MoEngage

MoEngage is an insights-led customer engagement and cross-channel marketing automation platform used by consumer brands to unify customer data, segment audiences, and orchestrate personalized messaging across push notifications, email, SMS, WhatsApp, in-app messages, on-site messaging, app inbox cards, and web push. The platform exposes a broad REST API surface across seven regional data centers (DC-01 through DC-06 and DC-101) covering user and event ingestion, bulk import, business events, GDPR/CCPA data requests, campaign creation and lifecycle management, file- and filter-based segments, cohort sync, content blocks and channel templates, product catalogs, recommendations, coupon lists, offer decisioning, subscription and opt-in preferences, transactional alerts (Inform), iOS Live Activities, personalization experiences, campaign statistics, message archival, and custom analytics dashboards. MoEngage also ships native mobile and web SDKs for Android, iOS, Web, React Native, Flutter, Unity, Cordova and Capacitor, and operates a hosted, OAuth-secured Model Context Protocol (MCP) server so AI assistants can draft campaigns, manage segments and flows, and analyze performance conversationally.

MoEngage publishes 10 APIs on the APIs.io network, including Data API, Campaigns API, Push API, and 7 more. Tagged areas include Customer Engagement, Marketing Automation, Customer Data Platform, Push Notifications, and Email.

The MoEngage catalog on APIs.io includes 1 event-driven AsyncAPI specification.

MoEngage’s developer surface includes documentation, API reference, getting-started guide, support, engineering blog, pricing, signup flow, and 33 more developer resources.

🌐 Visit website 📡 Source on GitHub

75.8/100 exemplar ▬ flat Agent 59/100 agent native Full breakdown ↓
scored 2026-08-25 · rubric v0.14.0

11 APIs 1 MCP Servers

Customer Engagement Marketing Automation Customer Data Platform Push Notifications Email SMS WhatsApp In-App Messaging Segmentation Personalization Campaign Management Analytics Mobile SDK MCP MarTech

Kin Score

Kin Score How this is scored →
scored 2026-08-25 · rubric v0.14.0

Composite quality — 75.8/100 · exemplar

Contract Quality 14.0 / 21

Developer Ergonomics 12.4 / 17

Access Clarity 15.7 / 17

Operational Transparency 5.8 / 11

Contract Governance 3.1 / 10

Discoverability 7.9 / 9

Regulatory Posture 11.0 / 15

Agent readiness — 59/100 · agent native

Machine-Readable Contract 18 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 9 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 6 / 6

Agentic Commerce Surface 0 / 5

Regulatory Posture applies to this provider. Its tags matched the Telecommunications regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/moengage: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 11

Individual APIs this provider publishes, each with its own machine-readable definition.

Open Collections 29

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Rate Limits 1

Documented rate limits and quota policies.

Scopes 1

OAuth scopes governing access to this provider's APIs.

Moengage Scopes

5 scopes

SCOPES

Resources

Get Started 5

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

SignUp

SignUp

Login

Sandbox

Sandbox

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

WellKnown

AgentSkill

MCPServer

Design & Contract 7

Pagination, idempotency, versioning, errors, and events

Conventions

Idempotency

ErrorCatalog

Lifecycle

Conformance

DataModel

Webhooks

Scroll for all 7

Build 5

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

Postman

Packages

SDKs

ToolCrosswalk

Access & Security 7

Authentication, authorization, and security posture

VulnerabilityDisclosure

VulnerabilityDisclosure

TrustCenter

Compliance

Authentication

OAuthScopes

DomainSecurity

Security

Scroll for all 7

Operate 4

Status, limits, changes, and where to get help

Support

StatusPage

ChangeLog

RateLimits

Commercial 4

Pricing, plans, and the legal terms of use

Pricing

TermsOfService

PrivacyPolicy

Plans

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: moengage
name: MoEngage
description: MoEngage is an insights-led customer engagement and cross-channel marketing automation platform used by consumer
  brands to unify customer data, segment audiences, and orchestrate personalized messaging across push notifications, email,
  SMS, WhatsApp, in-app messages, on-site messaging, app inbox cards, and web push. The platform exposes a broad REST API
  surface across seven regional data centers (DC-01 through DC-06 and DC-101) covering user and event ingestion, bulk import,
  business events, GDPR/CCPA data requests, campaign creation and lifecycle management, file- and filter-based segments, cohort
  sync, content blocks and channel templates, product catalogs, recommendations, coupon lists, offer decisioning, subscription
  and opt-in preferences, transactional alerts (Inform), iOS Live Activities, personalization experiences, campaign statistics,
  message archival, and custom analytics dashboards. MoEngage also ships native mobile and web SDKs for Android, iOS, Web,
  React Native, Flutter, Unity, Cordova and Capacitor, and operates a hosted, OAuth-secured Model Context Protocol (MCP) server
  so AI assistants can draft campaigns, manage segments and flows, and analyze performance conversationally.
image: https://www.moengage.com/wp-content/uploads/2023/03/MoEngage-Logo.svg
url: https://raw.githubusercontent.com/api-evangelist/moengage/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
specificationVersion: '0.23'
created: '2026-08-01'
modified: '2026-08-14'
tags:
- Customer Engagement
- Marketing Automation
- Customer Data Platform
- Push Notifications
- Email
- SMS
- WhatsApp
- In-App Messaging
- Segmentation
- Personalization
- Campaign Management
- Analytics
- Mobile SDK
- MCP
- MarTech
tags_raw:
- customer-engagement
- marketing-automation
- customer-data-platform
- push-notifications
- email
- sms
- whatsapp
- in-app-messaging
- segmentation
- personalization
- campaign-management
- analytics
- mobile-sdk
- mcp
- martech
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
apis:
- name: MoEngage Data API
  description: Create and update user profiles, track events, manage devices, merge and delete users, run bulk imports and
    file imports, and submit GDPR/CCPA data subject requests. The primary ingestion surface for getting customer data into
    MoEngage.
  humanURL: https://www.moengage.com/docs/api/data/data-overview
  baseURL: https://api-01.moengage.com/v1
  tags:
  - Data
  - User Profiles
  - Event
  - Bulk Import
  - GDPR
  tags_raw:
  - data
  - user-profiles
  - events
  - bulk-import
  - gdpr
  properties:
  - type: OpenAPI
    url: openapi/moengage-data-openapi.yml
  - type: Overlay
    url: overlays/moengage-data-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-gdpr-ccpa-openapi.yml
  - type: Overlay
    url: overlays/moengage-gdpr-ccpa-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-business-events-openapi.yml
  - type: Overlay
    url: overlays/moengage-business-events-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-cohort-audience-openapi.yml
  - type: Overlay
    url: overlays/moengage-cohort-audience-overlay.yaml
  - type: Documentation
    url: https://www.moengage.com/docs/api/data/data-overview
  - type: APIReference
    url: https://www.moengage.com/docs/api/introduction
  - type: Postman
    url: https://www.postman.com/moengage-dev/api-docs/collection/p593wcu/moengage-data-apis
- name: MoEngage Campaigns API
  description: Create, update, search, test, and publish Push and Email campaigns. The V5 draft lifecycle builds a campaign
    incrementally — create a draft, patch components, validate, test-send, then publish — with an Idempotency-Key header on
    every POST and PATCH. Includes campaign stats, reports, and archival.
  humanURL: https://www.moengage.com/docs/api/campaigns/campaign-draft-overview
  baseURL: https://api-01.moengage.com/core-services/v1
  tags:
  - Campaigns
  - Push
  - Email
  - campaign-stats
  - Idempotency
  tags_raw:
  - campaigns
  - push
  - email
  - campaign-stats
  - idempotency
  properties:
  - type: OpenAPI
    url: openapi/moengage-campaign-draft-openapi.yml
  - type: Overlay
    url: overlays/moengage-campaign-draft-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-campaigns-openapi.yml
  - type: Overlay
    url: overlays/moengage-campaigns-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-stats-report-openapi.yml
  - type: Overlay
    url: overlays/moengage-stats-report-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-message-archival-openapi.yml
  - type: Overlay
    url: overlays/moengage-message-archival-overlay.yaml
  - type: Documentation
    url: https://www.moengage.com/docs/api/campaigns/campaign-draft-overview
- name: MoEngage Push API
  description: Send transactional and targeted push notifications to Android, iOS, and Web devices, and create push campaigns
    targeting all users or a group of users. Served from a dedicated push host.
  humanURL: https://www.moengage.com/docs/api/push/push-overview
  baseURL: https://pushapi-01.moengage.com/v2
  tags:
  - Push
  - Transactional
  - Mobile
  tags_raw:
  - push
  - transactional
  - mobile
  properties:
  - type: OpenAPI
    url: openapi/moengage-push-openapi.yml
  - type: Overlay
    url: overlays/moengage-push-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-push-v2-1-openapi.yml
  - type: Overlay
    url: overlays/moengage-push-v2-1-overlay.yaml
  - type: Documentation
    url: https://www.moengage.com/docs/api/push/push-overview
- name: MoEngage Segments API
  description: Create and manage file-based segments (upload, add, remove, replace users) and filter-based segments built
    from event and attribute conditions, plus archive/unarchive operations and cohort audience synchronization from partner
    platforms.
  humanURL: https://www.moengage.com/docs/api/custom-segments/custom-segments-overview
  baseURL: https://api-01.moengage.com
  tags:
  - Segmentation
  - Audiences
  - Cohorts
  tags_raw:
  - segmentation
  - audiences
  - cohorts
  properties:
  - type: OpenAPI
    url: openapi/moengage-custom-segments-openapi.yml
  - type: Overlay
    url: overlays/moengage-custom-segments-overlay.yaml
  - type: Documentation
    url: https://www.moengage.com/docs/api/custom-segments/custom-segments-overview
- name: MoEngage Content and Templates API
  description: Create, update, and search reusable content across channels — email templates (V1 and V2), push templates,
    SMS templates, in-app templates, on-site messaging (OSM) templates, and content blocks such as shared email headers and
    footers.
  humanURL: https://www.moengage.com/docs/api/content-blocks/content-blocks-overview
  baseURL: https://api-01.moengage.com/v1.0
  tags:
  - Templates
  - Content
  - Email
  - SMS
  - In-App Messaging
  tags_raw:
  - templates
  - content
  - email
  - sms
  - in-app-messaging
  properties:
  - type: OpenAPI
    url: openapi/moengage-email-templates-1-openapi.yml
  - type: Overlay
    url: overlays/moengage-email-templates-1-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-email-templates-2-openapi.yml
  - type: Overlay
    url: overlays/moengage-email-templates-2-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-push-templates-openapi.yml
  - type: Overlay
    url: overlays/moengage-push-templates-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-sms-templates-openapi.yml
  - type: Overlay
    url: overlays/moengage-sms-templates-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-in-app-templates-openapi.yml
  - type: Overlay
    url: overlays/moengage-in-app-templates-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-osm-templates-openapi.yml
  - type: Overlay
    url: overlays/moengage-osm-templates-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-content-blocks-openapi.yml
  - type: Overlay
    url: overlays/moengage-content-blocks-overlay.yaml
  - type: Documentation
    url: https://www.moengage.com/docs/api/content-blocks/content-blocks-overview
- name: MoEngage Catalog, Recommendations and Coupons API
  description: Manage product and item catalogs (create, add attributes, ingest, search, update, bulk delete), fetch recommendation
    metadata and items, and administer coupon lists and coupon files including activation, archival, and usage reporting.
  humanURL: https://www.moengage.com/docs/api/catalog/catalog-overview
  baseURL: https://api-01.moengage.com/v1
  tags:
  - Catalog
  - Recommendations
  - Coupons
  - E-Commerce
  tags_raw:
  - catalog
  - recommendations
  - coupons
  - ecommerce
  properties:
  - type: OpenAPI
    url: openapi/moengage-catalog-openapi.yml
  - type: Overlay
    url: overlays/moengage-catalog-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-recommendations-openapi.yml
  - type: Overlay
    url: overlays/moengage-recommendations-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-coupons-openapi.yml
  - type: Overlay
    url: overlays/moengage-coupons-overlay.yaml
  - type: Documentation
    url: https://www.moengage.com/docs/api/catalog/catalog-overview
- name: MoEngage Subscriptions API
  description: Manage email resubscription in bulk, update opt-in management preferences, and read, create, and update per-category
    subscription preferences for users across channels.
  humanURL: https://www.moengage.com/docs/api/email-subscription/email-subscription-overview
  baseURL: https://api-01.moengage.com
  tags:
  - Subscription
  - Opt-In
  - Email
  - Preferences
  tags_raw:
  - subscriptions
  - opt-in
  - email
  - preferences
  properties:
  - type: OpenAPI
    url: openapi/moengage-email-subscription-openapi.yml
  - type: Overlay
    url: overlays/moengage-email-subscription-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-subscription-categories-openapi.yml
  - type: Overlay
    url: overlays/moengage-subscription-categories-overlay.yaml
  - type: Documentation
    url: https://www.moengage.com/docs/api/email-subscription/email-subscription-overview
- name: MoEngage Analytics and Flows API
  description: Read-only access to MoEngage Custom Dashboards and the analytics data behind each chart, plus Flows endpoints
    to list flows, read a flow and a specific flow version, and update flow status.
  humanURL: https://www.moengage.com/docs/api/analytics/analytics-overview
  baseURL: https://api-01.moengage.com
  tags:
  - Analytics
  - Dashboards
  - Flows
  - Reporting
  tags_raw:
  - analytics
  - dashboards
  - flows
  - reporting
  properties:
  - type: OpenAPI
    url: openapi/moengage-analytics-openapi.yml
  - type: Overlay
    url: overlays/moengage-analytics-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-flows-openapi.yml
  - type: Overlay
    url: overlays/moengage-flows-overlay.yaml
  - type: Documentation
    url: https://www.moengage.com/docs/api/analytics/analytics-overview
- name: MoEngage Inform API
  description: Unified transactional messaging infrastructure for building and managing transactional alerts across SMS, Email,
    and Push from a single send endpoint. Publishes a dedicated sandbox host alongside the production host.
  humanURL: https://www.moengage.com/docs/api/inform/inform-overview
  baseURL: https://api-01.moengage.com/v1.0
  tags:
  - Transactional
  - Alerts
  - SMS
  - Email
  - Push
  tags_raw:
  - transactional
  - alerts
  - sms
  - email
  - push
  properties:
  - type: OpenAPI
    url: openapi/moengage-inform-openapi.yml
  - type: Overlay
    url: overlays/moengage-inform-overlay.yaml
  - type: Documentation
    url: https://www.moengage.com/docs/api/inform/inform-overview
  - type: Sandbox
    url: sandbox/moengage-sandbox.yml
- name: MoEngage Engagement Surfaces API
  description: App Inbox Cards fetch and delete, iOS broadcast Live Activities (start, update, end), Personalize experiences
    fetch/metadata/event tracking from client SDK hosts, and Offer Decisioning offerings with a documented Idempotency-Key
    contract and structured error codes.
  humanURL: https://www.moengage.com/docs/api/cards/cards-overview
  baseURL: https://api-01.moengage.com/v1
  tags:
  - Cards
  - Live Activities
  - Personalization
  - Offers
  tags_raw:
  - cards
  - live-activities
  - personalization
  - offers
  properties:
  - type: OpenAPI
    url: openapi/moengage-cards-openapi.yml
  - type: Overlay
    url: overlays/moengage-cards-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-live-activities-openapi.yml
  - type: Overlay
    url: overlays/moengage-live-activities-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-personalize-experience-openapi.yml
  - type: Overlay
    url: overlays/moengage-personalize-experience-overlay.yaml
  - type: OpenAPI
    url: openapi/moengage-offerings-openapi.yml
  - type: Overlay
    url: overlays/moengage-offerings-overlay.yaml
  - type: Documentation
    url: https://www.moengage.com/docs/api/cards/cards-overview
- name: MoEngage MCP Server
  description: Hosted, OAuth-secured Model Context Protocol server that lets AI assistants build campaign drafts, author content,
    create and count segments, read and analyze flows, browse dashboards, search campaigns, and run campaign and product-behavior
    analytics against a MoEngage workspace. Available in DC01 through DC04. A separate documentation MCP server serves the
    docs site.
  humanURL: https://www.moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/moengage-mcp-server
  baseURL: https://mcp.moengage.com
  tags:
  - MCP
  - Agents
  - Artificial Intelligence
  - Authentication
  tags_raw:
  - mcp
  - agents
  - ai
  - oauth
  properties:
  - type: MCPServer
    url: mcp/moengage-mcp.yml
  - type: ToolCrosswalk
    url: mcp/moengage-tool-crosswalk.yml
  - type: Documentation
    url: https://www.moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/moengage-mcp-server
common:
- type: VulnerabilityDisclosure
  url: security/moengage-vulnerability-disclosure.yml
- type: Website
  url: https://www.moengage.com/
- type: DeveloperPortal
  url: https://www.moengage.com/docs/
- type: Documentation
  url: https://www.moengage.com/docs/
- type: APIReference
  url: https://www.moengage.com/docs/api/introduction
- type: GettingStarted
  url: https://www.moengage.com/docs/developer-guide/introduction
- type: Support
  url: https://help.moengage.com/hc/en-us
- type: Blog
  url: https://www.moengage.com/blog/
- type: GitHubOrganization
  url: https://github.com/moengage
- type: Pricing
  url: https://www.moengage.com/plans-and-pricing/
- type: SignUp
  url: https://www.moengage.com/request-demo/
- type: Login
  url: https://dashboard.moengage.com/
- type: TermsOfService
  url: https://www.moengage.com/terms-of-use/
- type: PrivacyPolicy
  url: https://www.moengage.com/privacy-policy/
- type: Postman
  url: https://www.postman.com/moengage-dev/api-docs/documentation/p593wcu/moengage-data-apis
- type: StatusPage
  url: https://status.moengage.com/
- type: TrustCenter
  url: https://trust.moengage.com/
- type: Compliance
  url: https://trust.moengage.com/
- type: ChangeLog
  url: changelog/moengage-changelog.yml
- type: LLMsTxt
  url: llms/moengage-llms.txt
- type: Packages
  url: packages/moengage-packages.yml
- type: SDKs
  url: packages/moengage-packages.yml
- type: WellKnown
  url: well-known/moengage-well-known.yml
- type: Authentication
  url: authentication/moengage-authentication.yml
- type: OAuthScopes
  url: scopes/moengage-scopes.yml
- type: Conventions
  url: conventions/moengage-conventions.yml
- type: Idempotency
  url: conventions/moengage-conventions.yml
- type: ErrorCatalog
  url: errors/moengage-problem-types.yml
- type: Lifecycle
  url: lifecycle/moengage-lifecycle.yml
- type: Conformance
  url: conformance/moengage-conformance.yml
- type: DataModel
  url: data-model/moengage-data-model.yml
- type: RateLimits
  url: rate-limits/moengage-rate-limits.yml
- type: AgentSkill
  url: skills/_index.yml
- type: DomainSecurity
  url: security/moengage-domain-security.yml
- type: Security
  url: https://www.moengage.com/responsible-disclosure/
- type: MCPServer
  url: mcp/moengage-mcp.yml
- type: ToolCrosswalk
  url: mcp/moengage-tool-crosswalk.yml
- type: Sandbox
  url: sandbox/moengage-sandbox.yml
- type: Plans
  url: plans/moengage-plans-pricing.yml
- type: Webhooks
  url: asyncapi/moengage-webhooks.yml
x-enrichment:
  date: '2026-08-14'
  status: enriched
  artifacts_added: 3
  pass: local-v1

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