niche · 1.4 capabilitymarket resourcedomain

Native Advertising

Score 19.8 / 100 11 providers 2 APIs Search apis.io →

Providers using this tag (11)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 2 Complete, well-documented, and agent-ready
OutbrainAdvertisingOpen WebCTV6 APIs74.3TaboolaAdvertisingDiscoveryPerformance Marketing7 APIs70.4
Strong 1 Solid coverage with minor gaps
StackAdaptProgrammatic AdvertisingDigital AdvertisingCampaign ManagementAdTech5 APIs65.8
Developing 4 Usable, with meaningful gaps to close
RevContentContent RecommendationAd NetworkPublisher Monetization3 APIs48.6NativoCompanyAdvertisingAdTech2 APIs43.5ChoozleDigital AdvertisingProgrammatic AdvertisingDSPAdvertising Reporting3 APIs41.9TripleLiftProgrammatic AdvertisingAd ExchangeOpenRTB2 APIs40.9
Thin 4 Limited public surface area
MGIDAdTechPublishersAdvertisers3 APIs38.8SharethroughProgrammatic AdvertisingSupply Side PlatformDSP2 APIs32.2YieldmoAdvertisingProgrammaticAd Exchange1 API30.6ZemantaCompanyAdvertisingProgrammatic1 API28.4

APIs with this tag (2)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Developing 1 Usable, with meaningful gaps to close
TripleLift Exchange (TLX) APIReal-time bidding API implementing OpenRTB 2.x and Native Ads 1.2 specifications for demand partners to par...40.9
Thin 1 Limited public surface area
Sharethrough Publisher Reporting APIREST-ish reporting API enabling publishers to pull programmatic performance data for their Sharethrough inv...32.2

Score breakdown

Frequency
31.1
log-scaled weighted occurrences
Breadth
0.3
spread across providers
Quality lift
57.7
mean composite of providers using it
Cohesion
2.8
strength of nearest seed neighbor

Related tags

Programmatic Advertising 6 co-occurrences DSP 5 co-occurrences Programmatic 5 co-occurrences Publishers 5 co-occurrences AdTech 10 co-occurrences Campaigns 5 co-occurrences Reporting 9 co-occurrences Advertising 5 co-occurrences

Where this tag comes from

Provider tag11
Api tag2

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  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
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Call it yourself

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This tag 
curl "https://apis.io/api/v1/tags/native-advertising"
All tags 
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort 
curl "https://apis.io/api/v1/cohorts/tag/native-advertising"
The distribution (Pro) 
curl "https://apis.io/api/v1/cohorts/tag/native-advertising/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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