Snapchat · Schema
ConversionEvent
A single conversion event with event details, user data, and optional custom data.
AdvertisingARAugmented RealityMarketingMessagingSocial-Media
Properties
| Name | Type | Description |
|---|---|---|
| event_name | string | The name of the conversion event being reported. |
| event_time | integer | Unix timestamp in seconds when the event occurred. Events can be up to 37 days in the past. |
| event_source_url | string | The URL of the web page where the event occurred. Required for web events. |
| event_id | string | A unique identifier for the event, used for deduplication. |
| action_source | string | The source of the conversion event. |
| user_data | object | |
| custom_data | object | |
| app_data | object |
JSON Schema
{
"$schema": "https://json-schema.org/draft/2020-12/schema",
"$id": "#/components/schemas/ConversionEvent",
"title": "ConversionEvent",
"type": "object",
"description": "A single conversion event with event details, user data, and optional custom data.",
"required": [
"event_name",
"event_time",
"action_source"
],
"properties": {
"event_name": {
"type": "string",
"description": "The name of the conversion event being reported.",
"enum": [
"PAGE_VIEW",
"VIEW_CONTENT",
"ADD_CART",
"ADD_TO_WISHLIST",
"SIGN_UP",
"SEARCH",
"PURCHASE",
"ADD_BILLING",
"COMPLETE_TUTORIAL",
"SUBSCRIBE",
"AD_CLICK",
"AD_VIEW",
"START_CHECKOUT",
"RATE",
"LIST_VIEW",
"ADD_TO_CART",
"LEVEL_COMPLETE",
"ACHIEVEMENT_UNLOCKED",
"SPEND_CREDITS",
"SAVE",
"SHARE",
"INVITE",
"LOGIN",
"RESERVE",
"START_TRIAL",
"CUSTOM_EVENT_1",
"CUSTOM_EVENT_2",
"CUSTOM_EVENT_3",
"CUSTOM_EVENT_4",
"CUSTOM_EVENT_5"
]
},
"event_time": {
"type": "integer",
"description": "Unix timestamp in seconds when the event occurred. Events can be up to 37 days in the past."
},
"event_source_url": {
"type": "string",
"format": "uri",
"description": "The URL of the web page where the event occurred. Required for web events."
},
"event_id": {
"type": "string",
"description": "A unique identifier for the event, used for deduplication."
},
"action_source": {
"type": "string",
"description": "The source of the conversion event.",
"enum": [
"WEB",
"MOBILE_APP",
"OFFLINE"
]
},
"user_data": {
"$ref": "#/components/schemas/UserData"
},
"custom_data": {
"$ref": "#/components/schemas/CustomData"
},
"app_data": {
"$ref": "#/components/schemas/AppData"
}
}
}
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