stale · -0.2

Header Bidding

Score 16.1 / 100 13 providers +1 via APIs 7 APIs Search apis.io →

Providers using this tag (13)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Developing 3 Usable, with meaningful gaps to close
MagniteAdvertisingProgrammatic AdvertisingSell-Side PlatformSSP4 APIs51.0OperaCompanyConsumer TechnologyAdvertisingAdTech4 APIs45.2GumGumAdvertisingAdTechContextual AdvertisingBrand Safety6 APIs40.6
Thin 7 Limited public surface area
DocereeAdvertisingHealthcareMarketingAdTech3 APIs38.4TripleLiftProgrammatic AdvertisingNative AdvertisingAd ExchangeOpenRTB2 APIs38.1OpenXAdvertisingProgrammatic AdvertisingAd ExchangeSupply Side Platform5 APIs34.4SharethroughNative AdvertisingProgrammatic AdvertisingSSPDSP2 APIs30.3YieldmoAdvertisingProgrammaticNative AdvertisingAd Exchange1 API30.0AudigentCompanyAdvertisingAdTechData4 APIs29.1Integral Ad ScienceAdvertisingAd VerificationAd MeasurementBrand Safety1 API26.9
Emerging 2 Early or largely undocumented
PubMaticAdvertisingAdTechProgrammatic AdvertisingSupply Side Platform1 API25.8TNL MediageneCompanyMediaPublishingAdvertising1 API13.8
Minimal 1 Almost no public developer surface
mth SenseCompanyAdvertisingAdTechProgrammatic Advertising7.3

APIs with this tag (7)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Developing 1 Usable, with meaningful gaps to close
GumGum Prebid Header Bidding EndpointGumGum's real-time bidding endpoint for header bidding, integrated through the open-source Prebid.js gumgum...40.6
Thin 5 Limited public surface area
Doceree Bidder / Ad Request APIThe ad-request surface Doceree publisher partners call to fetch an HCP-targeted advertisement. It is the en...38.4TripleLift Exchange (TLX) APIReal-time bidding API implementing OpenRTB 2.x and Native Ads 1.2 specifications for demand partners to par...38.1Sharethrough Header Bidding (Prebid) APIOpenRTB 2.x bid endpoint at /universal/v1, integrated through the first-party sharethrough bidder adapter i...30.3Yieldmo Prebid.js Bid AdapterHeader bidding integration adapter for Prebid.js enabling publishers to receive bids from Yieldmo's exchang...30.0Silverpush Prebid Bidder (Chocolate Ad Exchange)Silverpush's first-party programmatic bid endpoint, registered upstream in the Prebid ecosystem under the b...27.5
Emerging 1 Early or largely undocumented
Ad2iction Prebid Bid EndpointThe header-bidding demand endpoint operated by Ad2iction, TNL Mediagene's ad-technology subsidiary (acquire...13.8

Companies reaching this through an API (1)

These companies publish an API, specification or operation carrying “Header Bidding” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

Silveredge

Score breakdown

Frequency
35.5
log-scaled weighted occurrences
Breadth
0.4
spread across providers
Quality lift
35.8
mean composite of providers using it
Cohesion
0.0
strength of nearest seed neighbor

Related tags

Prebid 8 co-occurrences OpenRTB 8 co-occurrences Supply Side Platform 5 co-occurrences SSP 5 co-occurrences CTV 6 co-occurrences Programmatic Advertising 8 co-occurrences Connected TV 5 co-occurrences Programmatic 5 co-occurrences

Where this tag comes from

Provider tag13
Api tag7

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Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This tag 
curl "https://apis.io/api/v1/tags/header-bidding"
All tags 
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort 
curl "https://apis.io/api/v1/cohorts/tag/header-bidding"
The distribution (Pro) 
curl "https://apis.io/api/v1/cohorts/tag/header-bidding/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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