Zemanta is a native advertising and content-recommendation technology company founded in 2007 (Ljubljana, Slovenia and New York), best known for Zemanta One, a self-serve programmatic demand-side platform (DSP) for native advertising. Outbrain acquired Zemanta in 2017 and the DSP now trades as Teads DSP. The product line survived both the acquisition and the rebrand, and its API is live — the Teads DSP REST Campaign Management API, the former Zemanta One API, is still served from Zemanta-owned hosts, with the API endpoint at https://oneapi.zemanta.com/rest/v1 and a complete public reference at https://dev.zemanta.com/one/api/. The API covers accounts, credits, campaigns, budgets, goals, ad groups, ads, creatives, video assets, bid modifiers, measurement services, conversion definitions, audiences, publisher groups, deals, keyword lists, reporting and real-time statistics. Authentication is two-legged OAuth 2.0 client credentials; access is granted through a sales relationship rather than self-service sign-up. The console host one.zemanta.com 301-redirects every path to the matching path on dsp.outbrain.com.
Zemanta is listed with 1 API on the APIs.io network. Tagged areas include Company, Advertising, Native Advertising, Programmatic, and DSP.
Zemanta’s developer surface includes documentation, API reference, support, authentication, and 20 more developer resources.
Regulatory Posture applies to this provider. Its tags matched the
Horizontal (data, software, accessibility, platform) regime, so
Regulatory Posture carries 15 points of the composite.
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applicability map is public and we will correct it.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
The six quality facets above are damped to 85 points between them,
because the conditional facet above carries the other
15. That is why each facet's contribution is shown against a damped
maximum: raising a quality facet moves the composite by 85% of its nominal
weight, not 100%. The full arithmetic is at apis.io/rating/.
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<a href="https://apis.io/providers/zemanta/"><img src="https://apis.io/badge/zemanta/card.svg" alt="Zemanta on APIs.io — Kin Score by API Evangelist"></a>
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Agent readiness — checks not met, largest first (exact, from this profile):
Idempotency+9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card+8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Request/Response Examples+7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link
10 more unmet checks in the Agent Readiness table above.
Kin Score — facets with the most composite points still available (weight × headroom):
The Kin Score Market layer reads a provider inside its market:
its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted:
not part of the Kin Score or agent readiness.
Registered MCP server and declares compatibility are report only — not weighted.
Undeclared means we found nothing we can read, so there is no number: we never infer integrations.
Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.
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