Taboola website screenshot

Taboola

Taboola (NASDAQ: TBLA) is a New-York-headquartered native and discovery advertising company founded in 2007 by Adam Singolda. Its Realize performance marketing platform serves recommendation widgets across major publishers (a 30-year exclusive partnership with Yahoo since 2022) and offers advertisers programmatic access via the Backstage API for campaign management, audience targeting, conversion tracking, and reporting. The company also operates Connexity (commerce media), Skimlinks (publisher monetization), and DeeperDive (content discovery), and recently shipped Abby (AI ad assistant), the GenAI Ad Maker, and an official Realize MCP server for AI-driven campaign management.

Taboola publishes 16 APIs on the APIs.io network, including Accounts API, Audience Targeting API, Bulk Items API, and 13 more. Tagged areas include Advertising, Native Advertising, Discovery, Performance Marketing, and AdTech.

The Taboola catalog on APIs.io includes 1 JSON-LD context and 1 Spectral governance ruleset.

Taboola’s developer surface includes authentication, developer portal, documentation, tooling, code examples, support, engineering blog, and 41 more developer resources.

🌐 Visit website 📡 Source on GitHub
59.6/100 strong ▬ flat Agent 32/100 agent aware Full breakdown ↓
scored 2026-07-28 · rubric v0.6
AccessSelf serve
16 APIs 21 Features
AdvertisingNative AdvertisingDiscoveryPerformance MarketingAdTechRealizeBackstageRecommendationPublisherProgrammatic

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-28 · rubric v0.6
Composite quality — 59.6/100 · strong
Contract Quality 18.1 / 25
Developer Ergonomics 10.9 / 20
Commercial Clarity 14.2 / 20
Operational Transparency 3.4 / 13
Governance 7.0 / 12
Discoverability 5.9 / 10
Agent readiness — 32/100 · agent aware
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 7 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/taboola: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 16

Individual APIs this provider publishes, each with its own machine-readable definition.

Taboola Accounts API

The Accounts API from Taboola — 3 operation(s) for accounts.

Taboola Audience Targeting API

The Audience Targeting API from Taboola — 1 operation(s) for audience targeting.

Taboola Bulk Items API

Bulk create, update, and delete items across campaigns.

Taboola Bulk Operations API

Bulk update or create campaigns across accounts on the network.

Taboola Campaign Items API

Standard ad items (creatives) belonging to a campaign.

Taboola Campaigns API

Create, retrieve, update, duplicate, and delete advertising campaigns.

Taboola Combined Audiences API

The Combined Audiences API from Taboola — 2 operation(s) for combined audiences.

Taboola Conversion Rules API

The Conversion Rules API from Taboola — 4 operation(s) for conversion rules.

Taboola Custom Audiences API

The Custom Audiences API from Taboola — 1 operation(s) for custom audiences.

Taboola Dictionary API

The Dictionary API from Taboola — 16 operation(s) for dictionary.

Taboola First Party Audiences API

The First Party Audiences API from Taboola — 3 operation(s) for first party audiences.

Taboola Lookalike Audiences API

The Lookalike Audiences API from Taboola — 1 operation(s) for lookalike audiences.

Taboola Marketplace Audiences API

The Marketplace Audiences API from Taboola — 1 operation(s) for marketplace audiences.

Taboola Reach Estimator API

Estimate reach for campaign targeting before launching.

Taboola Reports API

The Reports API from Taboola — 3 operation(s) for reports.

Taboola Video Items API

Performance video items (motion ads).

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Postman Collections 16

Ready-to-run Postman collections for exercising this provider's APIs.

Taboola Backstage Accounts API

POSTMAN

Taboola Backstage Accounts Audience Targeting API

POSTMAN

Taboola Backstage Accounts Bulk Items API

POSTMAN

Taboola Backstage Accounts Bulk Operations API

POSTMAN

Taboola Backstage Accounts Campaign Items API

POSTMAN

Taboola Backstage Accounts Campaigns API

POSTMAN

Taboola Backstage Accounts Combined Audiences API

POSTMAN

Taboola Backstage Accounts Conversion Rules API

POSTMAN

Taboola Backstage Accounts Custom Audiences API

POSTMAN

Taboola Backstage Accounts Dictionary API

POSTMAN

Taboola Backstage Accounts First Party Audiences API

POSTMAN

Taboola Backstage Accounts Lookalike Audiences API

POSTMAN

Taboola Backstage Accounts Marketplace Audiences API

POSTMAN

Taboola Backstage Accounts Reach Estimator API

POSTMAN

Taboola Backstage Accounts Reports API

POSTMAN

Taboola Backstage Accounts Video Items API

POSTMAN

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Open Collections 7

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Taboola Backstage Accounts API

OPEN COLLECTION

Taboola Backstage Audiences API

OPEN COLLECTION

Taboola Backstage Campaigns API

OPEN COLLECTION

Taboola Backstage Conversions API

OPEN COLLECTION

Taboola Backstage Dictionary API

OPEN COLLECTION

Taboola Backstage Campaign Items API

OPEN COLLECTION

Taboola Backstage Reports API

OPEN COLLECTION

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Pricing Plans 1

Published pricing tiers and plan structures.

Taboola Plans Pricing

2 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Taboola Rate Limits

2 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Taboola Finops

FINOPS

Features 21

Notable capabilities this provider offers.

Realize performance advertising platform with native, display, carousel, video, and app-promotion formats
Backstage API — OAuth 2.0 client credentials, base URL https://backstage.taboola.com/backstage/api/1.0
Campaign CRUD plus duplicate, bulk update, and network-wide campaign list endpoints
Campaign reach estimator for impression forecasting before launch
Campaign item (creative) and performance video item (motion ad) management
First-party, lookalike, marketplace, custom, combined, and contextual audience targeting
Country, region, city, postal-code, US DMA, platform, OS, browser, language, and publisher targeting
Conversion rules (event-based and URL-based) with click-through and view-through look-back windows
Reports API with day/week/month and campaign/site/country/platform/ad breakdowns plus top-content and real-time
Dictionary endpoints for reference data needed by campaign targeting
Network-account model for agencies/DSPs managing many advertisers
Bid strategies including Fixed CPC, SmartBid (Enhanced CPC), Maximize Conversions, and Target CPA
Mobile SDKs for iOS, Android, Flutter, React Native
Java client SDK (backstage-api-java-client)
Official MCP server (realize-mcp) wrapping the Backstage/Realize API with OAuth 2.1 SSO support
Conversion tracking via Taboola pixel or server-to-server integration
Dynamic Creative for personalized ads (GTM, JS API, S2S flows)
Abby AI ad assistant and GenAI Ad Maker for creative automation
DeeperDive content discovery, Newsroom analytics, Connexity commerce media, and Skimlinks affiliate monetization
Yahoo native exclusive integration (30-year agreement signed 2022)
Prebid.js header-bidding integration

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Semantic Vocabularies 1

JSON-LD contexts and semantic vocabularies used across these APIs.

Taboola Context

33 classes · 4 properties

JSON-LD

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Taboola API Rules

5 rules · 4 warnings 1 info

SPECTRAL

JSON Schema 3

Standalone JSON Schema definitions for this provider's data models.

Taboola Campaign

26 properties

JSON SCHEMA

Taboola Conversion Rule

14 properties

JSON SCHEMA

Taboola Campaign Item

12 properties

JSON SCHEMA

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Taboola Authentication

http · 1 scheme

SECURITY

Taboola Domain Security

TLSv1.3 · HSTS · DNSSEC · DMARC

SECURITY

Taboola Vulnerability Disclosure

disclosure policy published

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Taboola Agentic Access

60 operations · 22 acting

60 operations · 22 acting

AGENTIC

Resources

Get Started 9

Portal, sign-up, and the first successful call

Portal
Portal
 Login
Login
 Portal
Portal
 Portal
Portal
 Portal
Portal
 Portal
Portal
 Portal
Portal
 Portal
Portal
 Portal
Portal

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Documentation 5

Reference material describing how the API behaves

Documentation
Documentation
 Documentation
Documentation
 Documentation
Documentation
 Documentation
Documentation
 Documentation
Documentation

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess
AgenticAccess

Build 12

SDKs, sample code, and the tooling you integrate with

PostmanWorkspace
PostmanWorkspace
 GitHubOrganization
GitHubOrganization
 SDKs
SDKs
 Tools
Tools
 SDKs
SDKs
 SDKs
SDKs
 SDKs
SDKs
 CodeExamples
CodeExamples
 CodeExamples
CodeExamples
 CodeExamples
CodeExamples
 SDKs
SDKs
 Tools
Tools

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Access & Security 8

Authentication, authorization, and security posture

VulnerabilityDisclosure
VulnerabilityDisclosure
 DomainSecurity
DomainSecurity
 Authentication
Authentication
 Authentication
Authentication
 Authentication
Authentication
 Authentication
Authentication
 Authentication
Authentication
 TrustCenter
TrustCenter

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Learn 1

Tutorials, courses, talks, and written guidance

YouTube
YouTube

Operate 2

Status, limits, changes, and where to get help

Support
Support
 RateLimits
RateLimits

Commercial 4

Pricing, plans, and the legal terms of use

TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy
 Plans
Plans
 FinOps
FinOps

Company 5

The organization behind the API

Blog
Blog
 News
News
 InvestorRelations
InvestorRelations
 LinkedIn
LinkedIn
 X-Twitter
X-Twitter

Other 1

Properties that don't map to a standard resource type

BaseURL
BaseURL

Source (apis.yml)

apis.yml Raw ↑ 
aid: taboola
url: https://raw.githubusercontent.com/api-evangelist/taboola/refs/heads/main/apis.yml
apis:
- aid: taboola:taboola-accounts-api
  name: Taboola Accounts API
  description: The Accounts API from Taboola — 3 operation(s) for accounts.
  humanURL: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  tags:
  - Accounts
  properties:
  - type: OpenAPI
    url: openapi/taboola-accounts-api-openapi.yml
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/create-a-campaign
  - type: JSONSchema
    url: json-schema/taboola-campaign-schema.json
  - type: JSONLD
    url: json-ld/taboola-context.jsonld
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaign-items-overview
  - type: JSONSchema
    url: json-schema/taboola-item-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/audience-targeting
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/onboarding-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/conversion-rule-fields
  - type: Documentation
    url: https://developers.taboola.com/conversion-tracking
  - type: JSONSchema
    url: json-schema/taboola-conversion-rule-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/dictionary
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/get-allowed-accounts
- aid: taboola:taboola-audience-targeting-api
  name: Taboola Audience Targeting API
  description: The Audience Targeting API from Taboola — 1 operation(s) for audience targeting.
  humanURL: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  tags:
  - Audience Targeting
  properties:
  - type: OpenAPI
    url: openapi/taboola-audience-targeting-api-openapi.yml
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/create-a-campaign
  - type: JSONSchema
    url: json-schema/taboola-campaign-schema.json
  - type: JSONLD
    url: json-ld/taboola-context.jsonld
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaign-items-overview
  - type: JSONSchema
    url: json-schema/taboola-item-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/audience-targeting
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/onboarding-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/conversion-rule-fields
  - type: Documentation
    url: https://developers.taboola.com/conversion-tracking
  - type: JSONSchema
    url: json-schema/taboola-conversion-rule-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/dictionary
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/get-allowed-accounts
- aid: taboola:taboola-bulk-items-api
  name: Taboola Bulk Items API
  description: Bulk create, update, and delete items across campaigns.
  humanURL: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  tags:
  - Bulk Items
  properties:
  - type: OpenAPI
    url: openapi/taboola-bulk-items-api-openapi.yml
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/create-a-campaign
  - type: JSONSchema
    url: json-schema/taboola-campaign-schema.json
  - type: JSONLD
    url: json-ld/taboola-context.jsonld
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaign-items-overview
  - type: JSONSchema
    url: json-schema/taboola-item-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/audience-targeting
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/onboarding-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/conversion-rule-fields
  - type: Documentation
    url: https://developers.taboola.com/conversion-tracking
  - type: JSONSchema
    url: json-schema/taboola-conversion-rule-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/dictionary
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/get-allowed-accounts
- aid: taboola:taboola-bulk-operations-api
  name: Taboola Bulk Operations API
  description: Bulk update or create campaigns across accounts on the network.
  humanURL: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  tags:
  - Bulk Operations
  properties:
  - type: OpenAPI
    url: openapi/taboola-bulk-operations-api-openapi.yml
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/create-a-campaign
  - type: JSONSchema
    url: json-schema/taboola-campaign-schema.json
  - type: JSONLD
    url: json-ld/taboola-context.jsonld
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaign-items-overview
  - type: JSONSchema
    url: json-schema/taboola-item-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/audience-targeting
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/onboarding-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/conversion-rule-fields
  - type: Documentation
    url: https://developers.taboola.com/conversion-tracking
  - type: JSONSchema
    url: json-schema/taboola-conversion-rule-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/dictionary
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/get-allowed-accounts
- aid: taboola:taboola-campaign-items-api
  name: Taboola Campaign Items API
  description: Standard ad items (creatives) belonging to a campaign.
  humanURL: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  tags:
  - Campaign Items
  properties:
  - type: OpenAPI
    url: openapi/taboola-campaign-items-api-openapi.yml
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/create-a-campaign
  - type: JSONSchema
    url: json-schema/taboola-campaign-schema.json
  - type: JSONLD
    url: json-ld/taboola-context.jsonld
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaign-items-overview
  - type: JSONSchema
    url: json-schema/taboola-item-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/audience-targeting
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/onboarding-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/conversion-rule-fields
  - type: Documentation
    url: https://developers.taboola.com/conversion-tracking
  - type: JSONSchema
    url: json-schema/taboola-conversion-rule-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/dictionary
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/get-allowed-accounts
- aid: taboola:taboola-campaigns-api
  name: Taboola Campaigns API
  description: Create, retrieve, update, duplicate, and delete advertising campaigns.
  humanURL: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  tags:
  - Campaigns
  properties:
  - type: OpenAPI
    url: openapi/taboola-campaigns-api-openapi.yml
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/create-a-campaign
  - type: JSONSchema
    url: json-schema/taboola-campaign-schema.json
  - type: JSONLD
    url: json-ld/taboola-context.jsonld
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaign-items-overview
  - type: JSONSchema
    url: json-schema/taboola-item-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/audience-targeting
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/onboarding-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/conversion-rule-fields
  - type: Documentation
    url: https://developers.taboola.com/conversion-tracking
  - type: JSONSchema
    url: json-schema/taboola-conversion-rule-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/dictionary
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/get-allowed-accounts
- aid: taboola:taboola-combined-audiences-api
  name: Taboola Combined Audiences API
  description: The Combined Audiences API from Taboola — 2 operation(s) for combined audiences.
  humanURL: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  tags:
  - Combined Audiences
  properties:
  - type: OpenAPI
    url: openapi/taboola-combined-audiences-api-openapi.yml
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/create-a-campaign
  - type: JSONSchema
    url: json-schema/taboola-campaign-schema.json
  - type: JSONLD
    url: json-ld/taboola-context.jsonld
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaign-items-overview
  - type: JSONSchema
    url: json-schema/taboola-item-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/audience-targeting
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/onboarding-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/conversion-rule-fields
  - type: Documentation
    url: https://developers.taboola.com/conversion-tracking
  - type: JSONSchema
    url: json-schema/taboola-conversion-rule-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/dictionary
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/get-allowed-accounts
- aid: taboola:taboola-conversion-rules-api
  name: Taboola Conversion Rules API
  description: The Conversion Rules API from Taboola — 4 operation(s) for conversion rules.
  humanURL: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  tags:
  - Conversion Rules
  properties:
  - type: OpenAPI
    url: openapi/taboola-conversion-rules-api-openapi.yml
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/create-a-campaign
  - type: JSONSchema
    url: json-schema/taboola-campaign-schema.json
  - type: JSONLD
    url: json-ld/taboola-context.jsonld
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaign-items-overview
  - type: JSONSchema
    url: json-schema/taboola-item-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/audience-targeting
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/onboarding-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/conversion-rule-fields
  - type: Documentation
    url: https://developers.taboola.com/conversion-tracking
  - type: JSONSchema
    url: json-schema/taboola-conversion-rule-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/dictionary
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/get-allowed-accounts
- aid: taboola:taboola-custom-audiences-api
  name: Taboola Custom Audiences API
  description: The Custom Audiences API from Taboola — 1 operation(s) for custom audiences.
  humanURL: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  tags:
  - Custom Audiences
  properties:
  - type: OpenAPI
    url: openapi/taboola-custom-audiences-api-openapi.yml
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/create-a-campaign
  - type: JSONSchema
    url: json-schema/taboola-campaign-schema.json
  - type: JSONLD
    url: json-ld/taboola-context.jsonld
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaign-items-overview
  - type: JSONSchema
    url: json-schema/taboola-item-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/audience-targeting
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/onboarding-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/conversion-rule-fields
  - type: Documentation
    url: https://developers.taboola.com/conversion-tracking
  - type: JSONSchema
    url: json-schema/taboola-conversion-rule-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/dictionary
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/get-allowed-accounts
- aid: taboola:taboola-dictionary-api
  name: Taboola Dictionary API
  description: The Dictionary API from Taboola — 16 operation(s) for dictionary.
  humanURL: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  tags:
  - Dictionary
  properties:
  - type: OpenAPI
    url: openapi/taboola-dictionary-api-openapi.yml
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/create-a-campaign
  - type: JSONSchema
    url: json-schema/taboola-campaign-schema.json
  - type: JSONLD
    url: json-ld/taboola-context.jsonld
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaign-items-overview
  - type: JSONSchema
    url: json-schema/taboola-item-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/audience-targeting
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/onboarding-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/conversion-rule-fields
  - type: Documentation
    url: https://developers.taboola.com/conversion-tracking
  - type: JSONSchema
    url: json-schema/taboola-conversion-rule-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/dictionary
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/get-allowed-accounts
- aid: taboola:taboola-first-party-audiences-api
  name: Taboola First Party Audiences API
  description: The First Party Audiences API from Taboola — 3 operation(s) for first party audiences.
  humanURL: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  tags:
  - First Party Audiences
  properties:
  - type: OpenAPI
    url: openapi/taboola-first-party-audiences-api-openapi.yml
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/create-a-campaign
  - type: JSONSchema
    url: json-schema/taboola-campaign-schema.json
  - type: JSONLD
    url: json-ld/taboola-context.jsonld
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaign-items-overview
  - type: JSONSchema
    url: json-schema/taboola-item-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/audience-targeting
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/onboarding-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/conversion-rule-fields
  - type: Documentation
    url: https://developers.taboola.com/conversion-tracking
  - type: JSONSchema
    url: json-schema/taboola-conversion-rule-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/dictionary
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/get-allowed-accounts
- aid: taboola:taboola-lookalike-audiences-api
  name: Taboola Lookalike Audiences API
  description: The Lookalike Audiences API from Taboola — 1 operation(s) for lookalike audiences.
  humanURL: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  tags:
  - Lookalike Audiences
  properties:
  - type: OpenAPI
    url: openapi/taboola-lookalike-audiences-api-openapi.yml
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/create-a-campaign
  - type: JSONSchema
    url: json-schema/taboola-campaign-schema.json
  - type: JSONLD
    url: json-ld/taboola-context.jsonld
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaign-items-overview
  - type: JSONSchema
    url: json-schema/taboola-item-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/audience-targeting
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/onboarding-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/conversion-rule-fields
  - type: Documentation
    url: https://developers.taboola.com/conversion-tracking
  - type: JSONSchema
    url: json-schema/taboola-conversion-rule-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/dictionary
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/get-allowed-accounts
- aid: taboola:taboola-marketplace-audiences-api
  name: Taboola Marketplace Audiences API
  description: The Marketplace Audiences API from Taboola — 1 operation(s) for marketplace audiences.
  humanURL: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  tags:
  - Marketplace Audiences
  properties:
  - type: OpenAPI
    url: openapi/taboola-marketplace-audiences-api-openapi.yml
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/create-a-campaign
  - type: JSONSchema
    url: json-schema/taboola-campaign-schema.json
  - type: JSONLD
    url: json-ld/taboola-context.jsonld
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaign-items-overview
  - type: JSONSchema
    url: json-schema/taboola-item-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/audience-targeting
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/onboarding-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/conversion-rule-fields
  - type: Documentation
    url: https://developers.taboola.com/conversion-tracking
  - type: JSONSchema
    url: json-schema/taboola-conversion-rule-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/dictionary
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/get-allowed-accounts
- aid: taboola:taboola-reach-estimator-api
  name: Taboola Reach Estimator API
  description: Estimate reach for campaign targeting before launching.
  humanURL: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  tags:
  - Reach Estimator
  properties:
  - type: OpenAPI
    url: openapi/taboola-reach-estimator-api-openapi.yml
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/create-a-campaign
  - type: JSONSchema
    url: json-schema/taboola-campaign-schema.json
  - type: JSONLD
    url: json-ld/taboola-context.jsonld
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaign-items-overview
  - type: JSONSchema
    url: json-schema/taboola-item-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/audience-targeting
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/onboarding-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/conversion-rule-fields
  - type: Documentation
    url: https://developers.taboola.com/conversion-tracking
  - type: JSONSchema
    url: json-schema/taboola-conversion-rule-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/dictionary
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/get-allowed-accounts
- aid: taboola:taboola-reports-api
  name: Taboola Reports API
  description: The Reports API from Taboola — 3 operation(s) for reports.
  humanURL: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  tags:
  - Reports
  properties:
  - type: OpenAPI
    url: openapi/taboola-reports-api-openapi.yml
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/create-a-campaign
  - type: JSONSchema
    url: json-schema/taboola-campaign-schema.json
  - type: JSONLD
    url: json-ld/taboola-context.jsonld
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaign-items-overview
  - type: JSONSchema
    url: json-schema/taboola-item-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/audience-targeting
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/onboarding-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/conversion-rule-fields
  - type: Documentation
    url: https://developers.taboola.com/conversion-tracking
  - type: JSONSchema
    url: json-schema/taboola-conversion-rule-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/dictionary
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/get-allowed-accounts
- aid: taboola:taboola-video-items-api
  name: Taboola Video Items API
  description: Performance video items (motion ads).
  humanURL: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  tags:
  - Video Items
  properties:
  - type: OpenAPI
    url: openapi/taboola-video-items-api-openapi.yml
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaigns-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/create-a-campaign
  - type: JSONSchema
    url: json-schema/taboola-campaign-schema.json
  - type: JSONLD
    url: json-ld/taboola-context.jsonld
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/campaign-items-overview
  - type: JSONSchema
    url: json-schema/taboola-item-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/audience-targeting
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/onboarding-overview
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/conversion-rule-fields
  - type: Documentation
    url: https://developers.taboola.com/conversion-tracking
  - type: JSONSchema
    url: json-schema/taboola-conversion-rule-schema.json
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/dictionary
  - type: Documentation
    url: https://developers.taboola.com/backstage-api/reference/get-allowed-accounts
name: Taboola
tags:
- Advertising
- Native Advertising
- Discovery
- Performance Marketing
- AdTech
- Realize
- Backstage
- Recommendation
- Publisher
- Programmatic
kind: contract
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/taboola.png
access: 3rd-Party
common:
- type: PostmanWorkspace
  url: https://www.postman.com/kinlaneapi/taboola/overview
- type: AgenticAccess
  url: agentic-access/taboola-agentic-access.yml
- type: VulnerabilityDisclosure
  url: security/taboola-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/taboola-domain-security.yml
- type: Authentication
  url: authentication/taboola-authentication.yml
- type: Portal
  url: https://www.taboola.com
- type: Documentation
  url: https://developers.taboola.com/
- type: Documentation
  url: https://developers.taboola.com/backstage-api/reference
- url: https://developers.taboola.com/llms.txt
  name: llms.txt index
  type: Documentation
- url: https://developers.taboola.com/backstage-api/reference/authentication-basics
  name: Authentication Basics
  type: Authentication
- url: https://developers.taboola.com/backstage-api/reference/client-credentials-flow
  name: OAuth Client Credentials Flow
  type: Authentication
- url: https://developers.taboola.com/backstage-api/reference/getting-an-access-token
  name: Getting An Access Token
  type: Authentication
- url: https://backstage.taboola.com/backstage/oauth/token
  name: OAuth Token Endpoint
  type: Authentication
- url: https://backstage.taboola.com/backstage/api/1.0
  name: Backstage API Base URL
  type: BaseURL
- type: GitHubOrganization
  url: https://github.com/taboola
- url: https://github.com/taboola/backstage-api-java-client
  name: Backstage API Java Client
  type: SDKs
- url: https://github.com/taboola/realize-mcp
  name: Realize MCP Server
  type: Tools
- url: https://github.com/taboola/taboola-spm-ios-sdk
  name: Taboola iOS SDK (SwiftPM)
  type: SDKs
- url: https://github.com/taboola/taboola-android
  name: Taboola Android SDK
  type: SDKs
- url: https://github.com/taboola/taboola-flutter-example
  name: Taboola Flutter Example
  type: SDKs
- url: https://github.com/taboola/ios-sdk-examples
  name: Taboola iOS SDK Examples
  type: CodeExamples
- url: https://github.com/taboola/android-sdk-examples-4x
  name: Taboola Android SDK V4 Examples
  type: CodeExamples
- url: https://github.com/taboola/react-native-examples-3x
  name: Taboola React Native Examples
  type: CodeExamples
- url: https://github.com/taboola/ios-adx
  name: Taboola iOS AdX Adapter
  type: SDKs
- url: https://github.com/taboola/Prebid.js
  name: Prebid.js fork
  type: Tools
- url: https://www.taboola.com/legal-policies
  type: TermsOfService
- url: https://www.taboola.com/policies/privacy-policy
  type: PrivacyPolicy
- url: https://trust.taboola.com/
  type: TrustCenter
- url: https://help.taboola.com/
  name: Help Center
  type: Support
- url: https://www.taboola.com/blog
  type: Blog
- url: https://www.taboola.com/press
  type: News
- url: https://investors.taboola.com/
  name: Investor Relations
  type: InvestorRelations
- url: https://www.linkedin.com/company/taboola
  type: LinkedIn
- url: https://x.com/taboola
  type: X-Twitter
- url: https://www.youtube.com/user/taboola
  type: YouTube
- url: https://realize.taboola.com/
  name: Realize Platform Login
  type: Login
- url: https://www.taboola.com/products/realize
  name: Realize Performance Platform
  type: Portal
- url: https://www.taboola.com/abby
  name: Abby AI Ad Assistant
  type: Portal
- url: https://www.taboola.com/products/genai-ad-maker
  name: GenAI Ad Maker
  type: Portal
- url: https://www.taboola.com/products/deeperdive
  name: DeeperDive
  type: Portal
- url: https://www.taboola.com/products/connexity
  name: Connexity (commerce media)
  type: Portal
- url: https://www.taboola.com/products/skimlinks
  name: Skimlinks (publisher monetization)
  type: Portal
- url: https://www.taboola.com/products/newsroom
  name: Newsroom
  type: Portal
- url: https://developers.taboola.com/taboolasdk/docs/overview
  name: Mobile SDK Overview
  type: Documentation
- url: https://developers.taboola.com/dynamic-creative/docs/overview
  name: Dynamic Creative Overview
  type: Documentation
- url: plans/taboola-plans-pricing.yml
  type: Plans
- url: rate-limits/taboola-rate-limits.yml
  type: RateLimits
- url: finops/taboola-finops.yml
  type: FinOps
- type: Features
  data:
  - Realize performance advertising platform with native, display, carousel, video, and app-promotion formats
  - Backstage API — OAuth 2.0 client credentials, base URL https://backstage.taboola.com/backstage/api/1.0
  - Campaign CRUD plus duplicate, bulk update, and network-wide campaign list endpoints
  - Campaign reach estimator for impression forecasting before launch
  - Campaign item (creative) and performance video item (motion ad) management
  - First-party, lookalike, marketplace, custom, combined, and contextual audience targeting
  - Country, region, city, postal-code, US DMA, platform, OS, browser, language, and publisher targeting
  - Conversion rules (event-based and URL-based) with click-through and view-through look-back windows
  - Reports API with day/week/month and campaign/site/country/platform/ad breakdowns plus top-content and real-time
  - Dictionary endpoints for reference data needed by campaign targeting
  - Network-account model for agencies/DSPs managing many advertisers
  - Bid strategies including Fixed CPC, SmartBid (Enhanced CPC), Maximize Conversions, and Target CPA
  - Mobile SDKs for iOS, Android, Flutter, React Native
  - Java client SDK (backstage-api-java-client)
  - Official MCP server (realize-mcp) wrapping the Backstage/Realize API with OAuth 2

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# Full source: https://raw.githubusercontent.com/api-evangelist/taboola/refs/heads/main/apis.yml