GroundTruth
GroundTruth is a location-intelligence performance advertising platform (formerly xAd) that helps brands and agencies plan, launch, and measure omnichannel ad campaigns tied to real-world behavior. Its Ads Manager, proprietary Blueprints location-mapping technology, and Dynamic Intent Prediction AI turn visitation, behavioral, and demographic signals into targeting and store-visit and sales attribution across verticals including QSR/restaurants, CPG, auto, retail, healthcare, education, travel, and political. GroundTruth is backed by Emergence Capital and IVP and became part of ZeroToOne.AI in 2026. GroundTruth publishes two public REST API surfaces: the Ads Manager Public API at api-public.groundtruth.com (259 operations across accounts, organizations, tenants, campaigns, ad groups, creatives, audiences, jobs, uploads, search and reporting, with a live OpenAPI 3.1 document and Swagger UI at /docs), and the Groundtruth Reporting API at reporting.groundtruth.com (59 read-only demand-reporting operations described by an OpenAPI 3.0.1 document). Both authenticate with the paired X-GT-USER-ID and X-GT-API-KEY headers; credentials are issued on request rather than self-serve.
GroundTruth publishes 21 API contracts indexed on the APIs.io network, including Accounts API, Ad Groups API, Audiences API, and 18 more. Tagged areas include Company, MarTech, Advertising, Location Intelligence, and Marketing.
The GroundTruth catalog on APIs.io includes 1 Spectral governance ruleset.
GroundTruth’s developer surface includes documentation, API reference, signup flow, engineering blog, support, getting-started guide, authentication, and 24 more developer resources.
What this lets a business do 1
Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →
Kin Score
Markets this provider is in provisional
The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.
| Market | Position | Depth | Registered MCP server | Declares compatibility |
|---|---|---|---|---|
| TAG-Certified Ad Fraud and Brand Safety | standard | 36.1 (thin) | - | - |
Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.
Standards implemented 2
Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.
APIs 21
Individual APIs this provider publishes, each with its own machine-readable definition.
GroundTruth Documentation MCP Server
Model Context Protocol endpoint served on the GroundTruth developer documentation host. It answers MCP JSON-RPC on /mcp but returns error -32001 "Authorization required" to anon...
GroundTruth Accounts API
The Accounts API from GroundTruth — 6 operation(s) for accounts.
GroundTruth Ad Groups API
The Ad Groups API from GroundTruth — 6 operation(s) for ad groups.
GroundTruth Audiences API
The Audiences API from GroundTruth — 2 operation(s) for audiences.
GroundTruth Campaigns API
The Campaigns API from GroundTruth — 6 operation(s) for campaigns.
GroundTruth Creative Assets API
The Creative Assets API from GroundTruth — 2 operation(s) for creative assets.
GroundTruth Creatives API
The Creatives API from GroundTruth — 5 operation(s) for creatives.
GroundTruth Demand API
Demand API documentation
GroundTruth Direct Mail API
The Direct Mail API from GroundTruth — 1 operation(s) for direct mail.
GroundTruth Health API
The Health API from GroundTruth — 1 operation(s) for health.
GroundTruth Jobs API
The Jobs API from GroundTruth — 9 operation(s) for jobs.
GroundTruth Miscellaneous API
The Miscellaneous API from GroundTruth — 1 operation(s) for miscellaneous.
GroundTruth Organizations API
The Organizations API from GroundTruth — 2 operation(s) for organizations.
GroundTruth Reporting API
The Reporting API from GroundTruth — 160 operation(s) for reporting.
GroundTruth Search API
The Search API from GroundTruth — 18 operation(s) for search.
GroundTruth Static API
The Static API from GroundTruth — 12 operation(s) for static.
GroundTruth Tenants API
The Tenants API from GroundTruth — 1 operation(s) for tenants.
GroundTruth Upload API
The Upload API from GroundTruth — 1 operation(s) for upload.
GroundTruth Users API
The Users API from GroundTruth — 4 operation(s) for users.
GroundTruth Location Groups API
The Location Groups API from GroundTruth — 20 operation(s) for location groups.
GroundTruth POIs API
The POIs API from GroundTruth — 1 operation(s) for pois.
Scroll for all 21
Open Collections 2
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Ads Manager API
OPEN COLLECTIONGroundtruth Reporting API
OPEN COLLECTIONMCP Servers 1
Model Context Protocol servers that expose these APIs to AI agents.
Agent Skills 4
Packaged agent skills for driving this provider's APIs from an AI assistant.
groundtruth-bulk-jobs-and-uploads
AGENT SKILLgroundtruth-launch-campaign
AGENT SKILLgroundtruth-pull-campaign-performance
AGENT SKILLgroundtruth-search-locations-and-audiences
AGENT SKILLGroundTruth API pricing
Pricing Plans 1
Published pricing tiers and plan structures.
Rate Limits 1
Documented rate limits and quota policies.
Groundtruth Rate Limits
RATE LIMITSSpectral Rules 1
Spectral governance rulesets for linting and validating these APIs.
GroundTruth API Rules
SPECTRALOpenAPI Overlays 2
Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.
Groundtruth Ads Manager Overlay
DERIVEDGroundtruth Reporting Overlay
DERIVEDSecurity Posture 2
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Agentic Access 1
Recommended x-agentic-access execution contracts for AI agents.
Resources
Get Started 4
Portal, sign-up, and the first successful call
Documentation 2
Reference material describing how the API behaves
Agent Surfaces 5
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 5
Pagination, idempotency, versioning, errors, and events
Build 1
SDKs, sample code, and the tooling you integrate with
Access & Security 2
Authentication, authorization, and security posture
Operate 3
Status, limits, changes, and where to get help
Commercial 3
Pricing, plans, and the legal terms of use
Company 3
The organization behind the API
Other 3
Properties that don't map to a standard resource type
Source (apis.yml)
GroundTruth API — frequently asked questions
Does GroundTruth have an API?
Yes. APIs.io lists 21 APIs from GroundTruth, including GroundTruth Documentation MCP Server, GroundTruth Accounts API and GroundTruth Ad Groups API, and 18 more.
Is there an OpenAPI specification for the GroundTruth API?
Yes. APIs.io indexes 20 OpenAPI specifications for GroundTruth, each linked for download from this page.
How do I authenticate with the GroundTruth API?
GroundTruth uses bearer-token authentication (apiKey · 2 schemes). The details are profiled on APIs.io as Groundtruth Authentication.
Does GroundTruth have an MCP server?
Yes. APIs.io lists 1 MCP server for GroundTruth: Remote MCP server at docs.groundtruth.com over HTTP.
Is the GroundTruth API ready for AI agents?
GroundTruth has a Kin Score of 41.8 out of 100 (developing) and an Agent Readiness score of 32.6 (agent-ready), scored by API Evangelist on 2026-11-06.
Work with this as data
Every provider here is available over the APIs.io API and to AI agents over MCP.