Snapchat

Snap Inc. operates Snapchat, a visual messaging app and camera platform with developer tools including the Marketing API for programmatic advertising, Conversions API for server-side conversion tracking, Login Kit for OAuth-based user authentication, Creative Kit for content sharing to Snapchat, Camera Kit for embedding Snap AR technology into third-party apps, and Lens Studio for building augmented reality experiences.

Snapchat publishes 13 APIs on the APIs.io network, including Ads API, Ad Accounts API, Ad Squads API, and 10 more. Tagged areas include Advertising, AR, Augmented Reality, Marketing, and Messaging.

The Snapchat catalog on APIs.io includes 1 JSON-LD context and 2 Spectral governance rulesets.

Snapchat’s developer surface includes authentication, documentation, engineering blog, support, pricing, signup flow, and 11 more developer resources.

🌐 Visit website 📡 Source on GitHub

57.0/100 strong ▬ flat Agent 38/100 agent ready Full breakdown ↓
scored 2026-07-28 · rubric v0.6

AccessFreeSelf serve⚡ Free to try

16 APIs

AdvertisingARAugmented RealityMarketingMessagingSocial Media

Kin Score

Kin Score How this is scored →
scored 2026-07-28 · rubric v0.6

Composite quality — 57.0/100 · strong

Contract Quality 18.2 / 25

Developer Ergonomics 7.0 / 20

Commercial Clarity 14.7 / 20

Operational Transparency 3.4 / 13

Governance 7.0 / 12

Discoverability 6.5 / 10

Agent readiness — 38/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/snapchat: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 16

Individual APIs this provider publishes, each with its own machine-readable definition.

GraphQL 1

GraphQL schemas published by this provider.

Rate Limits 1

Documented rate limits and quota policies.

Snapchat Rate Limits

2 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

JSON Schema 23

Standalone JSON Schema definitions for this provider's data models.

Snapchat Ad Campaign

0 properties

JSON SCHEMA

8 properties

JSON SCHEMA

Scroll for all 23

Examples 2

Example request and response payloads for these APIs.

Scopes 1

OAuth scopes governing access to this provider's APIs.

Snapchat Scopes

1 scope · authorizationCode

1 scopes

SCOPES

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

Login

Signup

Signup

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

LlmsText

LlmsText

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Access & Security 3

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Authentication

Authentication

OAuthScopes

OAuthScopes

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 3

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Pricing

Pricing

Company 3

The organization behind the API

LinkedIn

Website

Website

Blog

Blog

Source (apis.yml)

aid: snapchat
url: https://raw.githubusercontent.com/api-evangelist/snapchat/refs/heads/main/apis.yml
name: Snapchat
description: Snap Inc. operates Snapchat, a visual messaging app and camera platform with developer tools including the Marketing
  API for programmatic advertising, Conversions API for server-side conversion tracking, Login Kit for OAuth-based user authentication,
  Creative Kit for content sharing to Snapchat, Camera Kit for embedding Snap AR technology into third-party apps, and Lens
  Studio for building augmented reality experiences.
type: Index
accessModel:
  pricing: free
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Free · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/snapchat.png
tags:
- Advertising
- AR
- Augmented Reality
- Marketing
- Messaging
- Social Media
created: '2026-05-02'
modified: '2026-05-19'
specificationVersion: '0.19'
apis:
- aid: snapchat:snapchat-ads-api
  name: Snapchat Ads API
  description: The Snapchat Ads API (Marketing API) allows developers to programmatically create, manage, and optimize advertising
    campaigns on the Snapchat platform. It provides endpoints for managing organizations, ad accounts, campaigns, ad squads,
    ads, creatives, media, funding sources, audience segments, and measurement reporting. The API supports the full advertising
    lifecycle from campaign setup through reporting and optimization.
  humanURL: https://developers.snap.com/api/marketing-api/Ads-API/introduction
  tags:
  - Advertising
  - Campaigns
  - Marketing
  properties:
  - type: Documentation
    url: https://developers.snap.com/api/marketing-api/Ads-API/introduction
  - type: OpenAPI
    url: https://raw.githubusercontent.com/api-evangelist/snapchat/refs/heads/main/openapi/snapchat-ads-api-openapi.yml
  - url: graphql/snapchat-graphql.md
    type: GraphQL
- aid: snapchat:snapchat-creative-kit
  name: Snapchat Creative Kit
  description: Creative Kit allows developers to let users share content including Lenses, AR experiences, filters, GIFs,
    videos, links, and captions from a website or app directly to Snapchat's camera or preview screen. Supports Dynamic Lenses,
    Stickers, and Spotlight Posting. Available as a code-only integration (SDK deprecated October 2024).
  humanURL: https://developers.snap.com/snap-kit/creative-kit/overview
  tags:
  - AR
  - Content Sharing
  - Integration
  - Social Media
  properties:
  - type: Documentation
    url: https://developers.snap.com/snap-kit/creative-kit/overview
  - type: GitHubRepository
    url: https://github.com/Snapchat/creative-kit
- aid: snapchat:snapchat-camera-kit
  name: Snapchat Camera Kit
  description: Camera Kit enables developers to integrate Snap's AR camera technology directly into iOS, Android, and web
    applications, giving users access to Snap's lens library and AR experiences without leaving the host app.
  humanURL: https://developers.snap.com/camera-kit/home
  tags:
  - AR
  - Augmented Reality
  - Camera
  - SDK
  properties:
  - type: Documentation
    url: https://developers.snap.com/camera-kit/home
- aid: snapchat:snapchat-lens-studio
  name: Lens Studio
  description: Lens Studio is Snap's desktop application for building augmented reality lenses for Snapchat and Spectacles.
    Provides an API for scripting lens behaviors, integrating dynamic data, and publishing to the Snap Lens Network.
  humanURL: https://developers.snap.com/lens-studio/home
  tags:
  - AR
  - Augmented Reality
  - Creative Tools
  - Lens
  properties:
  - type: Documentation
    url: https://developers.snap.com/lens-studio/home
- aid: snapchat:snapchat-ad-accounts-api
  name: Snapchat Ad Accounts API
  description: Ad Accounts are owned by an Organization and contain Ad Campaigns. They have one or more Funding Sources.
  humanURL: https://developers.snap.com/api/marketing-api/Ads-API/introduction
  tags:
  - Ad Accounts
  properties:
  - type: OpenAPI
    url: openapi/snapchat-ad-accounts-api-openapi.yml
  - type: Documentation
    url: https://developers.snap.com/api/marketing-api/Conversions-API/Introduction
  - type: Documentation
    url: https://developers.snap.com/snap-kit/login-kit/overview
- aid: snapchat:snapchat-ad-squads-api
  name: Snapchat Ad Squads API
  description: Ad Squads organize ads within a campaign, defining targeting, budget, schedule, and bid strategy.
  humanURL: https://developers.snap.com/api/marketing-api/Ads-API/introduction
  tags:
  - Ad Squads
  properties:
  - type: OpenAPI
    url: openapi/snapchat-ad-squads-api-openapi.yml
  - type: Documentation
    url: https://developers.snap.com/api/marketing-api/Conversions-API/Introduction
  - type: Documentation
    url: https://developers.snap.com/snap-kit/login-kit/overview
- aid: snapchat:snapchat-audience-segments-api
  name: Snapchat Audience Segments API
  description: Audience Segments allow advertisers to define and manage custom audiences for ad targeting, including Snap
    Audience Match, lookalike audiences, and pixel-based audiences.
  humanURL: https://developers.snap.com/api/marketing-api/Ads-API/introduction
  tags:
  - Audience Segments
  properties:
  - type: OpenAPI
    url: openapi/snapchat-audience-segments-api-openapi.yml
  - type: Documentation
    url: https://developers.snap.com/api/marketing-api/Conversions-API/Introduction
  - type: Documentation
    url: https://developers.snap.com/snap-kit/login-kit/overview
- aid: snapchat:snapchat-campaigns-api
  name: Snapchat Campaigns API
  description: Campaigns define a business objective and organize Ad Squads, allowing advertisers to view aggregate statistics.
  humanURL: https://developers.snap.com/api/marketing-api/Ads-API/introduction
  tags:
  - Campaigns
  properties:
  - type: OpenAPI
    url: openapi/snapchat-campaigns-api-openapi.yml
  - type: Documentation
    url: https://developers.snap.com/api/marketing-api/Conversions-API/Introduction
  - type: Documentation
    url: https://developers.snap.com/snap-kit/login-kit/overview
- aid: snapchat:snapchat-conversion-events-api
  name: Snapchat Conversion Events API
  description: Endpoints for sending web, app, and offline conversion events to Snap for campaign measurement and optimization.
  humanURL: https://developers.snap.com/api/marketing-api/Ads-API/introduction
  tags:
  - Conversion Events
  properties:
  - type: OpenAPI
    url: openapi/snapchat-conversion-events-api-openapi.yml
  - type: Documentation
    url: https://developers.snap.com/api/marketing-api/Conversions-API/Introduction
  - type: Documentation
    url: https://developers.snap.com/snap-kit/login-kit/overview
- aid: snapchat:snapchat-creatives-api
  name: Snapchat Creatives API
  description: Creatives define the visual and interactive content of ads, including images, videos, and call-to-action overlays.
  humanURL: https://developers.snap.com/api/marketing-api/Ads-API/introduction
  tags:
  - Creatives
  properties:
  - type: OpenAPI
    url: openapi/snapchat-creatives-api-openapi.yml
  - type: Documentation
    url: https://developers.snap.com/api/marketing-api/Conversions-API/Introduction
  - type: Documentation
    url: https://developers.snap.com/snap-kit/login-kit/overview
- aid: snapchat:snapchat-funding-sources-api
  name: Snapchat Funding Sources API
  description: Funding Sources represent payment methods associated with an organization, including credit cards, PayPal,
    and lines of credit.
  humanURL: https://developers.snap.com/api/marketing-api/Ads-API/introduction
  tags:
  - Funding Sources
  properties:
  - type: OpenAPI
    url: openapi/snapchat-funding-sources-api-openapi.yml
  - type: Documentation
    url: https://developers.snap.com/api/marketing-api/Conversions-API/Introduction
  - type: Documentation
    url: https://developers.snap.com/snap-kit/login-kit/overview
- aid: snapchat:snapchat-measurement-api
  name: Snapchat Measurement API
  description: Measurement endpoints provide campaign performance statistics and reporting data at various levels of the ad
    hierarchy.
  humanURL: https://developers.snap.com/api/marketing-api/Ads-API/introduction
  tags:
  - Measurement
  properties:
  - type: OpenAPI
    url: openapi/snapchat-measurement-api-openapi.yml
  - type: Documentation
    url: https://developers.snap.com/api/marketing-api/Conversions-API/Introduction
  - type: Documentation
    url: https://developers.snap.com/snap-kit/login-kit/overview
- aid: snapchat:snapchat-media-api
  name: Snapchat Media API
  description: Media endpoints handle uploading and managing media assets such as images and videos used in creatives.
  humanURL: https://developers.snap.com/api/marketing-api/Ads-API/introduction
  tags:
  - Media
  properties:
  - type: OpenAPI
    url: openapi/snapchat-media-api-openapi.yml
  - type: Documentation
    url: https://developers.snap.com/api/marketing-api/Conversions-API/Introduction
  - type: Documentation
    url: https://developers.snap.com/snap-kit/login-kit/overview
- aid: snapchat:snapchat-oauth-api
  name: Snapchat OAuth API
  description: OAuth 2.0 authorization and token management endpoints for authenticating users via their Snapchat account.
  humanURL: https://developers.snap.com/api/marketing-api/Ads-API/introduction
  tags:
  - OAuth
  properties:
  - type: OpenAPI
    url: openapi/snapchat-oauth-api-openapi.yml
  - type: Documentation
    url: https://developers.snap.com/api/marketing-api/Conversions-API/Introduction
  - type: Documentation
    url: https://developers.snap.com/snap-kit/login-kit/overview
- aid: snapchat:snapchat-organizations-api
  name: Snapchat Organizations API
  description: Organizations represent brands, partners, or ad agencies. Organizations are created via Snap Business Manager.
  humanURL: https://developers.snap.com/api/marketing-api/Ads-API/introduction
  tags:
  - Organizations
  properties:
  - type: OpenAPI
    url: openapi/snapchat-organizations-api-openapi.yml
  - type: Documentation
    url: https://developers.snap.com/api/marketing-api/Conversions-API/Introduction
  - type: Documentation
    url: https://developers.snap.com/snap-kit/login-kit/overview
- aid: snapchat:snapchat-user-profile-api
  name: Snapchat User Profile API
  description: Endpoints for retrieving authenticated user profile information including display name and Bitmoji avatar.
  humanURL: https://developers.snap.com/api/marketing-api/Ads-API/introduction
  tags:
  - User Profile
  properties:
  - type: OpenAPI
    url: openapi/snapchat-user-profile-api-openapi.yml
  - type: Documentation
    url: https://developers.snap.com/api/marketing-api/Conversions-API/Introduction
  - type: Documentation
    url: https://developers.snap.com/snap-kit/login-kit/overview
common:
- type: AgenticAccess
  url: agentic-access/snapchat-agentic-access.yml
- type: DomainSecurity
  url: security/snapchat-domain-security.yml
- type: Authentication
  url: authentication/snapchat-authentication.yml
- type: OAuthScopes
  url: scopes/snapchat-scopes.yml
- type: LinkedIn
  url: https://www.linkedin.com/company/snap-inc-co
- type: Website
  url: https://snap.com
- type: DeveloperPortal
  url: https://developers.snap.com
- type: Documentation
  url: https://developers.snap.com/api/marketing-api/Ads-API/introduction
- type: GitHubOrganization
  url: https://github.com/Snapchat
- type: TermsOfService
  url: https://snap.com/en-US/terms
- type: PrivacyPolicy
  url: https://snap.com/en-US/privacy/privacy-policy
- type: Blog
  url: https://eng.snap.com
- type: Support
  url: https://businesshelp.snapchat.com
- type: Login
  url: https://kit.snapchat.com/manage/
- type: Pricing
  url: https://ads.snapchat.com
- type: Signup
  url: https://kit.snapchat.com/manage/
- type: LlmsText
  url: https://developers.snap.com/llms.txt
segments:
- Social Media
- Advertising
- AR/VR
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com