Programmatic Advertising
Providers using this tag (45)
Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.
Strong 4 Solid coverage with minor gaps
Developing 12 Usable, with meaningful gaps to close
Thin 6 Limited public surface area
Emerging 10 Early or largely undocumented
Minimal 10 Almost no public developer surface
Unrated 3 Not yet scored
APIs with this tag (4)
Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →
Developing 2 Usable, with meaningful gaps to close
Thin 1 Limited public surface area
Emerging 1 Early or largely undocumented
Score breakdown
Related tags
Where this tag comes from
Cohort brief
Auto-generatedThe 36 providers in the APIs.io catalog tagged Programmatic Advertising, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.
| Facet | This cohort | Catalog | Difference | Scored |
|---|---|---|---|---|
| Developer Ergonomics | 45.2 | 23.4 | +21.8 | 36 |
| Operational Transparency | 25.5 | 14 | +11.5 | 36 |
| Discoverability | 71.2 | 61.2 | +10 | 36 |
| Contract Governance | 16.2 | 6.4 | +9.8 | 36 |
| Access Clarity | 33.7 | 26.5 | +7.2 | 36 |
| Contract Quality | 25.2 | 19.8 | +5.4 | 36 |
A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.
| Artifact | This cohort | Catalog | Difference |
|---|---|---|---|
| MCP server (any) | 28% | 10% | +18 |
| MCP server (first-party) | 33% | 13% | +20 |
| Agent Skills | 0% | 0% | 0 |
| OAuth scopes | 38% | 11% | +27 |
| Security | 92% | 97% | -5 |
| Arazzo workflows | 3% | 2% | +1 |
| Governance rules | 13% | 14% | -1 |
mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.
- 1 MediaMath 64.5
- 2 MOLOCO 62.7
- 3 StackAdapt 62
- 4 Google Display & Video 360 56.2
- 5 The Trade Desk 53
- 6 Basis 51.4
- 7 Magnite 51
- 8 MNTN 47.3
- 9 RevContent 46.6
- 10 Rubicon Project 46.2
- 1 MOLOCO 57
- 2 MediaMath 48
- 3 MadHive 44.1
- 4 Basis 43.3
- 5 The Trade Desk 43
- 6 OpenX 40.5
- 7 AdQuick 33.6
- 8 Google Display & Video 360 31.8
- 9 StackAdapt 31.5
- 10 RevContent 31.5
Work with this as data
Every tag here is available over the APIs.io API and to AI agents over MCP.