Snapchat Campaign Structure

{
  "name": "Snapchat Campaign Structure",
  "description": "Hierarchical structure of Snapchat advertising objects from Organization down to individual Ad",
  "version": "1.0",
  "structure": {
    "Organization": {
      "description": "Top-level entity representing a brand, partner, or ad agency",
      "fields": {
        "id": "string (UUID)",
        "name": "string",
        "address_line_1": "string",
        "locality": "string",
        "administrative_district_level_1": "string",
        "country": "string",
        "postal_code": "string",
        "type": "enum: AGENCY | ADVERTISER",
        "created_at": "datetime",
        "updated_at": "datetime"
      },
      "children": {
        "AdAccount": {
          "description": "Container for campaigns; has one or more funding sources",
          "fields": {
            "id": "string (UUID)",
            "name": "string",
            "organization_id": "string (ref: Organization.id)",
            "status": "enum: ACTIVE | INACTIVE",
            "currency": "string (ISO 4217)",
            "timezone": "string (tz database)",
            "lifetime_spend_cap_micro": "integer",
            "type": "enum: DIRECT | PARTNER",
            "created_at": "datetime",
            "updated_at": "datetime"
          },
          "children": {
            "Campaign": {
              "description": "Defines business objective and organizes Ad Squads",
              "fields": {
                "id": "string (UUID)",
                "name": "string",
                "ad_account_id": "string (ref: AdAccount.id)",
                "status": "enum: ACTIVE | PAUSED | ARCHIVED",
                "objective": "enum: AWARENESS | CONSIDERATION | CONVERSIONS | CATALOG_SALES | APP_INSTALLS",
                "start_time": "datetime",
                "end_time": "datetime",
                "daily_budget_micro": "integer",
                "lifetime_spend_cap_micro": "integer",
                "created_at": "datetime",
                "updated_at": "datetime"
              },
              "children": {
                "AdSquad": {
                  "description": "Organizes ads within a campaign, defines targeting, budget, schedule, bid strategy",
                  "fields": {
                    "id": "string (UUID)",
                    "name": "string",
                    "campaign_id": "string (ref: Campaign.id)",
                    "ad_account_id": "string (ref: AdAccount.id)",
                    "status": "enum: ACTIVE | PAUSED | ARCHIVED",
                    "type": "enum: SNAP_ADS | STORY_ADS | COLLECTION_ADS | LENS_AR_ADS | FILTER_ADS",
                    "targeting": {
                      "demographics": {
                        "age_groups": "array[string]",
                        "genders": "array[string]",
                        "languages": "array[string]"
                      },
                      "geos": "array[{country, region, metro, postal_code}]",
                      "segments": "array[string (ref: AudienceSegment.id)]",
                      "devices": "array[string]"
                    },
                    "bid_micro": "integer",
                    "bid_strategy": "enum: AUTO_BID | LOWEST_COST_WITH_MAX_BID | TARGET_COST",
                    "daily_budget_micro": "integer",
                    "created_at": "datetime",
                    "updated_at": "datetime"
                  },
                  "children": {
                    "Ad": {
                      "description": "Individual ad unit delivered to users",
                      "fields": {
                        "id": "string (UUID)",
                        "name": "string",
                        "ad_squad_id": "string (ref: AdSquad.id)",
                        "creative_id": "string (ref: Creative.id)",
                        "status": "enum: ACTIVE | PAUSED | ARCHIVED",
                        "type": "enum: SNAP_AD | STORY_AD | COLLECTION_AD | LENS_AR_AD | FILTER_AD",
                        "created_at": "datetime",
                        "updated_at": "datetime"
                      }
                    }
                  }
                }
              }
            }
          }
        }
      }
    }
  },
  "standalone_entities": {
    "Creative": {
      "description": "Visual and interactive content of an ad",
      "fields": {
        "id": "string (UUID)",
        "name": "string",
        "ad_account_id": "string (ref: AdAccount.id)",
        "type": "enum: SNAP_AD | STORY_AD | COLLECTION_AD | LENS_AR_AD | FILTER_AD",
        "top_snap_media_id": "string (ref: Media.id)",
        "headline": "string",
        "call_to_action": "enum: APPLY_NOW | BUY_NOW | CONTACT_US | DOWNLOAD | GET_NOW | LEARN_MORE | LISTEN | MORE | OPEN_APP | ORDER_NOW | PLAY | SHOP_NOW | SIGN_UP | SUBSCRIBE | TRY | VIEW | WATCH | WATCH_MORE",
        "shareable": "boolean",
        "created_at": "datetime",
        "updated_at": "datetime"
      }
    },
    "AudienceSegment": {
      "description": "Custom audience for ad targeting",
      "fields": {
        "id": "string (UUID)",
        "name": "string",
        "ad_account_id": "string (ref: AdAccount.id)",
        "description": "string",
        "status": "enum: PENDING | READY | FAILED",
        "source_type": "enum: LOOKALIKE | SNAP_AUDIENCE_MATCH | ENGAGEMENT_AUDIENCE | CONVERSION_AUDIENCE",
        "retention_in_days": "integer",
        "approximate_number_users": "integer",
        "created_at": "datetime",
        "updated_at": "datetime"
      }
    },
    "Media": {
      "description": "Image or video asset used in creatives",
      "fields": {
        "id": "string (UUID)",
        "name": "string",
        "ad_account_id": "string (ref: AdAccount.id)",
        "type": "enum: VIDEO | IMAGE",
        "media_status": "enum: PENDING_UPLOAD | UPLOADED | READY | FAILED",
        "duration_in_seconds": "number",
        "file_size_in_bytes": "integer",
        "created_at": "datetime",
        "updated_at": "datetime"
      }
    },
    "FundingSource": {
      "description": "Payment method associated with an organization",
      "fields": {
        "id": "string (UUID)",
        "type": "enum: CREDIT_CARD | LINE_OF_CREDIT | COUPON",
        "status": "enum: ACTIVE | INACTIVE",
        "total_budget_micro": "integer",
        "available_budget_micro": "integer",
        "currency": "string (ISO 4217)",
        "value_micro": "integer"
      }
    }
  }
}