Snapchat · Example Payload

Snapchat Send Conversion Events Example

Example request and response for sending purchase conversion events via the Snapchat Conversions API v3

AdvertisingARAugmented RealityMarketingMessagingSocial-Media

Snapchat Send Conversion Events Example is an example object payload from Snapchat, with 4 top-level fields. It illustrates the shape of data this provider's APIs accept or return.

Top-level fields

titledescriptionrequestresponse

Example Payload

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{
  "title": "Send Web Conversion Events via CAPI",
  "description": "Example request and response for sending purchase conversion events via the Snapchat Conversions API v3",
  "request": {
    "method": "POST",
    "url": "https://tr.snapchat.com/v3/{pixel_id}/events?access_token={access_token}",
    "headers": {
      "Content-Type": "application/json"
    },
    "body": {
      "data": [
        {
          "event_type": "PURCHASE",
          "event_conversion_type": "WEB",
          "event_tag": "purchase_confirmed",
          "timestamp": "2026-05-02T14:30:00Z",
          "price": "49.99",
          "currency": "USD",
          "transaction_id": "order_abc12345",
          "item_ids": ["sku_001", "sku_002"],
          "item_category": "Electronics",
          "brands": ["ExampleBrand"],
          "user_data": {
            "em": ["a665a45920422f9d417e4867efdc4fb8a04a1f3fff1fa07e998e86f7f7a27ae3"],
            "ph": ["7b502c3a1f48c8609ae212cdfb639dee39673f5e"],
            "client_ip_address": "198.51.100.42",
            "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 17_0 like Mac OS X)",
            "sc_click_id": "a3f4b5c6-d7e8-9012-3456-7890abcdef12"
          },
          "page_url": "https://example.com/order-confirmation"
        }
      ]
    }
  },
  "response": {
    "status": 200,
    "headers": {
      "Content-Type": "application/json"
    },
    "body": {
      "status": "SUCCESS",
      "reason": "SUCCESS"
    }
  }
}