Snapchat · Example Payload

Snapchat Send Conversion Events Example

Example request and response for sending purchase conversion events via the Snapchat Conversions API v3

AdvertisingARAugmented RealityMarketingMessagingSocial Media

Snapchat Send Conversion Events Example is an example object payload from Snapchat, with 4 top-level fields. It illustrates the shape of data this provider's APIs accept or return.

Top-level fields

titledescriptionrequestresponse

Example Payload

{
  "title": "Send Web Conversion Events via CAPI",
  "description": "Example request and response for sending purchase conversion events via the Snapchat Conversions API v3",
  "request": {
    "method": "POST",
    "url": "https://tr.snapchat.com/v3/{pixel_id}/events?access_token={access_token}",
    "headers": {
      "Content-Type": "application/json"
    },
    "body": {
      "data": [
        {
          "event_type": "PURCHASE",
          "event_conversion_type": "WEB",
          "event_tag": "purchase_confirmed",
          "timestamp": "2026-05-02T14:30:00Z",
          "price": "49.99",
          "currency": "USD",
          "transaction_id": "order_abc12345",
          "item_ids": ["sku_001", "sku_002"],
          "item_category": "Electronics",
          "brands": ["ExampleBrand"],
          "user_data": {
            "em": ["a665a45920422f9d417e4867efdc4fb8a04a1f3fff1fa07e998e86f7f7a27ae3"],
            "ph": ["7b502c3a1f48c8609ae212cdfb639dee39673f5e"],
            "client_ip_address": "198.51.100.42",
            "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 17_0 like Mac OS X)",
            "sc_click_id": "a3f4b5c6-d7e8-9012-3456-7890abcdef12"
          },
          "page_url": "https://example.com/order-confirmation"
        }
      ]
    }
  },
  "response": {
    "status": 200,
    "headers": {
      "Content-Type": "application/json"
    },
    "body": {
      "status": "SUCCESS",
      "reason": "SUCCESS"
    }
  }
}