BrightRoll

BrightRoll was a programmatic video advertising platform founded in 2006 in San Francisco that ran one of the largest independent real-time bidding marketplaces for digital video ads (RTB/DSP/SSP), connecting brand advertisers and agencies with publisher video inventory across web, mobile, and connected devices. The company was acquired by Yahoo in November 2014 and its technology was folded into Yahoo's advertising stack, later branded under Oath / Verizon Media and now Yahoo Advertising. BrightRoll no longer operates as an independent provider and publishes no standalone developer program or public API. As of this enrichment pass its former domain, brightroll.com, returns an HTTP 301 redirect to Yahoo's advertising platforms page, and the domain is served from Yahoo-owned DNS and mail infrastructure. This profile is retained in the API Evangelist network as an acquired / absorbed company record rather than an active API producer.

BrightRoll is profiled on the APIs.io network. Tagged areas include Company, Advertising, AdTech, Video Advertising, and Programmatic Advertising.

📡 Source on GitHub

5.0/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

0 APIs

Company Advertising AdTech Video Advertising Programmatic Advertising Real-Time Bidding Demand-Side Platform Acquired

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 5.0/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Access Clarity 0.0 / 20

Operational Transparency 0.0 / 13

Contract Governance 0.0 / 12

Discoverability 5.0 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

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Source (apis.yml)

aid: brightroll
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/brightroll.png
name: BrightRoll
description: BrightRoll was a programmatic video advertising platform founded in 2006 in San Francisco that ran one of the
  largest independent real-time bidding marketplaces for digital video ads (RTB/DSP/SSP), connecting brand advertisers and
  agencies with publisher video inventory across web, mobile, and connected devices. The company was acquired by Yahoo in
  November 2014 and its technology was folded into Yahoo's advertising stack, later branded under Oath / Verizon Media and
  now Yahoo Advertising. BrightRoll no longer operates as an independent provider and publishes no standalone developer program
  or public API. As of this enrichment pass its former domain, brightroll.com, returns an HTTP 301 redirect to Yahoo's advertising
  platforms page, and the domain is served from Yahoo-owned DNS and mail infrastructure. This profile is retained in the API
  Evangelist network as an acquired / absorbed company record rather than an active API producer.
url: https://raw.githubusercontent.com/api-evangelist/brightroll/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- uncork-capital
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquired-by: yahoo
x-acquired-year: 2014
x-redirects-to: https://www.oath.com/advertising/platforms
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Advertising
- AdTech
- Video Advertising
- Programmatic Advertising
- Real-Time Bidding
- Demand-Side Platform
- Acquired
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence

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