Snapchat · Schema
Stats
Performance statistics for an advertising entity including impressions, spend, swipe-ups, and conversion metrics.
AdvertisingARAugmented RealityMarketingMessagingSocial-Media
Properties
| Name | Type | Description |
|---|---|---|
| id | string | The ID of the entity these stats belong to |
| type | string | The type of entity |
| granularity | string | The time granularity of the stats |
| stats | object |
JSON Schema
{
"$schema": "https://json-schema.org/draft/2020-12/schema",
"$id": "#/components/schemas/Stats",
"title": "Stats",
"type": "object",
"description": "Performance statistics for an advertising entity including impressions, spend, swipe-ups, and conversion metrics.",
"properties": {
"id": {
"type": "string",
"description": "The ID of the entity these stats belong to"
},
"type": {
"type": "string",
"description": "The type of entity"
},
"granularity": {
"type": "string",
"description": "The time granularity of the stats"
},
"stats": {
"type": "object",
"properties": {
"impressions": {
"type": "integer",
"description": "Total number of impressions"
},
"swipes": {
"type": "integer",
"description": "Total number of swipe-ups"
},
"spend": {
"type": "number",
"format": "double",
"description": "Total spend in micro-currency units"
},
"video_views": {
"type": "integer",
"description": "Total number of video views"
}
}
}
}
}
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