niche · 0.0 capabilitymarket resourcedomain

Native Advertising

Score 18.5 / 100 11 providers 2 APIs Search apis.io →

Providers using this tag (11)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 2 Complete, well-documented, and agent-ready
OutbrainAdvertisingOpen WebCTV6 APIs73.4TaboolaAdvertisingDiscoveryPerformance Marketing7 APIs67.4
Strong 1 Solid coverage with minor gaps
StackAdaptProgrammatic AdvertisingDigital AdvertisingCampaign ManagementAdTech5 APIs62.0
Developing 3 Usable, with meaningful gaps to close
RevContentContent RecommendationAd NetworkPublisher Monetization3 APIs46.6ChoozleDigital AdvertisingProgrammatic AdvertisingDSPAdvertising Reporting3 APIs43.6NativoCompanyAdvertisingAdTech2 APIs40.9
Thin 4 Limited public surface area
MGIDAdTechPublishersAdvertisers3 APIs38.9TripleLiftProgrammatic AdvertisingAd ExchangeOpenRTB2 APIs38.1SharethroughProgrammatic AdvertisingSupply Side PlatformDSP2 APIs30.3YieldmoAdvertisingProgrammaticAd Exchange1 API30.0
Emerging 1 Early or largely undocumented
ZemantaCompanyAdvertisingProgrammatic1 API25.0

APIs with this tag (2)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Thin 2 Limited public surface area
TripleLift Exchange (TLX) APIReal-time bidding API implementing OpenRTB 2.x and Native Ads 1.2 specifications for demand partners to par...38.1Sharethrough Publisher Reporting APIREST-ish reporting API enabling publishers to pull programmatic performance data for their Sharethrough inv...30.3

Score breakdown

Frequency
31.2
log-scaled weighted occurrences
Breadth
0.3
spread across providers
Quality lift
51.1
mean composite of providers using it
Cohesion
2.7
strength of nearest seed neighbor

Related tags

DSP 5 co-occurrences Programmatic Advertising 6 co-occurrences Programmatic 5 co-occurrences Publishers 5 co-occurrences AdTech 9 co-occurrences Campaigns 5 co-occurrences Reporting 9 co-occurrences Advertising 5 co-occurrences

Where this tag comes from

Provider tag11
Api tag2

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This tag 
curl "https://apis.io/api/v1/tags/native-advertising"
All tags 
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort 
curl "https://apis.io/api/v1/cohorts/tag/native-advertising"
The distribution (Pro) 
curl "https://apis.io/api/v1/cohorts/tag/native-advertising/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

Discovery needs no key. Ratings and market analysis are Pro.

Get an API key

Free tier, no form to fill in. Signing in shares your email address with us — we store it to create your key and to recognise you if you sign in with another provider. See our Privacy Policy and Terms.

GitHub Google LinkedIn

A second provider on the same verified email joins the account you already have.