TAG-Certified Ad Fraud and Brand Safety

Where this market publishes its structure

• TAG Registry (tagtoday.net/registry; registry-search public endpoint hubgloo.opxar.com) machine-readable, 410 companies, 168 with a seal; names only, no domain or TAG-ID in the record
• TAG Platinum Status members (tagtoday.net/certifications/platinum-status) machine-readable, names only, a subset of the registry; context
• tagtoday.net sitemap.xml machine-readable, program and news pages only; no company pages (compliant-company URLs 301 to /registry)
• TAG certified-against-fraud / malware / IQG compliant-company lists not machine-readable: retired: each URL 301s to /registry (read there)
• TAG Registry single-hit records not machine-readable: a query matching one company returns the record without its id or, for seal-only companies, its name; 321 such pages, none added a new named company
• TAG member portal not machine-readable: login (robots.txt disallow /member-portal); not read

Own = declares at least one integration itself; covered = visible only because an aggregator, standards body, regulator or partner contract names it; distribution-only = listed only on cloud marketplaces it sells through, a channel reported beside, never counted as its own declared integrations; undeclared = nothing we can read, so no number; declares_compatibility = providers with a `compatible` shape vote, report only (kin, 2026-10-13): never counted as own, never in depth or position.

Taxonomy how this market maps onto apis.io

Derived 2026-10-23 from the 65 providers in this market we could resolve in the catalog. The percentage is the share of those providers carrying each one; it describes the market, not the tag or industry. Tag groups have no page of their own yet, so they are listed unlinked.

share of resolved cohort carrying it; tags >=0.20 & >=3 members (max 12, junk dropped), tag_groups >=0.20 (cooccurrence, non-cross-cutting; max 8), industries >=0.20 (max 6), areas >=0.10 (max 6; areas are keyword-matched and sparse), capabilities L1 >=0.20 (max 8); derive-market-taxonomy.py

Leaders by position (provisional)

Provisional: grouped by position, depth compared within a position only. Distribution (cloud marketplaces) and iPaaS bridges are counted beside position, never inside it. Unknown-builder listings are left out of position shares and counted here.

undeclared 65 · declares nothing we can read: no number