until it leaves the scheduled state.

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Amazon Pinpoint Launch Journey

Create a draft journey then activate it by updating its state to ACTIVE.

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Amazon Pinpoint Message User Across Endpoints

Look up all endpoints for a user then send them a message across every channel.

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Amazon Pinpoint Pause Active Journey

Activate a draft journey then immediately pause it for review.

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Amazon Pinpoint Provision Journey End to End

Create a project, define a segment, build a journey on it, and activate it.

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Amazon Pinpoint Provision Project with Settings

Create a project then apply its default campaign limits and quiet time settings.

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Amazon Pinpoint Provision Project

Create a Pinpoint application then verify it appears in the account application list.

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Amazon Pinpoint Publish and Activate Template

Create an SMS template then promote a chosen version to the active version.

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Amazon Pinpoint Publish In-App Template

Create an in-app message template then read it back to confirm it was stored.

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Amazon Pinpoint Publish Voice Template

Create a voice message template then promote a version to active.

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Amazon Pinpoint Push Template Campaign

Create a push notification template then launch a campaign that uses it.

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Amazon Pinpoint Reversion Segment and Campaign

Update a segment's dimensions then repoint a campaign at the new segment version.

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Amazon Pinpoint Send and Verify OTP

Send a one-time passcode to a recipient then verify the code they supply.

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Amazon Pinpoint Stage or Launch Campaign

Create a paused campaign then branch to launch it or leave it staged for review.

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Amazon Pinpoint Template Driven Campaign

Create an email message template then launch a campaign that uses it.

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Amazon Pinpoint Update Endpoint and Send Message

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Pricing Plans

Amazon Pinpoint Plans Pricing

3 plans

PLANS

Rate Limits

Amazon Pinpoint Rate Limits

5 limits

RATE LIMITS

FinOps

Amazon Pinpoint Finops

FINOPS

Features

Multi-Channel Messaging

Send messages via email, SMS, push notifications, and voice through a unified API.

Audience Segmentation

Create dynamic segments based on app data or import static segments from external sources.

Messaging Campaigns

Schedule targeted campaigns with A/B testing and detailed analytics reporting.

Customer Journeys

Build multi-step automated engagement workflows triggered by customer events.

Transactional Messaging

Send real-time transactional messages such as account confirmations, order updates, and password resets.

Message Templates

Create reusable email, SMS, push, voice, and in-app message templates with personalization.

Analytics and Metrics

Track engagement trends, open rates, delivery rates, and campaign performance across all channels.

Endpoint Management

Manage customer endpoint profiles including device tokens, email addresses, and phone numbers.

Use Cases

Marketing Campaigns

Run scheduled, targeted promotional campaigns across email, SMS, and push channels.

Customer Onboarding

Automate welcome sequences and onboarding journeys for new users.

Transactional Notifications

Deliver order confirmations, shipping updates, and account alerts in real time.

Re-engagement Campaigns

Win back inactive users with targeted re-engagement messages and offers.

A/B Testing

Experiment with different message content, timing, and channels to optimize engagement.

Event-Based Messaging

Trigger personalized messages based on in-app events and user behaviors.

Integrations

Amazon Kinesis

Stream Pinpoint analytics data to Kinesis for real-time processing and external storage.

Amazon S3

Import and export endpoint data and segment definitions using S3 bucket storage.

AWS Lambda

Trigger Lambda functions from Pinpoint journey actions and campaign events.

Amazon CloudWatch

Monitor Pinpoint service metrics and set alarms using CloudWatch.

AWS End User Messaging

The successor service for SMS, voice, push, OTP, and phone number validation APIs continuing after Pinpoint deprecation.

Amazon SES

Amazon Simple Email Service provides the email delivery infrastructure for Pinpoint email campaigns.

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