emerging · 0.3 market domain

MarTech

Score 20.8 / 100 46 providers +1 via APIs 2 APIs Search apis.io →
Workflows using this tag
Unified.to Connection And Webhook Provisioning · Unified.to Unified.to CRM Deal With Company · Unified.to Unified.to Accounting Invoice From Contact · Unified.to Unified.to ATS Job Pipeline · Unified.to Unified.to HRIS Time-Off Request · Unified.to Unified.to ATS Candidate Application · Unified.to Unified.to HRIS Employee Onboarding · Unified.to Unified.to Commerce Item And Inventory · Unified.to
Business capabilities this tag reaches
Marketing Management 1

Providers using this tag (46)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 6 Complete, well-documented, and agent-ready
AttentiveCompanySMS MarketingEmail Marketing2 APIs69.7DidomiAdvertisingAdTechCCPACMP1 API78.1Talon.OnePromotionsLoyaltyCouponsIncentives5 APIs70.8BlueshiftCustomer Data PlatformCustomer EngagementMarketing AutomationCross-Channel Messaging1 API69.1KhorosLithiumCompanyCommunity121 APIs67.4MoEngageCustomer EngagementMarketing AutomationCustomer Data PlatformPush Notifications30 APIs67.4
Strong 7 Solid coverage with minor gaps
NextRollCompanyAdvertisingAdTechMarketing9 APIs64.5PlayableCompanymarketing-gamificationinteractive-marketingCampaign Management1 API63.5AcousticCompanyMarketingMarketing Automation2 APIs63.1SourcepointPrivacyConsent ManagementConsent Management PlatformCMP7 APIs62.9GEOCitationSEOGeoAnswer Engine OptimizationAI Search Visibility1 API58.1CrawlGraphSEObacklink-intelligenceCompetitive Intelligence2 APIs57.4DinMoCompanyCustomer Data PlatformCDPReverse ETL1 API56.3
Developing 9 Usable, with meaningful gaps to close
LocalyticsCompanyMobile AnalyticsPush Notifications2 APIs49.4BomboraIntent DataB2B IntentCompany SurgeAccount Based Marketing6 APIs49.3PermutiveCompanyPublishingAdvertisingAdTech6 APIs49.2StagwellMarketingAdvertisingMedia3 APIs48.9On24CompanyWebinarsVirtual EventsDigital Engagement7 APIs47.3ResponsysCompanyMarketingEmail MarketingMarketing Automation2 APIs47.3VidMobCreative Intelligencecreative-dataAdvertisingMarketing3 APIs46.1Return PathCompanyEmailEmail Deliverability11 APIs41.6GroundTruthCompanyAdvertisingLocation Intelligence3 APIs40.3
Thin 11 Limited public surface area
Lucky CartCompanyRetail MediaE-Commerce6 APIs27.7NaviStoneCompanyMarketingDirect MailAdvertising1 API35.22XCompanyMarketingMarketing as a ServiceB2B1 API34.3Tremor VideoCompanyAdvertisingAdTech5 APIs34.0SundaySkyCompanyVideoPersonalizationVideo Personalization1 API33.6Marin SoftwareCompanyAdvertisingMarketing1 API33.3SojernCompanyTravelHospitalityMarketing31.5MAICompanyArtificial IntelligenceMarketingAdvertising1 API31.0HausCompanyMarketingAnalyticsIncrementality30.4LiftLabCompanyEnterpriseMarketingMarketing Measurement1 API30.4ResulticksCompanyMarketingMarketing AutomationOmnichannel1 API26.6
Emerging 7 Early or largely undocumented
Ematic SolutionsCompanyMarketingDigital MarketingMarketing Technology1 API25.9Peer39CompanyContextual AdvertisingAdTechBrand Safety1 API21.5GomultiplyCompanyAdvertisingMarketingArtificial Intelligence17.6Marketing EvolutionCompanyMarketingAnalyticsMarketing Measurement17.0Horizon MediaAdvertisingMedia AgencyMedia PlanningMedia Buying16.7TriblioAccount Based MarketingAdvertisingIntent DataMarketing Technology13.4Newton ResearchCompanyArtificial IntelligenceMarketing Analytics12.6
Minimal 5 Almost no public developer surface
MiradoCompanyRewardsLoyaltyCard-Linked Offers8.5Advolve.AICompanyArtificial IntelligenceAdvertisingMarketing4.1Buddy MediaCompanySocial MediaMarketing3.4Insent.aiCompanyConversational MarketingChatSales Engagement3.4MporiumCompanyAdvertisingMarketingAdTech0.0
Unrated 1 Not yet scored
SigstrCompanyEmailEmail SignatureMarketing

APIs with this tag (2)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 1 Complete, well-documented, and agent-ready
Unified.to Martech APIThe martech API from Unified.to — 7 operation(s) for martech.66.6
Thin 1 Limited public surface area
Marin APIA POST-only REST API for programmatically writing data into Marin. Five bulk endpoints — /campaigns, /group...33.3

Companies reaching this through an API (1)

These companies publish an API, specification or operation carrying “MarTech” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

Unified.to

Score breakdown

Frequency
46.0
log-scaled weighted occurrences
Breadth
1.1
spread across providers
Quality lift
41.0
mean composite of providers using it
Cohesion
5.6
strength of nearest seed neighbor

Related tags

Campaign Management 7 co-occurrences AdTech 15 co-occurrences Audiences 7 co-occurrences Customer Engagement 8 co-occurrences Push Notifications 6 co-occurrences Advertising 22 co-occurrences Marketing Automation 8 co-occurrences Attribution 6 co-occurrences

Where this tag comes from

Provider tag47
Api tag2

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Tools for tags

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  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
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