TikTok Marketing API

TikTok for Business is TikTok's advertising platform, where brands, agencies and advertisers create, manage and optimize ad campaigns across TikTok and its family of apps. The TikTok API for Business — the Marketing API at business-api.tiktok.com/open_api/v1.3 — is the REST interface behind it, covering advertiser accounts, campaigns, ad groups, ads, Upgraded Smart+ and GMV Max automation, creatives and files, product catalogs, custom and lookalike audiences, Business Center asset and member administration, conversion measurement through the Events API, and synchronous plus asynchronous reporting. Access is granted by a three-legged advertiser authorization that issues a long-lived token presented in an Access-Token header, with permissions expressed as a three-level hierarchy of numeric scope IDs. TikTok also operates a hosted Model Context Protocol server that packages roughly 400 of these endpoints as OAuth-protected MCP tools for AI agents.

TikTok Marketing API publishes 1 API on the APIs.io network: TikTok Marketing API. Tagged areas include Advertising, Marketing, Social-Media, Ad Campaigns, and Performance Marketing.

The TikTok Marketing API catalog on APIs.io includes 1 event-driven AsyncAPI specification.

TikTok Marketing API’s developer surface includes authentication, sandbox, changelog, documentation, API reference, getting-started guide, support, and 37 more developer resources.

🌐 Visit website 📡 Source on GitHub

58.4/100 strong ▬ flat Agent 51/100 agent ready Full breakdown ↓
scored 2026-08-20 · rubric v0.12.0

1 APIs 1 MCP Servers

Advertising Marketing Social-Media Ad Campaigns Performance Marketing Conversion Tracking Audience Management Reporting Product Catalog Agent Ready

Kin Score

Kin Score How this is scored →
scored 2026-08-20 · rubric v0.12.0

Composite quality — 58.4/100 · strong

Contract Quality 15.3 / 25

Developer Ergonomics 15.6 / 20

Access Clarity 8.9 / 20

Operational Transparency 7.9 / 13

Contract Governance 2.0 / 12

Discoverability 8.7 / 10

Agent readiness — 51/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 6 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 4 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/tiktok-ads: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

TikTok for Business MCP Server

MCP SERVER

GraphQL 1

GraphQL schemas published by this provider.

Rate Limits 1

Documented rate limits and quota policies.

Scopes 1

OAuth scopes governing access to this provider's APIs.

Tiktok Ads Scopes

OAuth 2.0 · no documented scopes

0 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Tiktok Ads Agentic Access

202 operations · 102 acting · 2 human-in-the-loop

202 operations · 102 acting

AGENTIC

Resources

Get Started 5

Portal, sign-up, and the first successful call

Sandbox

DeveloperPortal

GettingStarted

SignUp

Login

Documentation 3

Reference material describing how the API behaves

OpenAPI

OpenAPI

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

MCPServer

AgentSkill

AgenticAccess

LLMsTxt

WellKnown

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conventions

ErrorCatalog

DataModel

Webhooks

Lifecycle

Conformance

Build 6

SDKs, sample code, and the tooling you integrate with

ToolCrosswalk

Packages

SDKs

Postman

GitHubOrganization

GitHubOrganization

SourceCode

SourceCode

Access & Security 5

Authentication, authorization, and security posture

Authentication

Authentication

OAuthScopes

OAuthScopes

DomainSecurity

DomainSecurity

VulnerabilityDisclosure

VulnerabilityDisclosure

Security

Security

Operate 5

Status, limits, changes, and where to get help

RateLimits

StatusPage

Deprecation

ChangeLog

Support

Commercial 4

Pricing, plans, and the legal terms of use

Plans

Pricing

TermsOfService

PrivacyPolicy

Company 4

The organization behind the API

Website

Website

Blog

Blog

DeveloperBlog

DeveloperBlog

LinkedIn

Other 1

Properties that don't map to a standard resource type

Overlay

Overlay

Source (apis.yml)

aid: tiktok-ads
name: TikTok Marketing API
description: TikTok for Business is TikTok's advertising platform, where brands, agencies and advertisers create, manage and
  optimize ad campaigns across TikTok and its family of apps. The TikTok API for Business — the Marketing API at business-api.tiktok.com/open_api/v1.3
  — is the REST interface behind it, covering advertiser accounts, campaigns, ad groups, ads, Upgraded Smart+ and GMV Max
  automation, creatives and files, product catalogs, custom and lookalike audiences, Business Center asset and member administration,
  conversion measurement through the Events API, and synchronous plus asynchronous reporting. Access is granted by a three-legged
  advertiser authorization that issues a long-lived token presented in an Access-Token header, with permissions expressed
  as a three-level hierarchy of numeric scope IDs. TikTok also operates a hosted Model Context Protocol server that packages
  roughly 400 of these endpoints as OAuth-protected MCP tools for AI agents.
type: Index
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/tiktok-ads.png
tags:
- Advertising
- Marketing
- Social-Media
- Ad Campaigns
- Performance Marketing
- Conversion Tracking
- Audience Management
- Reporting
- Product Catalog
- Agent Ready
tags_raw:
- Advertising
- Marketing
- Social Media
- Ad Campaigns
- Performance Marketing
- Conversion Tracking
- Audience Management
- Reporting
- Product Catalog
- Agent Ready
url: https://raw.githubusercontent.com/api-evangelist/tiktok-ads/refs/heads/main/apis.yml
created: '2026-05-11'
modified: '2026-08-13'
specificationVersion: '0.23'
apis:
- aid: tiktok-ads:marketing-api
  name: TikTok Marketing API
  description: RESTful Marketing API for managing TikTok ad accounts, campaigns, ad groups, ads, Upgraded Smart+ and GMV Max
    campaigns, creatives, files, catalogs, audiences, Business Centers, conversions, pixels and reporting. Authorization is
    three-legged advertiser consent; the resulting long-lived token is sent in the Access-Token request header. 202 operations
    across 19 tags are published as machine-readable OpenAPI by TikTok itself.
  humanURL: https://business-api.tiktok.com/portal/docs
  baseURL: https://business-api.tiktok.com/open_api
  tags:
  - Advertising
  - Marketing
  - Campaign Management
  - Audience Management
  - Reporting
  - Conversions API
  properties:
  - type: OpenAPI
    url: openapi/tiktok-ads-marketing-api-openapi.yml
  - type: Overlay
    url: overlays/tiktok-ads-marketing-api-overlay.yaml
  - type: ToolCrosswalk
    url: mcp/tiktok-ads-tool-crosswalk.yml
  - type: Documentation
    url: https://business-api.tiktok.com/portal/docs
  - type: APIReference
    url: https://business-api.tiktok.com/portal/docs?id=1735713875563521
  - type: Authentication
    url: https://business-api.tiktok.com/portal/docs?id=1738373164380162
  - type: SDKs
    url: https://github.com/tiktok/tiktok-business-api-sdk
common:
- type: OpenAPI
  url: openapi/tiktok-ads-marketing-api-openapi.yml
- type: Overlay
  url: overlays/tiktok-ads-marketing-api-overlay.yaml
- type: MCPServer
  url: mcp/tiktok-ads-mcp.yml
- type: ToolCrosswalk
  url: mcp/tiktok-ads-tool-crosswalk.yml
- type: AgentSkill
  url: skills/_index.yml
- type: AgenticAccess
  url: agentic-access/tiktok-ads-agentic-access.yml
- type: LLMsTxt
  url: llms/tiktok-ads-llms.txt
- type: WellKnown
  url: well-known/tiktok-ads-well-known.yml
- type: Authentication
  url: authentication/tiktok-ads-authentication.yml
- type: OAuthScopes
  url: scopes/tiktok-ads-scopes.yml
- type: Conventions
  url: conventions/tiktok-ads-conventions.yml
- type: ErrorCatalog
  url: errors/tiktok-ads-error-codes.yml
- type: DataModel
  url: data-model/tiktok-ads-data-model.yml
- type: RateLimits
  url: rate-limits/tiktok-ads-rate-limits.yml
- type: Plans
  url: plans/tiktok-ads-plans-pricing.yml
- type: Sandbox
  url: sandbox/tiktok-ads-sandbox.yml
- type: Webhooks
  url: asyncapi/tiktok-ads-webhooks.yml
- type: Lifecycle
  url: lifecycle/tiktok-ads-lifecycle.yml
- type: StatusPage
  url: https://business-api.tiktok.com/portal/api-service-status
- type: Deprecation
  url: https://business-api.tiktok.com/portal/docs?id=1740578661644289
- type: ChangeLog
  url: changelog/tiktok-ads-changelog.yml
- type: Conformance
  url: conformance/tiktok-ads-conformance.yml
- type: Packages
  url: packages/tiktok-ads-packages.yml
- type: SDKs
  url: packages/tiktok-ads-packages.yml
- type: DomainSecurity
  url: security/tiktok-ads-domain-security.yml
- type: VulnerabilityDisclosure
  url: security/tiktok-ads-vulnerability-disclosure.yml
- type: Security
  url: https://hackerone.com/tiktok
- type: Website
  url: https://www.tiktok.com/business/
- type: DeveloperPortal
  url: https://business-api.tiktok.com/portal
- type: Documentation
  url: https://business-api.tiktok.com/portal/docs
- type: APIReference
  url: https://business-api.tiktok.com/portal/docs?id=1735713875563521
- type: GettingStarted
  url: https://business-api.tiktok.com/portal/docs?id=1735713609895937
- type: Postman
  url: https://business-api.tiktok.com/portal/docs?id=1747849403155521
- type: Support
  url: https://ads.tiktok.com/help/
- type: GitHubOrganization
  url: https://github.com/tiktok
- type: SourceCode
  url: https://github.com/tiktok/tiktok-business-api-sdk
- type: Blog
  url: https://ads.tiktok.com/business/en/blog
- type: DeveloperBlog
  url: https://business-api.tiktok.com/portal/blog
- type: Pricing
  url: https://www.tiktok.com/business/en/pricing
- type: SignUp
  url: https://ads.tiktok.com/i18n/signup
- type: Login
  url: https://ads.tiktok.com/i18n/login
- type: TermsOfService
  url: https://www.tiktok.com/legal/page/global/terms-of-service/en
- type: PrivacyPolicy
  url: https://www.tiktok.com/legal/page/global/privacy-policy/en
- type: LinkedIn
  url: https://www.linkedin.com/showcase/tiktokforbusiness/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 33
  pass: local-v1

TikTok Marketing API

Kin Score

APIs 1

TikTok Marketing API

Open Collections 1

TikTok API for Business — Marketing API

MCP Servers 1

TikTok for Business MCP Server

GraphQL 1

TikTok Marketing API GraphQL API

Pricing Plans 1

Tiktok Ads Plans Pricing

Rate Limits 1

Tiktok Ads Rate Limits

Event Specifications 1

Tiktok Ads Webhooks

Security Posture 3

Tiktok Ads Authentication

Tiktok Ads Domain Security

Tiktok Ads Vulnerability Disclosure

Scopes 1

Tiktok Ads Scopes

Agentic Access 1

Tiktok Ads Agentic Access

Resources

Get Started 5

Documentation 3

Agent Surfaces 5

Design & Contract 6

Build 6

Access & Security 5

Operate 5

Commercial 4

Company 4

Other 1

Source (apis.yml)