BrightRoll

BrightRoll was a programmatic video advertising platform founded in 2006 in San Francisco that ran one of the largest independent real-time bidding marketplaces for digital video ads (RTB/DSP/SSP), connecting brand advertisers and agencies with publisher video inventory across web, mobile, and connected devices. The company was acquired by Yahoo in November 2014 and its technology was folded into Yahoo's advertising stack, later branded under Oath / Verizon Media and now Yahoo Advertising. BrightRoll no longer operates as an independent provider and publishes no standalone developer program or public API. As of this enrichment pass its former domain, brightroll.com, returns an HTTP 301 redirect to Yahoo's advertising platforms page, and the domain is served from Yahoo-owned DNS and mail infrastructure. This profile is retained in the API Evangelist network as an acquired / absorbed company record rather than an active API producer.

BrightRoll is profiled on the APIs.io network. Tagged areas include Company, Advertising, AdTech, Video Advertising, and Programmatic Advertising.

🌐 Visit website 📡 Source on GitHub

5.0/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-08-21 · rubric v0.12.0

0 APIs

Company Advertising AdTech Video Advertising Programmatic Advertising Real-Time Bidding Demand-Side Platform Acquired

Kin Score

Kin Score How this is scored →
scored 2026-08-21 · rubric v0.12.0

Composite quality — 5.0/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Access Clarity 0.0 / 20

Operational Transparency 0.0 / 13

Contract Governance 0.0 / 12

Discoverability 5.0 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/brightroll: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Source (apis.yml)

aid: brightroll
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/brightroll.png
name: BrightRoll
description: BrightRoll was a programmatic video advertising platform founded in 2006 in San Francisco that ran one of the
  largest independent real-time bidding marketplaces for digital video ads (RTB/DSP/SSP), connecting brand advertisers and
  agencies with publisher video inventory across web, mobile, and connected devices. The company was acquired by Yahoo in
  November 2014 and its technology was folded into Yahoo's advertising stack, later branded under Oath / Verizon Media and
  now Yahoo Advertising. BrightRoll no longer operates as an independent provider and publishes no standalone developer program
  or public API. As of this enrichment pass its former domain, brightroll.com, returns an HTTP 301 redirect to Yahoo's advertising
  platforms page, and the domain is served from Yahoo-owned DNS and mail infrastructure. This profile is retained in the API
  Evangelist network as an acquired / absorbed company record rather than an active API producer.
url: https://raw.githubusercontent.com/api-evangelist/brightroll/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- uncork-capital
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquired-by: yahoo
x-acquired-year: 2014
x-redirects-to: https://www.oath.com/advertising/platforms
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Advertising
- AdTech
- Video Advertising
- Programmatic Advertising
- Real-Time Bidding
- Demand-Side Platform
- Acquired
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence

Work with this as data

Every provider here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for providers

9 MCP tools reach this

find_providersBrowse and filter every provider in the catalog.
get_provider_artifactsEvery artifact this provider publishes, grouped by type.
get_provider_operationsEvery operation across all of their OpenAPIs — one call instead of parsing every spec.
get_provider_toolsEvery MCP tool they ship, with the operation each wraps.
get_provider_evidenceHow each part of their score was established. Free — the basis for a claim should not sit behind it.
get_provider_ratingPRO — composite, band, trend and facet scores.
apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
resolveTurn a domain, URL or GitHub org into the provider it belongs to.
find_cohortsEvery scored population of providers in the catalog.

All 92 tools

Call it yourself

curl for this page

This provider

curl "https://apis.io/api/v1/providers/brightroll"

All providers

curl "https://apis.io/api/v1/providers?limit=25"

Every operation they expose

curl "https://apis.io/api/v1/providers/brightroll/operations?limit=25"

How their score was established

curl "https://apis.io/api/v1/providers/brightroll/evidence"

Discovery needs no key. Ratings and market analysis are Pro.

Get an API key

Free tier, no email required.

GitHub Google LinkedIn

A second provider on the same verified email joins the account you already have.