niche · 2.2

Header Bidding

Score 17.1 / 100 14 providers 7 APIs Search apis.io →
Variants seen in the corpus: Header Biddingheader-bidding

Providers using this tag (14)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Strong 2 Solid coverage with minor gaps
OperaOpera is the Norway-based, Nasdaq-listed (OPRA) maker of the Opera, Opera GX, Opera Air, Opera Mini and Ope...6 APIs57.3MagniteMagnite, Inc. (NASDAQ: MGNI) is the world's largest independent sell-side advertising platform, headquarter...1 API54.6
Developing 1 Usable, with meaningful gaps to close
GumGumGumGum is a Santa Monica-based advertising technology company, founded in 2008, that sells contextual, CTV/...2 APIs54.0
Thin 7 Limited public surface area
DocereeDoceree Inc. is a US healthcare marketing technology company (Short Hills, New Jersey) operating a global n...3 APIs38.6TripleLiftTripleLift is a programmatic advertising exchange and supply-side platform built around native inventory, w...2 APIs37.0OpenXOpenX is an independent supply-side platform (SSP) and programmatic ad exchange headquartered in Pasadena, ...5 APIs35.9YieldmoYieldmo is a programmatic native advertising marketplace and smart exchange that differentiates and enhance...5 APIs34.6SharethroughSharethrough is an omnichannel programmatic advertising exchange (SSP) for native, display, video and CTV i...2 APIs32.4SilveredgeSilveredge is SilverEdge Technologies, the operating entity behind the Silverpush brand — an AI-powered con...1 API28.2AudigentAudigent is a data activation, curation and identity platform for digital advertising, acquired by Experian...4 APIs26.2
Emerging 3 Early or largely undocumented
PubMaticPubMatic is a Redwood City, California-headquartered independent technology company (NASDAQ: PUBM) operatin...1 API25.8Integral Ad ScienceIntegral Ad Science (NASDAQ: IAS) is a New York-based global ad verification and digital media measurement ...1 API25.0TNL MediageneTNL Mediagene is a next-generation digital and technology media group serving millennial and Gen Z audience...1 API14.6
Minimal 1 Almost no public developer surface
mth Sensemth Sense (Mth Sense Inc.), operating as RevSense, is a mobile ad-technology company founded in 2011 by Man...8.0

APIs with this tag (7)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Developing 1 Usable, with meaningful gaps to close
GumGum Prebid Header Bidding EndpointGumGum's real-time bidding endpoint for header bidding, integrated through the open-source Prebid.js gumgum...54.0
Thin 5 Limited public surface area
Doceree Bidder / Ad Request APIThe ad-request surface Doceree publisher partners call to fetch an HCP-targeted advertisement. It is the en...38.6TripleLift Exchange (TLX) APIReal-time bidding API implementing OpenRTB 2.x and Native Ads 1.2 specifications for demand partners to par...37.0Yieldmo Prebid.js Bid AdapterHeader bidding integration adapter for Prebid.js enabling publishers to receive bids from Yieldmo's exchang...34.6Sharethrough Header Bidding (Prebid) APIOpenRTB 2.x bid endpoint at /universal/v1, integrated through the first-party sharethrough bidder adapter i...32.4Silverpush Prebid Bidder (Chocolate Ad Exchange)Silverpush's first-party programmatic bid endpoint, registered upstream in the Prebid ecosystem under the b...28.2
Emerging 1 Early or largely undocumented
Ad2iction Prebid Bid EndpointThe header-bidding demand endpoint operated by Ad2iction, TNL Mediagene's ad-technology subsidiary (acquire...14.6

Score breakdown

Frequency
35.7
log-scaled weighted occurrences
Breadth
0.4
spread across providers
Quality lift
40.4
mean composite of providers using it
Cohesion
0.0
strength of nearest seed neighbor

Related tags

Prebid 8 co-occurrences OpenRTB 8 co-occurrences Supply Side Platform 5 co-occurrences SSP 5 co-occurrences CTV 6 co-occurrences Programmatic Advertising 8 co-occurrences Connected TV 5 co-occurrences Programmatic 5 co-occurrences

Where this tag comes from

Provider tag13
Api tag7