Taboola
Taboola (NASDAQ: TBLA) is a New-York-headquartered native and discovery advertising company founded in 2007 by Adam Singolda. Its Realize performance marketing platform serves recommendation widgets across major publishers (a 30-year exclusive partnership with Yahoo since 2022) and offers advertisers programmatic access via the Backstage API for campaign management, audience targeting, conversion tracking, and reporting. The company also operates Connexity (commerce media), Skimlinks (publisher monetization), and DeeperDive (content discovery), and recently shipped Abby (AI ad assistant), the GenAI Ad Maker, and an official Realize MCP server for AI-driven campaign management.
Taboola publishes 16 API contracts indexed on the APIs.io network, including Accounts API, Audience Targeting API, Bulk Items API, and 13 more. Tagged areas include Advertising, Native Advertising, Discovery, Performance Marketing, and AdTech.
The Taboola catalog on APIs.io includes 1 JSON-LD context and 1 Spectral governance ruleset.
Taboola’s developer surface includes authentication, developer portal, documentation, tooling, code examples, support, engineering blog, and 72 more developer resources.
What this lets a business do 1
Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →
What people ask Taboola 16
The questions people put to an LLM, and the jobs they hand an agent, that Taboola's APIs answer — each one linked to the operation that does it. Generated by API Evangelist
Showing 12 of 16 APIs with phrasing — see every API.
Kin Score
Markets this provider is in provisional
The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.
| Market | Position | Depth | Registered MCP server | Declares compatibility |
|---|---|---|---|---|
| Adtech and Privacy | builds-on | 33.1 | - | - |
Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.
APIs 16
Individual APIs this provider publishes, each with its own machine-readable definition.
Taboola Accounts API
The Accounts API from Taboola — 3 operation(s) for accounts.
Taboola Audience Targeting API
The Audience Targeting API from Taboola — 1 operation(s) for audience targeting.
Taboola Bulk Items API
Bulk create, update, and delete items across campaigns.
Taboola Bulk Operations API
Bulk update or create campaigns across accounts on the network.
Taboola Campaign Items API
Standard ad items (creatives) belonging to a campaign.
Taboola Campaigns API
Create, retrieve, update, duplicate, and delete advertising campaigns.
Taboola Combined Audiences API
The Combined Audiences API from Taboola — 2 operation(s) for combined audiences.
Taboola Conversion Rules API
The Conversion Rules API from Taboola — 4 operation(s) for conversion rules.
Taboola Custom Audiences API
The Custom Audiences API from Taboola — 1 operation(s) for custom audiences.
Taboola Dictionary API
The Dictionary API from Taboola — 16 operation(s) for dictionary.
Taboola First Party Audiences API
The First Party Audiences API from Taboola — 3 operation(s) for first party audiences.
Taboola Lookalike Audiences API
The Lookalike Audiences API from Taboola — 1 operation(s) for lookalike audiences.
Taboola Marketplace Audiences API
The Marketplace Audiences API from Taboola — 1 operation(s) for marketplace audiences.
Taboola Reach Estimator API
Estimate reach for campaign targeting before launching.
Taboola Reports API
The Reports API from Taboola — 3 operation(s) for reports.
Taboola Video Items API
Performance video items (motion ads).
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Postman Collections 16
Ready-to-run Postman collections for exercising this provider's APIs.
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Open Collections 24
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
API Collection
OPEN COLLECTIONTaboola Backstage Accounts API
OPEN COLLECTIONTaboola Backstage Accounts Audience Targeting API
OPEN COLLECTIONTaboola Backstage Accounts API
OPEN COLLECTIONTaboola Backstage Audiences API
OPEN COLLECTIONTaboola Backstage Campaigns API
OPEN COLLECTIONTaboola Backstage Conversions API
OPEN COLLECTIONTaboola Backstage Dictionary API
OPEN COLLECTIONTaboola Backstage Campaign Items API
OPEN COLLECTIONTaboola Backstage Reports API
OPEN COLLECTIONTaboola Backstage Accounts Bulk Items API
OPEN COLLECTIONTaboola Backstage Accounts Bulk Operations API
OPEN COLLECTIONTaboola Backstage Accounts Campaign Items API
OPEN COLLECTIONTaboola Backstage Accounts Campaigns API
OPEN COLLECTIONTaboola Backstage Accounts Combined Audiences API
OPEN COLLECTIONTaboola Backstage Accounts Conversion Rules API
OPEN COLLECTIONTaboola Backstage Accounts Custom Audiences API
OPEN COLLECTIONTaboola Backstage Accounts Dictionary API
OPEN COLLECTIONTaboola Backstage Accounts First Party Audiences API
OPEN COLLECTIONTaboola Backstage Accounts Lookalike Audiences API
OPEN COLLECTIONTaboola Backstage Accounts Marketplace Audiences API
OPEN COLLECTIONTaboola Backstage Accounts Reach Estimator API
OPEN COLLECTIONTaboola Backstage Accounts Reports API
OPEN COLLECTIONTaboola Backstage Accounts Video Items API
OPEN COLLECTIONScroll for all 24
MCP Servers 1
Model Context Protocol servers that expose these APIs to AI agents.
Realize MCP Server
Taboola ships a first-party, hosted Model Context Protocol server for the Realize advertising platform (the product surface the Backstage API also serves). It is a multi-user, s...
MCP SERVERPricing Plans 1
Published pricing tiers and plan structures.
Rate Limits 1
Documented rate limits and quota policies.
Taboola Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals for API financial operations.
Taboola Finops
FINOPSFeatures 21
Notable capabilities this provider offers.
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Semantic Vocabularies 1
JSON-LD contexts and semantic vocabularies used across these APIs.
Taboola Context
JSON-LDSpectral Rules 1
Spectral governance rulesets for linting and validating these APIs.
Taboola — jsonschema rules
SPECTRALOpenAPI Overlays 32
Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.
Taboola Accounts Api Overlay
GENERATEDTaboola Accounts Api Phrasing Overlay
GENERATEDTaboola Audience Targeting Api Overlay
GENERATEDTaboola Bulk Items Api Overlay
GENERATEDTaboola Bulk Items Api Phrasing Overlay
GENERATEDTaboola Bulk Operations Api Overlay
GENERATEDTaboola Campaign Items Api Overlay
GENERATEDTaboola Campaigns Api Overlay
GENERATEDTaboola Campaigns Api Phrasing Overlay
GENERATEDTaboola Combined Audiences Api Overlay
GENERATEDTaboola Conversion Rules Api Overlay
GENERATEDTaboola Custom Audiences Api Overlay
GENERATEDTaboola Dictionary Api Overlay
GENERATEDTaboola Dictionary Api Phrasing Overlay
GENERATEDTaboola Lookalike Audiences Api Overlay
GENERATEDTaboola Reach Estimator Api Overlay
GENERATEDTaboola Reports Api Overlay
GENERATEDTaboola Reports Api Phrasing Overlay
GENERATEDTaboola Video Items Api Overlay
GENERATEDTaboola Video Items Api Phrasing Overlay
GENERATEDScroll for all 32
JSON Schema 3
Standalone JSON Schema definitions for this provider's data models.
Security Posture 4
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes governing access to this provider's APIs.
Agentic Access 1
Recommended x-agentic-access execution contracts for AI agents.
Resources
Get Started 12
Portal, sign-up, and the first successful call
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Documentation 6
Reference material describing how the API behaves
Agent Surfaces 7
MCP servers, agent skills, and machine-readable catalogs
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Design & Contract 6
Pagination, idempotency, versioning, errors, and events
Build 15
SDKs, sample code, and the tooling you integrate with
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Access & Security 12
Authentication, authorization, and security posture
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Learn 1
Tutorials, courses, talks, and written guidance
Operate 6
Status, limits, changes, and where to get help
Commercial 5
Pricing, plans, and the legal terms of use
Company 6
The organization behind the API
Other 3
Properties that don't map to a standard resource type
Source (apis.yml)
Work with this as data
Every provider here is available over the APIs.io API and to AI agents over MCP.