Attentive

Attentive is a martech SMS and email marketing platform for e-commerce and retail brands. Its developer platform exposes REST APIs (v1 and v2) plus a GraphQL API for managing subscribers and subscriptions, sending SMS/email and ecommerce events (product view, add-to-cart, purchase), setting custom attributes and custom events, uploading product catalogs, distributing offers/coupon codes, resolving identity across phone/email/Shopify/Klaviyo/custom identifiers, handling CCPA privacy deletion requests, and subscribing to webhooks. It also ships iOS, Android, and React Native SDKs and an on-site JavaScript Tag for creative rendering and event collection. Authentication is OAuth 2.0 (authorization code grant) or a bearer API token.

Attentive publishes 2 APIs on the APIs.io network, including API V2, and 1 more. Tagged areas include Company, Martech, SMS Marketing, Email Marketing, and Ecommerce.

The Attentive catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Attentive’s developer surface includes documentation, API reference, getting-started guide, authentication, changelog, sandbox, engineering blog, and 29 more developer resources.

🌐 Visit website 📡 Source on GitHub
58.1/100 developing Agent 64/100 agent native Full breakdown ↓
scored 2026-07-20 · rubric v0.4
2 APIs 1 MCP Servers 0 Features
CompanyMartechSMS MarketingEmail MarketingEcommerceMarketing AutomationSubscribersWebhooksCustomer Engagement

API Rating

API Evangelist API Evangelist Rating How this is scored →
scored 2026-07-20 · rubric v0.4
Composite quality — 58.1/100 · developing
Contract Quality 9.4 / 25
Developer Ergonomics 16.1 / 20
Commercial Clarity 12.1 / 20
Operational Transparency 11.3 / 13
Governance 0.0 / 12
Discoverability 9.3 / 10
Agent readiness — 64/100 · agent native
Machine-Readable Contract 18 / 18
Agentic Access Contract 0 / 15
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 6 / 6
Agent Skills 5 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/attentive: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs

Attentive API

Attentive REST API v1 - subscriptions, custom attributes/events, ecommerce events, offers/coupons, product catalog, identity, privacy requests, and webhooks.

Attentive API V2

Attentive REST API v2 - single and bulk user attributes, segments, and improved throughput.

MCP Servers

attentive-mcp.yml

MCP SERVER

Rate Limits

Attentive Rate Limits

7 limits

RATE LIMITS

Event Specifications

Attentive Webhooks

ASYNCAPI

Resources

Get Started 5

Portal, sign-up, and the first successful call

DeveloperPortal
DeveloperPortal
 GettingStarted
GettingStarted
 Sandbox
Sandbox
 SignUp
SignUp
 Login
Login

Documentation 2

Reference material describing how the API behaves

Documentation
Documentation
 APIReference
APIReference

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

MCPServer
MCPServer
 LLMsTxt
LLMsTxt
 AgentSkill
AgentSkill

Design & Contract 7

Pagination, idempotency, versioning, errors, and events

Conformance
Conformance
 ErrorCatalog
ErrorCatalog
 Lifecycle
Lifecycle
 Conventions
Conventions
 Components
Components
 DataModel
DataModel
 Webhooks
Webhooks

Scroll for all 7

Build 3

SDKs, sample code, and the tooling you integrate with

SDKs
SDKs
 Packages
Packages
 GitHubOrganization
GitHubOrganization

Access & Security 7

Authentication, authorization, and security posture

Authentication
Authentication
 OAuthScopes
OAuthScopes
 Compliance
Compliance
 DomainSecurity
DomainSecurity
 VulnerabilityDisclosure
VulnerabilityDisclosure
 Security
Security
 TrustCenter
TrustCenter

Scroll for all 7

Operate 4

Status, limits, changes, and where to get help

StatusPage
StatusPage
 ChangeLog
ChangeLog
 RateLimits
RateLimits
 Support
Support

Commercial 3

Pricing, plans, and the legal terms of use

Pricing
Pricing
 TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy

Company 2

The organization behind the API

Website
Website
 Blog
Blog

Source (apis.yml)

apis.yml Raw ↑ 
aid: attentive
name: Attentive
description: Attentive is a martech SMS and email marketing platform for e-commerce and retail brands. Its developer platform
  exposes REST APIs (v1 and v2) plus a GraphQL API for managing subscribers and subscriptions, sending SMS/email and ecommerce
  events (product view, add-to-cart, purchase), setting custom attributes and custom events, uploading product catalogs, distributing
  offers/coupon codes, resolving identity across phone/email/Shopify/Klaviyo/custom identifiers, handling CCPA privacy deletion
  requests, and subscribing to webhooks. It also ships iOS, Android, and React Native SDKs and an on-site JavaScript Tag for
  creative rendering and event collection. Authentication is OAuth 2.0 (authorization code grant) or a bearer API token.
url: https://raw.githubusercontent.com/api-evangelist/attentive/refs/heads/main/apis.yml
image: https://cdn.prod.website-files.com/684306b795a2c402456e92ba/6a037c0d3dadcc6de287311a_Rebrand-OpenGraphImage_5005x2622.png
x-type: company
x-source: vc-portfolio
x-backed-by:
- atomico
- bain-capital-ventures
- felicis
- ivp
- sapphire-ventures
- softbank-vision-fund
x-tier: enriched
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Martech
- SMS Marketing
- Email Marketing
- Ecommerce
- Marketing Automation
- Subscribers
- Webhooks
- Customer Engagement
apis:
- name: Attentive API
  description: Attentive REST API v1 - subscriptions, custom attributes/events, ecommerce events, offers/coupons, product
    catalog, identity, privacy requests, and webhooks.
  humanURL: https://docs.attentive.com/openapi/reference/overview/
  baseURL: https://api.attentivemobile.com/v1
  properties:
  - type: OpenAPI
    url: openapi/attentive-v1-openapi.yaml
  - type: Overlay
    url: overlays/attentive-v1-overlay.yaml
- name: Attentive API V2
  description: Attentive REST API v2 - single and bulk user attributes, segments, and improved throughput.
  humanURL: https://docs.attentive.com/openapi/reference-v2/overview/
  baseURL: https://api.attentivemobile.com/v2
  properties:
  - type: OpenAPI
    url: openapi/attentive-v2-openapi.yaml
  - type: Overlay
    url: overlays/attentive-v2-overlay.yaml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.attentive.com
- type: DeveloperPortal
  url: https://docs.attentive.com
- type: Documentation
  url: https://docs.attentive.com/docs/introduction
- type: APIReference
  url: https://docs.attentive.com/openapi/reference/overview/
- type: GettingStarted
  url: https://docs.attentive.com/docs/introduction
- type: Authentication
  url: authentication/attentive-authentication.yml
- type: OAuthScopes
  url: scopes/attentive-scopes.yml
- type: SDKs
  url: packages/attentive-packages.yml
- type: Packages
  url: packages/attentive-packages.yml
- type: MCPServer
  url: mcp/attentive-mcp.yml
- type: LLMsTxt
  url: llms/attentive-llms.txt
- type: AgentSkill
  url: skills/_index.yml
- type: Conformance
  url: conformance/attentive-conformance.yml
- type: Compliance
  url: https://security.attentive.com/
- type: ErrorCatalog
  url: errors/attentive-problem-types.yml
- type: Lifecycle
  url: lifecycle/attentive-lifecycle.yml
- type: StatusPage
  url: https://status.attentivemobile.com/
- type: Conventions
  url: conventions/attentive-conventions.yml
- type: ChangeLog
  url: changelog/attentive-changelog.yml
- type: Components
  url: components/attentive-components.yml
- type: DataModel
  url: data-model/attentive-data-model.yml
- type: Webhooks
  url: asyncapi/attentive-webhooks.yml
- type: RateLimits
  url: rate-limits/attentive-rate-limits.yml
- type: Sandbox
  url: sandbox/attentive-sandbox.yml
- type: DomainSecurity
  url: security/attentive-domain-security.yml
- type: VulnerabilityDisclosure
  url: security/attentive-vulnerability-disclosure.yml
- type: Security
  url: https://www.attentive.com/legal/security
- type: TrustCenter
  url: security/attentive-trust-center.yml
- type: GitHubOrganization
  url: https://github.com/attentive-mobile
- type: Blog
  url: https://www.attentive.com/blog
- type: Support
  url: https://help.attentivemobile.com
- type: Pricing
  url: https://www.attentive.com/pricing
- type: SignUp
  url: https://www.attentive.com/demo
- type: Login
  url: https://ui.attentivemobile.com
- type: TermsOfService
  url: https://www.attentive.com/legal/terms
- type: PrivacyPolicy
  url: https://www.attentive.com/legal/privacy
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence