stale · -0.3 capabilitymarket resourcedomain

Video Advertising

Score 16.8 / 100 22 providers 3 APIs Search apis.io →

Providers using this tag (22)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 1 Complete, well-documented, and agent-ready
OutbrainAdvertisingNative AdvertisingOpen WebCTV6 APIs74.8
Strong 1 Solid coverage with minor gaps
StackAdaptProgrammatic AdvertisingDigital AdvertisingCampaign ManagementAdTech5 APIs65.8
Developing 6 Usable, with meaningful gaps to close
MagniteAdvertisingProgrammatic AdvertisingSell-Side PlatformSupply Side Platform4 APIs51.2Truex MediaCompanyAdvertisingAdTech3 APIs46.8QuantcastAdvertisingAdTechProgrammatic AdvertisingDSP3 APIs43.3ChoozleDigital AdvertisingProgrammatic AdvertisingDSPAdvertising Reporting3 APIs41.9FreeWheel MediaCompanyAdvertisingAdTechStreaming TV4 APIs41.8TeadsCompanyAdvertisingAdTech2 APIs40.2
Thin 5 Limited public surface area
PokktCompanyAdvertisingMonetizationMobile6 APIs36.7OpenXAdvertisingProgrammatic AdvertisingAd ExchangeSupply Side Platform5 APIs36.0Tremor VideoCompanyMarTechAdvertisingAdTech5 APIs30.0SilveredgeCompanyAdvertisingAdTechContextual Intelligence1 API28.8Integral Ad ScienceAdvertisingAd VerificationAd MeasurementBrand Safety1 API28.0
Emerging 1 Early or largely undocumented
ViroolCompanyAdvertisingVideo13.0
Minimal 7 Almost no public developer surface
App-CMCompanyAdvertisingAdTech10.9TubeMogulCompanyMarketingAdvertising3.7TelariaCompanyAdvertisingAdTech3.4Adap.tvCompanyAdvertisingAdTech0.0AuditudeCompanyAdvertisingVideo0.0BrainientCompanyAdvertisingAdTech0.0EyeviewCompanyAdvertisingMarketing Technology0.0
Unrated 1 Not yet scored
BrightRollCompanyAdvertisingAdTech

APIs with this tag (3)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Developing 2 Usable, with meaningful gaps to close
true[X] JavaScript Ad APIClient-side JavaScript integration for publishers embedding true[X] engagement ads on the web. Loads truex....46.8true[X] Web Service Ad APIServer-side ad request API. A GET against the versioned endpoint with a placement key, user id, IP and user...46.8
Thin 1 Limited public surface area
POKKT VAST Video APIVideo ad request API for supply-side platforms. The same /api/AdServer endpoint called with response_format...36.7

Score breakdown

Frequency
38.6
log-scaled weighted occurrences
Breadth
0.6
spread across providers
Quality lift
34.8
mean composite of providers using it
Cohesion
0.0
strength of nearest seed neighbor

Where this tag sits

AdTech broader

Related tags

CTV 9 co-occurrences Real-Time Bidding 7 co-occurrences Display Advertising 5 co-occurrences Connected TV 8 co-occurrences Programmatic Advertising 10 co-occurrences Supply Side Platform 5 co-occurrences DSP 7 co-occurrences Programmatic 7 co-occurrences

Where this tag comes from

Provider tag22
Api tag3

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  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
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  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
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As a scored cohort 
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The distribution (Pro) 
curl "https://apis.io/api/v1/cohorts/tag/video-advertising/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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