emerging · 3.2 market domain

MarTech

Score 22.8 / 100 51 providers 5 APIs Search apis.io →
Variants seen in the corpus: MarTechMartechmartech

Providers using this tag (51)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 5 Complete, well-documented, and agent-ready
DidomiAdvertisingAdTechCCPACMP1 API78.1MoEngageCustomer Engagementmarketing-automationcustomer-data-platformPush Notifications30 APIs72.0Talon.OnePromotionsLoyaltyCouponsIncentives5 APIs71.5AttentiveCompanyMartechSMS MarketingEmail Marketing2 APIs69.5Blueshiftcustomer-data-platformCustomer Engagementmarketing-automationcross-channel-messaging2 APIs68.7
Strong 9 Solid coverage with minor gaps
Impact RadiusCompanyPartnership ManagementAffiliate MarketingInfluencer Marketing134 APIs66.0AppsFlyerCompanyMobile AttributionMarketing AnalyticsMobile Measurement78 APIs62.4AcousticCompanyMartechMarketingMarketing Automation2 APIs62.2Unified.toIntegrationUnified-API11 APIs61.7PlayableCompanymarketing-gamificationinteractive-marketingcampaign-management2 APIs61.1LithiumCompanyMartechCommunitySocial-Media28 APIs57.8NextRollCompanyAdvertisingAdTechMarketing9 APIs56.4SourcepointPrivacyConsent ManagementConsent Management PlatformCMP14 APIs55.6DinMoCompanyCustomer Data PlatformCDPReverse ETL1 API54.5
Developing 10 Usable, with meaningful gaps to close
PermutiveCompanyPublishingAdvertisingAdTech11 APIs54.2CrawlGraphSEObacklink-intelligencemartechCompetitive Intelligence2 APIs53.4ResponsysCompanyMarketingEmail MarketingMarketing Automation2 APIs51.8LocalyticsCompanyMartechMobile AnalyticsPush Notifications2 APIs47.9Lithium TechnologiesCompanyEnterprise SoftwareOnline CommunitySocial Media Management5 APIs43.8On24CompanyWebinarsVirtual EventsDigital Engagement7 APIs43.0BomboraIntent DataB2B IntentCompany SurgeAccount Based Marketing11 APIs42.1GroundTruthCompanyMartechAdvertisingLocation Intelligence4 APIs41.2Return PathCompanyMartechEmailEmail Deliverability11 APIs40.7VidMobcreative-intelligencecreative-dataAdvertisingMarketing3 APIs40.5
Thin 8 Limited public surface area
StagwellMarketingAdvertisingMedia3 APIs39.0NaviStoneCompanyMarketingDirect MailAdvertising1 API36.92XCompanyMarketingMarketing as a ServiceB2B1 API35.4SundaySkyCompanyVideoPersonalizationVideo Personalization1 API31.5Marin SoftwareCompanyMartechAdvertisingMarketing1 API31.4SojernCompanyTravelHospitalityMarketing29.5HausCompanyMarketingAnalyticsIncrementality29.0LiftLabCompanyEnterpriseMarketingMarketing Measurement1 API27.9
Emerging 12 Early or largely undocumented
MAICompanyArtificial IntelligenceMarketingAdvertising1 API25.6ResulticksCompanyMarketingMarketing AutomationOmnichannel1 API25.3DAS TechnologyCompanyMartechAutomotiveAutomotive Retail4 APIs25.1Lucky CartCompanyRetail MediaE-Commerce6 APIs24.2Tremor VideoCompanyMartechAdvertisingAdTech5 APIs24.2Ematic SolutionsCompanyMarketingDigital MarketingMarketing Technology1 API24.0Peer39CompanyContextual AdvertisingAdTechBrand Safety1 API21.2Marketing EvolutionCompanyMarketingAnalyticsMarketing Measurement16.3Horizon MediaAdvertisingMedia AgencyMedia PlanningMedia Buying15.2GomultiplyCompanyAdvertisingMarketingArtificial Intelligence13.4Newton ResearchCompanyAi MlMarketing Analytics12.6TriblioAccount Based MarketingABMAdvertisingIntent Data12.5
Minimal 7 Almost no public developer surface
MiradoCompanyRewardsLoyaltyCard-Linked Offers7.7Advolve.AICompanyArtificial IntelligenceAdvertisingMarketing5.3Blue KaiCompanyData Management PlatformAudience DataAdTech5.0Buddy MediaCompanyMartechSocial-MediaMarketing5.0Insent.aiCompanyConversational MarketingChatSales Engagement5.0MporiumCompanyAdvertisingMarketingAd Tech5.0SigstrCompanyEmailEmail SignatureMarketing5.0

APIs with this tag (2)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Strong 1 Solid coverage with minor gaps
Unified.to martech APIThe martech API from Unified.to — 7 operation(s) for martech.61.7
Thin 1 Limited public surface area
Marin APIA POST-only REST API for programmatically writing data into Marin. Five bulk endpoints — /campaigns, /group...31.4

Score breakdown

Frequency
49.2
log-scaled weighted occurrences
Breadth
1.4
spread across providers
Quality lift
45.9
mean composite of providers using it
Cohesion
6.6
strength of nearest seed neighbor

Related tags

AdTech 16 co-occurrences Campaign Management 7 co-occurrences CTV 5 co-occurrences Customer Engagement 9 co-occurrences Segmentation 6 co-occurrences Audiences 6 co-occurrences Attribution 8 co-occurrences Advertising 24 co-occurrences

Where this tag comes from

Provider tag49
Api tag5
Openapi tag1
Openapi op tag19

Cohort brief

Auto-generated

The 51 providers in the APIs.io catalog tagged MarTech, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
51
all scored
Mean Kin Score
37.8
+17.1 vs catalog 20.7
Mean Agent Readiness
22.8
+13.1 vs catalog 9.7
Spread
5–77.1
median 38.9 · σ 22.1
How the 51 split by band
Exemplar 7Strong 9Developing 9Thin 7Emerging 12Minimal 7
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Access Clarity 47.1 22.3 +24.8 51
Developer Ergonomics 37.7 17.9 +19.8 51
Operational Transparency 30.5 11.3 +19.2 51
Discoverability 72.8 60.4 +12.4 51
Contract Quality 29.4 17.5 +11.9 51
Contract Governance 15 6.4 +8.6 51

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 55% 16% +39
MCP server (first-party) 35% 7% +28
Agent Skills 0% 0% 0
OAuth scopes 22% 9% +13
Security 94% 88% +6
Arazzo workflows 6% 2% +4
Governance rules 4% 13% -9

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Didomi 77.1
  2. 2 MoEngage 75.8
  3. 3 Attentive 73.4
  4. 4 Talon.One 72.6
  5. 5 Impact Radius 67.7
  6. 6 Acoustic 67.3
  7. 7 AppsFlyer 66.9
  8. 8 Blueshift 64.7
  9. 9 Playable 64.3
  10. 10 Unified.to 60.4
Top by Agent Readiness
  1. 1 MoEngage 59.4
  2. 2 Permutive 58.1
  3. 3 VidMob 54.1
  4. 4 Acoustic 53
  5. 5 NextRoll 52.2
  6. 6 AppsFlyer 49.7
  7. 7 Playable 49.1
  8. 8 Bombora 46.4
  9. 9 Talon.One 45.2
  10. 10 2X 44.3
All 51 members of this roster resolve to a scored provider in the catalog.Generated from the catalog build of 25 August 2026, across 26891 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This tag 
curl "https://apis.io/api/v1/tags/martech"
All tags 
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort 
curl "https://apis.io/api/v1/cohorts/tag/martech"
The distribution (Pro) 
curl "https://apis.io/api/v1/cohorts/tag/martech/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

Discovery needs no key. Ratings and market analysis are Pro.

Get an API key

Free tier, no email required.

GitHub Google LinkedIn

A second provider on the same verified email joins the account you already have.