TikTok Marketing API website screenshot

TikTok Marketing API

TikTok for Business is TikTok's advertising platform that enables brands, agencies, and advertisers to create, manage, and optimize ad campaigns across TikTok and its family of apps. The TikTok Marketing API (business-api.tiktok.com) is a RESTful API that uses OAuth 2.0 authentication and lets developers programmatically manage advertiser accounts, campaigns, ad groups, ads, creatives, audiences, reporting, conversions, and pixel/events for performance marketing and measurement.

TikTok Marketing API publishes 1 API on the APIs.io network. Tagged areas include Advertising, Marketing, Social Media, Ad Campaigns, and Performance Marketing.

TikTok Marketing API’s developer surface includes documentation, signup flow, pricing, support, engineering blog, and 5 more developer resources.

🌐 Visit website 📡 Source on GitHub
24.5/100 emerging ▲ 8.4 Agent 16/100 agent aware Full breakdown ↓
scored 2026-07-28 · rubric v0.6
1 APIs
AdvertisingMarketingSocial MediaAd CampaignsPerformance MarketingConversion Tracking

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-28 · rubric v0.6
Composite quality — 24.5/100 · emerging
Contract Quality 10.8 / 25
Developer Ergonomics 4.8 / 20
Commercial Clarity 2.1 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.9 / 10
Agent readiness — 16/100 · agent aware
Machine-Readable Contract 18 / 18
Agentic Access Contract 0 / 10
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/tiktok-ads: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

TikTok Marketing API

RESTful Marketing API for managing TikTok ad accounts, campaigns, ad groups, ads, creatives, audiences, conversions, pixels, and reporting. Authentication uses OAuth 2.0 with ac...

GraphQL 1

GraphQL schemas published by this provider.

TikTok Marketing API GraphQL API

TikTok Marketing API covers campaign management, ad groups, creatives, audiences, targeting options, pixel events, attribution, and reporting for TikTok advertising.

GRAPHQL

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Tiktok Ads Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 2

Portal, sign-up, and the first successful call

DeveloperPortal
DeveloperPortal
 Signup
Signup

Documentation 1

Reference material describing how the API behaves

Documentation
Documentation

Build 1

SDKs, sample code, and the tooling you integrate with

GitHub SDK
GitHub SDK

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support
Support

Commercial 1

Pricing, plans, and the legal terms of use

Pricing
Pricing

Company 3

The organization behind the API

Website
Website
 LinkedIn
LinkedIn
 Blog
Blog

Source (apis.yml)

apis.yml Raw ↑ 
aid: tiktok-ads
name: TikTok Marketing API
description: TikTok for Business is TikTok's advertising platform that enables brands, agencies, and advertisers to create,
  manage, and optimize ad campaigns across TikTok and its family of apps. The TikTok Marketing API (business-api.tiktok.com)
  is a RESTful API that uses OAuth 2.0 authentication and lets developers programmatically manage advertiser accounts, campaigns,
  ad groups, ads, creatives, audiences, reporting, conversions, and pixel/events for performance marketing and measurement.
type: Index
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/tiktok-ads.png
tags:
- Advertising
- Marketing
- Social Media
- Ad Campaigns
- Performance Marketing
- Conversion Tracking
url: https://raw.githubusercontent.com/api-evangelist/tiktok-ads/refs/heads/main/apis.yml
created: '2026-05-11'
modified: '2026-05-11'
specificationVersion: '0.19'
apis:
- aid: tiktok-ads:marketing-api
  name: TikTok Marketing API
  description: RESTful Marketing API for managing TikTok ad accounts, campaigns, ad groups, ads, creatives, audiences, conversions,
    pixels, and reporting. Authentication uses OAuth 2.0 with access tokens issued via business-api.tiktok.com/open_api/v1.3/oauth2/access_token/.
  humanURL: https://business-api.tiktok.com/portal/docs
  baseURL: https://business-api.tiktok.com/open_api
  tags:
  - Advertising
  - Marketing
  - Campaign Management
  - Audience Management
  - Reporting
  - Conversions API
  properties:
  - type: Documentation
    url: https://business-api.tiktok.com/portal/docs
  - type: Authentication
    url: https://business-api.tiktok.com/portal/docs?id=1738373141733378
  - type: SDKs
    url: https://github.com/tiktok/tiktok-business-api-sdk
  - url: graphql/tiktok-ads-graphql.md
    type: GraphQL
common:
- type: DomainSecurity
  url: security/tiktok-ads-domain-security.yml
- type: Website
  url: https://www.tiktok.com/business/
- type: Documentation
  url: https://business-api.tiktok.com/portal/docs
- type: DeveloperPortal
  url: https://business-api.tiktok.com/portal
- type: Signup
  url: https://ads.tiktok.com/i18n/signup
- type: Pricing
  url: https://www.tiktok.com/business/en/pricing
- type: GitHub SDK
  url: https://github.com/tiktok/tiktok-business-api-sdk
- type: Support
  url: https://ads.tiktok.com/help/
- type: LinkedIn
  url: https://www.linkedin.com/showcase/tiktokforbusiness/
- url: https://ads.tiktok.com/business/en/blog
  type: Blog
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com