TikTok Marketing API
TikTok for Business is TikTok's advertising platform, where brands, agencies and advertisers create, manage and optimize ad campaigns across TikTok and its family of apps. The TikTok API for Business — the Marketing API at business-api.tiktok.com/open_api/v1.3 — is the REST interface behind it, covering advertiser accounts, campaigns, ad groups, ads, Upgraded Smart+ and GMV Max automation, creatives and files, product catalogs, custom and lookalike audiences, Business Center asset and member administration, conversion measurement through the Events API, and synchronous plus asynchronous reporting. Access is granted by a three-legged advertiser authorization that issues a long-lived token presented in an Access-Token header, with permissions expressed as a three-level hierarchy of numeric scope IDs. TikTok also operates a hosted Model Context Protocol server that packages roughly 400 of these endpoints as OAuth-protected MCP tools for AI agents.
TikTok Marketing API publishes 18 API contracts indexed on the APIs.io network, including Account Management API, Ad API, Ads Management API, and 15 more. Tagged areas include Advertising, Marketing, Social Media, Ad Campaigns, and Performance Marketing.
The TikTok Marketing API catalog on APIs.io includes 1 event-driven AsyncAPI specification and 1 Spectral governance ruleset.
TikTok Marketing API’s developer surface includes authentication, sandbox, changelog, documentation, API reference, getting-started guide, support, and 39 more developer resources.
What this lets a business do 1
Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →
Kin Score
Markets this provider is in provisional
The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.
| Market | Position | Depth | Registered MCP server | Declares compatibility |
|---|---|---|---|---|
| TAG-Certified Ad Fraud and Brand Safety | covered | 16.7 | - | - |
| IFTTT Services (service publishers) | covered | 16.7 | - | - |
Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.
Standards implemented 5
Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.
APIs 18
Individual APIs this provider publishes, each with its own machine-readable definition.
TikTok Marketing API Account Management API
The Account Management API from TikTok Marketing API — 8 operation(s) for account management.
TikTok Marketing API Ad API
The Ad API from TikTok Marketing API — 8 operation(s) for ad.
TikTok Marketing API Ads Management API
The Ads Management API from TikTok Marketing API — 1 operation(s) for ads management.
TikTok Marketing API APP Management API
The APP Management API from TikTok Marketing API — 6 operation(s) for app management.
TikTok Marketing API Audience API
The Audience API from TikTok Marketing API — 18 operation(s) for audience.
TikTok Marketing API Automated Rules API
The Automated_Rules API from TikTok Marketing API — 7 operation(s) for automated_rules.
TikTok Marketing API BC API
The BC API from TikTok Marketing API — 36 operation(s) for bc.
TikTok Marketing API Campaign Creation API
The Campaign Creation API from TikTok Marketing API — 15 operation(s) for campaign creation.
TikTok Marketing API Catalog API
The Catalog API from TikTok Marketing API — 27 operation(s) for catalog.
TikTok Marketing API Comments API
The Comments API from TikTok Marketing API — 14 operation(s) for comments.
TikTok Marketing API Creative Management API
The Creative Management API from TikTok Marketing API — 15 operation(s) for creative management.
TikTok Marketing API Identity API
The Identity API from TikTok Marketing API — 1 operation(s) for identity.
TikTok Marketing API Measurement API
The Measurement API from TikTok Marketing API — 11 operation(s) for measurement.
TikTok Marketing API Reporting API
The Reporting API from TikTok Marketing API — 7 operation(s) for reporting.
TikTok Marketing API Store API
The Store API from TikTok Marketing API — 4 operation(s) for store.
TikTok Marketing API Tool API
The Tool API from TikTok Marketing API — 19 operation(s) for tool.
TikTok Marketing API Video API
The Video API from TikTok Marketing API — 1 operation(s) for video.
TikTok Marketing API Ad Group API
The Ad Group API from TikTok Marketing API — 4 operation(s) for ad group.
Scroll for all 18
Open Collections 1
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
TikTok API for Business — Marketing API
OPEN COLLECTIONMCP Servers 1
Model Context Protocol servers that expose these APIs to AI agents.
TikTok for Business MCP Server
Remote MCP server at business-api.tiktok.com over HTTP requiring OAuth.
MCP SERVERAgent Skills 6
Packaged agent skills for driving this provider's APIs from an AI assistant.
Build and share a TikTok custom audience
AGENT SKILLLaunch a TikTok GMV Max shop campaign
AGENT SKILLLaunch an Upgraded Smart+ campaign on TikTok
AGENT SKILLOnboard a product catalog to TikTok
AGENT SKILLPull a TikTok Ads performance report
AGENT SKILLTikTok Marketing API pricing
Pricing Plans 1
Published pricing tiers and plan structures.
Rate Limits 1
Documented rate limits and quota policies.
Tiktok Ads Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals for API financial operations.
Tiktok Ads Finops
FINOPSEvent Specifications 1
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Tiktok Ads Webhooks
ASYNCAPISpectral Rules 1
Spectral governance rulesets for linting and validating these APIs.
TikTok Marketing API API Rules
SPECTRALOpenAPI Overlays 1
Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.
Tiktok Ads Marketing Api Overlay
DERIVEDSecurity Posture 3
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes governing access to this provider's APIs.
Agentic Access 1
Recommended x-agentic-access execution contracts for AI agents.
Resources
Get Started 5
Portal, sign-up, and the first successful call
Documentation 3
Reference material describing how the API behaves
Agent Surfaces 5
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 6
Pagination, idempotency, versioning, errors, and events
Build 6
SDKs, sample code, and the tooling you integrate with
Access & Security 5
Authentication, authorization, and security posture
Operate 5
Status, limits, changes, and where to get help
Commercial 5
Pricing, plans, and the legal terms of use
Company 4
The organization behind the API
Other 2
Properties that don't map to a standard resource type
Source (apis.yml)
TikTok Marketing API — frequently asked questions
Does TikTok Marketing API have an API?
Yes. APIs.io lists 18 APIs from TikTok Marketing API, including TikTok Marketing API Account Management API, TikTok Marketing API Ad API and TikTok Marketing API Ads Management API, and 15 more.
Is there an OpenAPI specification for the TikTok Marketing API?
Yes. APIs.io indexes 18 OpenAPI specifications for TikTok Marketing API, each linked for download from this page.
How do I authenticate with the TikTok Marketing API?
TikTok Marketing API documents its authentication (apiKey/oauth2 · 2 schemes). The details are profiled on APIs.io as Tiktok Ads Authentication.
Does TikTok Marketing API have an MCP server?
Yes. APIs.io lists 1 MCP server for TikTok Marketing API: Remote MCP server at business-api.tiktok.com over HTTP requiring OAuth.
Is the TikTok Marketing API ready for AI agents?
TikTok Marketing API has a Kin Score of 57.4 out of 100 (strong) and an Agent Readiness score of 57.9 (agent-ready), scored by API Evangelist on 2026-11-06.
Work with this as data
Every provider here is available over the APIs.io API and to AI agents over MCP.