Programmatic Advertising
Providers using this tag (44)
Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.
Exemplar 1 Complete, well-documented, and agent-ready
Strong 5 Solid coverage with minor gaps
Developing 11 Usable, with meaningful gaps to close
Thin 8 Limited public surface area
Emerging 5 Early or largely undocumented
Minimal 13 Almost no public developer surface
Unrated 1 Not yet scored
APIs with this tag (4)
Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →
Developing 2 Usable, with meaningful gaps to close
Thin 2 Limited public surface area
Score breakdown
Where this tag sits
Related tags
Where this tag comes from
Cohort brief
Auto-generatedThe 35 providers in the APIs.io catalog tagged Programmatic Advertising, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.
| Facet | This cohort | Catalog | Difference | Scored |
|---|---|---|---|---|
| Developer Ergonomics | 44.1 | 23.2 | +20.9 | 35 |
| Operational Transparency | 27 | 13.7 | +13.3 | 35 |
| Discoverability | 67.9 | 58.1 | +9.8 | 35 |
| Contract Governance | 15.8 | 6.3 | +9.5 | 35 |
| Access Clarity | 34.7 | 26.5 | +8.2 | 35 |
| Contract Quality | 23.6 | 17.6 | +6 | 35 |
A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.
| Artifact | This cohort | Catalog | Difference |
|---|---|---|---|
| MCP server (any) | 31% | 14% | +17 |
| MCP server (first-party) | 33% | 12% | +21 |
| Agent Skills | 0% | 0% | 0 |
| OAuth scopes | 42% | 11% | +31 |
| Security | 97% | 98% | -1 |
| Arazzo workflows | 3% | 2% | +1 |
| Governance rules | 14% | 14% | 0 |
mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.
- 1 MediaMath 66.5
- 2 StackAdapt 65.8
- 3 MOLOCO 63.5
- 4 Google Display & Video 360 57.7
- 5 BidMachine 56.4
- 6 The Trade Desk 55.1
- 7 Basis 54.2
- 8 Magnite 50.7
- 9 RevContent 48.6
- 10 MNTN 48.5
- 1 MOLOCO 57
- 2 MediaMath 48
- 3 StackAdapt 47.7
- 4 MadHive 44.1
- 5 The Trade Desk 43
- 6 Basis 40.8
- 7 OpenX 40.5
- 8 PubMatic 34.2
- 9 AdQuick 33.6
- 10 Google Display & Video 360 31.8
Work with this as data
Every tag here is available over the APIs.io API and to AI agents over MCP.