Mporium

Mporium (Mporium Group plc, formerly MoPowered) was a London-based, "mobile first" data-driven marketing and advertising-technology company founded in 2012. Its proprietary IMPACT platform delivered software-as-a-service that helped agencies and advertisers identify and act on consumer "micro-moments" across search, social, and display media, reacting to real-time signals from TV, news feeds, sports, financial data, and social media to optimise ad pricing, timing, and selection. The group also acquired the digital agency Fast Web Media. Mporium was a portfolio company of the fintech venture firm Anthemis and was previously listed on the London Stock Exchange. The company is now defunct: it has been delisted, publishes no developer portal or public API, and its primary domain (mporium.com) is parked and listed for sale. This profile is retained as a historical company record in the API Evangelist network; there is no live API surface to enrich.

Mporium is profiled on the APIs.io network. Tagged areas include Company, Advertising, Marketing, AdTech, and Mobile.

📡 Source on GitHub

0 APIs

Company Advertising Marketing AdTech Mobile Mobile Commerce Software-as-a-Service MarTech Defunct

Source (apis.yml)

aid: mporium
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/mporium.png
name: Mporium
description: 'Mporium (Mporium Group plc, formerly MoPowered) was a London-based, "mobile first" data-driven marketing and
  advertising-technology company founded in 2012. Its proprietary IMPACT platform delivered software-as-a-service that helped
  agencies and advertisers identify and act on consumer "micro-moments" across search, social, and display media, reacting
  to real-time signals from TV, news feeds, sports, financial data, and social media to optimise ad pricing, timing, and selection.
  The group also acquired the digital agency Fast Web Media. Mporium was a portfolio company of the fintech venture firm Anthemis
  and was previously listed on the London Stock Exchange. The company is now defunct: it has been delisted, publishes no developer
  portal or public API, and its primary domain (mporium.com) is parked and listed for sale. This profile is retained as a
  historical company record in the API Evangelist network; there is no live API surface to enrich.'
url: https://raw.githubusercontent.com/api-evangelist/mporium/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- anthemis
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-status-detail: Delisted / dissolved; mporium.com redirects to an Afternic "for sale" parking page (307). No live website,
  developer portal, API, SDK, or documentation was found. GitHub org github.com/mporium exists but was repurposed (renamed
  "DA VINCI OPCO LIMITED") and its 4 public repos are unrelated open-source forks.
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Advertising
- Marketing
- AdTech
- Mobile
- Mobile Commerce
- Software-as-a-Service
- MarTech
- Defunct
tags_raw:
- Company
- Advertising
- Marketing
- Ad Tech
- Mobile
- Mobile Commerce
- SaaS
- MarTech
- Defunct
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-20'
  status: nochange
  artifacts_added: 0
  pass: local-v1

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