emerging · 0.6 market domain

MarTech

Score 22.1 / 100 47 providers +1 via APIs 2 APIs Search apis.io →

Providers using this tag (47)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 5 Complete, well-documented, and agent-ready
Strong 7 Solid coverage with minor gaps
Developing 9 Usable, with meaningful gaps to close
Thin 10 Limited public surface area
Emerging 10 Early or largely undocumented
Minimal 5 Almost no public developer surface
Unrated 1 Not yet scored

APIs with this tag (2)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Strong 1 Solid coverage with minor gaps
Thin 1 Limited public surface area

Companies reaching this through an API (1)

These companies publish an API, specification or operation carrying “MarTech” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

Unified.to

Score breakdown

Frequency
46.6
log-scaled weighted occurrences
Breadth
1.2
spread across providers
Quality lift
46.4
mean composite of providers using it
Cohesion
6.1
strength of nearest seed neighbor

Related tags

Campaign Management 7 co-occurrences AdTech 15 co-occurrences Audiences 7 co-occurrences Customer Engagement 8 co-occurrences Push Notifications 6 co-occurrences Advertising 23 co-occurrences Customer Data Platform 5 co-occurrences Marketing 27 co-occurrences

Where this tag comes from

Provider tag47
Api tag2

Cohort brief

Auto-generated

The 45 providers in the APIs.io catalog tagged MarTech, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
45
of 47 in the catalog
Mean Kin Score
38.4
+15.5 vs catalog 22.9
Mean Agent Readiness
23.6
+11.7 vs catalog 11.9
Spread
3.4–81
median 35.6 · σ 20.3
How the 45 split by band
Exemplar 4Strong 8Developing 9Thin 10Emerging 10Minimal 4
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Access Clarity 49.5 26.5 +23 45
Developer Ergonomics 41.3 23.2 +18.1 45
Operational Transparency 29.6 13.7 +15.9 45
Discoverability 67.7 58.1 +9.6 45
Contract Quality 25.8 17.6 +8.2 45
Contract Governance 9.5 6.3 +3.2 45

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 35% 14% +21
MCP server (first-party) 28% 12% +16
Agent Skills 0% 0% 0
OAuth scopes 24% 11% +13
Security 98% 98% 0
Arazzo workflows 4% 2% +2
Governance rules 2% 14% -12

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Didomi 81
  2. 2 Talon.One 74.3
  3. 3 Attentive 71.4
  4. 4 MoEngage 69
  5. 5 Blueshift 65.9
  6. 6 Acoustic 64.7
  7. 7 Playable 63.1
  8. 8 Khoros 60.4
  9. 9 NextRoll 59.7
  10. 10 Sourcepoint 57.5
Top by Agent Readiness
  1. 1 MoEngage 67.8
  2. 2 VidMob 54.1
  3. 3 Acoustic 53
  4. 4 NextRoll 52.2
  5. 5 Permutive 50.2
  6. 6 2X 49.5
  7. 7 Talon.One 46.9
  8. 8 Blueshift 43
  9. 9 Bombora 43
  10. 10 Playable 42.6
All 47 members of this roster resolve to a provider in the catalog; 45 carry a score (96%). The figures above describe the scored members only.
Coverage caveat. 39 of 45 scored members had under half their catalog-attributable points satisfied at all (catalog_earned / catalog_max < 0.5). They are INCLUDED in the mean above. A large share here means the cohort mean is partly a measurement of how far our enrichment reached, not only of how these providers publish.Generated from the catalog build of 5 October 2026, across 29093 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

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This tag
curl "https://apis.io/api/v1/tags/martech"
All tags
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort
curl "https://apis.io/api/v1/cohorts/tag/martech"
The distribution (Pro)
curl "https://apis.io/api/v1/cohorts/tag/martech/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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