Programmatic Advertising
Programmatic Advertisingprogrammatic-advertising
Providers using this tag (44)
Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.
Strong 6 Solid coverage with minor gaps
Developing 8 Usable, with meaningful gaps to close
Thin 7 Limited public surface area
Emerging 10 Early or largely undocumented
Minimal 13 Almost no public developer surface
APIs with this tag (4)
Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →
Developing 2 Usable, with meaningful gaps to close
Thin 1 Limited public surface area
Emerging 1 Early or largely undocumented
Score breakdown
Related tags
Where this tag comes from
Cohort brief
Auto-generatedThe 44 providers in the APIs.io catalog tagged Programmatic Advertising, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.
| Facet | This cohort | Catalog | Difference | Scored |
|---|---|---|---|---|
| Developer Ergonomics | 33.9 | 17.9 | +16 | 44 |
| Contract Governance | 16.8 | 6.4 | +10.4 | 44 |
| Discoverability | 70.3 | 60.4 | +9.9 | 44 |
| Operational Transparency | 17.7 | 11.3 | +6.4 | 44 |
| Contract Quality | 23.3 | 17.5 | +5.8 | 44 |
| Access Clarity | 25.9 | 22.3 | +3.6 | 44 |
A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.
| Artifact | This cohort | Catalog | Difference |
|---|---|---|---|
| MCP server (any) | 41% | 16% | +25 |
| MCP server (first-party) | 25% | 7% | +18 |
| Agent Skills | 0% | 0% | 0 |
| OAuth scopes | 32% | 9% | +23 |
| Security | 80% | 88% | -8 |
| Arazzo workflows | 2% | 2% | 0 |
| Governance rules | 14% | 13% | +1 |
mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.
- 1 MediaMath 63.3
- 2 StackAdapt 62.3
- 3 RevContent 60
- 4 Google Display & Video 360 59.8
- 5 MOLOCO 58.9
- 6 The Trade Desk 56.9
- 7 GumGum 53.5
- 8 Magnite 53.1
- 9 Basis 51.7
- 10 MNTN 50.8
- 1 MOLOCO 57
- 2 MediaMath 49.3
- 3 MadHive 44.1
- 4 The Trade Desk 43
- 5 Basis 41.9
- 6 OpenX 40.5
- 7 Google Display & Video 360 34
- 8 RevContent 31.5
- 9 Magnite 29
- 10 Rubicon Project 29
Work with this as data
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find_tagsBrowse and filter every tag in the catalog.get_cohortThis tag as a scored cohort — every provider carrying it, with scores.cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.resolveTurn a domain, URL or GitHub org into the provider it belongs to.find_cohortsEvery scored population of providers in the catalog.
Call it yourself
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curl "https://apis.io/api/v1/tags/programmatic-advertising"curl "https://apis.io/api/v1/tags?limit=25"curl "https://apis.io/api/v1/cohorts/tag/programmatic-advertising"curl "https://apis.io/api/v1/cohorts/tag/programmatic-advertising/stats" \
-H "X-API-Key: $APIS_IO_KEY"Discovery needs no key. Ratings and market analysis are Pro.