Snapchat

Snap Inc. operates Snapchat, a visual messaging app and camera platform with developer tools including the Marketing API for programmatic advertising, Conversions API for server-side conversion tracking, Login Kit for OAuth-based user authentication, Creative Kit for content sharing to Snapchat, Camera Kit for embedding Snap AR technology into third-party apps, and Lens Studio for building augmented reality experiences.

Snapchat publishes 3 APIs on the APIs.io network: Conversion Events API, OAuth API, and User Profile API. Tagged areas include Advertising, AR, Augmented Reality, Marketing, and Messaging.

The Snapchat catalog on APIs.io includes 1 JSON-LD context and 2 Spectral governance rulesets.

Snapchat’s developer surface includes authentication, documentation, engineering blog, support, pricing, signup flow, sandbox, and 47 more developer resources.

🌐 Visit website 📡 Source on GitHub

65.3/100 strong ▬ flat Agent 30/100 agent ready Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

AccessFreeSelf serve⚡ Free to try

2 APIs 1 MCP Servers

Advertising AR Augmented Reality Marketing Messaging Social-Media

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 65.3/100 · strong

Contract Quality 14.7 / 23

Developer Ergonomics 13.2 / 18

Access Clarity 12.8 / 18

Operational Transparency 6.8 / 12

Contract Governance 3.4 / 11

Discoverability 6.0 / 9

Create-or-Update Ergonomics 2.8 / 10

Agent readiness — 30/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/snapchat: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 7

Individual APIs this provider publishes, each with its own machine-readable definition.

Snapchat Creative Kit

Creative Kit allows developers to let users share content including Lenses, AR experiences, filters, GIFs, videos, links, and captions from a website or app directly to Snapchat...

Snapchat Camera Kit

Camera Kit enables developers to integrate Snap's AR camera technology directly into iOS, Android, and web applications, giving users access to Snap's lens library and AR experi...

Lens Studio

Lens Studio is Snap's desktop application for building augmented reality lenses for Snapchat and Spectacles. Provides an API for scripting lens behaviors, integrating dynamic da...

Snapchat Conversion Events API

Endpoints for sending web, app, and offline conversion events to Snap for campaign measurement and optimization.

Snapchat OAuth API

OAuth 2.0 authorization and token management endpoints for authenticating users via their Snapchat account.

Snapchat User Profile API

Endpoints for retrieving authenticated user profile information including display name and Bitmoji avatar.

Snapchat Ads MCP Server

Snap's first-party hosted Model Context Protocol server for the Snapchat Ads API. A supported agent connects over streamable HTTP to https://mcp.snapchat.com/ads and authenticat...

Scroll for all 7

Open Collections 16

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Snapchat Ads Ad Accounts API

OPEN COLLECTION

Snapchat Ads Ad Accounts Ad Squads API

OPEN COLLECTION

Snapchat Ad Accounts Ads API

OPEN COLLECTION

Snapchat Ads Ad Accounts Audience Segments API

OPEN COLLECTION

Snapchat Ads Ad Accounts Campaigns API

OPEN COLLECTION

Snapchat Ads Ad Accounts Conversion Events API

OPEN COLLECTION

Snapchat Conversions API

OPEN COLLECTION

Snapchat Ads Ad Accounts Creatives API

OPEN COLLECTION

Snapchat Ads Ad Accounts Funding Sources API

OPEN COLLECTION

Snapchat Login Kit API

OPEN COLLECTION

Snapchat Ads Ad Accounts Measurement API

OPEN COLLECTION

Snapchat Ads Ad Accounts Media API

OPEN COLLECTION

Snapchat Ads Ad Accounts OAuth API

OPEN COLLECTION

Snapchat Ads Ad Accounts Organizations API

OPEN COLLECTION

Snapchat Ads Ad Accounts User Profile API

OPEN COLLECTION

Scroll for all 16

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Snapchat Ads MCP Server

Snap ships a first-party, hosted, remote MCP server for the Snapchat Ads API. A supported agent POSTs directly to https://mcp.snapchat.com/ads over streamable HTTP and authentic...

MCP SERVER

GraphQL 1

GraphQL schemas published by this provider.

Snapchat GraphQL Schema

This is a conceptual GraphQL schema for the Snapchat platform, covering the Snap Kit developer APIs (Login Kit, Creative Kit, Camera Kit), the Snapchat Ads API (Marketing API), ...

GRAPHQL

Pricing Plans 1

Published pricing tiers and plan structures.

Snapchat Plans Pricing

1 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Snapchat Rate Limits

2 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Snapchat Finops

FINOPS

Semantic Vocabularies 1

JSON-LD contexts and semantic vocabularies used across these APIs.

Snapchat Context

0 classes · 10 properties

JSON-LD

Spectral Rules 2

Spectral governance rulesets for linting and validating these APIs.

Snapchat API Rules

6 rules · 5 warnings 1 info

SPECTRAL

Snapchat API Rules

10 rules · 1 errors 5 warnings 4 info

SPECTRAL

JSON Schema 23

Standalone JSON Schema definitions for this provider's data models.

Snapchat Ad Campaign

0 properties

JSON SCHEMA

8 properties

JSON SCHEMA

AdAccount

11 properties

JSON SCHEMA

AdSquad

14 properties

JSON SCHEMA

AppData

3 properties

JSON SCHEMA

AudienceSegment

9 properties

JSON SCHEMA

Campaign

11 properties

JSON SCHEMA

ContentItem

5 properties

JSON SCHEMA

Snapchat Conversion Event

1 properties

JSON SCHEMA

ConversionEvent

8 properties

JSON SCHEMA

ConversionEventRequest

1 properties

JSON SCHEMA

ConversionEventResponse

2 properties

JSON SCHEMA

Creative

12 properties

JSON SCHEMA

CustomData

8 properties

JSON SCHEMA

ErrorResponse

3 properties

JSON SCHEMA

FundingSource

9 properties

JSON SCHEMA

Media

7 properties

JSON SCHEMA

OAuthError

2 properties

JSON SCHEMA

Organization

13 properties

JSON SCHEMA

Stats

4 properties

JSON SCHEMA

TokenResponse

5 properties

JSON SCHEMA

UserData

18 properties

JSON SCHEMA

UserProfile

1 properties

JSON SCHEMA

Scroll for all 23

JSON Structure 2

JSON Structure definitions describing this provider's data shapes.

Snapchat Campaign Structure

0 properties

JSON STRUCTURE

Snapchat Structure

0 properties

JSON STRUCTURE

Examples 2

Example request and response payloads for these APIs.

Snapchat Create Campaign Example

4 fields

EXAMPLE

Snapchat Send Conversion Events Example

4 fields

EXAMPLE

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Snapchat Authentication

oauth2/http/apiKey · 5 schemes

SECURITY

Snapchat Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Snapchat Vulnerability Disclosure

Hackerone

SECURITY

Snapchat Trust Center

trust center published

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Snapchat Scopes

7 scopes · authorizationCode/implicit

7 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Snapchat Agentic Access

42 operations · 18 acting

AGENTIC

Resources

Get Started 5

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

Login

Signup

Signup

Sandbox

Sandbox

GettingStarted

GettingStarted

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 6

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

LlmsText

WellKnown

MCPServer

LLMsTxt

AgentSkill

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conformance

ErrorCatalog

Lifecycle

Conventions

Components

DataModel

Build 4

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

Packages

SDKs

ToolCrosswalk

Access & Security 7

Authentication, authorization, and security posture

DomainSecurity

Authentication

OAuthScopes

SecurityTxt

VulnerabilityDisclosure

VulnerabilityDisclosure

Security

Security

TrustCenter

TrustCenter

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Operate 6

Status, limits, changes, and where to get help

IssueTracker

Support

Deprecation

ChangeLog

RateLimits

ChangeLog

Commercial 4

Pricing, plans, and the legal terms of use

TermsOfService

PrivacyPolicy

Pricing

Plans

Company 3

The organization behind the API

LinkedIn

Website

Website

Blog

Blog

Other 11

Properties that don't map to a standard resource type

CapabilityMap

Overlay

Overlay

Overlay

Overlay

Overlay

Overlay

Overlay

Overlay

Overlay

Overlay

Scroll for all 11

Source (apis.yml)

aid: snapchat
url: https://raw.githubusercontent.com/api-evangelist/snapchat/refs/heads/main/apis.yml
name: Snapchat
description: Snap Inc. operates Snapchat, a visual messaging app and camera platform with developer tools including the Marketing
  API for programmatic advertising, Conversions API for server-side conversion tracking, Login Kit for OAuth-based user authentication,
  Creative Kit for content sharing to Snapchat, Camera Kit for embedding Snap AR technology into third-party apps, and Lens
  Studio for building augmented reality experiences.
type: Index
deliveryModel:
  model: unknown
  open_source: unknown
  commercial: true
  callable_host: true
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - openapi
  - pricing
  - repository-unlicensed
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: free
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Free · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/snapchat.png
tags:
- Advertising
- AR
- Augmented Reality
- Marketing
- Messaging
- Social-Media
tags_raw:
- Advertising
- AR
- Augmented Reality
- Marketing
- Messaging
- Social Media
created: '2026-05-02'
modified: '2026-08-13'
specificationVersion: '0.23'
apis:
- aid: snapchat:snapchat-creative-kit
  name: Snapchat Creative Kit
  description: Creative Kit allows developers to let users share content including Lenses, AR experiences, filters, GIFs,
    videos, links, and captions from a website or app directly to Snapchat's camera or preview screen. Supports Dynamic Lenses,
    Stickers, and Spotlight Posting. Available as a code-only integration (SDK deprecated October 2024).
  humanURL: https://developers.snap.com/snap-kit/creative-kit/overview
  tags:
  - AR
  - Content Sharing
  - Integration
  - Social-Media
  tags_raw:
  - AR
  - Content Sharing
  - Integration
  - Social Media
  properties:
  - type: Documentation
    url: https://developers.snap.com/snap-kit/creative-kit/overview
  - type: GitHubRepository
    url: https://github.com/Snapchat/creative-kit
- aid: snapchat:snapchat-camera-kit
  name: Snapchat Camera Kit
  description: Camera Kit enables developers to integrate Snap's AR camera technology directly into iOS, Android, and web
    applications, giving users access to Snap's lens library and AR experiences without leaving the host app.
  humanURL: https://developers.snap.com/camera-kit/home
  tags:
  - AR
  - Augmented Reality
  - Camera
  - SDK
  properties:
  - type: Documentation
    url: https://developers.snap.com/camera-kit/home
- aid: snapchat:snapchat-lens-studio
  name: Lens Studio
  description: Lens Studio is Snap's desktop application for building augmented reality lenses for Snapchat and Spectacles.
    Provides an API for scripting lens behaviors, integrating dynamic data, and publishing to the Snap Lens Network.
  humanURL: https://developers.snap.com/lens-studio/home
  tags:
  - AR
  - Augmented Reality
  - Creative Tools
  - Lens
  properties:
  - type: Documentation
    url: https://developers.snap.com/lens-studio/home
- aid: snapchat:snapchat-conversion-events-api
  name: Snapchat Conversion Events API
  description: Endpoints for sending web, app, and offline conversion events to Snap for campaign measurement and optimization.
  humanURL: https://developers.snap.com/api/marketing-api/Ads-API/introduction
  baseURL: https://tr.snapchat.com/v3
  tags:
  - Conversion Events
  properties:
  - type: OpenAPI
    url: openapi/snapchat-conversion-events-api-openapi.yml
  - type: Documentation
    url: https://developers.snap.com/api/marketing-api/Conversions-API/Introduction
  - type: Documentation
    url: https://developers.snap.com/snap-kit/login-kit/overview
  - type: Overlay
    url: overlays/snapchat-conversion-events-api-overlay.yaml
- aid: snapchat:snapchat-oauth-api
  name: Snapchat OAuth API
  description: OAuth 2.0 authorization and token management endpoints for authenticating users via their Snapchat account.
  humanURL: https://developers.snap.com/api/marketing-api/Ads-API/introduction
  baseURL: https://accounts.snapchat.com
  tags:
  - Authentication
  tags_raw:
  - OAuth
  properties:
  - type: OpenAPI
    url: openapi/snapchat-oauth-api-openapi.yml
  - type: Documentation
    url: https://developers.snap.com/api/marketing-api/Conversions-API/Introduction
  - type: Documentation
    url: https://developers.snap.com/snap-kit/login-kit/overview
  - type: Overlay
    url: overlays/snapchat-oauth-api-overlay.yaml
- aid: snapchat:snapchat-user-profile-api
  name: Snapchat User Profile API
  description: Endpoints for retrieving authenticated user profile information including display name and Bitmoji avatar.
  humanURL: https://developers.snap.com/api/marketing-api/Ads-API/introduction
  baseURL: https://kit.snapchat.com/v1
  tags:
  - User Profile
  properties:
  - type: OpenAPI
    url: openapi/snapchat-user-profile-api-openapi.yml
  - type: Documentation
    url: https://developers.snap.com/api/marketing-api/Conversions-API/Introduction
  - type: Documentation
    url: https://developers.snap.com/snap-kit/login-kit/overview
  - type: Overlay
    url: overlays/snapchat-user-profile-api-overlay.yaml
- aid: snapchat:snapchat-ads-mcp
  name: Snapchat Ads MCP Server
  description: 'Snap''s first-party hosted Model Context Protocol server for the Snapchat Ads API. A supported agent connects
    over streamable HTTP to https://mcp.snapchat.com/ads and authenticates with OAuth 2.0 (authorization code + PKCE S256,
    public client, scope snapads.read) against Snap''s own authorization server at mcp.snapchat.com. The current release is
    read-only — an agent can read authorized Snapchat Ads data but cannot create, update or delete. Onboarding is self-serve:
    an organization Admin or Business Admin approves each agent once, then every member authorizes individually, and no member
    gains a permission their Ads Manager role does not already grant.'
  humanURL: https://developers.snap.com/marketing-api/Ads-MCP/Introduction
  baseURL: https://mcp.snapchat.com/ads
  tags:
  - Advertising
  - Agents
  - MCP
  - Marketing
  properties:
  - type: Documentation
    url: https://developers.snap.com/marketing-api/Ads-MCP/Introduction
  - type: GettingStarted
    url: https://developers.snap.com/marketing-api/Ads-MCP/connect-an-agent
  - type: MCPServer
    url: mcp/snapchat-mcp.yml
  - type: ToolCrosswalk
    url: mcp/snapchat-tool-crosswalk.yml
common:
- type: CapabilityMap
  url: capabilities/snapchat-capability-edges.yml
  name: Snapchat Business Capability Map
- type: Overlay
  url: overlays/snapchat-ad-accounts-api-overlay.yaml
- type: Overlay
  url: overlays/snapchat-ad-squads-api-overlay.yaml
- type: Overlay
  url: overlays/snapchat-audience-segments-api-overlay.yaml
- type: Overlay
  url: overlays/snapchat-campaigns-api-overlay.yaml
- type: Overlay
  url: overlays/snapchat-creatives-api-overlay.yaml
- type: Overlay
  url: overlays/snapchat-funding-sources-api-overlay.yaml
- type: Overlay
  url: overlays/snapchat-measurement-api-overlay.yaml
- type: Overlay
  url: overlays/snapchat-media-api-overlay.yaml
- type: Overlay
  url: overlays/snapchat-organizations-api-overlay.yaml
- type: IssueTracker
  url: https://github.com/Snapchat/creative-kit/issues
- type: AgenticAccess
  url: agentic-access/snapchat-agentic-access.yml
- type: DomainSecurity
  url: security/snapchat-domain-security.yml
- type: Authentication
  url: authentication/snapchat-authentication.yml
- type: OAuthScopes
  url: scopes/snapchat-scopes.yml
- type: LinkedIn
  url: https://www.linkedin.com/company/snap-inc-co
- type: Website
  url: https://snap.com
- type: DeveloperPortal
  url: https://developers.snap.com
- type: Documentation
  url: https://developers.snap.com/api/marketing-api/Ads-API/introduction
- type: GitHubOrganization
  url: https://github.com/Snapchat
- type: TermsOfService
  url: https://snap.com/en-US/terms
- type: PrivacyPolicy
  url: https://snap.com/en-US/privacy/privacy-policy
- type: Blog
  url: https://eng.snap.com
- type: Support
  url: https://businesshelp.snapchat.com
- type: Login
  url: https://kit.snapchat.com/manage/
- type: Pricing
  url: https://ads.snapchat.com
- type: Signup
  url: https://kit.snapchat.com/manage/
- type: LlmsText
  url: https://developers.snap.com/llms.txt
- type: Packages
  url: packages/snapchat-packages.yml
- type: SDKs
  url: packages/snapchat-packages.yml
- type: WellKnown
  url: well-known/snapchat-well-known.yml
- type: SecurityTxt
  url: well-known/snapchat-security.txt
- type: MCPServer
  url: mcp/snapchat-mcp.yml
- type: ToolCrosswalk
  url: mcp/snapchat-tool-crosswalk.yml
- type: LLMsTxt
  url: llms/snapchat-llms.txt
- type: Overlay
  url: overlays/snapchat-ads-api-overlay.yaml
- type: Conformance
  url: conformance/snapchat-conformance.yml
- type: ErrorCatalog
  url: errors/snapchat-problem-types.yml
- type: Lifecycle
  url: lifecycle/snapchat-lifecycle.yml
- type: Deprecation
  url: lifecycle/snapchat-lifecycle.yml
- type: VulnerabilityDisclosure
  url: security/snapchat-vulnerability-disclosure.yml
- type: Security
  url: security/snapchat-vulnerability-disclosure.yml
- type: TrustCenter
  url: security/snapchat-trust-center.yml
- type: Sandbox
  url: sandbox/snapchat-sandbox.yml
- type: Conventions
  url: conventions/snapchat-conventions.yml
- type: ChangeLog
  url: changelog/snapchat-changelog.yml
- type: Components
  url: components/snapchat-components.yml
- type: DataModel
  url: data-model/snapchat-data-model.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Plans
  url: plans/snapchat-plans-pricing.yml
- type: RateLimits
  url: rate-limits/snapchat-rate-limits.yml
- type: APIReference
  url: https://developers.snap.com/marketing-api/Ads-API/introduction
- type: GettingStarted
  url: https://developers.snap.com/marketing-api/home
- type: ChangeLog
  url: https://developers.snap.com/marketing-api/Ads-API/changelog
segments:
- Social Media
- Advertising
- AR/VR
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 36
  pass: local-v1

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