PerfectMarket

Perfect Market, Inc. was a digital publishing technology company founded by Idealab in 2007 and backed by Trinity Ventures, building on the Idealab/Overture paid-search lineage. It sold software for driving traffic, engagement and advertising revenue to premium publishers, and claimed more than 200 customers including LATimes.com, ChicagoTribune.com, NBCNews.com, Mediaite.com and BusinessInsider.com. Taboola acquired Perfect Market in August 2014 for cash and stock and folded its programmatic advertising technology into the Taboola-X publisher monetization product. The company no longer operates independently and publishes no API surface: perfectmarket.com retains delegated nameservers and Google Workspace mail but resolves to no web host on the apex, www, api, developer or docs names, so there is no website, developer portal, documentation, or contract to profile.

PerfectMarket is profiled on the APIs.io network. Tagged areas include Company, Marketing, Advertising, Publishing, and Content Monetization.

5.0/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0
0 APIs
CompanyMarketingAdvertisingPublishingContent MonetizationProgrammatic AdvertisingAcquired

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0
Composite quality — 5.0/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.0 / 20
Commercial Clarity 0.0 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 5.0 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/perfectmarket: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Source (apis.yml)

apis.yml Raw ↑
aid: perfectmarket
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/perfectmarket.png
name: PerfectMarket
description: 'Perfect Market, Inc. was a digital publishing technology company founded by Idealab in 2007 and backed by Trinity
  Ventures, building on the Idealab/Overture paid-search lineage. It sold software for driving traffic, engagement and advertising
  revenue to premium publishers, and claimed more than 200 customers including LATimes.com, ChicagoTribune.com, NBCNews.com,
  Mediaite.com and BusinessInsider.com. Taboola acquired Perfect Market in August 2014 for cash and stock and folded its programmatic
  advertising technology into the Taboola-X publisher monetization product. The company no longer operates independently and
  publishes no API surface: perfectmarket.com retains delegated nameservers and Google Workspace mail but resolves to no web
  host on the apex, www, api, developer or docs names, so there is no website, developer portal, documentation, or contract
  to profile.'
url: https://raw.githubusercontent.com/api-evangelist/perfectmarket/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- trinity-ventures
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-acquired-by: taboola
x-acquired-year: 2014
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Marketing
- Advertising
- Publishing
- Content Monetization
- Programmatic Advertising
- Acquired
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-08-13'
  status: nochange
  artifacts_added: 0
  pass: local-v1
  notes: Re-ran full STEP 0b contract discovery. perfectmarket.com has no A/CNAME on the apex, www, api, developer or docs
    names, so every HTTP probe fails at DNS resolution (curl 000) and there is no host to probe for OpenAPI, GraphQL, MCP
    or an agent card. Google Workspace MX and an SPF record including idealab.com and mktomail.com survive, which is mail-only
    residue rather than a product surface. perfectmarket.ai does resolve, but it is an unrelated GoDaddy Website Builder "Launching
    Soon" placeholder with no product, no docs and 404 on every spec and /.well-known path; ownership by this company cannot
    be established from the page, so per STEP 0c it was NOT attributed and nothing was derived from it. No npm, PyPI or GitHub
    organization exists under the name. Confirmed via search that Taboola acquired Perfect Market in August 2014 and absorbed
    its technology into Taboola-X; apis.yml description, tags and acquisition fields were corrected to reflect that history
    instead of the original "lead awaiting enrichment" stub text. No artifacts written — an honest zero for a company that
    no longer exists.
x-coverage:
  state: none
  reason: defunct
  detail: Perfect Market was acquired by Taboola in August 2014 and absorbed into the Taboola-X publisher product; perfectmarket.com
    still has delegated nameservers and Google Workspace mail but publishes no A or CNAME record on the apex, www, api, developer
    or docs names, so every HTTP request fails at DNS and no web host, developer portal or API contract survives anywhere
    under the name.
  evidence:
  - url: https://perfectmarket.com/
    status: 0
  - url: https://api.perfectmarket.com/
    status: 0
  - url: https://developer.perfectmarket.com/
    status: 0
  - url: https://perfectmarket.ai/.well-known/agent-card.json
    status: 404
  - url: https://perfectmarket.ai/openapi.json
    status: 404
  - url: https://pypi.org/pypi/perfectmarket/json
    status: 404
  checked: '2026-08-13'