Choozle

Choozle is a Denver-based self-service demand-side platform (DSP) for programmatic digital advertising across Display, Connected TV, Video, Audio, Native, DOOH, Search and Social, with buying routed through The Trade Desk and Amazon DSP. Its public developer surface is a single read-only product, the Choozle Outbound Reporting API: three operations that exchange an HMAC-SHA256 signature for a two-hour token, return the account/campaign/ad group tree, and return daily per-ad-group performance rows. Campaign, audience, creative and deal management are performed in the web application only — no public API writes to them. Keys are issued by support ticket rather than self-service.

Choozle publishes 2 API contracts indexed on the APIs.io network: Authorization API and Reporting API. Tagged areas include Digital Advertising, Programmatic Advertising, DSP, Advertising Reporting, and Campaign Reporting.

The Choozle catalog on APIs.io includes 1 Spectral governance ruleset.

Choozle’s developer surface includes authentication, documentation, API reference, getting-started guide, support, engineering blog, pricing, and 28 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

41.9/100 developing ▬ flat Agent 32/100 agent ready Front door AI 1/6 silent saas Full breakdown ↓
scored 2026-10-23 · rubric v0.25.0 · Show this score on your site →

3 published contracts

Digital Advertising Programmatic Advertising DSPAdvertising ReportingCampaign Reporting Display Advertising Connected TV CTV Video Advertising Native Advertising Digital Out Of Home Reporting Real-Time Bidding RTB AdTech

What this lets a business do 1

Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →

Marketing Management

BC-400

Reporting

Kin Score

Kin Score How this is scored →
scored 2026-10-23 · rubric v0.25.0

Composite quality — 41.9/100 · developing

Contract Quality 11.3 / 19

Developer Ergonomics 7.1 / 15

Access Clarity 4.1 / 15

Operational Transparency 0.3 / 10

Contract Governance 3.8 / 9

Discoverability 5.4 / 8

Regulatory Posture 2.5 / 15

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 32/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 0 / 5

Distinct Operations 3 / 3

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/choozle: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Amazon Seller Ecosystem (Selling Partner Appstore, Amazon Ads partners)	undeclared	-	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Standards implemented 1

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

Dataspace Protocol

tagged — the provider's own APIs.json carries the standard as a tag; implementation not verified

APIs 2

Individual APIs this provider publishes, each with its own machine-readable definition.

Choozle Authorization API

The token exchange. POST an API profile email, an ISO 8601 timestamp within five minutes of server time, and an HMAC-SHA256 hex signature to receive a token valid two hours. One...

Choozle Reporting API

Account structure and campaign performance reporting.

Open Collections 3

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Choozle Reporting Accounts API

OPEN COLLECTION

Choozle Reporting Authorization API

OPEN COLLECTION

Choozle Reporting Reports API

OPEN COLLECTION

Pricing Plans 1

Published pricing tiers and plan structures.

Choozle Plans Pricing

2 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Choozle Rate Limits

0 limits

RATE LIMITS

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Choozle — jsonschema rules

5 rules · 4 warnings 1 info

SPECTRAL

OpenAPI Overlays 3

Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.

Choozle Accounts Api Overlay

5 actions · update · choozle-accounts-api-openapi.yml

DERIVED

Choozle Authorization Api Overlay

5 actions · update · choozle-authorization-api-openapi.yml

DERIVED

Choozle Reports Api Overlay

5 actions · update · choozle-reports-api-openapi.yml

DERIVED

JSON Schema 2

Standalone JSON Schema definitions for this provider's data models.

AuthorizationRequest

3 properties

JSON SCHEMA

ReportRow

17 properties

JSON SCHEMA

Examples 3

Example request and response payloads for these APIs.

Get Reports

5 fields

EXAMPLE

Get Token

5 fields

EXAMPLE

List Accounts

5 fields

EXAMPLE

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Choozle Authentication

apiKey · 1 scheme

SECURITY

Choozle Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Choozle Agentic Access

3 operations · 1 acting

AGENTIC

Resources

Get Started 2

Portal, sign-up, and the first successful call

GettingStarted

GettingStarted

Login

Documentation 3

Reference material describing how the API behaves

OpenAPI

OpenAPI

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

LLMsTxt

LLMsTxt

AgentSkill

AgentSkill

Design & Contract 8

Pagination, idempotency, versioning, errors, and events

Conventions

ErrorCatalog

Lifecycle

Conformance

DataModel

Vocabulary

JSONLD

Rules

Scroll for all 8

Build 2

SDKs, sample code, and the tooling you integrate with

Packages

Packages

GitHubOrganization

GitHubOrganization

Access & Security 3

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Authentication

Authentication

Compliance

Compliance

Operate 2

Status, limits, changes, and where to get help

RateLimits

RateLimits

Support

Support

Commercial 5

Pricing, plans, and the legal terms of use

Plans

FinOps

Pricing

TermsOfService

PrivacyPolicy

Company 3

The organization behind the API

Website

Website

Blog

Blog

BlogRSS

BlogRSS

Other 4

Properties that don't map to a standard resource type

CapabilityMap

Overlay

Overlay

Platform

Source (apis.yml)

aid: choozle
name: Choozle
description: 'Choozle is a Denver-based self-service demand-side platform (DSP) for programmatic digital advertising across
  Display, Connected TV, Video, Audio, Native, DOOH, Search and Social, with buying routed through The Trade Desk and Amazon
  DSP. Its public developer surface is a single read-only product, the Choozle Outbound Reporting API: three operations that
  exchange an HMAC-SHA256 signature for a two-hour token, return the account/campaign/ad group tree, and return daily per-ad-group
  performance rows. Campaign, audience, creative and deal management are performed in the web application only — no public
  API writes to them. Keys are issued by support ticket rather than self-service.'
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: sales-led
  onboarding: sales-led
  trial: false
  try_now: false
  public: false
  label: Customer-only API, keys issued by support ticket
  confidence: high
  source:
  - authentication
  - plans
  - probe
  note: https://app.choozle.com/users/register returns 404 — there is no public self-serve registration. An API secret key
    is generated when an ORG or advertiser admin creates an API profile and is released only via a Customer Portal ticket.
    Published commercial terms are minimum media spends, not a subscription price list.
  generated: '2026-08-13'
  method: probed
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/choozle.png
url: https://raw.githubusercontent.com/api-evangelist/choozle/refs/heads/main/apis.yml
created: '2026-06-13'
modified: '2026-08-13'
specificationVersion: '0.23'
tags:
- Digital Advertising
- Programmatic Advertising
- DSP
- Advertising Reporting
- Campaign Reporting
- Display Advertising
- Connected TV
- CTV
- Video Advertising
- Native Advertising
- Digital Out Of Home
- Reporting
- Real-Time Bidding
- RTB
- AdTech
tags_raw:
- Digital Advertising
- Programmatic Advertising
- DSP
- Demand-Side Platform
- Advertising Reporting
- Campaign Reporting
- Display Advertising
- Connected TV
- CTV
- Video Advertising
- Native Advertising
- DOOH
- Reporting
- Real-Time Bidding
- RTB
- AdTech
apis:
- aid: choozle:choozle-authorization-api
  name: Choozle Authorization API
  description: The token exchange. POST an API profile email, an ISO 8601 timestamp within five minutes of server time, and
    an HMAC-SHA256 hex signature to receive a token valid two hours. One operation, the API's only write.
  humanURL: https://app.choozle.com/apidoc/
  baseURL: https://app.choozle.com/api
  tags:
  - Authorization
  properties:
  - type: OpenAPI
    url: openapi/choozle-authorization-api-openapi.yml
  - type: Overlay
    url: overlays/choozle-authorization-api-overlay.yaml
  - type: APIReference
    url: https://app.choozle.com/apidoc/
  - type: Documentation
    url: https://help.choozle.com/connecting-to-choozles-reporting-api
  - type: Authentication
    url: authentication/choozle-authentication.yml
  - type: JSONSchema
    name: AuthorizationRequest
    url: json-schema/authorization-request.json
  - type: Examples
    name: Get token
    url: examples/get-token.json
- aid: choozle:choozle-reporting-api
  name: Choozle Reporting API
  description: Account structure and campaign performance reporting.
  humanURL: https://app.choozle.com/apidoc/
  baseURL: https://app.choozle.com/api
  tags:
  - Reporting
  properties:
  - type: OpenAPI
    url: openapi/choozle-reporting-api-openapi.yml
  - type: APIReference
    url: https://app.choozle.com/apidoc/
  - type: Documentation
    url: https://help.choozle.com/connecting-to-choozles-reporting-api
  - type: Authentication
    url: authentication/choozle-authentication.yml
  - type: Examples
    url: examples/list-accounts.json
  - type: JSONSchema
    url: json-schema/report-row.json
  - type: Examples
    url: examples/get-reports.json
common:
- type: CapabilityMap
  url: capabilities/choozle-capability-edges.yml
  name: Choozle Business Capability Map
- type: Overlay
  url: overlays/choozle-accounts-api-overlay.yaml
- type: Overlay
  url: overlays/choozle-reports-api-overlay.yaml
- type: OpenAPI
  name: Choozle Outbound Reporting API (full)
  url: openapi/_original/openapi.yml
- type: AgenticAccess
  url: agentic-access/choozle-agentic-access.yml
- type: DomainSecurity
  url: security/choozle-domain-security.yml
- type: Authentication
  url: authentication/choozle-authentication.yml
- type: Conventions
  url: conventions/choozle-conventions.yml
- type: ErrorCatalog
  url: errors/choozle-problem-types.yml
- type: Lifecycle
  url: lifecycle/choozle-lifecycle.yml
- type: Conformance
  url: conformance/choozle-conformance.yml
- type: Compliance
  url: https://choozle.com/data-processing-agreement/
- type: DataModel
  url: data-model/choozle-data-model.yml
- type: Packages
  url: packages/choozle-packages.yml
- type: LLMsTxt
  url: llms/choozle-llms.txt
- type: AgentSkill
  url: skills/_index.yml
- type: Vocabulary
  url: vocabulary/vocabulary.json
- type: JSONLD
  url: json-ld/jsonld.json
- type: Rules
  url: rules/choozle-jsonschema-spectral-rules.yml
- type: Plans
  url: plans/choozle-plans-pricing.yml
- type: RateLimits
  url: rate-limits/choozle-rate-limits.yml
- type: FinOps
  url: https://raw.githubusercontent.com/api-evangelist/choozle/refs/heads/main/finops/finops.md
- type: Website
  url: https://choozle.com/
- type: Documentation
  url: https://help.choozle.com/
- type: APIReference
  url: https://app.choozle.com/apidoc/
- type: GettingStarted
  url: https://help.choozle.com/connecting-to-choozles-reporting-api
- type: Support
  url: https://help.choozle.com/
- type: GitHubOrganization
  url: https://github.com/choozle
- type: Blog
  url: https://choozle.com/blog/
- type: BlogRSS
  url: https://choozle.com/feed/
- type: Pricing
  url: https://choozle.com/managed-self-service/
- type: Login
  url: https://app.choozle.com/users/login
- type: TermsOfService
  url: https://choozle.com/terms-of-service/
- type: PrivacyPolicy
  url: https://choozle.com/privacy-policy/
- type: Platform
  url: https://choozle.com/the-platform/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 19
  pass: local-v1
x-coverage:
  state: covered

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