Snapchat · Schema
Creative
A Creative defines the visual and interactive content of an ad, including media references and call-to-action elements.
AdvertisingARAugmented RealityMarketingMessagingSocial-Media
Properties
| Name | Type | Description |
|---|---|---|
| id | string | The unique identifier of the creative |
| updated_at | string | Timestamp of last update |
| created_at | string | Timestamp of creation |
| name | string | The name of the creative |
| ad_account_id | string | The ID of the parent ad account |
| type | string | The type of creative |
| headline | string | The headline text |
| brand_name | string | The brand name displayed on the creative |
| shareable | boolean | Whether the creative can be shared by users |
| call_to_action | string | The call-to-action type |
| top_snap_media_id | string | The media ID for the top snap |
| top_snap_crop_position | string | Crop position for the top snap media |
JSON Schema
{
"$schema": "https://json-schema.org/draft/2020-12/schema",
"$id": "#/components/schemas/Creative",
"title": "Creative",
"type": "object",
"description": "A Creative defines the visual and interactive content of an ad, including media references and call-to-action elements.",
"properties": {
"id": {
"type": "string",
"description": "The unique identifier of the creative"
},
"updated_at": {
"type": "string",
"format": "date-time",
"description": "Timestamp of last update"
},
"created_at": {
"type": "string",
"format": "date-time",
"description": "Timestamp of creation"
},
"name": {
"type": "string",
"description": "The name of the creative"
},
"ad_account_id": {
"type": "string",
"description": "The ID of the parent ad account"
},
"type": {
"type": "string",
"description": "The type of creative",
"enum": [
"SNAP_AD",
"APP_INSTALL",
"LONGFORM_VIDEO",
"WEB_VIEW",
"DEEP_LINK",
"LENS",
"COLLECTION",
"DYNAMIC",
"PREVIEW"
]
},
"headline": {
"type": "string",
"description": "The headline text",
"maxLength": 34
},
"brand_name": {
"type": "string",
"description": "The brand name displayed on the creative",
"maxLength": 25
},
"shareable": {
"type": "boolean",
"description": "Whether the creative can be shared by users"
},
"call_to_action": {
"type": "string",
"description": "The call-to-action type",
"enum": [
"INSTALL_NOW",
"WATCH_MORE",
"VIEW_MORE",
"SIGN_UP",
"SHOP_NOW",
"BUY_NOW",
"GET_NOW",
"BOOK_NOW",
"LISTEN",
"ORDER_NOW",
"PLAY",
"APPLY_NOW",
"DOWNLOAD",
"SEND",
"MORE"
]
},
"top_snap_media_id": {
"type": "string",
"description": "The media ID for the top snap"
},
"top_snap_crop_position": {
"type": "string",
"description": "Crop position for the top snap media"
}
}
}
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