Mporium

Mporium (Mporium Group plc, formerly MoPowered) was a London-based, "mobile first" data-driven marketing and advertising-technology company founded in 2012. Its proprietary IMPACT platform delivered software-as-a-service that helped agencies and advertisers identify and act on consumer "micro-moments" across search, social, and display media, reacting to real-time signals from TV, news feeds, sports, financial data, and social media to optimise ad pricing, timing, and selection. The group also acquired the digital agency Fast Web Media. Mporium was a portfolio company of the fintech venture firm Anthemis and was previously listed on the London Stock Exchange. The company is now defunct: it has been delisted, publishes no developer portal or public API, and its primary domain (mporium.com) is parked and listed for sale. This profile is retained as a historical company record in the API Evangelist network; there is no live API surface to enrich.

Mporium is profiled on the APIs.io network. Tagged areas include Company, Advertising, Marketing, AdTech, and Mobile.

🌐 Visit website 📡 Source on GitHub
5.0/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-08-21 · rubric v0.12.0
0 APIs
CompanyAdvertisingMarketingAdTechMobileMobile CommerceSoftware-as-a-ServiceMarTechDefunct

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-21 · rubric v0.12.0
Composite quality — 5.0/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.0 / 20
Access Clarity 0.0 / 20
Operational Transparency 0.0 / 13
Contract Governance 0.0 / 12
Discoverability 5.0 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
Documented Reversibility 0 / 6
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/mporium: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Source (apis.yml)

apis.yml Raw ↑ 
aid: mporium
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/mporium.png
name: Mporium
description: 'Mporium (Mporium Group plc, formerly MoPowered) was a London-based, "mobile first" data-driven marketing and
  advertising-technology company founded in 2012. Its proprietary IMPACT platform delivered software-as-a-service that helped
  agencies and advertisers identify and act on consumer "micro-moments" across search, social, and display media, reacting
  to real-time signals from TV, news feeds, sports, financial data, and social media to optimise ad pricing, timing, and selection.
  The group also acquired the digital agency Fast Web Media. Mporium was a portfolio company of the fintech venture firm Anthemis
  and was previously listed on the London Stock Exchange. The company is now defunct: it has been delisted, publishes no developer
  portal or public API, and its primary domain (mporium.com) is parked and listed for sale. This profile is retained as a
  historical company record in the API Evangelist network; there is no live API surface to enrich.'
url: https://raw.githubusercontent.com/api-evangelist/mporium/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- anthemis
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-status-detail: Delisted / dissolved; mporium.com redirects to an Afternic "for sale" parking page (307). No live website,
  developer portal, API, SDK, or documentation was found. GitHub org github.com/mporium exists but was repurposed (renamed
  "DA VINCI OPCO LIMITED") and its 4 public repos are unrelated open-source forks.
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Advertising
- Marketing
- AdTech
- Mobile
- Mobile Commerce
- Software-as-a-Service
- MarTech
- Defunct
tags_raw:
- Company
- Advertising
- Marketing
- Ad Tech
- Mobile
- Mobile Commerce
- SaaS
- MarTech
- Defunct
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-20'
  status: nochange
  artifacts_added: 0
  pass: local-v1

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