Taboola

Taboola (NASDAQ: TBLA) is a New-York-headquartered native and discovery advertising company founded in 2007 by Adam Singolda. Its Realize performance marketing platform serves recommendation widgets across major publishers (a 30-year exclusive partnership with Yahoo since 2022) and offers advertisers programmatic access via the Backstage API for campaign management, audience targeting, conversion tracking, and reporting. The company also operates Connexity (commerce media), Skimlinks (publisher monetization), and DeeperDive (content discovery), and recently shipped Abby (AI ad assistant), the GenAI Ad Maker, and an official Realize MCP server for AI-driven campaign management.

7 APIs 21 Features

AdvertisingNative AdvertisingDiscoveryPerformance MarketingAdTechRealizeBackstageRecommendationPublisherProgrammatic

APIs

Taboola Backstage Campaigns API

Create, retrieve, update, duplicate, and delete Taboola Realize advertising campaigns. Includes bulk update across the network and a campaign reach estimator for pre-launch impr...

Taboola Backstage Campaign Items API

Manage individual ad items (creatives) and performance video items (motion ads) belonging to Taboola Realize campaigns. Supports per-campaign CRUD plus bulk create, update, and ...

Taboola Backstage Audiences API

Manage first-party, custom, lookalike, marketplace, and combined audiences for Taboola Realize campaign targeting. Includes audience onboarding for hashed identifiers (CRM and p...

Taboola Backstage Conversions API

Create and manage conversion rules used to track purchases, leads, registrations, page views, and other outcomes. Supports event-based and URL-based rules with configurable look...

Taboola Backstage Reports API

Retrieve campaign-summary reports across many breakdown dimensions (day, week, month, campaign, site, country, region, platform, OS, browser, language, DMA, city, ad), top-conte...

Taboola Backstage Dictionary API

Reference data endpoints for campaign targeting. Returns supported countries, regions, cities, postal codes, US DMAs, browsers, operating systems, OS versions, platforms, langua...

Taboola Backstage Accounts API

Discover advertiser accounts allowed for the authenticated user, list all advertiser accounts in a Taboola network, and retrieve per-account configuration including currency, ti...

Collections

Taboola Backstage Accounts API

OPEN

Taboola Backstage Audiences API

OPEN

Taboola Backstage Campaigns API

OPEN

Taboola Backstage Conversions API

OPEN

Taboola Backstage Dictionary API

OPEN

Taboola Backstage Campaign Items API

OPEN

Taboola Backstage Reports API

OPEN

Pricing Plans

Taboola Plans Pricing

2 plans

PLANS

Rate Limits

Taboola Rate Limits

2 limits

RATE LIMITS

FinOps

Taboola Finops

FINOPS

Features

Realize performance advertising platform with native, display, carousel, video, and app-promotion formats

Backstage API — OAuth 2.0 client credentials, base URL https://backstage.taboola.com/backstage/api/1.0

Campaign CRUD plus duplicate, bulk update, and network-wide campaign list endpoints

Campaign reach estimator for impression forecasting before launch

Campaign item (creative) and performance video item (motion ad) management

First-party, lookalike, marketplace, custom, combined, and contextual audience targeting

Country, region, city, postal-code, US DMA, platform, OS, browser, language, and publisher targeting

Conversion rules (event-based and URL-based) with click-through and view-through look-back windows

Reports API with day/week/month and campaign/site/country/platform/ad breakdowns plus top-content and real-time

Dictionary endpoints for reference data needed by campaign targeting

Network-account model for agencies/DSPs managing many advertisers

Bid strategies including Fixed CPC, SmartBid (Enhanced CPC), Maximize Conversions, and Target CPA

Mobile SDKs for iOS, Android, Flutter, React Native

Java client SDK (backstage-api-java-client)

Official MCP server (realize-mcp) wrapping the Backstage/Realize API with OAuth 2.1 SSO support

Conversion tracking via Taboola pixel or server-to-server integration

Dynamic Creative for personalized ads (GTM, JS API, S2S flows)

Abby AI ad assistant and GenAI Ad Maker for creative automation

DeeperDive content discovery, Newsroom analytics, Connexity commerce media, and Skimlinks affiliate monetization

Yahoo native exclusive integration (30-year agreement signed 2022)

Prebid.js header-bidding integration

Semantic Vocabularies

Taboola Context

33 classes · 4 properties

JSON-LD

Resources

Documentation

Documentation

Documentation

Authentication

Authentication

Authentication

Authentication

GitHubOrganization

GitHubOrganization

CodeExamples

CodeExamples

CodeExamples

TermsOfService

PrivacyPolicy

TrustCenter

InvestorRelations

InvestorRelations

Documentation

Documentation

Sources

opencollection: 1.0.0
info:
  name: Taboola Backstage Reports API
  version: '1.0'
request:
  auth:
    type: bearer
    token: '{{bearerToken}}'
items:
- info:
    name: Reports
    type: folder
  items:
  - info:
      name: Get Campaign Summary Report
      type: http
    http:
      method: GET
      url: https://backstage.taboola.com/backstage/api/1.0/:account_id/reports/campaign-summary/dimensions/:dimension
      params:
      - name: account_id
        value: ''
        type: path
      - name: dimension
        value: ''
        type: path
      - name: start_date
        value: ''
        type: query
      - name: end_date
        value: ''
        type: query
      - name: campaign
        value: ''
        type: query
    docs: Get aggregated campaign performance by dimension (day, campaign, site, country, etc).
  - info:
      name: Get Top Campaign Content Report
      type: http
    http:
      method: GET
      url: https://backstage.taboola.com/backstage/api/1.0/:account_id/reports/top-campaign-content/dimensions/item_breakdown
      params:
      - name: account_id
        value: ''
        type: path
      - name: start_date
        value: ''
        type: query
      - name: end_date
        value: ''
        type: query
    docs: Get top performing creative items for the specified date range.
  - info:
      name: Get Real-Time Ads Report
      type: http
    http:
      method: GET
      url: https://backstage.taboola.com/backstage/api/1.0/:account_id/reports/realtime-ads
      params:
      - name: account_id
        value: ''
        type: path
    docs: Near real-time performance snapshot for ads.
bundled: true