Microsoft Advertising

Microsoft Advertising provides APIs for managing ad campaigns, reporting on performance, and bulk operations across the Microsoft Advertising network including Bing, MSN, and partner sites. The platform offers programmatic access to campaign management, reporting, and bulk operations services for advertisers and developers.

Microsoft Advertising is listed with 6 APIs on the APIs.io network. Tagged areas include Advertising, Analytics, Bing Ads, Bulk Operations, and Campaigns.

Microsoft Advertising’s developer surface includes changelog, sandbox, authentication, developer portal, support, engineering blog, documentation, and 31 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

42.5/100 developing ▲ 15.5 Agent 11/100 agent aware Heartbeat 97/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

AccessFreemiumSelf serve⚡ Free to try

6 APIs

Advertising AnalyticsBing AdsBulk Operations Campaigns Microsoft Reporting SOAP Search Advertising

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 42.5/100 · developing

Contract Quality 0.0 / 21

Developer Ergonomics 10.9 / 17

Access Clarity 7.6 / 17

Operational Transparency 7.6 / 11

Contract Governance 0.0 / 10

Discoverability 6.8 / 9

Regulatory Posture 6.0 / 15

Agent readiness — 11/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 4 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Machine-Readable Contract +18 pts — api_specs includes an OpenAPI document
MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link

9 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 0.0 — up to +25.0 composite points
Contract Governance scores 0.0 — up to +12.0 composite points
Access Clarity scores 44.7 — up to +11.1 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/microsoft-advertising/apis.yml: open an issue on github.com/api-evangelist/microsoft-advertising to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Adtech and Privacy	standard	38.2	-	-
TAG-Certified Ad Fraud and Brand Safety	standard	38.2	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

APIs 6

Individual APIs this provider publishes, each with its own machine-readable definition.

Microsoft Advertising Campaign Management API

The Microsoft Advertising Campaign Management API enables programmatic management of advertising campaigns, ad groups, ads, keywords, and targeting. Developers can create and mo...

Microsoft Advertising Reporting API

The Microsoft Advertising Reporting API provides access to performance reports for campaigns, ad groups, ads, and keywords. Developers can request reports on impressions, clicks...

Microsoft Advertising Bulk API

The Microsoft Advertising Bulk API enables efficient management of large-scale advertising campaigns through batch upload and download operations. It supports CSV-based bulk ope...

Microsoft Advertising Ad Insight API

Keyword ideas, bid and budget opportunities, and traffic estimates for Microsoft Advertising campaigns via the AdInsightService SOAP endpoint.

Microsoft Advertising Customer Management API

Manage Microsoft Advertising customers, accounts, users and agency links via the CustomerManagementService SOAP endpoint.

Microsoft Advertising Customer Billing API

Retrieve invoices, account balances and insertion orders via the CustomerBillingService SOAP endpoint.

Microsoft Advertising API pricing

Not yet checked against Microsoft Advertising's own pricing page. Compiled by API Evangelist on 2026-05-04; confirm before you rely on a figure. A free plan or tier is listed.

Plan	Price
Free freemium	Free
Professional paid	Free
Enterprise enterprise	—

Plan details, limits and sources →

Rate limits

Ad Insight per-user call rate: At the customer level, the number of calls a customer can make to the customer data is restricted using a sliding protoc
Campaign Management per-user call rate: At the customer level, the number of calls a customer can make to the customer data is restricted using a sliding protoc
Bulk download/upload calls: No more bulk upload or download calls will be permitted for this account for the current time period.

All 5 limits →

Pricing Plans 1

Published pricing tiers and plan structures.

Microsoft Advertising Plans Pricing

3 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Microsoft Advertising Rate Limits

5 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Microsoft Advertising Finops

FINOPS

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Microsoft Advertising Authentication

2 schemes

SECURITY

Microsoft Advertising Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Microsoft Advertising Vulnerability Disclosure

security.txt · contact published

SECURITY

Microsoft Advertising Trust Center

GDPR

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Microsoft Advertising Scopes

2 scopes

SCOPES

Resources

Get Started 4

Portal, sign-up, and the first successful call

Sandbox

Portal

DeveloperPortal

GettingStarted

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

WellKnown

WellKnown

Design & Contract 3

Pagination, idempotency, versioning, errors, and events

Conventions

Conventions

Lifecycle

Lifecycle

ErrorCatalog

ErrorCatalog

Build 4

SDKs, sample code, and the tooling you integrate with

IntegrationEdges

IntegrationEdges

Packages

Packages

SDKs

SDKs

GitHubOrganization

GitHubOrganization

Access & Security 9

Authentication, authorization, and security posture

Compliance

Authentication

OAuthScopes

SecurityTxt

Security

TrustCenter

VulnerabilityDisclosure

VulnerabilityDisclosure

DomainSecurity

DomainSecurity

Authentication

Authentication

Scroll for all 9

Operate 5

Status, limits, changes, and where to get help

ChangeLog

Deprecation

RateLimits

Support

ChangeLog

Commercial 4

Pricing, plans, and the legal terms of use

Plans

FinOps

TermsOfService

PrivacyPolicy

Company 3

The organization behind the API

Website

Website

LinkedIn

Blog

Blog

Other 3

Properties that don't map to a standard resource type

Hosts

Hosts

Vendors

Vendors

Leadership

Leadership

Source (apis.yml)

aid: microsoft-advertising
name: Microsoft Advertising
description: Microsoft Advertising provides APIs for managing ad campaigns, reporting on performance, and bulk operations
  across the Microsoft Advertising network including Bing, MSN, and partner sites. The platform offers programmatic access
  to campaign management, reporting, and bulk operations services for advertisers and developers.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  gated: none
  gated_source:
  - onboarding
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  - scopes
  - rate-limits
  - security
  - sandbox
  generated: '2026-11-06'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/microsoft-advertising.png
created: '2024-01-15'
modified: '2026-11-04'
specificationVersion: '0.23'
url: https://ads.microsoft.com/
tags:
- Advertising
- Analytics
- Bing Ads
- Bulk Operations
- Campaigns
- Microsoft
- Reporting
- SOAP
- Search Advertising
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
  url: https://apievangelist.com
common:
- type: ChangeLog
  url: changelog/microsoft-advertising-changelog.yml
- type: Conventions
  url: conventions/microsoft-advertising-conventions.yml
- type: Sandbox
  url: sandbox/microsoft-advertising-sandbox.yml
- type: Compliance
  url: https://www.microsoft.com/en-us/trust-center
- type: Authentication
  url: authentication/microsoft-advertising-authentication.yml
- type: OAuthScopes
  url: scopes/microsoft-advertising-scopes.yml
- type: Deprecation
  url: https://learn.microsoft.com/en-us/advertising/guides/release-notes#breaking-changes
- type: Lifecycle
  url: lifecycle/microsoft-advertising-lifecycle.yml
- type: ErrorCatalog
  url: errors/microsoft-advertising-error-codes.yml
- type: LLMsTxt
  url: llms/microsoft-advertising-llms.txt
- type: SecurityTxt
  url: well-known/microsoft-advertising-www-security.txt
- type: WellKnown
  url: well-known/microsoft-advertising-well-known.yml
- type: Hosts
  url: hosts/microsoft-advertising-hosts.yml
- type: IntegrationEdges
  url: integrations/microsoft-advertising-integration-edges.yml
- type: Vendors
  url: vendors/microsoft-advertising-vendors.yml
- type: Packages
  url: packages/microsoft-advertising-packages.yml
- type: Security
  url: https://www.microsoft.com/security
- type: Leadership
  url: https://news.microsoft.com/leadership
- type: TrustCenter
  url: security/microsoft-advertising-trust-center.yml
- type: Plans
  url: plans/microsoft-advertising-plans-pricing.yml
- type: RateLimits
  url: rate-limits/microsoft-advertising-rate-limits.yml
- type: FinOps
  url: finops/microsoft-advertising-finops.yml
- type: Website
  url: https://about.ads.microsoft.com/en-us
- type: VulnerabilityDisclosure
  url: security/microsoft-advertising-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/microsoft-advertising-domain-security.yml
- type: LinkedIn
  url: https://www.linkedin.com/showcase/microsoft-advertising
- type: Portal
  url: https://ads.microsoft.com/
- type: DeveloperPortal
  url: https://learn.microsoft.com/en-us/advertising/
- type: SDKs
  url: https://learn.microsoft.com/en-us/advertising/guides/client-libraries
- type: Authentication
  url: https://learn.microsoft.com/en-us/advertising/guides/authentication-oauth
- type: TermsOfService
  url: https://www.microsoft.com/en-us/legal/terms-of-use
- type: PrivacyPolicy
  url: https://privacy.microsoft.com/en-us/privacystatement
- type: Support
  url: https://support.microsoft.com/
- type: Blog
  url: https://about.ads.microsoft.com/en-us/blog/rss
- type: Documentation
  url: https://learn.microsoft.com/en-us/advertising/
- type: GettingStarted
  url: https://learn.microsoft.com/en-us/advertising/guides/get-started
- type: ChangeLog
  url: https://learn.microsoft.com/en-us/advertising/guides/release-notes
- type: GitHubOrganization
  url: https://github.com/BingAds
apis:
- aid: microsoft-advertising:campaign-management-api
  name: Microsoft Advertising Campaign Management API
  tags:
  - Advertising
  - Bing Ads
  - Campaigns
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  baseURL: https://campaign.api.bingads.microsoft.com/Api/Advertiser/CampaignManagement/v13/
  humanURL: https://learn.microsoft.com/en-us/advertising/campaign-management-service/campaign-management-service-reference
  properties:
  - url: https://learn.microsoft.com/en-us/advertising/campaign-management-service/campaign-management-service-reference
    type: Documentation
  - type: WSDL
    url: wsdl/microsoft-advertising-campaign-management-service.wsdl
  description: The Microsoft Advertising Campaign Management API enables programmatic management of advertising campaigns,
    ad groups, ads, keywords, and targeting. Developers can create and modify campaign structures, set bids and budgets, manage
    audiences, and configure ad extensions across the Microsoft Advertising network.
- aid: microsoft-advertising:reporting-api
  name: Microsoft Advertising Reporting API
  tags:
  - Advertising
  - Analytics
  - Reporting
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  baseURL: https://reporting.api.bingads.microsoft.com/Api/Advertiser/Reporting/v13/
  humanURL: https://learn.microsoft.com/en-us/advertising/reporting-service/reporting-service-reference
  properties:
  - url: https://learn.microsoft.com/en-us/advertising/reporting-service/reporting-service-reference
    type: Documentation
  - type: WSDL
    url: wsdl/microsoft-advertising-reporting-service.wsdl
  description: The Microsoft Advertising Reporting API provides access to performance reports for campaigns, ad groups, ads,
    and keywords. Developers can request reports on impressions, clicks, conversions, spend, and other metrics with customizable
    date ranges, filters, and aggregation levels.
- aid: microsoft-advertising:bulk-api
  name: Microsoft Advertising Bulk API
  tags:
  - Advertising
  - Batch Processing
  - Bulk Operations
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  baseURL: https://bulk.api.bingads.microsoft.com/Api/Advertiser/CampaignManagement/v13/
  humanURL: https://learn.microsoft.com/en-us/advertising/bulk-service/bulk-service-reference
  properties:
  - url: https://learn.microsoft.com/en-us/advertising/bulk-service/bulk-service-reference
    type: Documentation
  - type: WSDL
    url: wsdl/microsoft-advertising-bulk-service.wsdl
  description: The Microsoft Advertising Bulk API enables efficient management of large-scale advertising campaigns through
    batch upload and download operations. It supports CSV-based bulk operations for creating, updating, and deleting campaigns,
    ad groups, ads, and keywords in a single request.
- aid: microsoft-advertising:ad-insight-api
  name: Microsoft Advertising Ad Insight API
  tags:
  - Advertising
  - Bing Ads
  baseURL: https://adinsight.api.bingads.microsoft.com/Api/Advertiser/AdInsight/v13/
  humanURL: https://learn.microsoft.com/en-us/advertising/ad-insight-service/ad-insight-service-reference
  properties:
  - url: https://learn.microsoft.com/en-us/advertising/ad-insight-service/ad-insight-service-reference
    type: Documentation
  - type: WSDL
    url: wsdl/microsoft-advertising-ad-insight-service.wsdl
  description: Keyword ideas, bid and budget opportunities, and traffic estimates for Microsoft Advertising campaigns via
    the AdInsightService SOAP endpoint.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
- aid: microsoft-advertising:customer-management-api
  name: Microsoft Advertising Customer Management API
  tags:
  - Advertising
  - Bing Ads
  baseURL: https://clientcenter.api.bingads.microsoft.com/Api/CustomerManagement/v13/
  humanURL: https://learn.microsoft.com/en-us/advertising/customer-management-service/customer-management-service-reference
  properties:
  - url: https://learn.microsoft.com/en-us/advertising/customer-management-service/customer-management-service-reference
    type: Documentation
  - type: WSDL
    url: wsdl/microsoft-advertising-customer-management-service.wsdl
  description: Manage Microsoft Advertising customers, accounts, users and agency links via the CustomerManagementService
    SOAP endpoint.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
- aid: microsoft-advertising:customer-billing-api
  name: Microsoft Advertising Customer Billing API
  tags:
  - Advertising
  - Bing Ads
  baseURL: https://clientcenter.api.bingads.microsoft.com/Api/Billing/v13/
  humanURL: https://learn.microsoft.com/en-us/advertising/customer-billing-service/customer-billing-service-reference
  properties:
  - url: https://learn.microsoft.com/en-us/advertising/customer-billing-service/customer-billing-service-reference
    type: Documentation
  - type: WSDL
    url: wsdl/microsoft-advertising-customer-billing-service.wsdl
  description: Retrieve invoices, account balances and insertion orders via the CustomerBillingService SOAP endpoint.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
x-parent: microsoft
x-relationship: product
x-enrichment:
  date: '2026-11-04'
  status: enriched
  artifacts_added: 15
  pass: local-v6

Microsoft Advertising API — frequently asked questions

Does Microsoft Advertising have an API?

Yes. APIs.io lists 6 APIs from Microsoft Advertising, including Microsoft Advertising Campaign Management API, Microsoft Advertising Reporting API and Microsoft Advertising Bulk API, and 3 more.

How do I authenticate with the Microsoft Advertising API?

Microsoft Advertising uses bearer-token authentication (2 schemes). The details are profiled on APIs.io as Microsoft Advertising Authentication.

How much does the Microsoft Advertising API cost?

APIs.io lists 3 pricing plans for Microsoft Advertising, with each plan's price, limits and inclusions under Pricing on this page.

Is the Microsoft Advertising API ready for AI agents?

Microsoft Advertising has a Kin Score of 42.5 out of 100 (developing) and an Agent Readiness score of 10.8 (agent-aware), scored by API Evangelist on 2026-11-06.

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