Perfect Market, Inc. was a digital publishing technology company founded by Idealab in 2007 and backed by Trinity Ventures, building on the Idealab/Overture paid-search lineage. It sold software for driving traffic, engagement and advertising revenue to premium publishers, and claimed more than 200 customers including LATimes.com, ChicagoTribune.com, NBCNews.com, Mediaite.com and BusinessInsider.com. Taboola acquired Perfect Market in August 2014 for cash and stock and folded its programmatic advertising technology into the Taboola-X publisher monetization product. The company no longer operates independently and publishes no API surface: perfectmarket.com retains delegated nameservers and Google Workspace mail but resolves to no web host on the apex, www, api, developer or docs names, so there is no website, developer portal, documentation, or contract to profile.
PerfectMarket is profiled on the APIs.io network. Tagged areas include Company, Marketing, Advertising, Publishing, and Content Monetization.
aid: perfectmarket
deliveryModel:
model: unknown
open_source: false
commercial: false
callable_host: false
label: Delivery model not determined — needs a product licence on record
confidence: low
source:
- none
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source: []
generated: '2026-07-22'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/perfectmarket.png
name: PerfectMarket
description: 'Perfect Market, Inc. was a digital publishing technology company founded by Idealab in 2007 and backed by Trinity
Ventures, building on the Idealab/Overture paid-search lineage. It sold software for driving traffic, engagement and advertising
revenue to premium publishers, and claimed more than 200 customers including LATimes.com, ChicagoTribune.com, NBCNews.com,
Mediaite.com and BusinessInsider.com. Taboola acquired Perfect Market in August 2014 for cash and stock and folded its programmatic
advertising technology into the Taboola-X publisher monetization product. The company no longer operates independently and
publishes no API surface: perfectmarket.com retains delegated nameservers and Google Workspace mail but resolves to no web
host on the apex, www, api, developer or docs names, so there is no website, developer portal, documentation, or contract
to profile.'
url: https://raw.githubusercontent.com/api-evangelist/perfectmarket/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- trinity-ventures
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-acquired-by: taboola
x-acquired-year: 2014
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Marketing
- Advertising
- Publishing
- Content Monetization
- Programmatic Advertising
- Acquired
apis: []
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
x-enrichment:
date: '2026-08-13'
status: nochange
artifacts_added: 0
pass: local-v1
notes: Re-ran full STEP 0b contract discovery. perfectmarket.com has no A/CNAME on the apex, www, api, developer or docs
names, so every HTTP probe fails at DNS resolution (curl 000) and there is no host to probe for OpenAPI, GraphQL, MCP
or an agent card. Google Workspace MX and an SPF record including idealab.com and mktomail.com survive, which is mail-only
residue rather than a product surface. perfectmarket.ai does resolve, but it is an unrelated GoDaddy Website Builder "Launching
Soon" placeholder with no product, no docs and 404 on every spec and /.well-known path; ownership by this company cannot
be established from the page, so per STEP 0c it was NOT attributed and nothing was derived from it. No npm, PyPI or GitHub
organization exists under the name. Confirmed via search that Taboola acquired Perfect Market in August 2014 and absorbed
its technology into Taboola-X; apis.yml description, tags and acquisition fields were corrected to reflect that history
instead of the original "lead awaiting enrichment" stub text. No artifacts written — an honest zero for a company that
no longer exists.
x-coverage:
state: none
reason: defunct
detail: Perfect Market was acquired by Taboola in August 2014 and absorbed into the Taboola-X publisher product; perfectmarket.com
still has delegated nameservers and Google Workspace mail but publishes no A or CNAME record on the apex, www, api, developer
or docs names, so every HTTP request fails at DNS and no web host, developer portal or API contract survives anywhere
under the name.
evidence:
- url: https://perfectmarket.com/
status: 0
- url: https://api.perfectmarket.com/
status: 0
- url: https://developer.perfectmarket.com/
status: 0
- url: https://perfectmarket.ai/.well-known/agent-card.json
status: 404
- url: https://perfectmarket.ai/openapi.json
status: 404
- url: https://pypi.org/pypi/perfectmarket/json
status: 404
checked: '2026-08-13'
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