Adtech and Privacy
Standards market (iab europe tcf, google additional consent). The Kin Score Market layer reads each provider in its market: who it integrates with, how deep those integrations go, and where the market publishes its own structure. Methodology.
Where this market publishes its structure
- IAB Europe TCF Global Vendor List v3 machine-readable
- Google Ad Tech Providers (Additional Consent) machine-readable
- IAB Europe TCF CMP list machine-readable, names only
- IAB Tech Lab compliance programs machine-readable, names only
- IAB Tech Lab ads.cert not machine-readable: no adopter register
- IAB Tech Lab OpenRTB not machine-readable: no compliance list
- TAG Registry not machine-readable: search form
- IAB MSPA signatories not machine-readable: no machine-readable list
Own = declares at least one integration itself; covered = visible only because an aggregator, standards body, regulator or partner contract names it; distribution-only = listed only on cloud marketplaces it sells through, a channel reported beside, never counted as its own declared integrations; undeclared = nothing we can read, so no number; declares_compatibility = providers with a `compatible` shape vote, report only (kin, 2026-10-13): never counted as own, never in depth or position.
Taxonomy how this market maps onto apis.io
Derived 2026-10-15 from the 25 providers in this market we could resolve in the catalog. The percentage is the share of those providers carrying each one; it describes the market, not the tag or industry. Tag groups have no page of their own yet, so they are listed unlinked.
| Tags | AdTech 76%, Advertising 60%, Programmatic Advertising 40%, Connected TV 32%, CTV 32%, Privacy 28%, DSP 24%, Video Advertising 24%, Header Bidding 24%, Marketing 20%, Reporting 20%, Programmatic 20% |
|---|---|
| Tag groups | Marketing 92%, Privacy 28%, MCP 24%, Analytics 24%, Attribution 24% |
| Industries | Marketing & Advertising 84%, Cybersecurity & Identity 48%, Data & Analytics 28%, Artificial Intelligence 24% |
| Areas | Privacy 28% |
| Capabilities | Marketing Management 28%, Compliance Management 24% |
share of resolved cohort carrying it; tags >=0.20 & >=3 members (max 12, junk dropped), tag_groups >=0.20 (cooccurrence, non-cross-cutting; max 8), industries >=0.20 (max 6), areas >=0.10 (max 6; areas are keyword-matched and sparse), capabilities L1 >=0.20 (max 8); derive-market-taxonomy.py
Leaders by position (provisional)
Provisional: grouped by position, depth compared within a position only. Distribution (cloud marketplaces) and iPaaS bridges are counted beside position, never inside it. Unknown-builder listings are left out of position shares and counted here.
covered 15 · reached mainly through aggregators
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Google Ads | 55.4 | 4 | 0 / 4 | 0 | 0 | 0 | standard 25%, covered 75% |
| The Trade Desk | 54.2 | 4 | 0 / 4 | 0 | 0 | 0 | standard 25%, covered 75% |
| LiveRamp | 53.8 | 3 | 0 / 3 | 0 | 0 | 0 | covered 100% |
| Criteo | 53.3 | 4 | 0 / 4 | 0 | 0 | 0 | standard 25%, covered 50%, builds-on-platform 25% |
| Singular | 52.7 | 5 | 0 / 5 | 0 | 0 | 0 | standard 20%, covered 60%, builds-on-platform 20% |
| AppsFlyer | 49.3 | 5 | 0 / 5 | 0 | 3 | 0 | standard 14%, covered 43%, distribution 43% |
| Google Ad Manager | 35.9 thin | 2 | 0 / 2 | 0 | 0 | 0 | covered 100% |
| Quantcast | 35.7 thin | 2 | 0 / 2 | 0 | 0 | 0 | standard 50%, covered 50% |
| MediaMath | 35.1 thin | 2 | 0 / 2 | 0 | 0 | 0 | standard 50%, covered 50% |
| Microsoft Advertising | 35.0 thin | 2 | 0 / 2 | 0 | 0 | 0 | standard 50%, covered 50% |
| Magnite | 34.9 thin | 2 | 0 / 2 | 0 | 0 | 0 | standard 50%, covered 50% |
| PubMatic | 34.9 thin | 2 | 0 / 2 | 0 | 0 | 0 | standard 50%, covered 50% |
| OpenX | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | standard 50%, covered 50% |
| Didomi | 27.5 thin | 2 | 0 / 2 | 0 | 1 | 0 | covered 50%, distribution 50% |
| OneTrust | 17.9 thin | 1 | 0 / 1 | 0 | 0 | 0 | covered 100% |
standard 6 · listed by a voluntary standard's own directory
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Integral Ad Science | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | standard 100% |
| DoubleVerify | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | standard 100% |
| Outbrain | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | standard 100% |
| Sharethrough | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | standard 100% |
| Sovrn | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | standard 100% |
| TripleLift | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | standard 100% |
mixed 2 · no single mode dominates
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Taboola | 52.5 | 3 | 0 / 3 | 0 | 0 | 0 | standard 33%, covered 33%, builds-on-platform 33% |
| StackAdapt | 52.1 | 3 | 0 / 3 | 0 | 0 | 0 | standard 33%, covered 33%, builds-on-platform 33% |
undeclared 2 · declares nothing we can read: no number
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Scope3 | undeclared | - | - | - | - | - | |
| Usercentrics | undeclared | - | - | - | - | - |
Generated 2026-10-15 from API Evangelist's own files; nothing on this page is a model's judgement. Provisional and unweighted; not part of the Kin Score composite or agent readiness. Read the Market layer methodology. Disagree with an edge? Every edge cites its evidence and can be corrected through the normal correction path.