MoEngage

MoEngage is an insights-led customer engagement and cross-channel marketing automation platform used by consumer brands to unify customer data, segment audiences, and orchestrate personalized messaging across push notifications, email, SMS, WhatsApp, in-app messages, on-site messaging, app inbox cards, and web push. The platform exposes a broad REST API surface across seven regional data centers (DC-01 through DC-06 and DC-101) covering user and event ingestion, bulk import, business events, GDPR/CCPA data requests, campaign creation and lifecycle management, file- and filter-based segments, cohort sync, content blocks and channel templates, product catalogs, recommendations, coupon lists, offer decisioning, subscription and opt-in preferences, transactional alerts (Inform), iOS Live Activities, personalization experiences, campaign statistics, message archival, and custom analytics dashboards. MoEngage also ships native mobile and web SDKs for Android, iOS, Web, React Native, Flutter, Unity, Cordova and Capacitor, and operates a hosted, OAuth-secured Model Context Protocol (MCP) server so AI assistants can draft campaigns, manage segments and flows, and analyze performance conversationally.

MoEngage publishes 10 APIs on the APIs.io network, including Data API, Campaigns API, Push API, and 7 more. Tagged areas include customer-engagement, marketing-automation, customer-data-platform, push-notifications, and email.

MoEngage’s developer surface includes documentation, API reference, getting-started guide, support, engineering blog, pricing, signup flow, and 31 more developer resources.

🌐 Visit website 📡 Source on GitHub
63.6/100 strong ▬ flat Agent 65/100 agent native Full breakdown ↓
scored 2026-08-05 · rubric v0.9.1
11 APIs 1 MCP Servers
customer-engagementmarketing-automationcustomer-data-platformpush-notificationsemailsmswhatsappin-app-messagingsegmentationpersonalizationcampaign-managementanalyticsmobile-sdkmcpmartech

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-05 · rubric v0.9.1
Composite quality — 63.6/100 · strong
Contract Quality 15.8 / 25
Developer Ergonomics 16.0 / 20
Commercial Clarity 12.1 / 20
Operational Transparency 6.2 / 13
Governance 2.5 / 12
Discoverability 9.3 / 10
Agent readiness — 65/100 · agent native
Machine-Readable Contract 18 / 18
Agentic Access Contract 0 / 10
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 9 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 7 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 5 / 5
Well-Known Catalog 4 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/moengage: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 11

Individual APIs this provider publishes, each with its own machine-readable definition.

MoEngage Data API

Create and update user profiles, track events, manage devices, merge and delete users, run bulk imports and file imports, and submit GDPR/CCPA data subject requests. The primary...

MoEngage Campaigns API

Create, update, search, test, and publish Push and Email campaigns. The V5 draft lifecycle builds a campaign incrementally — create a draft, patch components, validate, test-sen...

MoEngage Push API

Send transactional and targeted push notifications to Android, iOS, and Web devices, and create push campaigns targeting all users or a group of users. Served from a dedicated p...

MoEngage Segments API

Create and manage file-based segments (upload, add, remove, replace users) and filter-based segments built from event and attribute conditions, plus archive/unarchive operations...

MoEngage Content and Templates API

Create, update, and search reusable content across channels — email templates (V1 and V2), push templates, SMS templates, in-app templates, on-site messaging (OSM) templates, an...

MoEngage Catalog, Recommendations and Coupons API

Manage product and item catalogs (create, add attributes, ingest, search, update, bulk delete), fetch recommendation metadata and items, and administer coupon lists and coupon f...

MoEngage Subscriptions API

Manage email resubscription in bulk, update opt-in management preferences, and read, create, and update per-category subscription preferences for users across channels.

MoEngage Analytics and Flows API

Read-only access to MoEngage Custom Dashboards and the analytics data behind each chart, plus Flows endpoints to list flows, read a flow and a specific flow version, and update ...

MoEngage Inform API

Unified transactional messaging infrastructure for building and managing transactional alerts across SMS, Email, and Push from a single send endpoint. Publishes a dedicated sand...

MoEngage Engagement Surfaces API

App Inbox Cards fetch and delete, iOS broadcast Live Activities (start, update, end), Personalize experiences fetch/metadata/event tracking from client SDK hosts, and Offer Deci...

MoEngage MCP Server

Hosted, OAuth-secured Model Context Protocol server that lets AI assistants build campaign drafts, author content, create and count segments, read and analyze flows, browse dash...

Scroll for all 11

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

moengage-mcp.yml

MCP SERVER

Rate Limits 1

Documented rate limits and quota policies.

Moengage Rate Limits

0 limits

RATE LIMITS

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Moengage Authentication

apiKey/http · 3 schemes

SECURITY

Moengage Domain Security

TLSv1.3 · DMARC

SECURITY

Moengage Vulnerability Disclosure

disclosure policy published

SECURITY

Moengage Trust Center

SOC 2 Type 2, CSA STAR Level 2, ISO/IEC 27001:2022, ISO/IEC 27701:2019, ISO 22301:2019, HIPAA, GDPR, CCPA

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Moengage Scopes

5 scopes

5 scopes

SCOPES

Resources

Get Started 5

Portal, sign-up, and the first successful call

DeveloperPortal
DeveloperPortal
 GettingStarted
GettingStarted
 SignUp
SignUp
 Login
Login
 Sandbox
Sandbox

Documentation 2

Reference material describing how the API behaves

Documentation
Documentation
 APIReference
APIReference

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt
LLMsTxt
 WellKnown
WellKnown
 AgentSkill
AgentSkill
 MCPServer
MCPServer

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conventions
Conventions
 Idempotency
Idempotency
 ErrorCatalog
ErrorCatalog
 Lifecycle
Lifecycle
 Conformance
Conformance
 DataModel
DataModel

Build 5

SDKs, sample code, and the tooling you integrate with

GitHubOrganization
GitHubOrganization
 Postman
Postman
 Packages
Packages
 SDKs
SDKs
 ToolCrosswalk
ToolCrosswalk

Access & Security 7

Authentication, authorization, and security posture

VulnerabilityDisclosure
VulnerabilityDisclosure
 TrustCenter
TrustCenter
 Compliance
Compliance
 Authentication
Authentication
 OAuthScopes
OAuthScopes
 DomainSecurity
DomainSecurity
 Security
Security

Scroll for all 7

Operate 4

Status, limits, changes, and where to get help

Support
Support
 StatusPage
StatusPage
 ChangeLog
ChangeLog
 RateLimits
RateLimits

Commercial 3

Pricing, plans, and the legal terms of use

Pricing
Pricing
 TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy

Company 2

The organization behind the API

Website
Website
 Blog
Blog

Source (apis.yml)

apis.yml Raw ↑ 
aid: moengage
name: MoEngage
description: MoEngage is an insights-led customer engagement and cross-channel marketing automation platform used by consumer
  brands to unify customer data, segment audiences, and orchestrate personalized messaging across push notifications, email,
  SMS, WhatsApp, in-app messages, on-site messaging, app inbox cards, and web push. The platform exposes a broad REST API
  surface across seven regional data centers (DC-01 through DC-06 and DC-101) covering user and event ingestion, bulk import,
  business events, GDPR/CCPA data requests, campaign creation and lifecycle management, file- and filter-based segments, cohort
  sync, content blocks and channel templates, product catalogs, recommendations, coupon lists, offer decisioning, subscription
  and opt-in preferences, transactional alerts (Inform), iOS Live Activities, personalization experiences, campaign statistics,
  message archival, and custom analytics dashboards. MoEngage also ships native mobile and web SDKs for Android, iOS, Web,
  React Native, Flutter, Unity, Cordova and Capacitor, and operates a hosted, OAuth-secured Model Context Protocol (MCP) server
  so AI assistants can draft campaigns, manage segments and flows, and analyze performance conversationally.
image: https://www.moengage.com/wp-content/uploads/2023/03/MoEngage-Logo.svg
url: https://raw.githubusercontent.com/api-evangelist/moengage/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
specificationVersion: '0.21'
created: '2026-08-01'
modified: '2026-08-01'
tags:
- customer-engagement
- marketing-automation
- customer-data-platform
- push-notifications
- email
- sms
- whatsapp
- in-app-messaging
- segmentation
- personalization
- campaign-management
- analytics
- mobile-sdk
- mcp
- martech
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
apis:
- name: MoEngage Data API
  description: Create and update user profiles, track events, manage devices, merge and delete users, run bulk imports and
    file imports, and submit GDPR/CCPA data subject requests. The primary ingestion surface for getting customer data into
    MoEngage.
  humanURL: https://www.moengage.com/docs/api/data/data-overview
  baseURL: https://api-01.moengage.com/v1
  tags:
  - data
  - user-profiles
  - events
  - bulk-import
  - gdpr
  properties:
  - type: OpenAPI
    url: openapi/moengage-data-openapi.yml
  - type: Overlay
    url: overlays/moengage-data-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-gdpr-ccpa-openapi.yml
  - type: Overlay
    url: overlays/moengage-gdpr-ccpa-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-business-events-openapi.yml
  - type: Overlay
    url: overlays/moengage-business-events-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-cohort-audience-openapi.yml
  - type: Overlay
    url: overlays/moengage-cohort-audience-overlay.yaml
  - type: Documentation
    url: https://www.moengage.com/docs/api/data/data-overview
  - type: APIReference
    url: https://www.moengage.com/docs/api/introduction
  - type: Postman
    url: https://www.postman.com/moengage-dev/api-docs/collection/p593wcu/moengage-data-apis
- name: MoEngage Campaigns API
  description: Create, update, search, test, and publish Push and Email campaigns. The V5 draft lifecycle builds a campaign
    incrementally — create a draft, patch components, validate, test-send, then publish — with an Idempotency-Key header on
    every POST and PATCH. Includes campaign stats, reports, and archival.
  humanURL: https://www.moengage.com/docs/api/campaigns/campaign-draft-overview
  baseURL: https://api-01.moengage.com/core-services/v1
  tags:
  - campaigns
  - push
  - email
  - campaign-stats
  - idempotency
  properties:
  - type: OpenAPI
    url: openapi/moengage-campaign-draft-openapi.yml
  - type: Overlay
    url: overlays/moengage-campaign-draft-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-campaigns-openapi.yml
  - type: Overlay
    url: overlays/moengage-campaigns-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-stats-report-openapi.yml
  - type: Overlay
    url: overlays/moengage-stats-report-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-message-archival-openapi.yml
  - type: Overlay
    url: overlays/moengage-message-archival-overlay.yaml
  - type: Documentation
    url: https://www.moengage.com/docs/api/campaigns/campaign-draft-overview
- name: MoEngage Push API
  description: Send transactional and targeted push notifications to Android, iOS, and Web devices, and create push campaigns
    targeting all users or a group of users. Served from a dedicated push host.
  humanURL: https://www.moengage.com/docs/api/push/push-overview
  baseURL: https://pushapi-01.moengage.com/v2
  tags:
  - push
  - transactional
  - mobile
  properties:
  - type: OpenAPI
    url: openapi/moengage-push-openapi.yml
  - type: Overlay
    url: overlays/moengage-push-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-push-v2-1-openapi.yml
  - type: Overlay
    url: overlays/moengage-push-v2-1-overlay.yaml
  - type: Documentation
    url: https://www.moengage.com/docs/api/push/push-overview
- name: MoEngage Segments API
  description: Create and manage file-based segments (upload, add, remove, replace users) and filter-based segments built
    from event and attribute conditions, plus archive/unarchive operations and cohort audience synchronization from partner
    platforms.
  humanURL: https://www.moengage.com/docs/api/custom-segments/custom-segments-overview
  baseURL: https://api-01.moengage.com
  tags:
  - segmentation
  - audiences
  - cohorts
  properties:
  - type: OpenAPI
    url: openapi/moengage-custom-segments-openapi.yml
  - type: Overlay
    url: overlays/moengage-custom-segments-overlay.yaml
  - type: Documentation
    url: https://www.moengage.com/docs/api/custom-segments/custom-segments-overview
- name: MoEngage Content and Templates API
  description: Create, update, and search reusable content across channels — email templates (V1 and V2), push templates,
    SMS templates, in-app templates, on-site messaging (OSM) templates, and content blocks such as shared email headers and
    footers.
  humanURL: https://www.moengage.com/docs/api/content-blocks/content-blocks-overview
  baseURL: https://api-01.moengage.com/v1.0
  tags:
  - templates
  - content
  - email
  - sms
  - in-app-messaging
  properties:
  - type: OpenAPI
    url: openapi/moengage-email-templates-1-openapi.yml
  - type: Overlay
    url: overlays/moengage-email-templates-1-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-email-templates-2-openapi.yml
  - type: Overlay
    url: overlays/moengage-email-templates-2-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-push-templates-openapi.yml
  - type: Overlay
    url: overlays/moengage-push-templates-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-sms-templates-openapi.yml
  - type: Overlay
    url: overlays/moengage-sms-templates-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-in-app-templates-openapi.yml
  - type: Overlay
    url: overlays/moengage-in-app-templates-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-osm-templates-openapi.yml
  - type: Overlay
    url: overlays/moengage-osm-templates-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-content-blocks-openapi.yml
  - type: Overlay
    url: overlays/moengage-content-blocks-overlay.yaml
  - type: Documentation
    url: https://www.moengage.com/docs/api/content-blocks/content-blocks-overview
- name: MoEngage Catalog, Recommendations and Coupons API
  description: Manage product and item catalogs (create, add attributes, ingest, search, update, bulk delete), fetch recommendation
    metadata and items, and administer coupon lists and coupon files including activation, archival, and usage reporting.
  humanURL: https://www.moengage.com/docs/api/catalog/catalog-overview
  baseURL: https://api-01.moengage.com/v1
  tags:
  - catalog
  - recommendations
  - coupons
  - ecommerce
  properties:
  - type: OpenAPI
    url: openapi/moengage-catalog-openapi.yml
  - type: Overlay
    url: overlays/moengage-catalog-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-recommendations-openapi.yml
  - type: Overlay
    url: overlays/moengage-recommendations-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-coupons-openapi.yml
  - type: Overlay
    url: overlays/moengage-coupons-overlay.yaml
  - type: Documentation
    url: https://www.moengage.com/docs/api/catalog/catalog-overview
- name: MoEngage Subscriptions API
  description: Manage email resubscription in bulk, update opt-in management preferences, and read, create, and update per-category
    subscription preferences for users across channels.
  humanURL: https://www.moengage.com/docs/api/email-subscription/email-subscription-overview
  baseURL: https://api-01.moengage.com
  tags:
  - subscriptions
  - opt-in
  - email
  - preferences
  properties:
  - type: OpenAPI
    url: openapi/moengage-email-subscription-openapi.yml
  - type: Overlay
    url: overlays/moengage-email-subscription-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-subscription-categories-openapi.yml
  - type: Overlay
    url: overlays/moengage-subscription-categories-overlay.yaml
  - type: Documentation
    url: https://www.moengage.com/docs/api/email-subscription/email-subscription-overview
- name: MoEngage Analytics and Flows API
  description: Read-only access to MoEngage Custom Dashboards and the analytics data behind each chart, plus Flows endpoints
    to list flows, read a flow and a specific flow version, and update flow status.
  humanURL: https://www.moengage.com/docs/api/analytics/analytics-overview
  baseURL: https://api-01.moengage.com
  tags:
  - analytics
  - dashboards
  - flows
  - reporting
  properties:
  - type: OpenAPI
    url: openapi/moengage-analytics-openapi.yml
  - type: Overlay
    url: overlays/moengage-analytics-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-flows-openapi.yml
  - type: Overlay
    url: overlays/moengage-flows-overlay.yaml
  - type: Documentation
    url: https://www.moengage.com/docs/api/analytics/analytics-overview
- name: MoEngage Inform API
  description: Unified transactional messaging infrastructure for building and managing transactional alerts across SMS, Email,
    and Push from a single send endpoint. Publishes a dedicated sandbox host alongside the production host.
  humanURL: https://www.moengage.com/docs/api/inform/inform-overview
  baseURL: https://api-01.moengage.com/v1.0
  tags:
  - transactional
  - alerts
  - sms
  - email
  - push
  properties:
  - type: OpenAPI
    url: openapi/moengage-inform-openapi.yml
  - type: Overlay
    url: overlays/moengage-inform-overlay.yaml
  - type: Documentation
    url: https://www.moengage.com/docs/api/inform/inform-overview
  - type: Sandbox
    url: sandbox/moengage-sandbox.yml
- name: MoEngage Engagement Surfaces API
  description: App Inbox Cards fetch and delete, iOS broadcast Live Activities (start, update, end), Personalize experiences
    fetch/metadata/event tracking from client SDK hosts, and Offer Decisioning offerings with a documented Idempotency-Key
    contract and structured error codes.
  humanURL: https://www.moengage.com/docs/api/cards/cards-overview
  baseURL: https://api-01.moengage.com/v1
  tags:
  - cards
  - live-activities
  - personalization
  - offers
  properties:
  - type: OpenAPI
    url: openapi/moengage-cards-openapi.yml
  - type: Overlay
    url: overlays/moengage-cards-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-live-activities-openapi.yml
  - type: Overlay
    url: overlays/moengage-live-activities-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-personalize-experience-openapi.yml
  - type: Overlay
    url: overlays/moengage-personalize-experience-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-offerings-openapi.yml
  - type: Overlay
    url: overlays/moengage-offerings-overlay.yaml
  - type: Documentation
    url: https://www.moengage.com/docs/api/cards/cards-overview
- name: MoEngage MCP Server
  description: Hosted, OAuth-secured Model Context Protocol server that lets AI assistants build campaign drafts, author content,
    create and count segments, read and analyze flows, browse dashboards, search campaigns, and run campaign and product-behavior
    analytics against a MoEngage workspace. Available in DC01 through DC04. A separate documentation MCP server serves the
    docs site.
  humanURL: https://www.moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/moengage-mcp-server
  baseURL: https://mcp.moengage.com
  tags:
  - mcp
  - agents
  - ai
  - oauth
  properties:
  - type: MCPServer
    url: mcp/moengage-mcp.yml
  - type: ToolCrosswalk
    url: mcp/moengage-tool-crosswalk.yml
  - type: Documentation
    url: https://www.moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/moengage-mcp-server
common:
- type: VulnerabilityDisclosure
  url: security/moengage-vulnerability-disclosure.yml
- type: Website
  url: https://www.moengage.com/
- type: DeveloperPortal
  url: https://www.moengage.com/docs/
- type: Documentation
  url: https://www.moengage.com/docs/
- type: APIReference
  url: https://www.moengage.com/docs/api/introduction
- type: GettingStarted
  url: https://www.moengage.com/docs/developer-guide/introduction
- type: Support
  url: https://help.moengage.com/hc/en-us
- type: Blog
  url: https://www.moengage.com/blog/
- type: GitHubOrganization
  url: https://github.com/moengage
- type: Pricing
  url: https://www.moengage.com/plans-and-pricing/
- type: SignUp
  url: https://www.moengage.com/request-demo/
- type: Login
  url: https://dashboard.moengage.com/
- type: TermsOfService
  url: https://www.moengage.com/terms-of-use/
- type: PrivacyPolicy
  url: https://www.moengage.com/privacy-policy/
- type: Postman
  url: https://www.postman.com/moengage-dev/api-docs/documentation/p593wcu/moengage-data-apis
- type: StatusPage
  url: https://status.moengage.com/
- type: TrustCenter
  url: https://trust.moengage.com/
- type: Compliance
  url: https://trust.moengage.com/
- type: ChangeLog
  url: changelog/moengage-changelog.yml
- type: LLMsTxt
  url: llms/moengage-llms.txt
- type: Packages
  url: packages/moengage-packages.yml
- type: SDKs
  url: packages/moengage-packages.yml
- type: WellKnown
  url: well-known/moengage-well-known.yml
- type: Authentication
  url: authentication/moengage-authentication.yml
- type: OAuthScopes
  url: scopes/moengage-scopes.yml
- type: Conventions
  url: conventions/moengage-conventions.yml
- type: Idempotency
  url: conventions/moengage-conventions.yml
- type: ErrorCatalog
  url: errors/moengage-problem-types.yml
- type: Lifecycle
  url: lifecycle/moengage-lifecycle.yml
- type: Conformance
  url: conformance/moengage-conformance.yml
- type: DataModel
  url: data-model/moengage-data-model.yml
- type: RateLimits
  url: rate-limits/moengage-rate-limits.yml
- type: AgentSkill
  url: skills/_index.yml
- type: DomainSecurity
  url: security/moengage-domain-security.yml
- type: Security
  url: https://www.moengage.com/responsible-disclosure/
- type: MCPServer
  url: mcp/moengage-mcp.yml
- type: ToolCrosswalk
  url: mcp/moengage-tool-crosswalk.yml
- type: Sandbox
  url: sandbox/moengage-sandbox.yml
x-enrichment:
  date: '2026-08-01'
  status: enriched
  artifacts_added: 87
  pass: local-v1